What Digichief does

Digichief is a privately held, bootstrapped digital signage content provider founded in 2007 (with its white label reseller program operating since 2006) and headquartered in Lexington, United States. The company operates with a four-person team (co-founders Gene Hamm and Bryan Mullins plus a lead developer and front-end developer) and distributes more than 16 structured data feeds (Weather, Weather Maps, Digital Art, Flight Stats, Health, Infotainment, Lottery, Pollen, Social Media, Sports Scores, News, Soft News, Stocks, Traffic, Transit, Google Reviews) and roughly 10 video content products (Weather Video, Drone TV, Entertainment Package, Showbiz Minute, Healthy Living, News Video, Meditation, Thoughts & Words, STREAM, Trivia) into customer signage networks via XML, RSS, JSON, HTML, and MRSS feeds. Its Mercury CMS and the May 2025-launched Mercury Widget Platform serve as the delivery and management layer.

Name

Digichief

Legal name

Digichief

Website

https://digichief.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Digichief provides licensed data and video content feeds (weather, news, sports, transit, health, entertainment) to digital signage networks via its Mercury CMS platform, serving DOOH operators, signage integrators, broadcast facilities, and enterprises.

Ownership category

akta.pro rank

Product category

Digital Signage Content Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

akta.pro primary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

akta.pro secondary industries

Social/UGC Feed Aggregators (Multi-Source Feeds) (MPACAKAC), Digital Newsroom/CMS Platforms for Publishers (MPACAIAH), White-Label/Hosted Publishing Platforms (MPACAIAJ)

Keywords

• Digital signage content
• Content management platform
• Data feed services
• Video content licensing
• DOOH advertising solutions

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Content Feed Subscriptions: Recurring subscription-based access to various content feeds including weather, sports scores, news headlines, flight stats, lottery, stocks, traffic, transit, health data, pollen, social media, and more. Delivered via XML, RSS, JSON, HTML, MRSS formats.
2. Video Content Licensing: Licensing of video content including weather presenter-led, entertainment packages, drone TV, news video, showbiz, meditation, trivia, health living, and more. Format options include MP4/H.264, various resolutions (4K, 1080p, 720p), with or without audio.
3. White Label/Reseller Program: White-labeled content services provided to signage solutions, DOOH operators, broadcast facilities and AV integrators. Partners since 2006.
4. Custom Data Integration Services: Design and development solutions around client's existing internal data with visual services team creating custom content.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Digichief provides licensed content feeds and video for digital signage networks, delivered through its cloud-based Mercury CMS platform. Offerings span weather, sports, news, transit, health, stocks, traffic, lottery, pollen, social media, flight data, digital art, and Google Reviews data feeds, plus video series covering weather, news, entertainment, meditation, and trivia. The company also offers a white-label reseller program and custom data integration services for DOOH operators, broadcast networks, AV integrators, and signage solution providers.

Product overview

Digichief is a digital signage content provider offering a comprehensive content ecosystem centered on the Mercury CMS platform and Mercury Widget Platform. The company provides two primary content categories: (1) Data Content Feeds including Weather, Weather Maps, Digital Art, Flight Stats, Health, Infotainment, Lottery, Pollen, Social Media, Sports Scores, News Headlines, Soft News, Stocks, Traffic, Transit, and Google Reviews; and (2) Video Content including Weather Video, Drone TV, Entertainment Package, Showbiz Minute, Healthy Living, News Video, Meditation, Thoughts & Words, STREAM, and Trivia. Additional offerings include White Label Reseller Program for partners and Custom Data Integration services. The company also integrates with MindBody wellness platform and Google Reviews for digital signage applications.

Differentiator

Problem solved

Functional benefit

Brands

• Mercury: Mercury CMS - Content management system and widget platform for digital signage content delivery

Products and services

• Mercury CMS Cloud-based content management system for managing and distributing digital signage content across networks. Delivers content via XML, RSS, JSON, HTML, and MRSS data feeds. Used by DOOH operators, signage solution providers, broadcast facilities, AV integrators, and enterprises running digital signage networks.
• Mercury Widget Platform Widget-based content delivery platform extending Mercury CMS for visual rendering of digital signage content feeds. Discussed by Co-Founder Gene Hamm in May 2025 as part of Digichief's content delivery product evolution.
• Weather Content Feed Weather conditions and forecast data feed including current temperature, comfort level, sky conditions, humidity, dew point, barometric pressure, visibility, UV index, air quality, and up to 7-day forecasts, delivered globally as XML, JSON, and HTML widgets.
• Weather Maps Feed Weather map content feed including Doppler radar, animated current and future forecasts, satellite imagery, watches, warnings, lightning strikes, temperature maps, wind maps, and expected rain.
• Digital Art Programming Hand-curated digital art streams with 30+ mood-themed channels featuring digital/computer-generated art, high-resolution imagery of paintings, mixed media, street art, photography, and motion/video art for digital signage displays.
• Flight Stats Feed Flight arrival and departure information for airports worldwide including airline, flight number, departure/arrival cities, airport codes, terminals, gates, scheduled/estimated times, status, and airport weather.
• Health Content Feed Seasonal health index data (pollen, air quality, UV, cough & cold, flu, RSV, COVID) and patient-level health data (hypertension, acne, ADHD, Alzheimer's, IBS, psoriasis, migraine, vaccines, smoking cessation) for healthcare digital signage.
• Infotainment Feed Quirky content feed including This Day in History, Quote of the Day, Famous Birthdays, Trivia, Horoscope, Fun Facts, Joke of the Day, Did You Know Fun Facts, Holidays, and Stoic Quotes for digital signage.
• Lottery Feed Lottery results including numbers, draw dates, and jackpot amounts for US and Canada lotteries including Mega Millions and Powerball.
• Pollen Feed Pollen content by zip code, city, or lat/lon including prevalent allergen (grass, tree, ragweed), current and forecasted pollen levels, and predominant severity level for US, Canada, and Australia.
• Social Media Feeds Social media content aggregation from Facebook, Instagram, and Twitter with content filtering, multiple themes/styling, and approve/post curation capabilities for digital signage.
• Sports Scores Feed Sports scores, schedules, odds, news, stats, and images for NCAA Football/Basketball, NFL, NBA, WNBA, MLB, PGA, NHL, MLS, Auto Racing, World Cup Soccer, and Premier League Soccer.
• News Headlines Feed News headlines and images from Associated Press including US News, International, Business, Entertainment, Health, and Political categories with server-level and custom filtering.
• Soft News Feed Brand-safe headlines and images reviewed and hand-selected by editorial staff including Fashion and House & Home categories for digital signage.
• Stocks Feed Stock quotes including major indices, stocks of local interest, sector lists, commodities, top gainers/losers/volume, and currency exchange (20-minute delayed or end of day).
• Traffic Feed Traffic conditions, speed, time and incident reports for locations worldwide by lat/lon including key routes, color-coordinated traffic maps with delay indicators, HOV line delay, and triggering content based on delay.
• Transit Feed Transit arrivals and service advisories from over 300 agencies servicing 1 million+ locations with 100 million daily transit events covering bus, subway, ferry, tram, light rail, train, gondola, cable car, and micro-mobility options.
• Google Reviews Feed Google 5-star reviews integration for digital signage with score, ticker overlay, background image, and QR code process for leaving reviews.
• MindBody Wellness Widget Wellness and fitness widget providing local class times from over 20,000 studios with QR code call-to-action sign-up feature for Yoga, Meditation, Spinning, Cycling, Pilates, and Pure Barre, covering US, Canada, Western Europe, and UK.
• Weather Video Daily animated weather video and presenter-led weather video for national, regional, or user-defined locations around the world.
• Drone TV Curated short-form aerial video content captured through drone quadcopters including Action, Nature, and Tropical channels.
• Entertainment Package Whimsical video shorts including Did You Know, Dad Jokes, Fast Food, Inspiring Quotes, Brain Games, and Travel Minute content.
• Showbiz Minute Monday-Friday video series focusing on entertainment world news.
• Healthy Living Video Health tips video series covering Allergy Care, Fitness, Healthy Eating, Dental Health, Heart Health, Mental Health, Skin Care, Women's Health, and Workplace Health.
• News Video Daily top news stories from around the world sourced from Associated Press.
• Meditation Video Meditation and relaxation video content with beautiful scenery and relaxing sounds for digital signage.
• Thoughts & Words Video Words of Wisdom video series with thought-provoking quotes and daily inspiring quotes for digital signage.
• STREAM Infotainment Channels Industry-focused infotainment channels including Auto One for automotive dealerships, Dentistry Today for dental practices, and Med One for healthcare facilities.
• Trivia Video Trivia video series in Technology, Food, Travel, Movies, Sports, and USA categories for digital signage.
• White Label Reseller Program White-labeled content services for signage solutions, digital-out-of-home operators, broadcast facilities, and AV integrators, established since 2006. Partners deliver Digichief's full content solution to current and prospective clients under their own brand.
• Custom Data Integration Services Custom design and development of digital signage solutions around a client's existing internal data, with a creative services team producing visually appealing designs to effectively communicate content.
• Healthcare Digital OOH APIs Health-related API offerings for Digital-Out-Of-Home campaigns in the United States, developed in collaboration with IQVIA, a global provider of clinical research services, commercial insights, and healthcare intelligence.
• Broadcast TV Lower-Third Data Services Lower-third data services for broadcast television and cable networks providing up-to-the-minute, hyper-local news information through cloud-based data services, including animated weather, news tickers, and hyper-local data integration.
• DOOH Content Integration Digital out-of-home content integration with leading digital outdoor networks, providing hyper-local content and dynamic campaigns with condition-based trigger points for digital billboards and outdoor signage networks.

Quantifiable outcome

• 95% of US transit rides covered by transit data
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• IQVIAcoreStrategic or Co-development Partner · 16 October 2024Collaboration with IQVIA, a global provider of clinical research services, commercial insights and healthcare intelligence. DIGICHIEF launched a series of health-related APIs targeted for Digital-Out-Of-Home campaigns in the United States in collaboration with IQVIA.
• Sixteen:NineminorGTM or Marketing Partner · 21 May 2024Digichief Co-Founder Gene Hamm interviewed by Dave Haynes, Founding Editor of Sixteen:Nine, discussing company history, products including the new Mercury Widget Platform.
• GooglecoreTechnology or IntegrationGoogle Reviews integration for digital signage. Incorporates 5-star Google reviews with QR code call-to-action for leaving reviews. Format: HTML, JSON with integrated visual showing score, ticker overlay, and background image.
• MindBodycoreTechnology or IntegrationMindBody wellness platform integration providing local fitness, health and wellness class times. Pulls from over 20,000 studios in US, Canada, Western Europe, and UK including yoga, meditation, spinning, cycling, Pilates, Pure Barre.
• Associated Press (AP News)coreTechnology or IntegrationNews content partnership with Associated Press for news headlines, images, lower-third data services. Daily Top News Stories, US News, Business, Entertainment, Sports, Health, Political content. Automated filtering and manually reviewed versions available.
• Digital Signage Experience (DSE)minorGTM or Marketing PartnerAnnual trade show partnership. Digichief exhibits at DSE 2025, October 19-21, San Diego Hilton Bayfront, Booth #105.
• InfoCommminorGTM or Marketing PartnerTrade show presence at InfoComm 2023, Booth #1463.
• Digital Signage Federation (DSF)minorGTM or Marketing PartnerParticipation in DSF events including DSF Mix & Mingle Louisville February 2023 at Kentucky Derby Museum.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spectrio: Spectrio (formerly ABN) is a digital signage and in-store media solutions provider that bundles licensed content, music, video, and interactive experiences into its platform — overlapping directly with Digichief's content-feed offering for the same signage operator customer base.
• Enplug: Enplug is a cloud-based digital signage CMS that ships with a content app marketplace (news, social media, weather, dashboards). It competes with Digichief on the supply side of third-party content/data feeds into signage networks.
• Screenfeed: Screenfeed provides licensed data and content feeds (weather, news, sports, traffic, finance, etc.) specifically to the digital signage industry, with delivery in XML/JSON/RSS formats. It is the closest direct competitor to Digichief on both product (multi-feed licensed content) and target customer (digital signage networks and integrators).
• Ping HD: Ping HD provides digital signage content, creative services, and managed solutions to operators across retail, QSR, healthcare, and corporate environments, competing head-to-head with Digichief for the signage solutions integrator and end-user buyer.
• Capital Networks: Capital Networks builds content distribution, broadcast, and digital signage software, including data feeds and media management utilities used by broadcast facilities and signage operators — overlapping with Digichief's broadcast TV lower-third and signage content delivery business.

Broad incumbents

• Poppulo: Poppulo (formerly Four Winds Interactive / FWI) is a major workplace digital signage and employee communications platform. It competes for the same enterprise signage integrator budget that Digichief sells content feeds into.
• Broadsign: Broadsign is a leading DOOH content management and programmatic ad-serving platform used by out-of-home media operators globally. While broader than Digichief, it sits in the same DOOH buyer value chain and increasingly bundles content capabilities that compete with Digichief's DOOH offering.
• STRATACACHE (Scala): STRATACACHE (parent of Scala) is one of the largest digital signage and in-store media software incumbents worldwide. Its full-stack CMS, content services, and scale compete with Digichief's Mercury CMS plus feed model at the enterprise signage operator tier.

Emerging players

• Yodeck: Yodeck is a cloud digital signage platform focused on SMBs with built-in content apps (news, weather, social feeds). It overlaps with Digichief's content-feed offering for smaller signage networks and integrator channels.
• Raydiant: Raydiant provides cloud-based digital signage with an app marketplace of content integrations (news, social, weather) aimed at retail and SMB operators. It is an emerging competitor on the content-on-signage layer that Digichief serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DIGI_TWEETS
• Facebookfacebook.com/digichief
• LinkedInlinkedin.com/company/digichief-content-feed

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digichief