99aupairs.com

What 99aupairs.com does

99aupairs is a Melbourne-based, founder-led private agency that matches Australian host families with vetted au pairs for flexible, live-in childcare. Operating since 2017 with 1-10 employees, the company serves families across all eight major Australian metropolitan markets (Melbourne, Sydney, Brisbane, Perth, Canberra, Adelaide, Darwin, Hobart) and addresses a documented gap, citing Victoria University's Mitchell Institute research that 700,000+ Australians live in childcare deserts with limited centre access.

The firm's product portfolio extends beyond core au pair matching into adjacent verticals: NDIS-credentialed childcare for families with children with disabilities, the GYMPY cultural-exchange sub-brand, part-time Demi Pairs placements, outbound international placements to China, Italy, and Belgium, English language courses, homestay accommodation, and wedding and event childcare. In July 2026, the company launched a free childcare cost calculator comparing centres, family day care, nannies, au pairs, and mixed options, timed to Australia's updated Child Care Subsidy rates. The underlying technology stack is minimal: there is no proprietary platform, with operations relying on phone consultations and a Zoho Bookings-integrated online booking system with UTM-based attribution tracking.

The business operates a direct-to-consumer agency model, acquiring customers through content marketing (city-specific blog guides), an email newsletter, organic social media, and earned media appearances in major Australian outlets (7News, A Current Affair, 2GB, The Age, Sydney Morning Herald). Revenue is generated through placement and ongoing support service fees. The company is privately held with no external funding, no parent company, and no disclosed institutional investors. Customer testimonials reference a founder named Irene as the primary point of contact, indicating founder-led operations throughout the organization's history.

Name

99aupairs.com

Legal name

99aupairs

Website

https://99aupairs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

99aupairs is a Melbourne-based, founder-led private au pair agency matching Australian families with vetted live-in au pairs across eight major cities. It also offers NDIS childcare, event childcare, and outbound placements to China, Italy, and Belgium.

Ownership category

akta.pro rank

Product category

Au Pair & Childcare Placement Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Au Pair Placement & Matching Services (HSAAAEAA)

akta.pro secondary industries

Au Pair & Live-In Care Placement Agencies (HSAAALAG), Host Family Screening, Onboarding & Training (HSAAAEAC), Au Pair Program Sponsorship & Compliance (Visa/Host Family Support) (HSAAAEAB)

Keywords

• Au pair services
• Childcare matching
• Live-in childcare
• Au pair agency
• Family childcare

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Au Pair Agency Services: The company operates as a matching/matching agency connecting host families with au pairs. Revenue appears to be generated through service fees for the placement and ongoing support services provided to both families and au pairs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

99aupairs is a Melbourne-based au pair placement agency that matches vetted international and domestic au pairs with Australian host families for flexible, live-in childcare. The agency delivers end-to-end support across assessment calls, matching, onboarding, and ongoing lifecycle management, and extends into specialised NDIS disability support, event/wedding childcare, and supporting services for au pairs including homestay and language courses.

Product overview

99aupairs operates as a childcare services agency offering a portfolio of interconnected products centered on au pair matching. The core offering is the Aupair Service, which connects Australian families with vetted au pairs for flexible live-in childcare. The portfolio extends through NDIS services for disability support, the GYMPY brand for cultural exchange programs, Demi Pairs for part-time care needs, and Aupair Overseas for international placements. Supplementary offerings include Language Courses (General English and English for Academic Purposes), Homestay accommodation, and Wedding/Event childcare services. The recent Free Childcare Cost Calculator tool was launched to help families compare different childcare modalities and identify cost-effective solutions.

Differentiator

Problem solved

Functional benefit

Brands

• GYMPY: A childcare/au pair related service offering; GYMPY (TM) is mentioned as a service for both families seeking helpers and for au pairs/helper candidates as an alternative placement option.
• NDIS

Products and services

• Aupair Service Primary au pair matching service connecting Australian host families with vetted au pairs for flexible, live-in childcare solutions across Australia, with full ongoing support throughout the placement lifecycle.
• NDIS Services Specialised childcare and in-home support for families and individuals covered under Australia's National Disability Insurance Scheme, matching NDIS participants with trained support workers and au pairs.
• GYMPY Sub-brand programme offering au pairs and young helpers for families seeking flexible childcare and cultural exchange opportunities, including inbound and outbound placements.
• Demi Pairs Part-time au pair service for families requiring fewer hours of childcare support compared to full-time live-in placements.
• Aupair Overseas International au pair placement programme enabling young people to work as au pairs in China, Italy, and Belgium, with associated language course support.
• Language Courses (General English & English for Academic Purposes) English language training programmes supporting au pairs and international workers, including general conversational English and English for Academic Purposes preparation.
• Homestay Accommodation service pairing international visitors with host families, often offered alongside au pair or language learning arrangements.
• Wedding and Event Childcare Specialised event childcare service providing professional au pairs and nannies for weddings, functions, and special events, primarily in Melbourne.
• Free Childcare Cost Calculator Interactive web tool enabling Australian families to compare costs across childcare centre, family day care, nanny, au pair, and mixed care options, identifying cost 'flip points' where subsidised centre care becomes more expensive than home-based alternatives.

Quantifiable outcome

• Free calculator tool helps families identify cost 'flip points' where subsidized childcare centres become more expensive than home-based care for higher-income families with multiple children

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cultural Care Au Pair: Cultural Care Au Pair is the largest US Department of State-designated au pair agency and a global incumbent that also places au pairs in Australia. It is directly comparable to 99aupairs on core product (live-in au pair matching) but operates at far greater scale across multiple countries.
• AuPairCare: AuPairCare is one of the original US-designated au pair agencies, offering live-in childcare matching for host families. It mirrors 99aupairs' core placement-and-support model but serves the US market and is an order of magnitude larger.

Direct peers

• GreatAuPair: GreatAuPair is an online matching platform connecting host families with au pairs and nannies globally, including in Australia. It competes with 99aupairs on the matching/placement layer but with a self-serve marketplace model rather than full-service agency support.
• Go Au Pair: Go Au Pair is a US-based au pair agency providing screened international au pairs to American host families. It is comparable to 99aupairs as a full-service au pair placement agency with similar screening, matching, and ongoing host-family support workflows.
• Au Pair International: Au Pair International is a US-based au pair agency matching screened international au pairs with host families, including Australian programs. It is directly comparable to 99aupairs on cross-border placement, screening, and cultural exchange workflows.
• ABC Nannies: ABC Nannies is an Australian nanny and au pair placement agency operating in the same domestic market as 99aupairs. It competes head-to-head on live-in childcare matching and family-facing placement services across Australia.
• Helping Hands Network: Helping Hands Network is an Australian childcare and in-home care provider placing nannies and au pairs with Australian families. It is a direct competitor to 99aupairs on the live-in childcare placement and ongoing support offering.

Emerging players

• InterExchange Au Pair USA: InterExchange runs cultural exchange programs including au pair matching in the US and abroad. It overlaps with 99aupairs on the cross-border au pair exchange and host-family matching workflow, though its scale is larger and US-anchored.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/99aupairs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 99aupairs.com