Hatcher Winery

Winery / Wine Productionhatcherwinery.com

Hatcher Winery is a family-owned Sierra Foothills winery producing 30+ varietals of red, white, sparkling, fortified, and dessert wines plus brandy, selling exclusively direct-to-consumer through two California tasting rooms, a wine club, e-commerce, and event venue hosting.

Company typePrivate
Founded2002
HeadquartersMurphys, United States
Headcount1–10
GTM typeB2C
OfferingHardware or Manufacturing

What Hatcher Winery does

Hatcher Winery is a privately held, family-owned California winery founded in 2002 and operating in the Sierra Foothills appellation across two Calaveras County locations: a downtown Murphys tasting room at 425 Main St and a winery/production facility in Vallecito at 1969 Highway 4. The business is led by owner and winemaker Matthew Hatcher, with his brother Sewell Hatcher as partner and Scotty Hancock as assistant winemaker. The Vallecito property was previously operated as Chatom Winery and was rebranded to Hatcher Winery in 2020. The company maintains estate vineyards in Angels Camp and Vallecito (Tyee Vineyard) and sources additional fruit from growers across the Sierra Foothills, including Shake Ridge Ranch (Ann Kraemer) and Duarte, Cooper, Beckman, Grant, Clondaire, Lyman, Gold Bud, Dalton, Tailem Bend, Metate Hill, and 6 Mile vineyards.

Hatcher's product portfolio spans more than 30 wines across red varietals (Cabernet Sauvignon, Merlot, Malbec, Zinfandel and multiple Reserves, Barbera, Mourvedre, Syrah, Tempranillo, Sangiovese, Charbono, Dolcetto, Carignane, Cinsault, Petite Sirah, Alicante Bouschet, Cabernet Franc, Meritage, Sewell Red Blend), whites (Chardonnay, Sauvignon Blanc, Viognier), sparkling (Blanc de Noirs Brut, Méthode Traditionnelle), fortified and dessert wines (Nonvintage Tawny Port, 2018 Port), and a brandy ('Black Dog Brandy') distilled from Sangiovese and aged 33 months at Dry Diggins Distillery. Wines are aged in French, American, and Hungarian oak. Pricing ranges from $18 (Sauvignon Blanc) to $45 (Reserve Cabernet Sauvignon) per bottle, with a 15% case discount and 25% wine club case discount.

The business model is purely direct-to-consumer. Revenue is generated through (i) walk-in tasting room sales at both locations, (ii) online e-commerce shipping to most US states with adult signature required, (iii) a subscription wine club (three annual shipments of 6 bottles, complimentary tastings, quarterly wine club dinners and release parties), and (iv) venue rentals for weddings and private events at the Vallecito property. Marketing relies on Facebook, Instagram, an email newsletter, and tourism referral partnerships with Visit Murphys and Calaveras Wines. The company is bootstrapped with no disclosed external funding, no parent company, and headcount of 1-10.

Hatcher Winery firmographics

Firmographics

Name: Hatcher Winery
Legal name: Hatcher Winery
Website: https://hatcherwinery.com
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 1–10 employees
Short description: Hatcher Winery is a family-owned Sierra Foothills winery producing 30+ varietals of red, white, sparkling, fortified, and dessert wines plus brandy, selling exclusively direct-to-consumer through two California tasting rooms, a wine club, e-commerce, and event venue hosting.
Ownership category
akta.pro rank

Hatcher Winery industry classification

Industry

Product category: Winery / Wine Production
NAICS: Wineries (31213), Wineries (312130), Grape Vineyards (111332), Distilleries (31214), Beer, Wine, and Liquor Retailers (445320)
SIC: Beverages (2080)
akta.pro primary industry: Wine Production & Winemaking (AFAFAAAB)
akta.pro secondary industries: Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

Sierra Foothills winery
Estate wine production
Wine club subscription
Wine tasting rooms
California boutique wines

Where Hatcher Winery is headquartered

Location

Headquarters

HQ city: Murphys
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Hatcher Winery business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Direct Wine Sales: Retail wine sales through two tasting room locations and online e-commerce platform. Customers can purchase individual bottles or cases with 15% discount on 12+ bottles.
Wine Club Membership: Recurring membership program with three shipments of 6 bottles per year, providing 25% discount on cases and complimentary tastings for members and three guests.
Event Hosting: Venue rental for weddings and private events at the winery property featuring Mediterranean outdoor facilities.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard bottle pricing
Unit Pricing	Pay-as-you-go	Case discount
Subscription	Annual	Wine Club Membership

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Hatcher Winery product offering

Product offering

Core offering

Hatcher Winery produces and sells a portfolio of 30+ wines — including reds (Cabernet Sauvignon, Zinfandel, Merlot, Barbera, Mourvedre, Syrah, Sangiovese, Charbono, and others), whites (Chardonnay, Sauvignon Blanc, Viognier), sparkling (Blanc de Noirs), fortified/dessert wines (Tawny Port, Port), and brandy — sourced from estate vineyards in Vallecito and Angels Camp plus top Sierra Foothills growers. Sales occur direct-to-consumer through two physical tasting rooms (downtown Murphys and the Vallecito winery), an online store shipping to most US states, a tri-annual wine club membership, and wedding/event hosting at the winery venue.

Product overview

Hatcher Winery is a Sierra Foothills wine producer offering a diverse portfolio of wines including red wines (Cabernet Sauvignon, Merlot, Malbec, Zinfandel, Barbera, Mourvedre, Syrah, Tempranillo, Sangiovese, Charbono, Dolcetto, Carignane, Cinsault, Petite Sirah, Alicante Bouschet, Cabernet Franc, and blends like Meritage and Reserve Red Blend), white wines (Chardonnay, Sauvignon Blanc, Viognier), sparkling wines (Blanc de Noirs Sparkling Brut), dessert/fortified wines (Tawny Port, Port), and spirits (Brandy). The winery also offers wine club membership, event venue services, and wine tasting experiences at two locations. The product portfolio spans over 30 individual wine products across multiple varietals and price points ($18-$45 per bottle), with additional merchandise including t-shirts and gift certificates.

Differentiator

Problem solved

Functional benefit

Products and services

Red Wines Collection of still red wines for individual consumers, including Cabernet Sauvignon, Merlot, Malbec, Zinfandel, Barbera, Mourvedre, Syrah, Tempranillo, Sangiovese, Charbono, Dolcetto, Carignane, Cinsault, Petite Sirah, Alicante Bouschet, Cabernet Franc, and blends such as Meritage and Reserve Red Blend.
White Wines Collection of still white wines for individual consumers, including Chardonnay, Sauvignon Blanc, and Viognier.
Dessert Wines Fortified and dessert wines for individual consumers, including Nonvintage Tawny Port and 2018 Port.
Blanc de Noirs Sparkling Brut Sparkling wine made from Pinot Noir grapes using Methode Traditionnelle with two-year tirage, featuring flavors of Fuji apples and pears. For individual wine consumers.
Brandy Brandy distilled from Sangiovese grapes from Lyman Vineyard in Amador County, aged 33 months at Dry Diggins Distillery in El Dorado County. Nicknamed 'Black Dog Brandy' in remembrance of the winery dog Annie. For individual spirits consumers.
Sauvignon Blanc White wine from Sierra Foothills, fermented in stainless steel with citrus and orange blossom aromas. For individual wine consumers.
Chardonnay White wine made using a combination of stainless steel (60%) and Austrian oak (50% new), producing a balanced Chardonnay with crisp fruit tones. For individual wine consumers.
Viognier Barrel-aged white wine from Dalton Vineyards in Calaveras County, with 8 months French oak aging (30% new), featuring peach and apricot flavors. For individual wine consumers.
Nonvintage Tawny Port Fortified wine made from Tinta Cao, Tinta Ruiz and Touriga Nacional grapes, aged 15 years in neutral French oak puncheons. For individual wine consumers.
2018 Port Fortified wine made from Touriga Nacional grapes grown in Calaveras County, aged four years in neutral French oak. For individual wine consumers.
2019 Malbec Red wine from Estate Tyee Vineyard and Gold Bud Farms, aged 30 months in French Oak with notes of black cherry and vanilla. For individual wine consumers.
2019 Reserve Barbera Reserve red wine from Shake Ridge Ranch, aged in Hungarian oak with raspberry and blackberry flavors. For individual wine consumers.
2020 Reserve Mourvedre Reserve Mourvedre from Ann Kraemer's Shake Ridge Ranch, medium-bodied with chocolate, plum, and sweet wood flavors. For individual wine consumers.
2018 Reserve Zinfandel Reserve Zinfandel from Shake Ridge Ranch with soft velvet mouthfeel, featuring raspberry and blackberry with Hungarian oak notes. For individual wine consumers.
2018 Reserve Zinfandel - 2nd Crop Second-crop Zinfandel with rich, tannic mouthfeel, similar in style to Cabernet Sauvignon. For individual wine consumers.
2019 Reserve Red Blend Blend of Barbera and Zinfandel from Shake Ridge Ranch, aged in Hungarian oak barrels with raspberry and blackberry flavors. For individual wine consumers.
2020 Reserve Cabernet Sauvignon - Duarte Vineyard Reserve Cabernet from Duarte Vineyard at 2800 feet elevation, with plums, raspberries, rich French oak and cedar. For individual wine consumers.
2019 Cabernet Sauvignon Value-priced Cabernet from Duarte and 6 Mile Vineyards, aged 24 months in French Oak with black fruit and anise notes. For individual wine consumers.
2018 Petite Sirah Deep black Petite Sirah from Amador County, aged 30 months in heavy toast American oak with black fruit and chocolate notes. For individual wine consumers.
2019 Syrah Big, chunky Syrah from Estate Tyee Vineyard with vanilla, chocolate, and ripe fruit flavors. For individual wine consumers.
2019 Tempranillo Tempranillo from Metate Hill in Bar 20, aged 24 months in American oak with tart cherry, coffee, and vanilla notes. For individual wine consumers.
2019 Alicante Bouschet Rare red flesh grape wine from Cooper Ranch in Amador County, aged 24 months in American oak with chocolate and espresso notes. For individual wine consumers.
2018 Charbono Charbono from Cooper Vineyards in Amador County with black currant and cedar aromas. For individual wine consumers.
2018 Carignane Estate Carignane from Tyee Vineyard in Vallecito, aged 30 months in 33% new French oak with cherry and pomegranate notes. For individual wine consumers.
2019 Cinsault Cinsault from Beckman Vineyard and Grant Ranch Vineyard, medium-bodied with strawberry notes. For individual wine consumers.
2019 Dolcetto Dolcetto from Clondaire Vineyard in Calaveras County, fruit-forward but dry with medium tannins. For individual wine consumers.
2020 Barbera Barbera from Cooper Vineyards in Amador County, aged in American oak with cedar and cherry notes. For individual wine consumers.
2021 Merlot Merlot from Tyee Vineyard in Vallecito, dark red with cherry and plum flavors. For individual wine consumers.
2019 Meritage Bordeaux-style blend of Cabernet Sauvignon, Cabernet Franc, Merlot, Malbec and Petite Verdot from Sierra Foothills. For individual wine consumers.
2018 Mourvedre Mourvedre from Estate Tyee Vineyard with floral, rose, and strawberry notes. For individual wine consumers.
2023 Sangiovese Sangiovese from Lyman Vineyard in Amador County with raspberry and plum flavors. For individual wine consumers.
2020 Cabernet Franc Cabernet Franc from Grant Family Vineyard near New Melones Lake with dried cherry and cedar notes. For individual wine consumers.
2018 Estate Zinfandel Estate Zinfandel from Angels Camp vineyard, floral with American oak and raspberry notes. For individual wine consumers.
2018 Tailem Bend Zinfandel Zinfandel from Tailem Bend Vineyard at 2300 feet elevation in Mountain Ranch with plum and cedar notes. For individual wine consumers.
2019 Beckman Zinfandel Beckman Zinfandel from Mountain Ranch vineyard with cedar, raspberry, and dry hay notes. For individual wine consumers.
2020 Sewell Red Wine Five Rhone varietal blend named after the first-born son of each generation, sourced from across Sierra Foothills. For individual wine consumers.
Wine Club Membership Wine club membership including three shipments (6 bottles each) of wine per year, 25% discount on cases, complimentary tastings, and access to wine club events and release parties. For individual wine enthusiasts.
Weddings & Events Venue Wedding and event venue services at the Vallecito winery location featuring Mediterranean outdoor facilities with cobblestone courtyard and gardens. For couples and event organizers.
Tasting Room Services Wine tasting services at downtown Murphys tasting room (7 days/week) and winery location in Vallecito (Friday-Sunday). For individual wine consumers and tourists.
T-Shirts Hatcher Winery branded t-shirts available for purchase. For individual consumers and wine enthusiasts.
Gift Certificates Gift certificates available for purchase toward Hatcher Winery wines and merchandise. For individual gift-givers.

Companies that use Hatcher Winery

Customer profile

Segments1 record

Ideal customer profiles2 records

Hatcher Winery technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Hatcher Winery partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

School Street WinesminorOthersHatcher Winery location in Vallecito is branded as 'Home of School Street Wines', indicating a related brand or co-location arrangement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Hatcher Winery competitors and assessment

Company assessment

Direct peers

Lava Cap Winery: El Dorado County estate winery with tasting room and wine club, producing Bordeaux and Italian varietals from Sierra Foothills fruit. Comparable on estate vineyard ownership, DTC tasting experience, and regionally anchored varietal mix.
Boeger Winery: Family-owned El Dorado County (Sierra Foothills) winery producing estate-grown varietals including Barbera, Zinfandel, and Italian varietals. Comparable as a multi-generational Sierra Foothills producer with DTC tasting room and estate vineyards.
Twisted Oak Winery: Boutique Calaveras County winery focused on Spanish and Rhone varietals with DTC tasting room and wine club. Overlaps with Hatcher on regional location, Sierra Foothills fruit sourcing, and DTC-first GTM.
Renegade Winery: Murphys-area boutique winery offering tasting room experiences and specialty varietals. Direct competitor in the same tourism corridor with comparable tasting-room-led sales model.
V. Sattui Winery: Napa Valley producer with a high-traffic tasting room, large picnic/event grounds, and extensive DTC portfolio. Comparable in DTC/portfolio breadth strategy and event-venue revenue stream, although at considerably larger scale.
Ironstone Vineyards: Largest direct competitor in the Murphys wine corridor; operates a major tasting room, event venue, and DTC wine business in the same Sierra Foothills region. Comparable in DTC strategy, varietal breadth, and event-driven revenue model — though at materially larger scale.
Skinner Vineyards: El Dorado/Calaveras-area family winery producing estate Rhone and Italian varietals. Direct peer in the Sierra Foothills DTC tasting room category with comparable varietal mix and small-batch identity.
Madroña Vineyards: Family-operated El Dorado winery producing estate wines across diverse varietals. Similar in family ownership, estate fruit, broad varietal portfolio, and Sierra Foothills DTC positioning.
Hovey Winery: Murphys/Calaveras tasting room and small-batch producer in the same wine tourism corridor. Overlaps with Hatcher on geography, DTC-driven GTM, and small-batch boutique positioning.
Newsome-Harlow Wines: Calaveras County boutique winery focused on estate Zinfandel and Bordeaux varietals. Direct competitor in the Sierra Foothills tasting room segment with similar small-team family operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Hatcher Winery financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hatcher Winery leadership team

Management profile

Number of profiles

Profiles3 records

Hatcher Winery funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hatcher Winery M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatcher Winery

What does Hatcher Winery do?

Is Hatcher Winery a public or private company?

Hatcher Winery is a private company. It is classified as family owned and is currently operating.

When was Hatcher Winery founded?

Hatcher Winery was founded in 2002. It employs 1 to 10 people.

Where is Hatcher Winery based?

Hatcher Winery is headquartered in Murphys, United States, in the North America region.

How does Hatcher Winery make money?

Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership and event Hosting.

Who are Hatcher Winery's main competitors?

Direct peers on record are Lava Cap Winery, Boeger Winery, Twisted Oak Winery, Renegade Winery, V. Sattui Winery, Ironstone Vineyards, Skinner Vineyards, Madroña Vineyards, Hovey Winery and Newsome-Harlow Wines.

Does Hatcher Winery have an API?

No public API is recorded for Hatcher Winery.

What industry is Hatcher Winery in?

Hatcher Winery's product category is Winery / Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 2080.