Castellari

What Castellari does

Castellari is an Italian manufacturer of professional pruning and olive harvesting tools, headquartered in Imola (Bologna) and founded in 1976 by Giuseppe Castellari. The company designs, forges, heat-treats, and assembles its products in-house across a 5,800 sqm production footprint, offering six core product categories: manual pruning shears and loppers (e.g., TUCANO, UNIVERSALE, ERGONOMIC, BYPASS), the RYNO battery-powered shears line on an interchangeable 18V platform, telescopic pole pruners and pole saws (TUCANO X, ATO, PO33P/35P), electric olive harvesters (OLIVANCE EP, TORNADO CARBON, FENIX, VERTIGO 12V/30V), pneumatic olive harvesters (OLIVANCE PN, VERTIGO PN with magnesium-alloy motors and carbon-pultrusion reeds), and gasoline-powered compressors (A350, A550, A550B, AL680B). Underlying technology centers on hot forging of steel and aluminum, proprietary heat treatment achieving 56 HRC hardness, robotic drilling and sharpening, and engineered-material components such as carbon-fiber poles and magnesium-alloy motors. The stated differentiator is durable, ergonomic, lightweight professional-grade construction under a 'Made in Italy' quality standard.

The business model is straightforward unit-based hardware sales of branded professional tools, with revenue generated through a dual distribution channel: a widespread Italian dealer network for domestic customers and a directly managed international export office ([email protected]) for foreign buyers. Marketing relies on a multilingual website (8 languages), YouTube tutorials, and social media presence rather than direct-to-consumer e-commerce. Pricing is not publicly disclosed and customers are directed to contact local agents or the export office, indicating relationship-driven sales rather than standardized list pricing. The customer base spans olive farmers, fruit and nursery growers (frutticoltura, vivaistica), professional gardeners, and agricultural service providers, with no concentration in any single enterprise account. Castellari is privately held by the founding family, has no external institutional investors or parent company, and operates as an Italian S.r.l. with 11-50 employees.

Name

Castellari

Legal name

Castellari S.r.l.

Website

https://castellarisrl.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Castellari is a family-owned Italian manufacturer founded in 1976, producing professional pruning tools, battery-powered shears, and electric, pneumatic, and battery-powered olive harvesters for olive farmers, fruit growers, and agricultural professionals worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Imola

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Tool Sales: Direct sales of professional pruning tools including manual scissors, loppers, saws, battery-powered shears, telescopic pole pruners, and accessories to agricultural professionals and olive farmers.
2. Olive Harvester Sales: Sales of electric and pneumatic olive harvesters along with related equipment including compressors, poles, and accessories for intensive olive harvesting operations.
3. Compressor Sales: Sales of professional gasoline-powered compressors designed to power pneumatic tools in agricultural and nursery applications.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Castellari manufactures and distributes professional hand-held tools for pruning and olive harvesting, including manual pruning shears and loppers, battery-powered pruning shears on an 18V interchangeable platform, telescopic pole pruners and saws, electric and pneumatic olive harvesters, and gasoline-powered compressors to drive pneumatic tools. Products are produced in Imola, Italy using hot forging, 56 HRC heat treatment, and robotic drilling/sharpening processes.

Product overview

Castellari is an Italian manufacturer of professional pruning and olive harvesting tools headquartered in Imola (Bologna). The product portfolio consists of standalone hardware tools organized into six main categories: (1) Manual Pruning Tools including shears (MINI, UNIVERSALE, ERGONOMIC, LADY II, B12, TAIA) and loppers (TUCANO, M 80-100, TUCANO C, POTATORE, T.I., BYPASS); (2) RYNO Battery-Powered Pruning Shears including models RY01B through RY300 CARBON and the 18V interchangeable battery platform (VERTIGO 18V, VERTIGO CARBON 18V, RY10G/20G/30G); (3) Pole Pruners and Saws (TUCANO X, ATO, PO33P/35P/35 PRO) with aluminum and carbon fiber extension poles; (4) Electric Olive Harvesters (OLIVANCE EP V2, OLIVANCE EP S V2, TORNADO CARBON V3, FENIX V2, VERTIGO 12V/30V and CARBON variants); (5) Pneumatic Olive Harvesters (VERTIGO PN with Magneburg motor, OLIVANCE PN series with technopolymer combs in multiple variants); and (6) Gasoline-Powered Compressors (A 350, A 550, A550B, AL680B with Loncin engines). All products emphasize made-in-Italy craftsmanship with hot-forged steel construction, 56 HRC heat treatment, and robotic precision sharpening.

Differentiator

Problem solved

Functional benefit

Products and services

• Manual Pruning Shears (MINI, UNIVERSALE, ERGONOMIC, LADY II, B12, TAIA) Hand-held manual pruning shears for professional horticulture, orchard, nursery and gardening use; includes compact (MINI), versatile (UNIVERSALE), ergonomic (ERGONOMIC), lighter-duty (LADY II), and professional orchard (B12, TAIA) models.
• Professional Loppers (TUCANO, TUCANO C, M 80-100, POTATORE, T.I., LOPPERS 80-100, BYPASS) Branch cutters (loppers) for cutting branches up to 100mm diameter in professional pruning of orchards, vineyards, and nurseries; includes heavy-duty (M 80-100, LOPPERS 80-100), carbon-blade (TUCANO C), bypass, and orchard/vineyard-specific (POTATORE) variants.
• RYNO Battery-Powered Pruning Shears (RY01B–RY300 CARBON series, RY10G/20G/30G)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Zanon: Italian manufacturer of professional pruning and olive harvesting equipment. Zanon directly competes with Castellari in pneumatic and electric olive harvesters as well as manual pruning tools, with overlapping distribution in Italy and southern Europe.
• Infaco: French specialist in electric pruning shears and olive harvesting equipment. Infaco is a direct competitor to Castellari's battery-powered RYNO and VERTIGO product families, with a strong presence in French and southern European olive-growing markets.
• Felco: Swiss manufacturer of professional pruning shears and loppers, founded 1945. Felco is the most internationally recognized direct competitor to Castellari's manual and battery-powered pruning shear lines, targeting the same professional orchard and vineyard segments.
• Campagnola: Italian manufacturer of pneumatic and electric olive harvesters and pruning tools, headquartered near Bologna. Campagnola is the closest direct competitor to Castellari's olive harvester and pruning shear product lines, serving the same Mediterranean professional customer base.
• Pellenc: French manufacturer of battery-powered professional tools for agriculture, viticulture, and olive cultivation. Pellenc competes most directly with Castellari's 18V platform and electric olive harvesters, particularly in premium European vineyards and olive groves.

Broad incumbents

• Bahco: Swedish hand tool brand owned by Snap-on, offering a broad range of professional pruning shears, loppers, and saws. Bahco competes with Castellari's manual pruning lines through a much wider global distribution network and broader product portfolio.
• STIHL: German global leader in outdoor power tools. STIHL's expanding battery platform increasingly overlaps with Castellari's 18V pruning shears and olive harvesters, with a much larger dealer network and brand presence worldwide.
• Husqvarna: Swedish outdoor power tool manufacturer with a professional battery platform covering pruning and grounds care. Husqvarna competes with Castellari in battery-powered professional pruning tools with significantly larger scale and broader product breadth.
• Bosch: German global power tool manufacturer with a professional green tools range including battery pruning shears. Bosch's 18V platform overlaps with Castellari's interchangeable battery strategy, leveraging a vastly larger distribution and R&D footprint.
• Fiskars: Finnish global consumer and professional tool brand with a strong pruning and cutting tools division. Fiskars overlaps with Castellari in manual pruning shears and loppers but competes at a much broader retail and consumer scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/pruningandharvest
• Facebookfacebook.com/castellarisrl
• LinkedInlinkedin.com/company/76602087
• Instagraminstagram.com/castellari.tools

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castellari