Farmpartner-tec

What Farmpartner-tec does

Farmpartner-tec GmbH is a German B2B software provider founded in 2001 and headquartered in Schwäbisch Gmünd, with approximately 55 employees across two locations. The company builds and operates a vertical SaaS platform serving agricultural machinery dealers, ERP providers, marketplace operators, and OEMs. Its product suite includes tecManager (mobile inventory management with offline capability), webManager (CMS), partsManager, tecAppraiser (transaction-data-driven valuation), tecPresenter, and tecFlow (multichannel integration). The platform is distinguished by deep pre-built integrations with over 60 marketplaces and 25+ ERP systems, enabling dealers to distribute inventory across channels such as E-FARM, Traktorpool, and Technikbörse without manual relisting.

The business model combines multiple revenue streams: SaaS subscription fees for the core platform, transaction-based auction commissions of approximately €20 plus 3.5% per sale, hourly professional services billed at €85–€160, and marketplace commissions flowing through partnerships such as BartsParts. Customers are reached through direct dealer sales, OEM relationships (including CLAAS), and partner channels including the BartsParts network of 600+ dealers across 50+ countries. The company has positioned itself as a vertical hub connecting dealer inventory, ERP back offices, marketplaces, and parts platforms across the used agricultural machinery value chain.

Operationally, Farmpartner-tec has demonstrated durability — 23 years of continuous operation since 2001 — and an active partnership cadence, including BartsParts (2020), Linemedia, and continued integration expansion. Trade show presence at events such as Agritechnica 2023 indicates ongoing market-positioning investment, though limited disclosed financial and headcount data constrain visibility into current scale and growth rate.

Name

Farmpartner-tec

Legal name

farmpartner-tec GmbH

Website

https://farmpartner-tec.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmpartner-tec GmbH is a German B2B SaaS provider, founded in 2001, offering inventory management, valuation, and multichannel commerce software to agricultural machinery dealers via 60+ marketplace and 25+ ERP integrations.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealer Software

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Farm Machinery & Equipment (3523)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Agricultural machinery dealer software
• Inventory management SaaS
• Multichannel marketplace distribution
• ERP integration platform
• Used farm equipment listings

Headquarters

HQ city

Bettringen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Auction fees: Basic fee of €20 for auction creation plus 3.5% of the purchase price on successful auction completion.
2. Software/SaaS subscriptions: Monthly or annual subscription fees for tecManager, webManager, and other software modules. Pricing varies by module and dealer size.
3. Website and web shop development: Custom website development and ongoing hosting services for agricultural machinery dealers.
4. Parts marketplace commission: Revenue share from BartsParts online parts marketplace integration, where dealers list parts from ERP systems for international sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Farmpartner-tec provides a modular B2B SaaS suite for agricultural machinery dealers, including webManager (agriculture-specific CMS for dealer websites), tecManager (mobile inventory and sales management with ERP synchronization), partsManager and tecFlow (spare parts and multichannel listing automation across 60+ marketplaces), and tecAppraiser (machine valuation). The platform captures machine data once in the dealer's ERP and automatically distributes it to dozens of online classified portals and the BartsParts international parts marketplace.

Product overview

Farmpartner-tec is a B2B software provider offering a modular product suite for agricultural equipment dealers. The core offerings include webManager (agriculture-specific CMS for dealer websites with integrated product catalogs), tecManager (mobile inventory management with ERP synchronization and multi-portal listing automation), and partsManager with tecFlow (spare parts management with multichannel distribution). These are complemented by tecAppraiser (machine valuation), tecPresenter (trade show presentation), video/text marketing services, social media services, and interface integration services. The platform enables dealers to capture machine data once and distribute it across 100+ marketplace portals and ERP systems. Solutions are also offered for online marketplaces, ERP providers, and agricultural equipment manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• tecManager: Mobile application for machinery inventory and advertisement management, enabling dealers to manage sales inventory, access ERP data, and synchronize listings across online marketplaces.
• webManager
• tecAppraiser
• tecPresenter
• partsManager

Products and services

• webManager
• tecManager Mobile inventory and sales management application enabling agricultural equipment dealers to capture machine data on-site via mobile devices, synchronize inventory in real time with their ERP systems, and distribute listings across multiple online marketplaces automatically.
• tecAppraiser Machine valuation tool that uses historical agricultural equipment transaction data to provide pricing benchmarks for machine purchasing and sales decisions.
• partsManager Spare parts inventory management module that integrates with dealer ERP systems and enables listing of parts to online marketplaces including the BartsParts platform for cross-border spare parts sales.
• tecFlow Multichannel listing automation service (Multichanneling) that synchronizes machine and parts inventory across multiple classified portals simultaneously with a single action, replacing manual multi-portal posting.
• tecPresenter Presentation software for displaying used machinery inventories on large touch-screen systems at trade shows, dealer events, and sales floors. Used by CLAAS at the 125th Bavarian Central Agricultural Festival.
• Video & Text Production Services Marketing content creation services for agricultural equipment dealers including image films, showreels, product videos, web copy, press releases, and social media content.
• Social Media Services Social media consulting services for agricultural equipment dealers including strategy development, channel selection, content creation, community management, and public relations.
• Interface Services (Schnittstellen-Services) Technical integration services connecting dealer ERP systems to marketplace portals and manufacturer platforms for automated data exchange, including API documentation provision and onboarding of self-serve registrants.
• Website and Webshop Development Custom website and webshop development plus hosting services for agricultural machinery dealers, including hourly rate professional services for coaching, consulting, programming, web frontend, administration/support, design, and print design.

Quantifiable outcome

• Average machine stand time reduced to less than 120 days for dealers using webManager and tecManager
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BartsPartscoreGTM or Marketing PartnerBartsParts is a Dutch replacement parts platform serving 600+ agricultural, garden, and municipal equipment dealers. Farmpartner-tec provides ERP-to-marketplace integration enabling dealers to list spare parts from their inventory systems directly on bartsparts.de for international sales to 50+ countries. BartsParts handles logistics, payment, customer service, and returns.
• LinemediacoreStrategic or Co-development PartnerLinemedia operates online used equipment marketplaces including agriline24.de (agricultural machinery), machineryline.de (construction equipment), and autoline.de (commercial vehicles). Farmpartner-tec provides data feeds of agricultural dealer inventory to Linemedia's platforms. Pierre Büttner interviewed Tanya Savilova from Linemedia and the companies co-develop integration workflows for mutual dealer benefit.
• CLAASminorGTM or Marketing PartnerCLAAS used farmpartner-tec's tecPresenter solution at the 125th Bavarian Central Agricultural Festival to display used machinery inventories from CLAAS dealers on large touchscreen systems. Demonstrated effective used machinery sales during the trade show.
• COS Software GmbHcoreTechnology or IntegrationCOS provides agricultural ERP/warenwirtschaft systems integrated with farmpartner-tec's tecManager, enabling dealers to sync inventory data between the two systems.
• OrbiscoreTechnology or IntegrationAgricultural ERP provider integrated with farmpartner-tec's machine inventory management and marketplace distribution system.
• Irium SoftwarecoreTechnology or IntegrationFrench agricultural ERP provider with integration partnership for machine data exchange with farmpartner-tec's platform.
• ROTOR Software GmbHcoreTechnology or IntegrationAgricultural ERP provider integrated with farmpartner-tec's tecManager for seamless inventory data synchronization.
• E-FARMminorGTM or Marketing PartnerE-FARM is an online marketplace for used agricultural equipment. Farmpartner-tec provides data feeds of dealer inventory to E-FARM's platform.
• TraktorpoolminorGTM or Marketing PartnerGerman online used tractor and agricultural machinery marketplace receiving inventory data feeds from farmpartner-tec dealer networks.
• Technikbörse ( Deutscher Landwirtschaftsverlag)minorGTM or Marketing PartnerGerman agricultural machinery online classified portal receiving dealer inventory data via farmpartner-tec integration.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mascus: Global online marketplace for used heavy machinery, trucks, and agricultural equipment; integrates with farmpartner-tec for automated dealer listings and competes for the same online classified listings flow.
• BartsParts: Dutch international spare parts marketplace serving 600+ dealers across 150+ brands in 50+ countries — currently a partner via farmpartner-tec's partsManager, but a directly adjacent platform competing for spare parts e-commerce in the same dealer base.
• E-FARM: Hamburg-based online marketplace for used agricultural equipment that receives dealer inventory data feeds from farmpartner-tec; competes for the same German ag machinery digital commerce opportunity and is a direct GTM partner.
• Agriaffaires: Leading French online classified marketplace for new and used agricultural equipment; a European direct peer competing in the same listings distribution and dealer lead generation space.
• Traktorpool: German online marketplace for used tractors and agricultural machinery receiving dealer inventory data feeds from farmpartner-tec; a direct competitor for used ag machinery listings in the DACH market.
• Machineryline (Linemedia): European online marketplace for agricultural, construction, and commercial vehicles operated by Linemedia; co-develops integration workflows with farmpartner-tec and competes for the same dealer-side inventory distribution.
• Sandhills Publishing: US-based publisher of used equipment marketplaces including TractorHouse, MachineryTrader, and TruckPaper — a direct parallel to farmpartner-tec's marketplace infrastructure and listings aggregation model for agricultural and heavy equipment.

Broad incumbents

• Ritchie Bros. Auctioneers: Large global operator of heavy equipment auctions and marketplaces including AuctionTime and Marketplace-E; overlaps with farmpartner-tec's multichannel listing distribution for agricultural and construction machinery at materially larger scale.
• 365FarmNet: European farm management software platform from CLAAS/Kverneland/AGCO-backed consortium; broader agricultural SaaS incumbent that competes for software spend from farmers and could extend into dealer tooling.

Regional players

• Werktuigen: Dutch online marketplace for used agricultural machinery; comparable listings and dealer aggregation model but primarily serving the Benelux region rather than the German-speaking market where farmpartner-tec is concentrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/farmpartner-tec

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmpartner-tec