Physiotherm
- Company typePrivate
- Founded1995
- HeadquartersThaur, Austria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Physiotherm firmographics
Firmographics- Name
- Physiotherm
- Legal name
- Physiotherm GmbH
- Website
- https://physiotherm.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Physiotherm industry classification
Industry- Product category
- Infrared Wellness Equipment
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Household Furniture (2510)
- akta.pro primary industry
- Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)
- akta.pro secondary industry
- Sauna & Steam Bath Facilities (HSADAKAC)
Keywords
Where Physiotherm is headquartered
LocationHeadquarters
- HQ city
- Thaur
- HQ country
- Austria
- HQ region
- Europe
Offices8 records
Markets served
Physiotherm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Infrared Cabin Sales: Sale of infrared cabins including reclining cabins (Liegekabinen) and seating cabins (Sitzkabinen) for 1-2 persons. One-time purchase model with premium positioning.
- Infrared Loungers/Warmliege: Sale of heated loungers (Wärmeliegen) including hanging chairs (Hängeliegen) and standing chairs (Stehliegen) for wellness applications.
- Infrared Showers: Sale of infrared shower products (Infrarotduschen) for targeted infrared therapy applications.
- Mobile Infrared Products: Sale of portable infrared heating products including infrared heaters, office chairs, and sauna upgrade kits for home and office use.
- Infrared Heating Systems: Sale of infrared heating systems (Infrarotheizungen) and heating kits for residential applications.
- Accessories: Sale of accessories including lava pillows and other wellness gadgets for infrared cabins and loungers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Infrared Cabins - Premium product category |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Physiotherm product offering
Product offeringCore offering
Physiotherm manufactures and sells infrared wellness cabins for home and hospitality use, available in lying (Liegekabinen) and sitting (Sitzkabinen) configurations for one or two persons. The portfolio is anchored by the proprietary SENSOcare® system, which automatically adjusts infrared intensity based on real-time skin temperature readings. Complementary product lines include infrared showers, heated loungers (hanging and standing), mobile infrared devices, infrared room heaters, and accessories, sold through own consultation centers, an online shop, authorized dealers, and a dedicated B2B hospitality division.
Product overview
Physiotherm is a manufacturer of infrared wellness products headquartered in Thaur, Austria (developed in Austria, made in Germany). The product portfolio centers on infrared cabins for home wellness use, available in lying (Liegekabinen) and sitting (Sitzkabinen) configurations for 1-2 persons. The core product line includes four cabin models: Ergo Balance II Relax (2-person lying cabin with SENSOcare®), Easy Relax (1-person lying), Eco-Fit I Plus (1-person sitting), and Comfort Line II (2-person sitting). Complementary products include infrared showers (Infrarotduschen - Intense Small, Intense Easy, Intense Small Up), heated loungers (Wärmeliegen - hanging and standing styles like Diva Relax Swing), portable infrared devices (Infrared back radiators, office chairs, sauna upgrade kits), infrared room heaters, and accessories (Lavakissen). The flagship technology is SENSOcare®, which automatically adjusts infrared intensity based on real-time skin temperature measurements. Microsalt salt therapy is available as an add-on feature. The company also serves the hospitality and B2B sector with products installed in over 8,000 hotels.
Differentiator
Problem solved
Functional benefit
Products and services
- Ergo Balance II Relax Two-person infrared lying cabin with SENSOcare® automatic contactless skin temperature monitoring and intensity adjustment, designed for home or hospitality wellness use.
- Easy Relax One-person infrared lying cabin designed for single-user home wellness and heat therapy applications.
- Eco-Fit I Plus One-person sitting infrared cabin offering a compact footprint for users who prefer seated wellness sessions.
- Comfort Line II Two-person sitting infrared cabin providing comfortable seating for shared wellness experiences.
- Infrarotduschen (Infrared Showers) Compact infrared shower units (Intense Small, Intense Easy, Intense Small Up) for targeted infrared heat applications in smaller spaces.
- Wärmeliegen (Heated Loungers) Heated infrared loungers in hanging and standing configurations (including Diva Relax Swing), providing relaxation through infrared warmth in alternative body positions.
- Infrarotheizungen (Infrared Heaters) Wall-mounted infrared heating panels for residential room heating, available with Wärmesets (heating kits).
- Mobiles Infrarot (Mobile Infrared) Portable infrared product line comprising portable back radiators, infrared office chairs, and sauna infrared upgrade kits for targeted heat therapy at home, office, or during sports recovery.
- Zubehör (Accessories) Accessories for use with infrared cabins and loungers, including Lavakissen (lava stone pillows) and additional wellness gadgets.
Quantifiable outcome
- 80,000 satisfied private customers and 8,000+ hotel installations demonstrate market validation
- +2 more outcomes
Companies that use Physiotherm
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Physiotherm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Physiotherm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Various Independent Beratungscenter (Consultation Centers)coreNetwork of independent consultation centers across Austria, Germany, Switzerland, Italy, and other European countries that provide product demonstrations, expert consultation, and sales. Includes various businesses such as carpenters (Schreinerei), plumbing/heating specialists (Sanitär, Installateure), and specialized wellness companies. Examples include: Beratungscenter Thaur, Salzburg, München, Kempten, Bozen; Schreinerei Uwe HILLENBRAND; WellnessManufaktur GmbH; Grüter Haustechnik (Switzerland).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Physiotherm competitors and assessment
Company assessmentDirect peers
- Sentiotec: Austrian/German manufacturer of infrared cabins and sauna equipment with overlapping product lines (infrared cabins, sauna upgrades, control systems); comparable in scale and target customer to Physiotherm.
- Tylö: Swedish manufacturer of premium saunas, steam rooms, and infrared solutions with strong Nordic/European distribution; comparable premium positioning and hospitality channel overlap with Physiotherm.
- Harvia: Finnish, publicly listed manufacturer of saunas and infrared cabins distributed across Europe and globally; overlaps directly with Physiotherm's infrared cabin and heater product lines and competes in the same B2B hospitality channel.
- EOS Saunatechnik: German manufacturer of sauna and infrared heating systems sold through dealers and B2B channels; closely comparable product technology (infrared emitters, controls) and channel structure to Physiotherm.
- Health Mate Saunas: International infrared cabin brand selling low-EMF infrared saunas direct-to-consumer and through dealers; competes with Physiotherm in the home infrared wellness category across European and global online channels.
- Clearlight Infrared Saunas: US-based premium infrared sauna brand marketing clinical-grade infrared therapy with proprietary low-EMF heater technology; directly comparable to Physiotherm's SENSOcare®-led clinical/health positioning.
- Klafs: German premium sauna and wellness manufacturer with a strong DACH presence and similar consultation-center and B2B hospitality model; the most direct head-to-head competitor to Physiotherm in premium wellness cabins.
Broad incumbents
- Duravit: Large German bathroom and wellness/spa brand with DACH roots and international reach; broader incumbent that touches the same premium hotel and residential wellness market where Physiotherm competes.
- Jacuzzi Brands: Global incumbent in premium hot tubs, swim spas, and broader wellness equipment with established B2B hospitality relationships; competes with Physiotherm for hotel wellness amenity budgets but across a much wider product portfolio.
Emerging players
- Sun Home Saunas: Smaller US direct-to-consumer infrared sauna brand offering full-spectrum infrared cabins online; partial overlap with Physiotherm's product category and D2C motion, but with a narrower geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Physiotherm social profiles
Digital presencePhysiotherm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Physiotherm leadership team
Management profileNumber of profiles
Physiotherm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Physiotherm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Physiotherm
What does Physiotherm do?
Physiotherm manufactures and sells infrared wellness cabins for home and hospitality use, available in lying (Liegekabinen) and sitting (Sitzkabinen) configurations for one or two persons. The portfolio is anchored by the proprietary SENSOcare® system, which automatically adjusts infrared intensity based on real-time skin temperature readings. Complementary product lines include infrared showers, heated loungers (hanging and standing), mobile infrared devices, infrared room heaters, and accessories, sold through own consultation centers, an online shop, authorized dealers, and a dedicated B2B hospitality division.
Is Physiotherm a public or private company?
Physiotherm is a private company. It is classified as unknown and is currently operating.
When was Physiotherm founded?
Physiotherm was founded in 1995. It employs 11 to 50 people.
Where is Physiotherm based?
Physiotherm is headquartered in Thaur, Austria, in the Europe region.
How does Physiotherm make money?
Six revenue lines are on record. Infrared Cabin Sales are the primary driver. The others are infrared Loungers/Warmliege, infrared Showers, mobile Infrared Products, infrared Heating Systems and accessories.
Who are Physiotherm's main competitors?
Direct peers on record are Sentiotec, Tylö, Harvia, EOS Saunatechnik, Health Mate Saunas, Clearlight Infrared Saunas and Klafs. Broad incumbents are Duravit and Jacuzzi Brands. Sun Home Saunas is listed as an emerging player.
Does Physiotherm have an API?
No public API is recorded for Physiotherm.
What industry is Physiotherm in?
Physiotherm's product category is Infrared Wellness Equipment. Its primary akta.pro industry code is HSADAKAG, Infrared Therapy (Infrared Sauna & Light Therapy), with a secondary code of HSADAKAC, Sauna & Steam Bath Facilities. Its NAICS code is 334512 and its SIC code is 3585.