Edelweiss Bike Travel

What Edelweiss Bike Travel does

Edelweiss Bike Travel is a privately held Austrian tour operator, founded in 1980 and headquartered in Mieming, Austria, that organizes guided and self-guided motorcycle and e-bike tours across six continental regions (Europe, Africa, North and South America, Asia, Pacific) and operates a multi-continent World Tour program. Its core product is all-inclusive guided motorcycle tour packages priced from approximately $3,340 to $43,330 per rider, spanning 7-to-87-day itineraries across seven tour formats (CLASSIC, ADVENTURE, ROYAL, RIDE4FUN, SELF-GUIDED, TRAINING, and WORLD TOUR). The company supplements tours with a 40-motorcycle rental fleet across ten brands (BMW, Ducati, Harley-Davidson, Honda, KTM, Suzuki, Triumph, Vespa, Yamaha, CFMoto), gift vouchers, add-on programs, motorcycle insurance, and the Worldtourer loyalty program, and runs a separate Edelweiss E-Bike Tours sub-brand for the e-bike segment.

The business is delivered through a lean operating model: 20+ office and workshop employees in Austria coordinate a network of 70+ trained tour guides worldwide, supported by international sales representatives and partner agencies in countries including Australia, Brazil, China, USA, Argentina, Canada, Japan, Switzerland, Thailand, and Vietnam. Distribution combines direct sales via the company website, phone, and email with co-branded event partnerships with BMW Motorrad Days and the KTM Europe Adventure Rally. Technology infrastructure is light: the public website is the primary booking surface (with reCAPTCHA V3 for form security), there is no self-service online checkout for tours, no documented proprietary software platform, and no APIs or developer tooling. The company does not disclose revenue, has no outside investors or parent entity, and is self-described as the worldwide #1 in guided motorcycle tours with more than 41,000 served riders over its 44-year history.

Name

Edelweiss Bike Travel

Legal name

Edelweiss Bike Travel

Website

https://edelweissbike.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Edelweiss Bike Travel is an Austrian tour operator, founded in 1980, that organizes guided and self-guided motorcycle and e-bike tours worldwide, serving individual riders, groups, and private clients with all-inclusive packages, a 40-motorcycle rental fleet, and OEM co-branded events.

Ownership category

akta.pro rank

Product category

Adventure Travel and Guided Motorcycle Tours

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711), Recreational Goods Rental (532284)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL)

akta.pro secondary industries

Adventure & Dual-Sport Motorcycle Rentals (THADAHAC), Luxury Self-Drive Touring Packages (THADAMAI), Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Guided motorcycle tours
• Motorcycle rental services
• E-bike tours
• Motorcycle travel packages
• Adventure motorcycle holidays

Headquarters

HQ city

Mieming

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Guided Motorcycle Tour Packages: All-inclusive guided motorcycle tour packages spanning multiple days across global destinations. Packages include motorcycle rental/usage, accommodation, meals, support van, and experienced tour guides. Priced per rider in double room from approximately $3,340 to $35,280+ for multi-week World Tour legs.
2. Motorcycle Rental: Standalone motorcycle rental for independent travelers. Daily rental rates from €88 to €189 per day. Includes Third Party Liability insurance and edelweiss BASIC coverage. Over 40 motorcycle models available across BMW, Ducati, Harley-Davidson, Honda, KTM, Suzuki, Triumph, Vespa, Yamaha, CFMoto brands.
3. Gift Vouchers: Gift vouchers sold in fixed denominations ($10 to $5,000 USD or EUR). Purchased online and redeemable toward tour bookings.
4. Add-on Programs: Supplementary offerings including guided city tours, Alps motorcycle training, and e-bike tours at additional cost.
5. Self-Guided Tours: Customers ride approved Edelweiss routes independently using organized hotels and motorcycles. A distinct offering from guided group tours.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Edelweiss Bike Travel organizes and operates guided, self-guided, and custom motorcycle tours worldwide across six continental regions (Europe, Africa, North and South America, Asia, Pacific), as well as the multi-continent World Tour. Tour packages include motorcycle provision from a 40-bike fleet spanning 10 brands, accommodation, meals, luggage transport via support vans, and experienced tour guide leadership. Standalone motorcycle rental, gift vouchers, e-bike tours, and add-on programs such as riding training and guided city tours supplement the core offering.

Product overview

Edelweiss Bike Travel operates as a tour operator offering guided motorcycle tours worldwide with a multi-product portfolio. The core offering consists of Guided Motorcycle Tours across six continental regions (Europe, Africa, North and South America, Asia, Pacific) and Motorcycle Rental services with 40+ motorcycle models from 10 brands (BMW, CFMoto, Ducati, Harley-Davidson, Honda, KTM, Suzuki, Triumph, Vespa, Yamaha). Tour products are segmented into seven distinct types: CLASSIC Tours (4-star hotels with full support), ADVENTURE Tours (exotic destinations with mixed terrain), ROYAL Tours (luxury experiences), RIDE4FUN Tours (riding-focused mileage), SELF-GUIDED Tours (independent exploration), TRAINING Tours (skill development), and WORLD Tour (multi-continent expeditions). Additional offerings include Custom/Private Tours (tailored itineraries), Add-on Programs (city tours, training), E-bike Tours (electric bicycle experiences), Gift Vouchers, Motorcycle Insurance Options, the Worldtourer loyalty program, and a Travel Blog. The portfolio is designed for all skill levels from beginners to expert riders.

Differentiator

Problem solved

Functional benefit

Brands

• Edelweiss E-Bike Tours: E-bike tours offered on a separate platform at ebike.edelweissbike.com

Quantifiable outcome

• Over 41,000 happy riders served since 1980
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• BMW MotorradcoreStrategic or Co-development PartnerEdelweiss Bike Travel operates co-branded BMW Motorrad Days tours including the 'Alpine Coaster 2.0' and '7 Country Tour'. BMW-certified On-Road Tour Guides and On-Road Instructors are part of the guide program. The partnership provides Edelweiss with access to BMW's customer base and positions the company as the preferred tour operator for BMW motorcycle events.
• KTMcoreStrategic or Co-development PartnerEdelweiss partners with KTM for the annual KTM Europe Adventure Rally, offering tour packages that combine the rally with broader Italy touring and MOTO GP Misano access. The 'Road to Italy Tour' is co-branded and co-promoted as a KTM event.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EagleRider: US-headquartered motorcycle rental and guided tour franchise operating across multiple US states and some international destinations. Directly comparable to Edelweiss's combination of rental fleet plus guided tours, though geographically concentrated in the Americas.
• MotoQuest: US-based guided motorcycle tour operator with multi-brand rental fleet offering tours in the Americas, Europe, Asia, and Africa. Closely comparable business model combining rental, guided tours, and global itineraries similar to Edelweiss's CLASSIC and ADVENTURE offerings.
• GlobeBusters: UK-based motorcycle adventure tour operator specializing in long-distance, multi-continent expeditions. Directly comparable to Edelweiss's World Tour and ADVENTURE offerings in terms of customer profile (experienced adventure riders) and global itinerary breadth.
• Rolling Thunder Tours: Australia-based motorcycle tour operator running guided tours domestically and internationally with multi-brand bike rental. Comparable on guided tour plus rental model and adventure-touring customer base, with overlap on Edelweiss's Pacific and Best of Down Under itineraries.
• Motorrad Reisen / Edelweiss competitor motorcycle tour operators in the DACH region: There are several small Austria/Germany-based motorcycle tour operators offering comparable guided multi-day European tours. They compete directly with Edelweiss on itinerary, fleet, and customer base, though none match Edelweiss's claimed 40+ year scale.

Emerging players

• Backroads: US-based active adventure travel company offering guided walking, cycling, and multi-activity trips globally. Comparable on the all-inclusive guided tour model, premium pricing, and affluent customer demographic, though the activity focus is non-motorized.
• Exodus Travels: UK-based adventure and active tour operator offering small-group guided trips worldwide. Comparable on guided tour operating model and global destination coverage, though Edelweiss's motorcycle focus is a stronger differentiator than Exodus's activity portfolio.
• Intrepid Travel: Large global small-group adventure tour operator with destinations across all continents. Comparable on guided small-group tours and global reach, though activity mix is broader and motorcycle-specific tours are not core.

Regional players

• BMW Motorrad Rent a Bike: OEM-affiliated motorcycle rental network in Europe and select international markets. Comparable on the rental fleet and BMW brand overlap with Edelweiss, though it does not bundle guided tours and serves a different transactional use case.

Broad incumbents

• Hertz Ride (Motorcycle Rental): Motorcycle rental arm of The Hertz Corporation operating in Europe with multi-brand fleet. Comparable on the rental-only component of Edelweiss's business, with broader corporate scale but no guided tour bundling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/edelweissbiketravel
• LinkedInlinkedin.com/company/edelweissbiketravel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edelweiss Bike Travel