Imaginary Friends Design Studios

What Imaginary Friends Design Studios does

Imaginary Friends Design Studios is a Yuma, Arizona-based brand strategy and design firm founded in 2002 by Jon Michael Perry. The company serves small-to-mid-size businesses, nonprofits, and quasi-government organizations, primarily in the Yuma region and Southwest, with additional national reach. Its service architecture is built around three pillars: Brand Identity (logo systems, color and typography standards, brand voice, and comprehensive brand guides such as the 56-page guide delivered to GYEDC), Digital Footprint (WordPress website design and development, SEO and "AEO" optimization, social media management, and email marketing), and Strategic Engagement (sponsorship decks, opportunity guides, direct mail, trade show marketing, and campaign support). Underlying technology is conventional: WordPress for web, 9-lens 360-degree camera systems for virtual tours, Google Maps API integration, and standard SEO and social media tooling. Sister company Print Zoom, founded in 2015, provides integrated print production and hosts the firm's Visual Storyteller Contest book sales.

The firm operates a sales-led go-to-market model combining direct outreach, community referrals, the Yuma County Chamber of Commerce network, SBDC workshops, and community contests (Visual Storyteller Contest, New Year New Yuma). Pricing is quote-based and project-specific, with logo kits starting at $1,500, full brand systems and guides starting at $8,500, and an upcoming $99 workbook product tier. The company has 1–10 employees and is privately held with no external institutional funding. Notable recognitions include the 2025 Yuma County Chamber of Commerce Business of the Year award and ADDY Awards from the American Advertising Federation.

Customer relationships tend to be multi-year and recurring, with documented engagements such as Kids at Hope Yuma (helping raise over $500,000 in donations across five years), GYEDC (full rebrand), YCEDA (annual report), Addie Packs (full rebrand), and YCAPS (golf tournament launch). The firm describes 2025 as one of its hardest financial years but also one of the most important for internal foundation building, followed by larger contract wins in early 2026. Imaginary Friends has no disclosed AI/ML capabilities, patents, or external investment, and its competitive position rests on community ecosystem, founder reputation, and process discipline.

Name

Imaginary Friends Design Studios

Legal name

Imaginary Friends design studio, LLC

Website

https://neversee.me

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Imaginary Friends Design Studios is a Yuma, Arizona–based brand strategy and design firm that helps small-to-mid-size businesses, nonprofits, and regional organizations develop brand identities, digital presences, and marketing campaigns through structured frameworks and multi-year partnerships.

Ownership category

akta.pro rank

Product category

Brand Strategy and Design Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Creator Management & Talent Representation (BPAFAHAB)

Keywords

• Brand identity design
• Website design development
• Digital marketing services
• Brand strategy consulting
• Marketing collateral design

Headquarters

HQ city

Yuma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Identity and Design Services: Project-based professional services including logo design, brand identity development, brand kits, business stationery, and comprehensive brand guides. Delivered through proposals and custom field guides (20-30 page saddle-stitched booklets). Pricing starts at $1,500 for logo kits and $8,500 for full brand system with guide.
2. Website Design and Development: Design and build of WordPress websites and digital experiences, including hosting support, SEO optimization, and ongoing digital presence management. Part of the digital footprint service offering.
3. Digital Marketing Services: Ongoing social media management, SEO/AEO, content strategy, newsletter design and distribution, direct mail marketing, trade show marketing, and email marketing campaigns.
4. Strategic Engagement and Consulting: Sponsorship deck development, opportunity guide creation, campaign support, and consulting for authors and organizations on packaging, positioning, and promotion of their work.
5. Print Production (Print Zoom Sister Company): Print production services through sister company Print Zoom, including business cards, brochures, flyers, posters, banners, yard signs, and specialty print items. Print Zoom also handles the physical production for the Visual Storyteller Contest winners.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Imaginary Friends Design Studios is a brand strategy and design firm that helps businesses and nonprofits clarify their identity and execute consistent marketing. Core offerings include Brand Identity development (logos, brand systems, brand guides), Digital Footprint management (websites, SEO/AEO, social media, email marketing), and Strategic Engagement (sponsorship decks, opportunity guides, direct mail, campaigns, consulting). Services are delivered through structured, project-based engagements anchored by custom proposal booklets.

Product overview

Imaginary Friends Design Studios is a brand strategy and design firm offering a three-pillar service architecture: Brand Identity (logo systems, visual identity, brand guides), Digital Footprint (websites, SEO, AEO, social media, email marketing), and Strategic Engagement (sponsorship programs, marketing collateral, campaigns, author consulting). The firm also runs the Visual Storyteller Contest (annual graphic novel competition) and New Year, New Yuma (brand transformation giveaway). Print Zoom operates as a sister company for printing services. Services are delivered through structured proposal processes and include ongoing client guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Full-service brand identity discovery and development for businesses and nonprofits, including logo systems, color palettes, typography standards, messaging frameworks, brand voice direction, custom icon sets, and comprehensive brand guides that define how organizations look, speak, and show up consistently across all touchpoints. Logo Kits start at $1,500 and full Brand System + Guide starts at $8,500.
• Digital Footprint Website design and development on WordPress, SEO and answer engine optimization (AEO), social media strategy and content creation, email marketing and newsletter design and distribution, and comprehensive digital presence management designed to turn browsers into believers.
• Strategic Engagement Development of marketing tools including sponsorship decks, opportunity guides, direct mail marketing, trade show marketing, and campaign support, plus consulting for authors and organizations on packaging, positioning, and promotion. Designed to move audiences from awareness to action with clear, tiered offerings.

Quantifiable outcome

• Kids at Hope Yuma raised over $500,000 in donations over 5 years with Imaginary Friends' support; annual concert now generates over $120,000 in sponsorships
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• City of SomertonminorGTM or Marketing Partner · 1 February 2026City of Somerton provided facilities for the SBDC marketing workshop delivered by Imaginary Friends. The city is actively working to strengthen the regional business ecosystem by supporting entrepreneur training and marketing education programs.
• YCAPS (Yuma County Agricultural Promotion and Scholarships)coreStrategic or Co-development Partner · 1 January 2025Partnership established in late summer 2025 to launch the inaugural John Palumbo Memorial Golf Tournament. Imaginary Friends designed the tournament logo, sponsor opportunity guide, social media templates, poster, banners, tee signs, and wayfinding. Most major sponsorship tiers were reserved within one month of the guide going live for the April 2026 tournament.
• Arizona Community Foundation of YumacoreGTM or Marketing Partner · 1 January 2020Partnership for the #YumaStrong community unity campaign during the COVID-19 pandemic. ACF sponsored 100 free yard signs while Imaginary Friends/Print Zoom designed and produced the materials. ACF distributed signs and solicited donations to the COVID-19 Community Response Fund. The partnership helped both organizations stay visible and serve the community during the pandemic.
• Yuma County Small Business Development Center (SBDC)coreStrategic or Co-development Partner · 1 January 2020Ongoing partnership with SBDC operated through Arizona Western College. Imaginary Friends has delivered multiple workshops for small businesses including the 'Small Business Marketing Playbook' seminar. SBDC provides the platform and facilities while Imaginary Friends provides content and expertise, strengthening the regional business ecosystem.
• Arizona Public Service (APS)minorGTM or Marketing Partner · 1 January 2020Print Zoom (sister company) partnered with APS as a host site for the Take Charge AZ electric vehicle charging station program. Two charging stations with four J1772 plug-in ports were installed at the 2511 E. 24th Street location, serving both local EV drivers and commuters on I-8 between Phoenix and San Diego.
• Fretworks! Music CenterminorGTM or Marketing Partner · 1 January 2014Partnered with Fretworks! Music Center for the Rockin' Art for the Paws fundraiser benefiting the Humane Society of Yuma. Fretworks! provided a custom-painted Fender Stratocaster guitar while Imaginary Friends designed and printed all promotional materials and tickets. The guitar was on display at Fretworks! during the campaign.
• Print ZoomcoreStrategic or Co-development PartnerPrint Zoom is a sister company founded by Jon Perry in 2015 that handles print production services. Imaginary Friends refers all print work to Print Zoom and the two companies operate in an integrated manner, sharing clients and projects. Print Zoom also hosts the Visual Storyteller Contest winners' book printing and sales through hypeif.com. The companies share staff communications and co-brand client appreciation efforts.
• Kids at Hope YumacoreStrategic or Co-development PartnerMulti-year strategic partnership dating from approximately 2019. Imaginary Friends handles all brand identity, sponsor books, event materials, and marketing for the annual No Exceptions concert series. Partnership generated over $500,000 in donations and over $120,000 in annual concert sponsorships. Imaginary Friends also designs custom platinum record plaques for top sponsors as unique appreciation tokens.
• Greater Yuma Economic Development Corporation (GYEDC)coreStrategic or Co-development PartnerImaginary Friends executed a full rebrand of GYEDC including a complete logo system, 56-page brand guide, 13 custom icons, brand voice and messaging direction, and full suite of rollout collateral. The engagement occurred during a leadership transition at GYEDC and preserved the organization's legacy while modernizing its brand for enterprise audiences and site selectors.
• Addie PackscoreStrategic or Co-development PartnerImaginary Friends won Addie Packs through the New Year New Yuma brand competition and delivered a full logo refresh, brand kit, collateral suite (brochure, sponsor form, business cards, stationery, event banners), and ongoing brand support. The nonprofit reported increased engagement, higher event attendance, and greater trust from donors following the rebrand.
• Blake Wilde (Past Visual Storyteller Contest Winner)minorGTM or Marketing PartnerBlake Wilde won the 2020 Visual Storyteller Contest with 'Destructo Boy' and has since become a judge for subsequent contests. He creates graphic novels that are printed and sold through Print Zoom's hypeif.com store. Represents the company's model of nurturing emerging talent into ongoing creative relationships.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• KlientBoost: KlientBoost is a digital marketing agency specializing in paid media, SEO, and conversion optimization for mid-market and SMB clients — competing in the same digital marketing services category as Imaginary Friends' Strategic Engagement pillar.
• Sculpt: Sculpt is a social media marketing agency focused on strategy, content creation, and community management for growth-stage companies — competing directly with Imaginary Friends' social media management and content strategy offerings under the Digital Footprint service pillar.
• Bliss Drive: Bliss Drive is a digital marketing agency providing web design, SEO, and brand services to small and mid-sized businesses — overlapping Imaginary Friends' digital footprint service pillar and targeting similar SMB customers with comparable service bundles.
• Hatchwise: Hatchwise is a branding and design platform offering logo design, brand identity, and website services to small businesses — directly overlapping Imaginary Friends' core offerings and serving similar SMB and entrepreneur segments.
• Delmain: Delmain is a digital marketing and web design agency specializing in serving small to mid-sized businesses with brand, web, and lead generation services — closely paralleling Imaginary Friends' combination of brand strategy, website design, and digital marketing for SMB clients.
• Bop Design: Bop Design is a B2B branding and web design agency that helps small to mid-sized businesses build cohesive brand identities and high-performing websites — directly mirroring Imaginary Friends' core service pillars (brand identity, digital footprint) and target customer segment.
• Design Pickle: Design Pickle is a graphic design subscription service providing unlimited design requests for SMBs and marketing teams — competing with Imaginary Friends' brand identity and marketing collateral work through a low-cost subscription model targeting similar customers.

Broad incumbents

• WebFX: WebFX is a large, established full-service digital marketing agency offering SEO, web design, content marketing, and brand services to SMBs across the U.S. — operating in the same digital marketing space as Imaginary Friends but at significantly larger scale and with a much broader service portfolio.
• Branding Brand: Branding Brand is a digital agency focused on mobile commerce, web design, and digital marketing for retail and brand clients — operating in an adjacent segment of the digital creative agency space with overlapping web design and brand capabilities.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, social media marketing, and branding services to SMBs and enterprises nationwide — overlapping significantly with Imaginary Friends' service pillars but operating as a much larger incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iFdesignstudios
• YouTubeyoutube.com/user/iFdesignstudios
• Facebookfacebook.com/ifdstudios
• LinkedInlinkedin.com/company/imaginary-friends-design-studios
• Instagraminstagram.com/ifdesignstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imaginary Friends Design Studios