Art Promotion

What Art Promotion does

Art Promotion is a privately held, family-owned French real estate promoter founded in 1992 by Gérard Hubner and headquartered in Aix-en-Provence, operating across the Mediterranean regions of Provence, Côte d'Azur, and Occitanie. The company develops new residential and tertiary real estate primarily under the VEFA (off-plan sales) model, with approximately 5,000 housing units and 7,000 m² of commercial space delivered since inception. As of the latest data, the active portfolio consists of 7 residential programs totaling 82 apartments across cities including Aix-en-Provence, Nice, Saint-André-de-la-Roche, Saint-Martin-du-Var, Le Pontet, La Roque d'Anthéron, and Ventabren, plus parking investment products and a dedicated tertiary/commercial division covering coworking, co-living, and inter-generational housing. The Modime sub-brand addresses the first-time buyer segment, and the BRS partnership with Famille et Provence extends reach into social accessibility housing.

The business is operationally lean, with 30 employees organized into five specialized poles (Direction Générale, Pôle Immobilier, Pôle Construction, Pôle Commercial & Prescription, Pôle Média & communication) supported by the wholly-owned communication agency Agence ICÔNE (est. 2008). Go-to-market is direct and sales-led: each project has a physical sales office, complemented by the corporate website, downloadable brochures, and event participation (FPI France Congress, Estivales de l'immobilier). All new constructions comply with RE 2020 environmental regulations, and several programs carry NF Habitat HQE and BDM (Bâtiments Durables Méditerranéens) certifications. Revenue is generated on a one-time transaction basis per property sold, with unit prices ranging from approximately €125,000 (reduced VAT at 5.5% for eligible buyers) to over €1.5M, and recent reservations of 69-77% on flagship programs indicate healthy sell-through.

Leadership transitioned in April 2019 when Alexandre Hubner, who had joined the company in 2003 and previously served as commercial advisor, Programme Manager, and General Director, succeeded his father as President. The company has won multiple regional sustainability awards (Rotondes de l'immobilier 2023 and 2024, BDM Silver for Domaine des Dames) and participates in cultural heritage initiatives (Jas de Bouffan Cézanne restoration via Aix-en-Provence Mécénat). No external institutional investors or parent entity is disclosed; ownership and control remain concentrated within the Hubner family.

Name

Art Promotion

Legal name

Art Promotion

Website

https://artpromotion.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Art Promotion is a family-owned French real estate promoter founded in 1992, developing new residential and commercial properties under the VEFA model across Provence, Côte d'Azur, and Occitanie, serving individual buyers, first-time purchasers via its Modime sub-brand, and rental investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Aix-en-provence

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. New Property Sales (VEFA): ART PROMOTION generates revenue through the sale of new residential and commercial properties developed under the VEFA (Vente en l'État Futur d'Achèvement) model, where buyers purchase off-plan properties. The company also sells completed properties, parking spaces, and land. Revenue is one-time per transaction, with pricing varying by property type, size, location, and VAT regime (standard 20% or reduced 5.5% for eligible buyers).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Art Promotion is a regional French real estate developer (promoteur immobilier) that conceives, builds, and sells new residential and commercial properties in Provence, Côte d'Azur, and Occitanie. Revenue is generated primarily through off-plan (VEFA) and completed sales of apartments, houses, parking spaces, and land plots to individual buyers and investors, with pricing per unit and selected fiscal incentives (reduced 5.5% VAT, Pinel, PTZ, reduced notary fees).

Product overview

Art Promotion is a multi-regional independent real estate developer founded in 1992, operating in Provence, Côte d'Azur, and Occitanie. The company offers a portfolio of residential programs (Le Clos Flora, Parc Carlotta, Rives Mérindol, 32 Caffarelli, Alice Platana, Villa Celeste) through its main brand, with the Modime sub-brand dedicated to first-time buyers. A specialized 'Immobilier Tertiaire & Nouveaux Produits' division handles commercial real estate, co-living, and inter-generational housing. The company also offers parking investment products. All new developments comply with RE 2020 energy standards and many carry certifications like NF Habitat HQE.

Differentiator

Problem solved

Functional benefit

Brands

• Modime: Citizen and responsible brand dedicated to first-time home buyers (primo-accession), created by the group to address current economic challenges and make property ownership accessible to all.
• L'Immobilier Tertiaire & Nouveaux Produits

Quantifiable outcome

• Reduced energy consumption to approximately 50 kWhep/m²/year under RT 2012 standards
• +3 more outcomes

Named customers1 record

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Famille et ProvencecoreStrategic or Co-development Partner · 16 September 2024ART PROMOTION partnered with Famille et Provence for the Parc Carlotta project in Aix-en-Provence, which includes 9 housing units under the BRS (Bail Réel Solidaire) scheme, making homeownership more accessible for eligible buyers.
• Synergie FamilyminorStrategic or Co-development Partner · 12 April 2023ART PROMOTION supports the associative startup Synergie Family, demonstrating its commitment to social innovation and community-building initiatives in the region.
• Aix-en-Provence MécénatminorStrategic or Co-development Partner · 16 July 2019ART PROMOTION joined the Aix-en-Provence Mécénat endowment fund and contributes to the restoration of the bastide du Jas de Bouffan (Cézanne heritage site), participating in the restoration of statues in the park and supporting local cultural heritage preservation.
• Figuiere PromotioncoreStrategic or Co-development PartnerART PROMOTION developed the Villa Celeste project in Aix-en-Provence in co-promotion with Figuiere Promotion, combining expertise and resources for this 29-apartment residence in the Collines de Cuques district.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kaufman & Broad: Major French residential developer (part of CDC group) active nationwide in VEFA new-build apartments and houses, including Mediterranean submarkets. Directly comparable product model (single-family homes, apartments, résidences) but at significantly larger scale than Art Promotion.
• Altarea (Altarea Cogedim): French real estate developer with both residential (Cogedim) and commercial/retail arms. Active across major French metropolitan areas including the Côte d'Azur and Provence, making it a relevant broad incumbent comparable to Art Promotion.
• Bouygues Immobilier: Residential and tertiary developer within the Bouygues group, active nationwide including Mediterranean France. Offers comparable VEFA residential product and a broader commercial portfolio.
• Nexity: France's largest publicly listed residential and commercial property developer. Overlaps with Art Promotion in VEFA residential development across France, including in Mediterranean regions, but at materially greater scale, broader geographic footprint, and with a public capital base.
• Eiffage Immobilier: Property development arm of Eiffage Group, with strong residential and tertiary programs across French regions. Comparable product offering to Art Promotion but with the backing of a major construction group.
• Vinci Immobilier: Real estate development subsidiary of Vinci, active in French residential and commercial real estate, including Mediterranean markets. Relevant broad incumbent with a comparable mix of new-build apartments and managed services.

Direct peers

• Groupe Edouard Denis: Independent French real estate developer focused on new-build residential programs nationwide, with notable presence in southern France. Directly comparable in business model and target customer (private buyers, primary residence and Pinel investors).
• Pitch Promotion: French multi-regional residential and mixed-use developer with a strong presence in Provence and Côte d'Azur. Closely comparable to Art Promotion in scale, product mix (VEFA apartments and houses), and Mediterranean geographic focus.
• GreenCity Immobilier: Southwestern-French independent residential developer emphasizing environmental certifications (HQE, BBC, E+C-) and high-end VEFA programs. Closely comparable positioning to Art Promotion in scale, environmental-certification focus, and multi-regional independent structure.
• ICADE: French real estate operator combining residential development with commercial and healthcare property. Its residential arm operates in many of the same metropolitan submarkets as Art Promotion and competes for similar VEFA buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ArtPromotion2
• Facebookfacebook.com/artpromotiongroupe
• LinkedInlinkedin.com/company/art-promotion-groupe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Promotion