PLH Medical

What PLH Medical does

PLH Medical Ltd is a UK-based value-added reseller and service provider of diagnostic imaging equipment, established in June 1977 and headquartered in Blackpool. The company holds exclusive distribution rights as the sole authorized AGFA dealer in the UK for veterinary X-ray systems and serves as the chosen Siemens Healthineers Veterinary Partner for advanced CT imaging. Its core product portfolio spans Computed Radiography (CR) systems, wireless Digital Radiography (DR) detectors, veterinary and medical CT scanners, portable and stationary X-ray units, ultrasound systems, dental imaging solutions, and the proprietary VetHub cloud-based PACS for image archiving, supplemented by Midmark autoclaves and a full accessories range.

The business operates a dual revenue model combining capital equipment sales with an installed-base service annuity. Four-tier service plans (Bronze, Silver, Gold, Platinum) provide recurring maintenance, remote support, loan equipment, and guaranteed response times from 30 to 60 minutes, while the VetHub PACS adds a cloud-subscription revenue stream. The company also generates ancillary revenue through a Tapoly medical malpractice insurance partnership and Siemens Financial Services-backed financing. Go-to-market is sales-led via field representatives conducting in-practice product demonstrations, supported by a nationwide network of AGFA-qualified engineers, CPD training programs, trade show presence (including London Vet Show), and digital content channels.

PLH Medical's primary customer segment is UK veterinary practices, including small animal clinics, equine specialists, mobile veterinary services, and animal welfare charities such as PDSA and RSPCA (30+ year relationships). A secondary segment comprises medical and chiropractic practices requiring radiographic systems and high-frequency generators. The company has installed hundreds of chiropractic imaging systems across the UK and supplies a broad mix of SMB veterinary practices alongside enterprise-tier charity customers.

Name

PLH Medical

Legal name

PLH Medical Ltd

Website

https://plhmedical.co.uk

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

PLH Medical is a UK value-added reseller and service provider of veterinary and medical diagnostic imaging equipment, holding exclusive AGFA UK dealership and Siemens Healthineers Veterinary Partner status, serving veterinary practices, animal welfare charities, and chiropractic clinics with X-ray, CT, ultrasound, and cloud PACS solutions.

Ownership category

akta.pro rank

Product category

Veterinary and Medical Imaging Equipment

NAICS

Medical Equipment and Supplies Manufacturing (3391)

SIC

X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)

akta.pro secondary industries

Veterinary Lab/Imaging Integration & LIS/PACS Connectivity (HLAMAMAG), Imaging/Lab Integration & Results Management (PACS, LIS Connectivity, Reporting) (HLAMAGAK), Dental & Oral Care Devices (Dental Units, Handpieces, Imaging) (HLAMAFAD), Hospital Equipment & Clinical Furniture (Tables, Cages, Lighting, Warmers) (HLAMAFAJ)

Keywords

• Veterinary imaging equipment
• Digital radiography systems
• Computed tomography scanners
• X-ray imaging equipment
• Medical imaging solutions

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. X-Ray Equipment Sales: Sale of X-ray imaging equipment including CR systems, DR detectors, X-ray machines, ultrasound systems, and CT scanners to veterinary and medical practices
2. Service and Maintenance Contracts: Four-tier service plan program (Bronze, Silver, Gold, Platinum) providing maintenance, support, and breakdown cover for imaging equipment
3. VetHub Cloud PACS Subscription: Cloud-based PACS solution with predictable subscription model covering deployment, support, upgrades, and system maintenance
4. Medical Malpractice Insurance Partnership: Partnership with Tapoly offering on-demand medical malpractice insurance for veterinary and human healthcare professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PLH Medical supplies and installs X-Ray imaging equipment, including Computed Radiography (CR) and Digital Radiography (DR) systems, CT scanners, ultrasound equipment, and dental imaging solutions, primarily from partners AGFA and Siemens Healthineers, to veterinary and medical practices across the UK. The company also provides the cloud-based VetHub PACS image archiving platform, a four-tier service and maintenance program (Bronze, Silver, Gold, Platinum), and professional CPD training for veterinary professionals.

Product overview

PLH Medical is a UK-based supplier of X-Ray imaging equipment established in 1977, operating as a Value-Added Reseller (VAR) distributing products primarily from AGFA and Siemens Healthineers for veterinary and medical imaging. The product portfolio includes Computed Radiography (CR) systems (AGFA CR 15-X, CR 10-X), Digital Radiography (DR) detectors and solutions (AGFA Dura-line, DR 10s, DX-D 45C, DX-D 40c), Computed Tomography scanners (SOMATOM go.Now, go.Up, go.All, go.Top), portable and stationary X-ray equipment, veterinary ultrasound systems (Siemens ACUSON P500, NX3, Juniper and Chison Eco 3 Expert, Ebit 30, Ebit 60), dental imaging solutions (X-Mind, FireCR, NOMAD Pro 2), cloud-based PACS (VetHub), autoclaves (Midmark VetAssure B/S series), and comprehensive service/maintenance plans. The company also provides medical malpractice insurance partnerships and professional CPD training. PLH Medical serves as the sole authorised AGFA dealer in the UK and Siemens Healthineers Veterinary Partner for advanced CT imaging.

Differentiator

Problem solved

Functional benefit

Brands

• VetHub: Cloud-based picture archiving and communication system (PACS) for veterinary imaging storage and access across multiple modalities including MR, CT, US, CR, Cardiology and Angiography.

Products and services

• AGFA CR 15-X AGFA compact table top Computed Radiography (CR) system for veterinary imaging. Features high resolution image scanning, rapid processing speeds, fully automatic cassette loading/unloading, and Needle Phosphor technology for enhanced diagnostic clarity.
• AGFA CR 10-X Compact Computed Radiography digitiser with AGFA NX software and MUSICA image processing for veterinary radiography.
• AGFA Dura-line Wireless DR Detectors Wireless digital radiography detector range (XD 10, XD+ 10, XD 14, XD+ 14, XD 17, XD+ 17) featuring Caesium Iodide scintillator, 15 hours operating time, shock resistant design, and MUSICA workstation integration.
• AGFA DR 10s Cassette-sized digital AED detector for veterinary use. Quick and easy setup with no trailing cables, long battery life, and intuitive laptop interface for immediate in-the-field radiograph interpretation.
• AGFA DX-D 45C Wireless Equine DR Wireless digital radiography detector designed specifically for equine veterinary practices with 2-year warranty.
• AGFA DX-D 40c Digital cassette-sized detector with AED capability for medical and veterinary radiography. Supports Needle Phosphor technology for enhanced image quality.
• SOMATOM go.Now Vet CT Scanner Entry-level veterinary CT scanner with tablet-based mobile workflow and innovative workplace design. Provides reliable service model and reduced costs for routine scanning.
• SOMATOM go.Up Veterinary Scanner Veterinary CT scanner with advanced procedures technology. Features tablet-based mobile workflow and innovative service model for reduced costs.
• SOMATOM go.All Vet Scanner Veterinary CT scanner with GO technologies, Tin Filter low-dose technology, and optional cardiac package. Built for standardization of procedures.
• SOMATOM go.Top Vet Scanner Premium veterinary CT scanner with Dual Energy imaging capability and optional cardiac package. Supports personalisation of processes and care for all clinical demands.
• Battery Powered High Frequency Portable X-Ray Units Lightweight battery-powered portable X-ray units with user-friendly interface for veterinary practices. Enables digital medical imaging practically anywhere with minimal radiation exposure.
• Siemens ACUSON P500 Ultrasound Portable ultrasound system with exceptional functionality in one box. Battery life extends to 60 minutes, intelligent ergonomic button layout for confident parameter adjustment.
• Siemens ACUSON NX3 Ultrasound Advanced ultrasound system for veterinary practices with enhanced imaging capabilities.
• Siemens ACUSON Juniper Ultrasound Premium ultrasound system excelling in all areas of image quality. Ideal for experienced sonographers in first opinion or referral centre settings.
• VetHub Cloud PACS Cloud-based Picture Archiving and Communication System (PACS) for veterinary imaging. Handles all DICOM modalities including MR, CT, US, CR, Cardiology and Angiography. Provides secure cloud storage, routing rules, workflow automation, and anywhere/anytime image access.
• Service Plans (Bronze, Silver, Gold, Platinum) Four comprehensive service and repair packages covering all manufacturers. Includes preventative maintenance visits, telephone and remote support, loan equipment options, and priority response times from 30 minutes (Platinum) to 60 minutes (Bronze).
• Out of Hours Support 24/7 emergency and support contracts for critical imaging equipment. Technical support available at 0845 322 9099 for contract customers.
• Medical CR Systems (AGFA) AGFA compact table top Computed Radiography systems for medical imaging. Features high resolution scanning, rapid processing, and automatic cassette handling for chiropractic radiography.
• CHIRO-PRACTICAL Radiographic System Combined Milestone High Frequency generators with radiographic system for chiropractic diagnostic imaging. Hundreds of installations across the UK.
• Midmark VetAssure Autoclaves B and S class veterinary vacuum autoclaves with 18L, 23L, and 60L chamber options. Features QuikSteam technology for up to 20% faster cycle times, Italian design with easily wipeable surfaces, and meets EN 13060 and CE marked per Medical Devices Directive.
• Veterinary Dental Imaging Solutions Dental imaging solutions including the X-Mind Intra Oral X-Ray Unit from Satalec by Acteon, the FireCR Dental Reader (compact Computed Radiography PSP system), and the NOMAD Pro 2 Handheld X-ray device for veterinary dental imaging.
• CPD Courses and Online Training Continuing Professional Development courses for veterinary professionals including in-person and online training sessions. Covers ultrasound system optimization and clinical applications.

Quantifiable outcome

• 3-5 second image viewing time with Agfa Dura-line DR systems
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AGFA (Agfa-Gevaert Group)coreTechnology or IntegrationPLH Medical is the sole authorized dealer in the UK for AGFA veterinary X-ray imaging equipment and genuine parts. This exclusive partnership provides access to AGFA's full range of CR systems, DR detectors, and NX/MUSICA image processing software. PLH Medical's team of AGFA-qualified engineers provide installation and maintenance services, ensuring equipment remains within warranty guidelines.
• Siemens HealthineerscoreStrategic or Co-development PartnerPLH Medical is the chosen Siemens Healthineers Veterinary Partner for advanced CT imaging solutions. The partnership provides access to SOMATOM go.Now, go.Up, go.All, and go.Top veterinary CT scanners. PLH Medical provides comprehensive services including site surveys, project management, delivery, installation, and up to 15 days of training with ongoing online support.
• TapolyminorGTM or Marketing PartnerPLH Medical partnered with Tapoly, Europe's first insurtech providing on-demand medical malpractice insurance. Tapoly offers flexible policies backed by Lloyd's of London and regulated by FCA. PLH Medical promotes Tapoly's insurance services to its veterinary and healthcare customer base.
• Siemens Financial ServicesminorOthersPartnership with Siemens Financial Services to offer 12 months interest-free financing for customers purchasing Agfa Duraline XD14 digital detectors, making digital radiography more accessible to veterinary practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BCF Technology: UK-based distributor of veterinary imaging and diagnostic equipment, including ultrasound and X-ray systems to veterinary practices. Closest direct competitor to PLH Medical in the UK veterinary imaging channel.
• Hallmarq Veterinary Imaging: Specialist in veterinary MRI and CT imaging systems, primarily serving equine and small animal practices. Comparable as a UK-based veterinary advanced imaging specialist and channel to veterinary practices.
• Eickemeyer Veterinary Equipment: European supplier of veterinary equipment including imaging, surgical, and diagnostic products. Comparable multi-vendor veterinary equipment distributor with similar customer base of vet practices.

Others

• Siemens Healthineers: OEM partner and manufacturer of the SOMATOM veterinary CT scanners and ACUSON ultrasound systems that PLH distributes. Relevant as the upstream partner for PLH's high-end CT/ultrasound product line.
• Agfa-Gevaert: OEM partner of PLH Medical and manufacturer of the CR/DR systems and MUSICA software PLH distributes. Relevant as the upstream supplier whose relationship underpins PLH's primary product line.

Broad incumbents

• Esaote: European manufacturer of ultrasound and dedicated MRI systems with a significant veterinary product line. Comparable as an OEM of imaging modalities (especially ultrasound) that compete with products PLH distributes.
• Sound/Antech Imaging Services: Major North American veterinary imaging distributor and service provider, serving thousands of vet practices with DR, ultrasound, and imaging IT. Comparable business model in a different geography, indicative of the category's potential scale.
• Mindray Animal Medical: Global manufacturer of medical and veterinary imaging and patient monitoring equipment. Comparable as a vendor of ultrasound, DR, and patient monitoring solutions targeting veterinary practices, though at much larger scale and via different go-to-market models.

Emerging players

• iM3 Dental: Specialist veterinary dental equipment and imaging supplier. Comparable as a niche supplier of veterinary dental X-ray products (e.g., intraoral X-ray, CR dental readers) that overlap with PLH's dental imaging line.
• Vetel Diagnostics: Veterinary imaging specialist focused on digital radiography and ultrasound for companion and equine practices. Comparable as a focused veterinary imaging provider targeting similar practice types to PLH's customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/plhmedical
• Facebookfacebook.com/plhmedical
• LinkedInlinkedin.com/company/plh-medical-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLH Medical