Genesis Turfgrass

What Genesis Turfgrass does

Genesis Turfgrass Inc., doing business as Genesis Distribution, is a privately held B2B wholesale distributor of professional turf, lawn, plant care, and sports field products founded in 2005 and headquartered in Glen Rock, Pennsylvania. The company operates a sales-led distribution platform built around three regional warehouses (Glen Rock PA, Richmond VA, Lakeland FL) that deliver a broad product portfolio to green industry professionals across New England, the Mid-Atlantic, the Carolinas, the Southeast, the Caribbean, and select international markets. Its catalog spans eleven product categories including fertilizer, plant protectants, seed, organic products, aquatic, colorants, wetting agents, infield maintenance, ice melt, sand/soil/stone, and tools/accessories, organized against five industry verticals: golf courses, lawn and landscape, sports fields, horticulture, and pest control, with an ancillary bulk sands/construction line.

Name

Genesis Turfgrass

Legal name

Genesis Turfgrass Inc.

Website

https://genesisturfgrass.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Genesis Turfgrass (DBA Genesis Distribution) is a privately held B2B wholesale distributor of fertilizers, plant protectants, seed, and related turf and landscape products, serving golf courses, lawn care, sports field, horticulture, and pest control professionals across the Eastern US, Caribbean, and select international markets from warehouses in Pennsylvania, Virginia, and Florida.

Ownership category

akta.pro rank

Product category

Turf and Lawn Care Distribution

NAICS

Support Activities for Crop Production (11511)

SIC

Agricultural Services (700)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

akta.pro secondary industries

Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM), Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG)

Keywords

• Turf fertilizer distribution
• Plant protectant products
• Golf course supplies
• Sports field maintenance
• Landscape distribution

Headquarters

HQ city

Glen Rock

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Distribution: Wholesale distribution of turf, lawn, plant care and sports field products including fertilizers, pesticides, seeds, wetting agents, and related supplies to professional customers. Revenue generated through product sales with convenient delivery from regional warehouses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Genesis Turfgrass (DBA Genesis Distribution) is a wholesale distributor of professional turf, lawn, plant care, and sports field products. The company sells fertilizers, plant protectants, seeds, organic products, aquatic products, colorants, wetting agents, infield maintenance materials, ice melt, sand/soil/stone, and tools/accessories to green industry professionals. Products are delivered from regional warehouses in Glen Rock PA, Richmond VA, and Lakeland FL, supported by experienced Sales Leaders who provide personalized guidance.

Product overview

Genesis Distribution (Genesis Turfgrass) is a distribution company serving turf, lawn, plant, and sports field professionals. The company offers a comprehensive portfolio of products organized into two main categories: industry-specific solutions (Golf, Lawn & Landscape, Sports Fields, Horticulture, Sands) and product lines (Fertilizer, Plant Protectants, Seed, Organic Products, Aquatic, Colorants, Wetting Agents, Infield Maintenance, Ice Melt, Sand Soil Stone, Tools & Accessories). Their offering is a unified distribution platform providing convenient delivery and expert service to green industry professionals. The company operates warehouses in Glen Rock PA, Richmond VA, and Lakeland FL, serving New England, the Mid-Atlantic, the Carolinas, the Southeast, the Caribbean, and international clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertilizer Fertilizer products for turf, lawn, and plant nutrition used by golf courses, landscape professionals, and sports fields.
• Plant Protectants Pesticides and protective treatments for plants, turf, and crops to prevent and control diseases and pests such as Pythium Brown Patch and Gray Leaf Spot.
• Seed Turf, grass, and plant seed products for golf courses, lawns, landscapes, and sports fields.
• Organic Products Organic and natural product alternatives for turf, lawn, and plant care suitable for environmentally conscious applications.
• Aquatic Products for aquatic environments and water feature maintenance for horticulture and landscape applications.
• Colorants Turf and plant colorants for maintaining visual appearance of golf courses, lawns, and sports fields.
• Wetting Agents Wetting agents for water management in turf and soil, helping maintain moisture during drought conditions.
• Infield Maintenance Maintenance products and materials for sports field infields, including baseball and softball diamonds.
• Ice Melt Ice melt products for winter maintenance of walkways, driveways, and outdoor surfaces.
• Sand Soil Stone Bulk sand, soil, and stone materials for construction projects, golf course maintenance, and landscape applications.
• Tools & Accessories Tools and accessories for turf, lawn, and sports field maintenance operations.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harrell's LLC: Specialty distributor of turf and ornamental products including fertilizers, pesticides, and seed to golf courses, sports fields, and lawn care professionals. Closely comparable business model to Genesis: vertically-segmented sales force, regional warehouses, and a deep specialty protectant portfolio.
• Simplot Partners: Turf and ornamental division of the J.R. Simplot Company, distributing fertilizer, seed, and crop protection to golf, sports turf, and lawn care customers. Mirrors Genesis in product portfolio and customer verticals, with broader parent-company resources.
• Advanced Turf Solutions: Regional turf care distributor serving golf, sports turf, and lawn care professionals with fertilizer, seed, and plant protection products. Closely mirrors Genesis's size, product mix, and vertical segmentation approach.

Emerging players

• PBI-Gordon Corporation: Manufacturer of professional turf and ornamental herbicides, fungicides, and insecticides, with distribution through third-party channels including turf care distributors like Genesis. Comparable product category (plant protectants) and end customers (golf and lawn care), but PBI-Gordon is a manufacturer/supplier rather than a distributor.

Broad incumbents

• LebanonTurf: Manufacturer and distributor of professional turf fertilizers, seed, and control products for golf, sports, and lawn care markets. Competes with Genesis on the fertilizer and seed product lines, but is primarily a manufacturer with branded distribution.
• Helena Agri-Enterprises: National distributor of agricultural inputs including fertilizer, seed, and crop protection products. Overlaps with Genesis on the inputs distribution model, though Helena's customer base skews more to row-crop agriculture than turf.
• WinField United: Agricultural inputs distribution network owned by Land O'Lakes, distributing fertilizer, crop protection, and seed. Comparable B2B distribution model, though WinField's core customer is the ag retailer rather than the end-user turf professional.
• The Andersons Turf & Specialty: Division of The Andersons, Inc. that manufactures and distributes specialty fertilizers, herbicides, and seed to golf courses, sports fields, and turf professionals. Comparable product set and customer base, though operating at much greater scale and vertically integrated into manufacturing.
• SiteOne Landscape Supply: Largest US distributor of landscape supplies including fertilizer, seed, and turf protection products to professional customers. Overlaps with Genesis across fertilizer, seed, plant protectants, and tools/accessories, but operates at vastly greater national scale.
• Ewing Irrigation & Landscape Supply: National distributor of irrigation, landscape, and turf management products serving contractors and golf courses. Comparable to Genesis in product mix (fertilizer, seed, control products) and professional customer base, but with significantly broader geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnGZx88uExP_a3JeI46QKcQ
• Facebookfacebook.com/genesisgreensupply
• Instagraminstagram.com/genesisturfgrass
• Xx.com/GenesisTurf
• LinkedInlinkedin.com/company/genesis-turfgrass-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Turfgrass