Harvill's Produce
Harvill's Produce Company is a privately held Orlando-based wholesale produce distributor, founded in 1949, supplying vine-ripened tomatoes and other fresh produce to restaurants across the greater Orlando metropolitan area via refrigerated delivery six days per week.
- Company typePrivate
- Founded1949
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Harvill's Produce does
Harvill's Produce Company is a privately held, Orlando-based wholesale produce distributor founded in 1949. The company purchases fresh produce from a network of growers and suppliers across the United States and resells it to B2B customers — primarily restaurants in the greater Orlando metropolitan area. Its product mix centers on vine-ripened tomatoes, with complementary distribution of California leafy items, Idaho potatoes, Washington apples, Sunkist citrus, and Driscoll strawberries.
The underlying operating model is logistics-driven rather than technology-driven. Distribution is executed through company-owned refrigerated trucks delivering six days per week across the Orlando metro, with no proprietary software platform, app, or API referenced. Customer acquisition and order capture operate via direct phone-based relationships and field sales.
Revenue is generated through per-customer wholesale pricing on produce, with no published pricing or self-service e-commerce channel. The company is headquarter-listed at 8775 S Orange Ave, Orlando, FL, with a separate distribution facility at 360 West 27th St, and remains narrowly scoped to a single Florida market.
Harvill's Produce firmographics
Firmographics- Name
- Harvill's Produce
- Legal name
- Harvill's Produce Company
- Website
- https://harvillsproduce.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Harvill's Produce Company is a privately held Orlando-based wholesale produce distributor, founded in 1949, supplying vine-ripened tomatoes and other fresh produce to restaurants across the greater Orlando metropolitan area via refrigerated delivery six days per week.
- Ownership category
- akta.pro rank
Harvill's Produce industry classification
Industry- Product category
- Wholesale Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Foodservice / HORECA Produce Wholesale (AFAIACAI)
- akta.pro secondary industries
- Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh Vegetable Wholesale (AFAIACAB)
Keywords
Where Harvill's Produce is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Harvill's Produce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fresh Produce Distribution: Revenue generated through the sale and distribution of fresh produce to restaurant customers. The company purchases produce from a network of growers and suppliers, then distributes to B2B customers (restaurants) in the Orlando area. Operates as a traditional wholesale produce distributor with recurring sales relationships with restaurant clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Harvill's Produce product offering
Product offeringCore offering
Harvill's Produce Company is a wholesale fresh produce distributor that sources vine-ripe tomatoes, California leafy items, Idaho potatoes, Washington apples, Sunkist citrus, and Driscoll strawberries from a nationwide network of growers and suppliers, then delivers them via refrigerated trucks six days a week to restaurants throughout the greater Orlando, Florida area. The business is fundamentally a B2B food-service distribution operation built on long-standing supplier relationships and a local refrigerated delivery fleet.
Product overview
Harvill's Produce is a single-service produce distribution company serving Orlando area restaurants since 1949. The company specializes in sourcing and distributing high-quality produce items including vine ripe tomatoes (their specialty), California leafy items, Idaho potatoes, Washington apples, Sunkist citrus, and Driscoll strawberries. They operate a refrigerated delivery fleet providing deliveries six days a week throughout the greater Orlando area. This is not a technology platform but rather a traditional produce wholesale and distribution business.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Produce Distribution to Orlando Restaurants
- Refrigerated Direct Delivery Service
Companies that use Harvill's Produce
Customer profileSegments1 record
Ideal customer profiles1 record
Harvill's Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Harvill's Produce partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Harvill's Produce competitors and assessment
Company assessmentBroad incumbents
- US Foods: Major U.S. broadline foodservice distributor with national foodservice reach and an expanding fresh produce program, competing for the same restaurant customers.
- Sysco: Largest U.S. broadline foodservice distributor with a produce arm via FreshPoint. Competes with Harvill's for restaurant produce budgets as part of a much wider portfolio.
- Gordon Food Service: Large broadline foodservice distributor serving restaurants and foodservice operators across the U.S., overlapping on fresh produce and competing for the Orlando restaurant segment.
Regional players
- Riviera Produce: Regional produce distributor serving restaurants and foodservice operators across Florida, operating with comparable sourcing and direct-delivery model to Harvill's.
- Alpha Food Imports: Houston-based foodservice produce and specialty distributor serving restaurants in the U.S. South, comparable in produce-distribution model and restaurant focus.
Direct peers
- FreshPoint: Sysco subsidiary specializing in fresh produce distribution to restaurants and foodservice operators across the U.S. Direct comparable in core activity — fresh produce wholesale to HORECA — with significantly broader geographic reach.
- Keany Produce: Mid-Atlantic independent fresh produce distributor serving restaurants and foodservice operators with comparable direct-delivery model and category-specialist positioning.
- Baldor Specialty Foods: Specialty produce and foodservice distributor focused on restaurants and chefs with premium, direct-from-grower sourcing comparable to Harvill's high-quality positioning.
- Coosemans: Specialty fresh produce distributor serving restaurants and foodservice with high-quality, chef-grade produce comparable to Harvill's vine-ripe specialization.
- Cheney Brothers: Florida-based broadline foodservice distributor headquartered on the state's east coast, serving restaurants, country clubs, and hospitality operators across the same geography as Harvill's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Harvill's Produce social profiles
Digital presenceHarvill's Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harvill's Produce leadership team
Management profileNumber of profiles
Harvill's Produce funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harvill's Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harvill's Produce
What does Harvill's Produce do?
Harvill's Produce Company is a wholesale fresh produce distributor that sources vine-ripe tomatoes, California leafy items, Idaho potatoes, Washington apples, Sunkist citrus, and Driscoll strawberries from a nationwide network of growers and suppliers, then delivers them via refrigerated trucks six days a week to restaurants throughout the greater Orlando, Florida area. The business is fundamentally a B2B food-service distribution operation built on long-standing supplier relationships and a local refrigerated delivery fleet.
Is Harvill's Produce a public or private company?
Harvill's Produce is a private company. It is classified as family owned and is currently operating.
When was Harvill's Produce founded?
Harvill's Produce was founded in 1949. It employs 1 to 10 people.
Where is Harvill's Produce based?
Harvill's Produce is headquartered in Orlando, United States, in the North America region.
How does Harvill's Produce make money?
One revenue line is on record: fresh Produce Distribution.
Who are Harvill's Produce's main competitors?
Broad incumbents on record are US Foods, Sysco and Gordon Food Service. Regional players are Riviera Produce and Alpha Food Imports. Direct peers are FreshPoint, Keany Produce, Baldor Specialty Foods, Coosemans and Cheney Brothers.
Does Harvill's Produce have an API?
No public API is recorded for Harvill's Produce.
What industry is Harvill's Produce in?
Harvill's Produce's product category is Wholesale Produce Distribution. Its primary akta.pro industry code is AFAIACAI, Foodservice / HORECA Produce Wholesale, with a secondary code of AFAIABAE, Fresh Produce Wholesale (Fruit & Vegetables). Its NAICS code is 424480 and its SIC code is 5140.