And-Evolve
And-Evolve is a UK workplace culture consultancy serving HR leaders and SME CEOs with cultural diagnostics, leadership development, and coaching, anchored by its proprietary Values Alignment Index® assessment platform built on Schwartz's validated values framework.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What And-Evolve does
And-Evolve Limited (&Evolve) is a UK-based workplace culture consultancy serving HR leaders, CHROs, and SME chief executives. Founded in 2015 and headquartered in Warwick, the firm operates with a five-person core team and provides cultural diagnostics, leadership and management development, coaching, and employee engagement services. Its offer is delivered as bespoke engagements with no off-the-shelf programmes, scoping each client's culture gap before contracting. The company also trades under the legacy name 'The Engagement Coach' from its founding era.
The firm's core intellectual property is the Values Alignment Index®, a registered trademark and proprietary assessment platform that measures individual values profiles against Professor Schwartz's globally validated 4×8 universal values framework. The platform combines a personal values profile with a live alignment dashboard for comparing individuals, teams, candidates, and existing organisational culture, and is sold in three publicly disclosed annual licence tiers (10 / 50 / 100 licences at £399 / £1,749 / £2,999 ex VAT). Supporting assets include gated white papers ('The Culture Leaders Can't See' based on 800+ survey responses across six sectors, and 'The Engagement Paradox'), a Substack newsletter ('Inside the Room'), and a podcast ('Work Unplugged').
Revenue is generated through two streams: bespoke consultancy services billed as professional services engagements, and recurring SaaS licence revenue from the Values Alignment Index® platform. Distribution is hybrid — a direct enterprise field-sales motion targeting senior HR and leadership buyers via website CTAs and inbound enquiries, overlaid with a product-led growth entry point through a public guest assessment and dedicated talent-acquisition and recruiter portals. The firm is bootstrapped and founder-owned, with no disclosed institutional investment, acquisitions, or holding-company structure.
And-Evolve firmographics
Firmographics- Name
- And-Evolve
- Legal name
- And Evolve Limited
- Website
- https://and-evolve.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- And-Evolve is a UK workplace culture consultancy serving HR leaders and SME CEOs with cultural diagnostics, leadership development, and coaching, anchored by its proprietary Values Alignment Index® assessment platform built on Schwartz's validated values framework.
- Ownership category
- akta.pro rank
And-Evolve industry classification
Industry- Product category
- Workplace Culture Consultancy
- NAICS
- Professional and Management Development Training (611430), Software Publishers (5132)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Change Management & Transformation Leadership (EDABAAAD)
- akta.pro secondary industries
- Organizational Change & Transformation Coaching (EDABANAG), Diagnostic & Adaptive Assessment Content (Skills/Readiness) (EDAGADAJ), Assessment-Integrated eLearning & Practice Modules (EDAGAEAE)
Keywords
Where And-Evolve is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
And-Evolve business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Consultancy Services (Cultural Diagnostic, Leadership & Management Development, Coaching): Bespoke consultancy engagements delivered to senior leadership teams, HRDs, and SMEs. engagements are scoped per client — no off-the-shelf programmes — and likely billed as professional services, either project-based or retainer.
- Values Alignment Index® Software Licensing: Tiered platform licence model with three tiers: 10 licences at £399, 50 licences at £1,749, 100 licences at £2,999 (all ex VAT). Every plan includes full platform access, individual values profiles, alignment analysis, and GDPR-compliant data handling. Recurring licensing revenue through annual or multi-year licences.
- Values Alignment Index® Implementation & Support: Platform access with dedicated onboarding, implementation, and support services bundled into licence tiers — includes talent acquisition team admin portal and external recruiter portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 10 licences — base package for small teams |
| Subscription | Annual | 50 licences — mid-size team licence |
| Subscription | Annual | 100 licences — large organisation licence |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
And-Evolve product offering
Product offeringCore offering
And-Evolve is a UK workplace culture consultancy that helps senior leaders diagnose the disconnect between current and desired organisational culture. It delivers bespoke cultural diagnostics, leadership and management development, and executive coaching, supported by a proprietary software platform — the Values Alignment Index® — that measures individual values profiles and team alignment based on Professor Schwartz's universal values framework.
Product overview
&Evolve offers a portfolio of workplace culture consultancy services centred on a proprietary assessment platform called the Values Alignment Index®, which measures individual values profiles using Professor Schwartz's validated universal values framework and provides alignment analysis across individuals, teams, and the whole organisation. This core platform is complemented by consultancy services including Cultural Diagnostic & Development, Leadership Development, Management Development, and Coaching. The company also produces research publications (white papers on culture and engagement), a podcast (Work Unplugged), and a newsletter (Inside the Room) as thought leadership content supporting its service offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Values Alignment Index®: A research-backed assessment platform measuring values alignment across individuals, teams and organisations. Grounded in Professor Schwartz's globally validated research into universal human values. Offers assessment, analysis, and action tools for hiring, team design, and culture strategy.
- Work Unplugged
- Inside the Room
Products and services
- Values Alignment Index® A research-backed assessment and dashboard platform that measures individual values profiles across four orientations and eight universal values, providing alignment analysis between individuals, teams and organisational culture to support hiring, team design, retention and leadership development. Sold as a tiered annual licence to talent acquisition teams, HR leaders and SME executives.
- Cultural Diagnostic & Development A bespoke consultancy engagement that identifies the beliefs, behaviours and leadership patterns shaping organisational culture, providing root-cause diagnosis and a prioritised roadmap for cultural change. Designed for HRDs, CHROs and SME CEOs.
- Leadership Development A bespoke consultancy service that translates leadership intentions into consistent real-world leadership behaviour, addressing the gap between knowing and doing for senior leadership teams.
- Management Development A bespoke consultancy service that builds management capability across layers to hold organisational culture together consistently.
- Coaching Individual executive coaching focused on building the self-awareness senior leaders need to lead differently, delivered by a Chartered Occupational Psychologist.
Quantifiable outcome
- 96% of leaders vs 43% of employees agreed work supports development — a perception gap that the Cultural Diagnostic programme can identify and address
- +4 more outcomes
Companies that use And-Evolve
Customer profileNamed customers14 records
Segments10 records
Ideal customer profiles3 records
And-Evolve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
And-Evolve partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Substack Inc.coreSubstack Inc. operates &Evolve's newsletter ('Inside the Room') and podcast ('Work Unplugged'), processing subscription, delivery, and engagement data on &Evolve's behalf. Substack acts as a data processor under UK GDPR art. 28. &Evolve's privacy notice references this as a key third-party data-sharing relationship.
- Stripe Payments Europe LimitedcoreStripe processes card payments on behalf of &Evolve. Payment data (card numbers, financial details) is collected and processed directly by Stripe under its own privacy policy. &Evolve does not store full card numbers on its own systems. Stripe Inc. (US) is also used for international payment flows.
- Cloudflare Inc.coreCloudflare provides bot management and protection for &Evolve's website, safeguarding against malicious bot traffic. The __cf_bm cookie (1-hour duration) is a strictly necessary Cloudflare cookie supporting site security. Cloudflare Inc. is a US-based provider covered by the UK–US Data Bridge.
- Lovable ABcoreLovable AB (Sweden) is the platform on which &Evolve's website is built and hosted. Lovable is based in Sweden — an EU/EEA country covered by UK adequacy regulations under UK GDPR art. 45.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
And-Evolve competitors and assessment
Company assessmentDirect peers
- Workday Peakon Employee Voice: Enterprise employee engagement platform (acquired by Workday) offering continuous listening and analytics. Overlaps with &Evolve’s diagnostic value proposition and benefits from Workday’s enterprise distribution.
- BetterUp: Digital coaching and leadership development platform combining 1:1 coaching with assessments and analytics. Comparable to &Evolve on the executive coaching and leadership development service lines, with a tech-enabled delivery model.
- Culture Amp: Employee engagement and performance SaaS platform with built-in surveys, analytics and development tools. Competes with &Evolve’s Values Alignment Index® for the same HR buyer and increasingly bundles culture diagnostics.
- SHL (Exponent): Global psychometric assessment provider for talent acquisition and leadership development. Closely comparable to the Values Alignment Index®’s assessment-led approach to hiring and team design, and serves overlapping enterprise HR buyers.
- Kincentric: A Spencer Stuart company specialising in culture, engagement and leadership advisory. Closely matches &Evolve’s combination of culture diagnostics, leadership development and employee engagement surveys for senior executive buyers.
- Great Place to Work UK: UK arm of the global workplace culture certification and benchmarking organisation. Competes for the same ‘best employer’ positioning and uses employee survey data that overlaps with &Evolve’s cultural diagnostic.
- Gallup: Global leader in employee engagement research, surveys (Q12) and strengths-based assessment. Directly comparable to &Evolve as both sell engagement diagnostics and culture consulting grounded in proprietary research, often to the same HRD buyer.
Broad incumbents
- Aon Assessment Solutions: Broader human capital consulting arm of Aon providing psychometric assessments, leadership development and engagement advisory. Overlaps with &Evolve’s assessment and leadership practice within a much larger professional services portfolio.
- Korn Ferry: Global organisational consulting firm offering leadership development, assessment, and culture & engagement services as part of a much wider talent and rewards portfolio. Competes for the same HRD budget at enterprise scale.
Emerging players
- 15Five: Continuous performance and engagement platform for mid-market HR teams. Comparable on the SaaS engagement/values-measurement side of &Evolve’s Values Alignment Index® but without the bespoke consulting practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
And-Evolve social profiles
Digital presenceAnd-Evolve financial estimates
Financial estimateRevenue estimate
Valuation estimate
And-Evolve leadership team
Management profileNumber of profiles
Profiles5 records
And-Evolve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
And-Evolve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about And-Evolve
What does And-Evolve do?
And-Evolve is a UK workplace culture consultancy that helps senior leaders diagnose the disconnect between current and desired organisational culture. It delivers bespoke cultural diagnostics, leadership and management development, and executive coaching, supported by a proprietary software platform — the Values Alignment Index® — that measures individual values profiles and team alignment based on Professor Schwartz's universal values framework.
Is And-Evolve a public or private company?
And-Evolve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was And-Evolve founded?
And-Evolve was founded in 2015. It employs 1 to 10 people.
Where is And-Evolve based?
And-Evolve is headquartered in London, United Kingdom, in the Europe region.
How does And-Evolve make money?
Three revenue lines are on record. Consultancy Services (Cultural Diagnostic, Leadership & Management Development, Coaching) is the primary driver. The others are values Alignment Index® Software Licensing and values Alignment Index® Implementation & Support.
Who are And-Evolve's main competitors?
Direct peers on record are Workday Peakon Employee Voice, BetterUp, Culture Amp, SHL (Exponent), Kincentric, Great Place to Work UK and Gallup. Broad incumbents are Aon Assessment Solutions and Korn Ferry. 15Five is listed as an emerging player.
Does And-Evolve have an API?
No public API is recorded for And-Evolve.
What industry is And-Evolve in?
And-Evolve's product category is Workplace Culture Consultancy. Its primary akta.pro industry code is EDABAAAD, Change Management & Transformation Leadership, with a secondary code of EDABANAG, Organizational Change & Transformation Coaching. Its NAICS code is 611430 and its SIC code is 8742.