Wine in Motion
- Company typePrivate
- Founded-
- HeadquartersNeumarkt-sankt Veit, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Wine in Motion firmographics
Firmographics- Name
- Wine in Motion
- Legal name
- wine in motion GmbH
- Website
- https://wine-in-motion.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wine in Motion industry classification
Industry- Product category
- Wine Import and Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Wine in Motion is headquartered
LocationHeadquarters
- HQ city
- Neumarkt-sankt Veit
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Wine in Motion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Import and Distribution: Wine in Motion charges producers per wine/product as a general listing fee per month, plus a flat rate per bottle per month that includes all insurances for breakage and theft. They buy wine from producers at the DAP (Delivered at Place) price after selling it, then generate market prices and sell to clients with their own mark-up across various volume tiers and market levels.
- Add-On Services: Additional services including legal consulting, sales initiatives, ambassador services, brand research and registration, translation services, PR and marketing, business consulting, business registration support, education programs, know-how transfer, and sourcing of European products like barrels, dry goods, ingredients, and labels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Listing fee per wine/product per month |
| Unit Pricing | Monthly | Flat rate per bottle per month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Wine in Motion product offering
Product offeringCore offering
Wine in Motion is a specialist importer, distributor, and marketer of fine overseas wines into European markets. It provides end-to-end services including customs clearance, warehousing in Kühne & Nagel facilities in Bavaria, and active sales to over 2,500 B2B clients (re-importers, wholesalers, HoReCa, corporate clients) across 20 European countries, plus direct consumer retail through Cellardoor24.de and the EPOCQ wine store and bistro.
Product overview
Wine in Motion is a full-service wine import and distribution company that operates as a unified platform combining import, warehousing, sales, and marketing services. The core offering consists of wine import and European distribution to over 2500 B2B clients across 20 countries, supported by warehousing in Kühne & Nagel facilities in Landau, Germany. Add-on services include legal consulting, sales support, ambassador programs, brand registration, translation, PR/marketing, business consulting, and sourcing. The company also operates direct-to-consumer channels through Cellardoor24.de and EPOCQ wine store. Wine portfolios span Australia (Claymore, Longview, Maxwell, St. John's Road, Topper's Mountain), Canada (Creekside, EastDell, Lakeview, Pillitteri), New Zealand (Amisfield, Destiny Bay, Elephant Hill, Main Divide, Pegasus Bay, Whitehaven), South Africa, Georgia, and Chile. Planned expansion includes xxlwine.com for producer-consumer communication and terroir-society.com subscription wine club.
Differentiator
Problem solved
Functional benefit
Brands
- Cellardoor24: Online store for end customers selling wine imported by Wine in Motion.
- EPOCQ
Products and services
- Wine Import and Distribution Services Full-service wine import and European distribution, including customs clearance, warehousing in Kühne & Nagel facilities in Landau, Bavaria, and active sales to over 2,500 B2B clients across 20 European countries. Targeted at overseas wine producers seeking European market entry and at trade buyers (re-importers, wholesalers, HoReCa, corporate clients).
- Warehousing and Logistics Flexible storage in Kühne & Nagel warehouses in Landau, Germany, with Europe-wide delivery within 5 working days, 2-3 day express delivery, and 1-2 day parcel service. Includes insurance coverage for breakage and theft. Special tariffs available for large volume storage.
- PR and Wine Marketing Marketing services including annual ProWein trade show presence in Düsseldorf, PR initiatives, wine reviews, competition participation, presentation events, road shows, tours, and press/web marketing projects such as wine region specials and wine & dine campaigns.
- B2C Retail Sales (Cellardoor24 and EPOCQ) Consumer-facing sales of imported wines through the Cellardoor24.de online shop and the EPOCQ wine store and bistro in Neumarkt-Sankt Veit, with parcel delivery including VAT across Europe.
- Add-On Services Package Comprehensive suite of supplementary services including legal consulting (label compliance), sales initiatives, ambassador programs, brand research and registration, translation services, PR and marketing, business consulting, company registration support, education programs, know-how transfer, and sourcing of European products such as barrels, dry goods, ingredients, and labels.
- xxlwine.com Web Platform Web-based platform for more direct producer-to-consumer communication, hosting video blogs, reviews, marketing specials, articles, and linked to all kinds of social media.
- terroir-society.com Wine Club Theme-based wine club on a subscription basis offering wines especially to innovative wine consumers looking for something new and exciting.
- Australian Wines Portfolio Imported wines from Australian producers including Claymore Wines, Longview Vineyard, Maxwell Wines, St. John's Road, and Topper's Mountain Wines, distributed across European markets.
- Canadian Wines Portfolio Imported wines from Canadian producers including Creekside Estate Winery, EastDell Estates, Lakeview Cellars, and Pillitteri Estates Winery, specializing in VQA wines and Icewine.
- New Zealand Wines Portfolio Imported wines from New Zealand producers including Amisfield Estate, Destiny Bay Wines, Elephant Hill Winery, Main Divide Wines, Pegasus Bay Winery, and Whitehaven Wines, distributed across European markets.
- South African Wines Portfolio Imported wines from South African producers, distributed across European markets.
- Georgian Wines Portfolio Imported wines from Georgian producers, distributed across European markets.
- Chilean Wines Portfolio Imported wines from Chilean producers including Mischa Estate Wines, featuring Cabernet Sauvignon, Carménère, Sauvignon Blanc, and Chardonnay.
Quantifiable outcome
- Delivery to almost every European country within few business days for reasonable prices
- +2 more outcomes
Companies that use Wine in Motion
Customer profileSegments8 records
Ideal customer profiles5 records
Wine in Motion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wine in Motion partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- Kühne & Nagel (K+N)coreWine in Motion stores wines in fully serviced Kühne & Nagel warehouses, leveraging their logistics infrastructure for storage and distribution across Europe. The partnership enables access to K+N warehouses anywhere for more local distribution capabilities.
- EPOCQ Wine Bar and BistrocoreEPOCQ Wine Bar and Bistro hosts Wine in Motion's new office address, providing a physical location for brand presence and direct consumer engagement through their wine store and bistro operations.
- Cellardoor24coreCellardoor24 is Wine in Motion's online store for end customers, providing consumer direct-to-consumer sales channel alongside their B2B wholesale operations across 20 European countries.
- Claymore Wines (Australia)coreAustralian winery partner represented by Wine in Motion for European market distribution.
- Longview Vineyard (Australia)coreAustralian winery partner represented by Wine in Motion for European market distribution.
- Maxwell Wines (Australia)coreAustralian winery partner represented by Wine in Motion for European market distribution.
- St. John's Road (Australia)coreAustralian winery partner from Barossa Valley represented by Wine in Motion for European market distribution, specializing in Shiraz and Grenache blends.
- Topper's Mountain Wines (Australia)coreAustralian New England region winery partner known for alternative varieties, represented by Wine in Motion for European market distribution.
- Creekside Estate Winery (Canada)coreCanadian Niagara winery partner specializing in Sauvignon Blanc and Syrah, represented by Wine in Motion for European market distribution.
- EastDell Estates (Canada)coreCanadian Niagara winery partner, part of Diamond Estates Wines and Spirits (Ontario's 3rd largest VQA producer), represented by Wine in Motion for European market distribution.
- Lakeview Cellars (Canada)coreCanadian Niagara winery partner, part of Diamond Estates Wines and Spirits, represented by Wine in Motion for European market distribution, known for ice wines.
- Pillitteri Estates Winery (Canada)coreCanadian Niagara family winery partner with over 800 wine awards, specializing in VQA wines and ice wines, represented by Wine in Motion for European market distribution.
- Amisfield Estate (New Zealand)coreNew Zealand Central Otago specialist producer of Pinot Noir and aromatic white wines, represented by Wine in Motion for European market distribution.
- Destiny Bay Wines (New Zealand)coreNew Zealand Waiheke Island winery specializing in Cabernet Sauvignon blends, recognized as leading producer of Cabernet-dominant blends in New Zealand.
- Elephant Hill Winery (New Zealand)coreNew Zealand Hawke's Bay winery with three vineyards in renowned sub-regions, accredited by Sustainable Winegrowers of New Zealand.
- Main Divide Wines (New Zealand)coreNew Zealand Waipara winery belonging to Pegasus Bay/D Donaldson family, represented by Wine in Motion for European market distribution.
- Pegasus Bay Winery (New Zealand)coreNew Zealand Canterbury/Waipara Valley pioneer winery established by the Donaldson family, specializing in Pinot Noir and Riesling.
- Whitehaven Wines (New Zealand)coreNew Zealand Marlborough family-owned winery established in 1994, known for premium wines from 100% Marlborough fruit.
- Mischa Estate Wines (Chile)coreChilean winery partner represented by Wine in Motion for European market distribution, known for excellent value-for-money wines.
Scale indicators3 records
Recent moves10 records
Expansion highlights6 records
Wine in Motion competitors and assessment
Company assessmentDirect peers
- Mack & Schühle: German wine and spirits importer-distributor with a multi-country European distribution footprint. Comparable to Wine in Motion's model of bringing overseas producer brands into European retail, wholesale, and HoReCa channels.
- Hawesko Holding: Hamburg-based, publicly listed German wine retailer and importer combining own retail, B2B wholesale, and an overseas-producer portfolio. Directly comparable to Wine in Motion's blend of fine-wine import, B2B distribution, and DTC channels across the DACH region.
- Peter Riegel Weinimport: German family-owned importer specializing in organic and estate-bottled wines from overseas regions, distributed via German and EU wholesale. Highly comparable to Wine in Motion's specialist importer-marketer role for fine overseas producers.
- Eggers & Franke: Hamburg-based importer and distributor of wines and spirits with a broad international portfolio and pan-German B2B reach. Directly comparable to Wine in Motion's function as an importer-marketer moving overseas producer brands into European trade.
- Bouchard Ainé & Fils: French Burgundy-based wine merchant and importer with a long-standing portfolio of international and domestic estates distributed across European markets. Comparable in combining producer representation with multi-country wholesale and HoReCa sales.
- Reidemeister & Ulrichs: Bremen-based specialist wine importer representing a curated portfolio of overseas estates to the German trade. Mirrors Wine in Motion's positioning as a specialist intermediary between overseas producers and European B2B buyers.
- Schlumberger Vertriebsgesellschaft: German wine and spirits distributor selling an international portfolio to retail, HoReCa, and wholesale customers across Germany and neighboring markets. Closely overlaps Wine in Motion's B2B distribution and overseas-producer representation model.
Regional players
- Verity Wine Partners: US-based importer and distributor representing a portfolio of family-owned overseas estates to American wholesale and retail. Mirrors Wine in Motion's importer-distributor-marketer model but focused on the North American market.
- Enotria&Coe: UK-based specialist wine importer and distributor representing a curated portfolio of overseas producers to UK on- and off-trade. Closely parallels Wine in Motion's specialist importer-distributor role but focused on the British market.
- Bibendum Wine: UK wine importer and distributor serving on-trade, retail, and wholesale with an international producer portfolio. Comparable business model to Wine in Motion but operating primarily in the UK rather than pan-Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wine in Motion social profiles
Digital presenceWine in Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wine in Motion leadership team
Management profileNumber of profiles
Profiles1 record
Wine in Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wine in Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wine in Motion
What does Wine in Motion do?
Wine in Motion is a specialist importer, distributor, and marketer of fine overseas wines into European markets. It provides end-to-end services including customs clearance, warehousing in Kühne & Nagel facilities in Bavaria, and active sales to over 2,500 B2B clients (re-importers, wholesalers, HoReCa, corporate clients) across 20 European countries, plus direct consumer retail through Cellardoor24.de and the EPOCQ wine store and bistro.
Is Wine in Motion a public or private company?
Wine in Motion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wine in Motion founded?
Wine in Motion was founded in -1. It employs 11 to 50 people.
Where is Wine in Motion based?
Wine in Motion is headquartered in Neumarkt-sankt Veit, Germany, in the Europe region.
How does Wine in Motion make money?
Two revenue lines are on record. Wine Import and Distribution is the primary driver. The others are add-On Services.
Who are Wine in Motion's main competitors?
Direct peers on record are Mack & Schühle, Hawesko Holding, Peter Riegel Weinimport, Eggers & Franke, Bouchard Ainé & Fils, Reidemeister & Ulrichs and Schlumberger Vertriebsgesellschaft. Regional players are Verity Wine Partners, Enotria&Coe and Bibendum Wine.
Does Wine in Motion have an API?
No public API is recorded for Wine in Motion.
What industry is Wine in Motion in?
Wine in Motion's product category is Wine Import and Distribution. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 424820 and its SIC code is 5180.