Coverstories

What Coverstories does

Coverstories B.V. is a privately held Dutch SaaS company, founded in 2018 and headquartered in Amsterdam (registered in the Dutch Trade Register as number 73402729). The company builds a self-serve creative suite that enables agencies, media companies, and advertisers to design and run visually rich digital advertorials across three proprietary formats: Longread (article-style branded storytelling), Slides (visual story sequences), and Theater (cinematic full-screen video). Coverstories differentiates from conventional native advertising by emphasizing full brand control, high design quality, and a no-design-skills editor paired with a Branding Wizard that applies client corporate identity in under one minute. The platform supports live collaboration, controlled multi-user access, whitelabel and custom-domain deployment, and a real-time analytics dashboard including a proprietary Deep Engagement Score.

Name

Coverstories

Legal name

Coverstories B.V.

Website

https://coverstories.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Coverstories is an Amsterdam-based SaaS platform that lets agencies, media companies, and advertisers design and run branded digital advertorials across three formats (Longread, Slides, Theater) and deploy them programmatically via major DSP integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Whitelabel: Monthly subscription model at €399/month for whitelabel access, providing full platform access with all features including longread, slides, theater formats, editor tools, dashboard, ad serving, and reporting.
2. Pay-as-you-go Impressions: Usage-based billing for impressions when running advertorials at scale through DSP or SSP. Users only pay when they decide to run advertorials with their demand-side or supply-side platform.
3. Free Trial: 50,000 free test impressions provided upon account approval to experience the platform before committing to paid usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Coverstories provides a SaaS platform that enables brands and publishers to create, distribute, and measure digital advertorials. The platform offers three content formats (Longread, Slides, Theater) and integrates directly with major programmatic advertising platforms (Google Ad Manager, Xandr, Adform, The Trade Desk, Opt Out Advertising, Sage + Archer) to allow direct trafficking of advertorial inventory. Customers include brands such as Vodafone, and the platform emphasizes cookieless, brand-safe content with measured engagement outcomes.

Product overview

Coverstories is a single SaaS platform that provides a creative suite for creating and running digital advertorials. The core product offers three distinct advertorial formats (Longread for article-style storytelling, Slides for visual storytelling, and Theater for cinematic video presentations), each bundled with built-in call-to-action capabilities. All formats are created through a unified, easy-to-use editor with live collaboration, served via ad tags to popular DSPs (Google Ad Manager, Xandr, Adform, The Trade Desk, Opt Out Advertising, Sage + Archer), and tracked through an integrated reporting dashboard with Deep Engagement Score analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Coverstories Platform

Quantifiable outcome

• Significantly higher open rates compared to ordinary display ads in similar ad slots

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• Google Ad ManagercoreTechnology or IntegrationCoverstories integrates with Google Ad Manager through ad tags, allowing publishers to serve visually stunning advertorial content to target audiences. Users can download ad tags specifically designed for Google Ad Manager deployment.
• XandrcoreTechnology or IntegrationCoverstories offers integration with Xandr platform for serving visually stunning ads with advanced targeting and optimization capabilities to reach the right audience.
• AdformcoreTechnology or IntegrationCoverstories integrates with Adform, a robust platform providing targeting and optimization features that help publishers deliver compelling ads and improve user engagement while increasing revenue.
• The Trade DeskcoreTechnology or IntegrationCoverstories pairs with The Trade Desk to provide powerful ad solutions with advanced targeting and optimization tools, ensuring advertorials reach the right audience effectively.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Taboola: Public native advertising and content-discovery platform serving advertisers and publishers. Directly comparable to Coverstories as a native-advertising creative/distribution layer competing for the same agency and media-company budgets.
• Outbrain: Native advertising platform powering content discovery for premium publishers. Closely comparable to Coverstories' mission of replacing standard display with higher-engagement branded-content placements.
• Flashtalking by Mediaocean: Ad-serving and creative-personalization platform for programmatic display and video. Comparable as enterprise ad-serving/creative infrastructure used by agencies and brands alongside DSPs like The Trade Desk.
• Bannerflow: Creative management platform for producing, distributing, and optimizing display ad campaigns at scale. Directly comparable to Coverstories on the brand-creative-production and DSP-distribution axis.
• Celtra: Creative management platform for building and serving dynamic, data-driven display and video ad creative. Comparable as a SaaS creative-production tool with DSP-grade ad serving for agencies and brands.
• TripleLift: Native advertising SSP and creative formats (including video and CTV) for programmatic buyers. Comparable on the native/branded-creative side of programmatic distribution.
• Dianomi: Premium native advertising platform serving financial-services and other vertical publishers. Comparable as a native-advertising creative/distribution solution targeting professional, brand-safe audiences.
• Smartly.io: Creative automation and media-buying platform with deep integrations to Meta, TikTok, Pinterest, and Google. Comparable as an ad-creative SaaS sold to agencies and brands for cross-channel campaign execution.

Broad incumbents

• Adform: Full-stack ad-tech platform spanning DSP, SSP, DMP, and creative tools. Comparable as both a DSP integration partner of Coverstories and a broader incumbent with overlapping creative-serving capabilities.
• Google Ad Manager: Google's ad-serving platform for publishers, integrating with most DSPs. Comparable as the distribution pipe Coverstories depends on, and a broader incumbent whose own native/Studio formats overlap with Coverstories' positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coverstories
• Instagraminstagram.com/coverstories.co
• Xx.com/coverstories_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coverstories