Odense Congress Center
Odense Congress Center is a Danish conference and event venue with 20,000 m² of space, an integrated 304-room Best Western hotel (expanding to 551 by 2027), and an arena, serving corporate clients, trade fair organizers, government, and private event customers across Denmark.
- Company typePrivate
- Founded1989
- HeadquartersOdense, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Odense Congress Center does
Odense Congress Center (OCC) is a privately held conference and event venue located in Odense, Denmark, operating as part of the OS&E Hospitality group alongside Nature Energy Park, Hotel Odeon, Stella Maris, and Smag&Smil Event catering. Founded in 1989, OCC operates 20,000 m² of indoor space including 28 meeting rooms, 3 large halls, 3 exhibition halls, and the SJF Bank Arena (capacity up to 5,000 standing / 4,000 seated), plus an integrated Best Western Plus Hotel Odense currently at 304 rooms and expanding to 551 rooms by spring 2027. The venue serves corporate/enterprise clients, trade fair organizers, government entities, associations, entertainment promoters, and private celebrations, with event sizes ranging from 8 to 8,000 guests.
The venue generates revenue across five primary streams: venue and meeting-space rental (one-time per-event pricing), trade fair organization and exhibition services (exemplified by the Autoshow at 40,000 m² / 30,000 visitors), hotel accommodation (Best Western franchise), food and beverage (Brasserie Fionie restaurant plus event catering), and supplementary services including digital congress management, AV, decoration, and parking. The trade fair webshop enables exhibitor self-service ordering, while the company agreement program provides recurring preferential pricing to corporate partners. Distribution combines a direct sales conference team and trade fair team with channel partners including DKBS, Destination Fyn, SKI public procurement, and Optimeet.
Underlying technology is conventional event and facility management: the EventBuizz digital congress app provides agenda, voting, proxy voting, and networking features; AV Center integration delivers hybrid event streaming; and an intelligent building management system optimizes ventilation and heating based on actual usage. OCC holds Green Key sustainability certifications on both hotel and conference operations, achieved a 56% recycling rate in 2024, and is a DKBS Authorized Partner. The company does not disclose revenue, headcount beyond a stated 11–50 range, or AI/ML capabilities.
Odense Congress Center firmographics
Firmographics- Name
- Odense Congress Center
- Legal name
- Odense Congress Center
- Website
- https://occ.dk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Odense Congress Center is a Danish conference and event venue with 20,000 m² of space, an integrated 304-room Best Western hotel (expanding to 551 by 2027), and an arena, serving corporate clients, trade fair organizers, government, and private event customers across Denmark.
- Ownership category
- akta.pro rank
Odense Congress Center industry classification
Industry- Product category
- Conference and Event Venue Services
- NAICS
- Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Integrated Convention & Expo Complex Hotels (THAGALAE)
- akta.pro secondary industries
- Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM), Sports & Stadium-Adjacent Conference Hotels (THAGALAO), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
Keywords
Where Odense Congress Center is headquartered
LocationHeadquarters
- HQ city
- Odense
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Odense Congress Center business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Venue Rental - Meeting and Conference Spaces: Rental of flexible meeting rooms, conference halls, and event spaces for corporate meetings, conferences, and congresses. Pricing varies by room size, duration, and included services.
- Trade Fair Organization: Hosting of major trade fairs with exhibition space rental, technical services, and logistics coordination. OCC acts as both venue and organizer for some events.
- Hotel Accommodation: 304 rooms at Best Western Plus Hotel Odense, with expansion to 551 rooms by 2027. Additional rooms at partner hotels Hotel Odeon (234 rooms) and Stella Maris (36 rooms).
- Food and Beverage Services: On-site restaurant (Brasserie Fionie), catering for events, conferences, and trade fairs. Includes breakfast buffets, lunch, dinner, and customized menus.
- Event Services and Add-ons: Digital convention management, exhibition services, entertainment booking, decoration, parking, and other supplementary services for events.
- Corporate Agreements: Preferential pricing and easy booking for regular corporate partners through company agreement programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Christmas Party - Own Venue |
| One time/ perpetual license | One time/ perpetual license | OCC's Big Christmas Party with Concert |
| One time/ perpetual license | One time/ perpetual license | Christmas Party at Nature Energy Park |
| Subscription | Per seat | Hotel Room Rates |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Odense Congress Center product offering
Product offeringCore offering
Odense Congress Center (OCC) operates a large integrated conference and event venue in Odense, Denmark, offering flexible meeting rooms, conference halls, exhibition halls, and the SJF Bank Arena, alongside the integrated Best Western Plus Hotel Odense with 304 rooms (expanding to 551 by 2027), on-site restaurant Brasserie Fionie, catering, parking, AV services, and digital congress management under a single roof. The venue hosts business meetings, trade fairs, conferences, corporate parties, concerts, and sports events for organizers and companies across Denmark.
Differentiator
Problem solved
Functional benefit
Brands
- OS&E Hospitality: Odense Sport & Event Hospitality - the parent organization providing meeting, party, and hotel services across multiple venues on Funen.
- Best Western Plus Hotel Odense
- SJF Bank Arena
- Brasserie Fionie
- Nature Energy Park
- Hotel Odeon
- Stella Maris
- Smag&Smil Event
Products and services
- Venue Rental - Meeting and Conference Spaces Rental of 28 meeting rooms, 3 large halls, and 3 exhibition halls for corporate meetings, conferences, and congresses. Pricing varies by room size, duration, and included services. Capacity scales from 8 to 8,000 guests.
- SJF Bank Arena Multi-purpose arena within the OCC complex capable of hosting concerts, sports events, large trade fairs, and public events with capacity for several thousand guests.
- Trade Fair Organization and Hosting Hosting of major trade fairs with exhibition space rental, technical services, logistics coordination, and exhibitor support. OCC acts as both venue and organizer for major events including Autoshow (40,000 m², 30,000 visitors), VVS-messen, Elektronikmessen, and FTZ Fagmessen.
- Best Western Plus Hotel Odense Integrated hotel offering 304 rooms within the OCC complex, with expansion to 551 rooms planned by spring 2027. Provides accommodation for conference attendees, trade fair visitors, and event guests. Additional partner hotels include Hotel Odeon (234 rooms) and Stella Maris (36 rooms).
- Food and Beverage Services On-site restaurant Brasserie Fionie serving classic dishes with Funen ingredients, plus catering for events, conferences, and trade fairs including breakfast buffets, lunch, dinner, and customized menus.
- Christmas Party Packages Curated Christmas party packages ranging from DKK 796 to DKK 1,395 per person ex. VAT, including buffet, drinks, entertainment, and optional add-ons such as DJs and late-night snacks.
- Digital Congress Management (EventBuizz) Comprehensive digital congress management platform supporting agendas, proxy voting, submissions of amendments, speaker lists, voting, elections, documents, real-time updates, interactive sessions, and networking for congresses and statutory meetings.
- Corporate Agreements Program Recurring company agreement program offering preferential pricing and simplified booking for regular corporate partners hosting recurring meetings, conferences, and events at OCC.
- AV and Streaming Services State-of-the-art audio-visual setup including sound systems, projectors, and streaming technologies for both physical and virtual/hybrid events, delivered in partnership with AV Center.
Quantifiable outcome
- Green Key certified meeting 14 sustainability criteria including energy, waste, water, and organic sourcing
- +2 more outcomes
Companies that use Odense Congress Center
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Odense Congress Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Odense Congress Center partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Danske Konferencecentre (DKBS)coreDKBS is an association of 77+ meeting and conference centers that helps Danish meeting bookers find venues. OCC is an Authorized Partner, providing referral connections and recognition as a leading venue in Denmark.
- Destination FyncoreDestination Fyn develops business tourism on Funen and works to attract international conferences to Southern Denmark, helping researchers, meeting planners, and organizations win and plan international events.
- SKI (Statens og Kommunernes Indkøbsservice)coreSKI is the public sector's procurement service. OCC is a SKI supplier, meeting public sector requirements for quality, responsibility, and proper working conditions.
- OptimeetminorOptimeet specializes in optimizing meeting and conference planning, offering tailored solutions for finding and booking facilities. Partnership ensures best service for companies choosing OCC.
- God AdgangminorGod Adgang provides detailed accessibility information about OCC's facilities, helping guests with special needs plan their visits.
- AV CentercoreAV Center provides state-of-the-art audio-visual equipment and support for events, including sound systems, projectors, and streaming technologies for hybrid events.
- EventBuizzcoreDigital congress app platform providing comprehensive event management including agenda, voting, networking, and real-time interaction features.
- MESSE LOGISTIKcoreLogistics partner assisting with freight forwarding, shipment receiving, and storage of empty packaging for trade fair exhibitors.
- Best Western HotelscorePartnership established in 2024 for hotel operations at Best Western Plus Hotel Odense. Strong brand recognition and loyalty program benefits.
- Nature Energy ParkcorePart of OS&E Hospitality group. Exclusive meeting venue with VIP facilities, skyboxes, and meeting rooms overlooking the football pitch. Suitable for conferences, company parties, and kick-off events.
- Hotel OdeoncorePart of OS&E Hospitality group. Hotel in Odense city center with 234 rooms and 4 elegant meeting rooms (up to 60 guests). Restaurant H.C. by Meyers.
- Stella MariscorePart of OS&E Hospitality group. One of Denmark's best spa hotels with 36 rooms near Svendborgsund. Meeting facilities for up to 80 participants.
- Smag&Smil EventcoreCatering and event specialists within OS&E Hospitality. Customized catering and event solutions for companies, from street food to gourmet experiences.
Scale indicators11 records
Recent moves8 records
Expansion highlights5 records
Odense Congress Center competitors and assessment
Company assessmentDirect peers
- Tivoli Hotel & Congress Center: Copenhagen hotel and congress center combining ~680 hotel rooms with extensive meeting and event facilities. Closest Danish comp to OCC's integrated hotel-plus-convention model and head-to-head for corporate and association bookings.
- Bella Center Copenhagen: Denmark's largest convention and events venue in Copenhagen, operating as a one-stop venue for conferences, trade fairs, and corporate events with integrated hotel facilities. The most direct Danish competitor for large congress and trade fair bookings that OCC targets.
- MCH (Messecenter Herning): A major Danish exhibition, congress and event center hosting large trade fairs (e.g., AGROMEK, hi-tech industries) and corporate conferences in Jutland. Directly comparable to OCC in that it bundles convention halls, exhibition space, and recurring trade fair programming.
- Aalborg Kongres & Kultur Center (AKKC): A regional Danish venue combining concert hall, congress facilities, and cultural programming in Northern Jutland. Direct competitor for provincial Danish association and corporate conferences with a similar one-roof multi-format offering.
- Forum Copenhagen: Copenhagen-based venue hosting concerts, conferences, exhibitions, and corporate events in a multi-hall arena format. Comparable to OCC's SJF Bank Arena component and competes for entertainment/sports event bookings in Denmark.
Broad incumbents
- Scandic Hotels: Largest Nordic hotel operator with extensive meeting and conference facilities across Scandinavia. Overlaps with OCC on the hotel-plus-meeting-space value proposition, especially for multi-property corporate clients booking conferences room blocks across Nordic destinations.
- Radisson Hotel Group: Global hotel group with Nordic heritage and significant meeting/event facilities across the region (including Radisson Blu and Radisson properties). Competes with OCC for corporate meeting and conference business, particularly when clients prefer a recognized international brand.
Regional players
- Stockholmsmässan: Sweden's largest exhibition and congress venue hosting major trade fairs and international conferences in Stockholm. Competes with OCC for Nordic and international association bookings where Stockholm's air connectivity gives an edge.
- Tampere Exhibition and Sports Centre (Tampereen Messu- ja Urheilukeskus): Finnish combined exhibition, conference and sports arena in Tampere with integrated facilities. Functions like OCC as a regional alternative to the capital (Helsinki) for congresses, trade fairs, and large spectator events.
- CCH - Congress Center Hamburg: Major German congress venue with its own conference halls and integrated hotel offerings in Hamburg. Comparable to OCC in scale and use cases, but primarily serves the Hamburg/Northern Germany market; a relevant comp for cross-border international congress bids OCC might pursue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Odense Congress Center social profiles
Digital presenceOdense Congress Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odense Congress Center leadership team
Management profileNumber of profiles
Profiles3 records
Odense Congress Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odense Congress Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odense Congress Center
What does Odense Congress Center do?
Odense Congress Center (OCC) operates a large integrated conference and event venue in Odense, Denmark, offering flexible meeting rooms, conference halls, exhibition halls, and the SJF Bank Arena, alongside the integrated Best Western Plus Hotel Odense with 304 rooms (expanding to 551 by 2027), on-site restaurant Brasserie Fionie, catering, parking, AV services, and digital congress management under a single roof. The venue hosts business meetings, trade fairs, conferences, corporate parties, concerts, and sports events for organizers and companies across Denmark.
Is Odense Congress Center a public or private company?
Odense Congress Center is a private company. It is classified as corporate owned and is currently operating.
When was Odense Congress Center founded?
Odense Congress Center was founded in 1989. It employs 11 to 50 people.
Where is Odense Congress Center based?
Odense Congress Center is headquartered in Odense, Denmark, in the Europe region.
How does Odense Congress Center make money?
Six revenue lines are on record. Venue Rental - Meeting and Conference Spaces are the primary driver. The others are trade Fair Organization, hotel Accommodation, food and Beverage Services, event Services and Add-ons and corporate Agreements.
Who are Odense Congress Center's main competitors?
Direct peers on record are Tivoli Hotel & Congress Center, Bella Center Copenhagen, MCH (Messecenter Herning), Aalborg Kongres & Kultur Center (AKKC) and Forum Copenhagen. Broad incumbents are Scandic Hotels and Radisson Hotel Group. Regional players are Stockholmsmässan, Tampere Exhibition and Sports Centre (Tampereen Messu- ja Urheilukeskus) and CCH - Congress Center Hamburg.
Does Odense Congress Center have an API?
No public API is recorded for Odense Congress Center.
What industry is Odense Congress Center in?
Odense Congress Center's product category is Conference and Event Venue Services. Its primary akta.pro industry code is THAGALAE, Integrated Convention & Expo Complex Hotels, with a secondary code of THAGALAM, Hybrid Meetings & Tech-Enabled Conference Hotels. Its NAICS code is 56192 and its SIC code is 7000.