Optimeet
Optimeet operates Scandinavia's largest B2B marketplace for meeting and event venues and suppliers, connecting corporate event planners with conference centers, hotels, and event service providers across Denmark, Sweden, Norway, Germany, and Greenland, supplemented by a trade fair, networking events, and a media brand.
- Company typePrivate
- Founded1972
- HeadquartersLyngby, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Optimeet does
Optimeet ApS, headquartered in Kongens Lyngby, Denmark, operates Scandinavia's largest international marketplace for the meeting and event industry. The platform connects two primary user groups: meeting and event planners (buyers) seeking venues and suppliers, and venues/conference centers/event service providers (sellers) seeking customer leads. Core products include a searchable directory of conference venues (Konferencesteder) searchable by region, city, and venue type across Denmark, Sweden, Norway, Germany, and Greenland; a directory of event suppliers (Eventleverandører) covering teambuilding, entertainment, AV, transport, registration, and event agencies; and a booking inquiry service (OPTIMEET Booking) that collects quotes on behalf of planners. Sub-brands include OPTIMEET Messen (Scandinavia's largest meeting and event trade fair), OPTIMEET Connect (networking events), OPTIMEET Magasinet (digital/print magazine), and OPTIMEET Nyhedsbrev (newsletter), plus a self-service Partner Portal for venue/supplier listings.
The business operates a multi-revenue-stream model: marketplace commissions on booked transactions, event/trade fair revenue (sponsorship and booth fees from OPTIMEET Messen and Connect events), and media/subscription revenue from the magazine and newsletter. The company is structured as a private Danish ApS with two wholly-owned operating subsidiaries—Forlaget Optimeet ApS (publishing) and Optimeet Booking ApS (booking services)—and is itself part of Opus Group, a diversified conglomerate that runs thousands of meetings and events annually across multiple brands including LearnX, Original Talks, Athenas, and OPTIMEET. GTM is primarily marketplace-driven through the website platform (optimeet.dk), supplemented by content marketing, organic social, and physical events. At 11-50 employees, the company is a small, focused operator with no disclosed VC funding and no publicly disclosed revenue.
Optimeet firmographics
Firmographics- Name
- Optimeet
- Legal name
- Optimeet ApS
- Website
- https://optimeet.dk
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optimeet operates Scandinavia's largest B2B marketplace for meeting and event venues and suppliers, connecting corporate event planners with conference centers, hotels, and event service providers across Denmark, Sweden, Norway, Germany, and Greenland, supplemented by a trade fair, networking events, and a media brand.
- Ownership category
- akta.pro rank
Optimeet industry classification
Industry- Product category
- Meeting and Event Venue Marketplace
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)
- akta.pro secondary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
Keywords
Where Optimeet is headquartered
LocationHeadquarters
- HQ city
- Lyngby
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Optimeet business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Marketplace and Booking Services: OPTIMEET operates as an intermediary marketplace connecting meeting/event buyers with venues and event suppliers, generating revenue through booking facilitation and potentially commission on transactions.
- Events and Trade Shows: Physical and digital events including OPTIMEET Messen (Scandinavia's largest meeting and event trade fair) and OPTIMEET Connect networking events.
- Media and Publications: OPTIMEET Magasinet (magazine/e-book) and inspiration content through blog/newsletter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B marketplace services for meeting/event buyers and suppliers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Optimeet product offering
Product offeringCore offering
Optimeet operates Scandinavia's largest international marketplace for the meeting and event industry, connecting meeting and event planners (buyers) with venues and event suppliers (sellers) across Denmark, Sweden, Norway, Germany, and Greenland. The offering combines a searchable digital venue and supplier directory with booking/inquiry services, an annual trade fair (OPTIMEET Messen), networking events (OPTIMEET Connect), and an industry magazine (OPTIMEET Magasinet).
Product overview
OPTIMEET is a unified platform and brand portfolio operated by Optimeet ApS (a subsidiary of Opus Group) serving as Scandinavia's largest international marketplace for the meeting and event industry. The offering consists of a core multi-sided marketplace connecting meeting/event planners (buyers) with venues and event suppliers, supported by several branded products: OPTIMEET Messen (Scandinavia's largest trade show), OPTIMEET Connect (networking events), OPTIMEET Booking (booking inquiry and quote collection service), OPTIMEET Magasinet (digital/print magazine), OPTIMEET Nyhedsbrev (industry newsletter), and OPTIMEET Partner Profil (self-service portal for venues/suppliers). The platform also includes searchable directories for conference venues (Konferencesteder) and event suppliers (Eventleverandører), enabling buyers to search by region, city, and venue type. OPTIMEET is part of Opus Group, which organizes thousands of meetings, conferences, events, and lectures annually across multiple countries and brands.
Differentiator
Problem solved
Functional benefit
Brands
- OPTIMEET Messen: Scandinavia's largest meeting and event trade show
- OPTIMEET Connect
- OPTIMEET Magasinet
Products and services
- Optimeet Marketplace (Venue and Supplier Directory) Scandinavia's largest digital marketplace that lists and categorizes meeting and conference venues (hotels, conference centers, congress venues, castles/manors, cinemas/theatres, spa/wellness venues, outdoor venues, restaurants) and event suppliers (teambuilding, entertainment, event agencies, AV firms, registration systems, transport) for corporate and organizational buyers planning meetings, conferences, and events.
- OPTIMEET Messen OPTIMEET Messen is Scandinavia's largest meeting and event trade fair, a physical exhibition connecting meeting and event planners with venues and suppliers across the region.
- OPTIMEET Connect OPTIMEET Connect is a networking and inspiration event series that facilitates professional connections among meeting and event buyers and suppliers across Scandinavia.
- OPTIMEET Booking OPTIMEET Booking is a booking and inquiry service that connects meeting and event planners with venues and suppliers, collecting quotes on behalf of users to facilitate venue and supplier selection.
- OPTIMEET Magasinet OPTIMEET Magasinet is a digital and print magazine (e-book format) offering inspiration, trends, and industry insights for the Scandinavian meeting and event industry, produced via subsidiary Forlaget Optimeet ApS.
Companies that use Optimeet
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Optimeet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Optimeet partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MeetDenmarkcoreOPTIMEET collaborates with MeetDenmark (the national development company for business and meeting tourism in Denmark) on industry research, including the annual Mødekøberanalyse (Meeting Buyer Analysis). This partnership provides insights into the meeting and event industry, particularly around sustainability trends and buyer needs.
- Opus GroupcoreOPTIMEET is part of Opus Group, which organizes and executes thousands of meetings, conferences, events, lectures and experiences each year in different countries with different brands including LearnX, Original Talks, Athenas, and OPTIMEET. Opus Group is the parent company providing operational scale and cross-brand synergies.
- Makhens Limousine & ConciergeminorMakhens Limousine & Concierge is a new transport partner with over 10 years of experience providing exclusive chauffeur and transport solutions in Copenhagen and Zealand, with a focus on the meeting and event industry. They offer VIP transport, airport transfers, hotel shuttles and coordination of larger transport tasks for conferences, company events and international delegations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Optimeet competitors and assessment
Company assessmentDirect peers
- Cvent: Cvent is a leading global event management platform with venue sourcing, RFP automation, and attendee management — the most direct comparison to Optimeet's meeting venue marketplace and supplier directory.
- MeetingPackage: MeetingPackage is a hotel and meeting venue booking marketplace focused on group and corporate bookings across Europe and the Nordics, directly competing with Optimeet's booking and venue marketplace business.
- Groups360: Groups360 operates GroupSync, a marketplace connecting meeting planners with hotel group inventory — comparable to Optimeet's role as a venue-sourcing intermediary for meetings and conferences.
Emerging players
- Planning Pod: Planning Pod is a venue and event management software platform that helps venues manage bookings and planners source spaces — a peer in the meeting/event venue workflow.
- Bizzabo: Bizzabo is an event experience platform with registration, attendee engagement, and analytics. It is comparable to Optimeet as a tech-forward platform serving meeting and event organizers.
- Events.com: Events.com provides an event marketplace and ticketing/registration platform aimed at organizers, partially overlapping with Optimeet's discovery and booking services.
Broad incumbents
- Eventbrite: Eventbrite is a broad ticketing and event management platform with global scale. While more consumer-focused, it overlaps with Optimeet's event discovery and registration use cases.
Regional players
- Venue Finder (Venuesearcher / Venuefinder.com): Venuefinder.com is a UK-focused meeting and event venue directory and sourcing marketplace, comparable to Optimeet in function but operating in a different geographic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Optimeet social profiles
Digital presenceOptimeet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimeet leadership team
Management profileNumber of profiles
Profiles1 record
Optimeet subsidiaries and ownership
Company hierarchySubsidiaries2 records
Optimeet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimeet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimeet
What does Optimeet do?
Optimeet operates Scandinavia's largest international marketplace for the meeting and event industry, connecting meeting and event planners (buyers) with venues and event suppliers (sellers) across Denmark, Sweden, Norway, Germany, and Greenland. The offering combines a searchable digital venue and supplier directory with booking/inquiry services, an annual trade fair (OPTIMEET Messen), networking events (OPTIMEET Connect), and an industry magazine (OPTIMEET Magasinet).
Is Optimeet a public or private company?
Optimeet is a private company. It is classified as corporate owned and is currently operating.
When was Optimeet founded?
Optimeet was founded in 1972. It employs 11 to 50 people.
Where is Optimeet based?
Optimeet is headquartered in Lyngby, Denmark, in the Europe region.
How does Optimeet make money?
Three revenue lines are on record. Marketplace and Booking Services are the primary driver. The others are events and Trade Shows and media and Publications.
Who are Optimeet's main competitors?
Direct peers on record are Cvent, MeetingPackage and Groups360. Emerging players are Planning Pod, Bizzabo and Events.com. Eventbrite is listed as a broad incumbent. Venue Finder (Venuesearcher / Venuefinder.com) is listed as a regional player.
Does Optimeet have an API?
No public API is recorded for Optimeet.
What industry is Optimeet in?
Optimeet's product category is Meeting and Event Venue Marketplace. Its primary akta.pro industry code is BPAMAHAK, Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs), with a secondary code of THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators). Its SIC code is 7900.