Junior League Of Oklahoma City

What Junior League Of Oklahoma City does

The Junior League of Oklahoma City (JLOC) is a private 501(c)(3) women's volunteer organization headquartered at 1001 NW Grand Boulevard in Oklahoma City, founded in 1927 and affiliated with the Association of Junior Leagues International (AJLI) since 1928. It operates on a community/membership-led model with 1,200+ Active, Provisional, and Sustaining members who pay annual dues, complete a structured Provisional training course, and are placed in volunteer roles with 13+ named nonprofit partner agencies including Boys & Girls Clubs of Oklahoma County, YWCA Oklahoma City, City Care, Positive Tomorrows, Pivot, the Oklahoma City Zoo, and OU Children's Hospital. JLOC runs signature multi-year capital projects (Jungle Gym at the OKC Zoo, 2004, $1.35M; The Zone at The Children's Hospital, 2009, $1.1M; Project EmpowHer, 2019) and the JLOC Leadership Institute — an 8-session credentialing program in partnership with Oklahoma City University awarding a Nonprofit Leadership Practitioner Certificate.

Revenue derives from annual membership dues, the Mistletoe Market holiday fundraiser (operating since 1994 and having generated more than $3.9M cumulative in community reinvestment), annual giving and a $1M Centennial Fund commitment, book sales (Goodnight OKC and Western + Grand), memorial pavers ($100 each), and planned-giving bequests managed through the Oklahoma City Community Foundation. Go-to-market is community-led through Prospective Member Information Events, sponsor/letter-of-recommendation referral requirements, and recurring word-of-mouth. Operations are supported by 11-50 paid staff executing on a fully volunteer-driven service model, with FY2024-25 volunteer hours of 19,379 valued at $674,198 reinvested into the Oklahoma City community.

JLOC does not offer a technology product, software platform, or AI/ML capability. Its proprietary assets are instead programmatic: structured volunteer training curricula, the Top Chef/Junior Chef healthy-eating curriculum, and a small branded content library (Goodnight OKC picture book, Western + Grand entertainment book). Geographic scope is regional — Oklahoma City metro exclusively — with no stated plans to expand beyond that market despite AJLI's broader 291-community international footprint.

Name

Junior League Of Oklahoma City

Legal name

Junior League of Oklahoma City, Oklahoma, Incorporated

Website

https://jloc.org

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

The Junior League of Oklahoma City is a 501(c)(3) women's volunteer organization of 1,200+ members that trains and places community volunteers with 13+ nonprofit partner agencies across the Oklahoma City metro, raising funds through Mistletoe Market, membership dues, and a Centennial giving campaign to deliver health, wellness, and literacy programs.

Ownership category

akta.pro rank

Product category

Community Volunteer Services

NAICS

Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Community volunteer programs
• Nonprofit membership organization
• Women leadership development
• Community fundraising events
• Literacy and health initiatives

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from over 1,200 Active, Provisional, and Sustaining members
2. Mistletoe Market: Annual premier holiday shopping extravaganza at Oklahoma City Fairgrounds Bennett Event Center, featuring merchandise vendors from across the country. Proceeds fund community health and wellness projects.
3. Annual Fundraising Events: Brunch & Bingo and other special events throughout the year alongside Mistletoe Market
4. Book Sales: Sale of Goodnight OKC picture book and Western + Grand entertainment book, with all proceeds benefiting JLOC's mission and community projects
5. Donations: Annual Fund donations and 100th Anniversary Fund donations supporting community projects and centennial initiatives
6. Memorial Pavers: Sale of personalized brick pavers for Memorial Garden and Courtyard at $100 each
7. Planned Giving: Planned gifts including bequests, life income gifts, and current gifts to JLOC Endowment Funds at Oklahoma City Community Foundation

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Junior League of Oklahoma City is a nonprofit organization of more than 1,200 women members committed to promoting voluntarism, developing the potential of women, and improving the Oklahoma City community through trained volunteers and effective leaders. JLOC delivers structured membership training, community volunteer placements at partner agencies, signature community projects (Project EmpowHer, Jungle Gym, The Zone, Bear Cave Library), annual fundraising events (Mistletoe Market, Legacy & Legends), original book publications, and the JLOC Leadership Institute in partnership with Oklahoma City University.

Product overview

The Junior League of Oklahoma City (JLOC) is a nonprofit women's volunteer organization offering community service programs, publications, fundraising events, and leadership development. Their core offerings include two published books (Goodnight OKC and Western + Grand), signature community projects addressing health and literacy (Project EmpowHer, Bear Cave Library, Jungle Gym at OKC Zoo, The Zone at Children's Hospital, Oklahoma City Metro Literacy Coalition), ongoing community volunteer programs (Kids on Track, Top Chef, Food and Fun at PIVOT, Wellness for Life, Pet Hotel at City Care), annual Mistletoe Market shopping fundraiser, Memorial Pavers brick program, and the JLOC Leadership Institute in partnership with Oklahoma City University. JLOC does not offer a technology product or SaaS platform.

Differentiator

Problem solved

Functional benefit

Brands

• Project EmpowHer: JLOC's signature community project dedicated to ending period poverty in central Oklahoma by providing access to menstrual supplies and health education.
• Mistletoe Market
• Goodnight OKC
• Western + Grand
• JLOC Leadership Institute

Products and services

• Goodnight OKC book Children's picture book written by JLOC volunteers and illustrated by past President Margaret Hoge, featuring 32 pages of colorful illustrations of Oklahoma City landmarks including Bricktown, the Oklahoma City National Memorial, the State Capitol, and the city skyline. Proceeds support JLOC's mission.
• Western + Grand book Entertainment book featuring creative suggestions and inspirations for hosting celebrations with Oklahoma flair, including essential tools, recipes, and how-to secrets for entertaining. Cover art by Rita Ortloff. Proceeds benefit JLOC's mission and community projects.
• Project EmpowHer JLOC's signature community project committed to ending period poverty in central Oklahoma. Since 2019, has distributed more than 250,000 menstrual products and provides health education, working with local groups to ensure access to needed products and advancing conversation around period poverty.
• Mistletoe Market Oklahoma City's premier holiday shopping event featuring merchandise from carefully selected vendors including clothing, gourmet foods, gifts, children's items, and jewelry. Raises funds to support JLOC's health and wellness-based community projects in the Oklahoma City metro. Since 1994, has invested more than $3.9 million in the community.
• JLOC Leadership Institute Dynamic leadership training program in partnership with Oklahoma City University's Nonprofit Leadership Graduate and Certificate Program. 8-session curriculum covering nonprofit governance, strategy, and impact. Graduates earn Nonprofit Leadership Practitioner Certificate from OCU. Designed for members seeking leadership roles within JLOC and the broader nonprofit sector.
• Kids on Track Program at Boys & Girls Clubs promoting physical activity and healthy lifestyles among children, with goal of completing the OKC Memorial Marathon Kids run. Volunteers lead fitness sessions, organize sports events, and educate on exercise and nutrition. Each participating student receives new running shoes.
• Top Chef Cooking class program at Boys & Girls Clubs teaching children ages 10-14 basic culinary skills and healthy eating through hands-on experience using a JLOC-created curriculum. Includes weekly mini-competitions and promotes physical activity.
• Food and Fun at PIVOT Volunteer program providing healthy meals and recreational activities for youth at PIVOT Emergency Youth Shelter (ages 12-17). Volunteers plan menus, teach cooking fundamentals and healthy eating in family-style settings. Also provides housewarming baskets for youth transitioning into tiny homes.
• Wellness for Life at Concordia Wellness-focused volunteer program partnering with Concordia Life Plan Community to deliver programs supporting active aging for seniors. Activities include group exercise classes, wellness workshops, and creative arts programming using outdoor garden beds for planting vegetables and herbs.
• Pet Hotel at City Care Volunteer initiative providing climate-controlled kennel space where pets of individuals experiencing homelessness can stay overnight while their owners rest at City Care's Night Shelter. Volunteers assist with check-in/out, restocking food, and ensuring animal well-being.
• Bear Cave Library Library at Citizens Caring for Children providing foster children with two age-appropriate books per visit (up to eight books per year) through the Resource Center and shelter. Promotes literacy among children in foster care.
• Jungle Gym at the Oklahoma City Zoo 30,000 square foot state-of-the-art community-built playground at Oklahoma City Zoo. Designed with input from 3,500 children from 38 metro schools and built by volunteers in 10 days. A $1.35 million project made possible through over 5,000 volunteers and 100+ business donations.
• The Zone at The Children's Hospital 5,000 square foot multi-faceted area at The Children's Hospital at OU Medical Center providing young patients with a haven for reading, movies, computer activities, and family respite. Opened March 2009 as JLOC's 80th Anniversary Signature Project. JLOC committed $1.1 million to fully fund the project.
• Oklahoma City Metro Literacy Coalition Coalition established by JLOC in 2006 following JLOC's adoption of a 10-year literacy focus in 2004. Leads collaboration of literacy learners, providers, and supporters to strengthen services and present united voice for literacy in Metropolitan Oklahoma City.
• Memorial Pavers Brick paver program in JLOC's Memorial Garden & Courtyard dedicated in honor of past-president Mex Rodman Frates. Offers personalized brick pavers (4" x 8") for $100 including installation and garden maintenance to celebrate or commemorate JLOC members.
• Planned Giving Program Legacy giving program allowing donors to make current gifts, life income gifts, bequests through wills/trusts, or gifts of assets. Provides tax advantages while supporting JLOC endowment funds through Oklahoma City Community Foundation or JLOC's Investment Account.

Quantifiable outcome

• 19,379 volunteer hours valued at $674,197.85 invested in community (2024-25 fiscal year)
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• AmazonminorGTM or Marketing Partner · 1 January 2025Project EmpowHer maintains an Amazon Wishlist for donations of menstrual supplies to support period poverty elimination efforts
• Palomar - Oklahoma City's Family Justice CentercoreStrategic or Co-development Partner · 1 January 2024100th Anniversary Signature Project: Commitment of $500,000 for the Client Store providing essential resources to survivors of trauma, abuse, and crisis rebuilding their lives
• OU Children's Hospital OU Health Behavioral Health CentercoreStrategic or Co-development Partner · 1 January 2024100th Anniversary Signature Project: Commitment of $500,000 for the Family Resource Center opening December 2026 for families facing mental and behavioral health challenges
• Alliance for Period SuppliescoreStrategic or Co-development Partner · 1 January 2019Project EmpowHer is proud to be an Allied Organization of the Alliance for Period Supplies, supporting efforts to end period poverty in the Oklahoma City Metro through product distribution and advocacy
• Oklahoma City University Nonprofit Leadership ProgramcoreStrategic or Co-development Partner · 1 January 2018Partnership with Oklahoma City University's Nonprofit Leadership Graduate and Certificate Program for the JLOC Leadership Institute. Participants earn a Nonprofit Leadership Practitioner Certificate upon completion
• YWCA Oklahoma CitycoreStrategic or Co-development Partner · 1 January 201285th Anniversary Signature Project gift of $51,000 to support the Economic Empowerment Program and Hand-in-Hand Learning Center for battered women and their children
• Myriad Botanical GardenscoreStrategic or Co-development Partner · 1 January 201285th Anniversary gift of $34,000 for the 'Bringing Books to Life' program creating book nooks and interactive literacy programming in the children's garden
• Citizens Caring for ChildrencoreStrategic or Co-development Partner · 1 January 2012Signature Project establishing the Bear Cave Library providing age-appropriate books to foster children visiting the Resource Center
• The Children's Hospital at OU Medical CentercoreStrategic or Co-development Partner · 1 January 2009Joint effort for The Zone, a 5,000 square foot family life center as JLOC's 80th Anniversary Signature Project. JLOC committed to raising $1.1 million to fully fund The Zone
• Oklahoma City Metro Literacy CoalitioncoreStrategic or Co-development Partner · 1 January 2006JLOC was instrumental in establishing the Literacy Coalition for Oklahoma City in 2006 as part of its 10-year literacy focus adopted in 2004
• Oklahoma City ZoocoreStrategic or Co-development Partner · 1 January 2004Partnership with the Oklahoma Zoological Society to build the Jungle Gym, a 30,000 square foot community-built playground. Built with 5,000+ volunteers in 10 days using Leathers and Associates architecture
• Christmas in April OKCminorStrategic or Co-development Partner · 1 January 1994JLOC participated in forming an independent Board of Directors for Christmas in April*OKC nonprofit organization
• Inasmruch FoundationminorOthersSarah Roberts, Vice President of Programs at Inas Much Foundation, serves on the 2025-2026 Advisory Council
• Sunbeam Family ServicesminorOthersSarah Rahhal, CEO of Sunbeam Family Services, serves on the 2025-2026 Advisory Council
• Oklahoma Center for NonprofitsminorOthersMarnie Taylor, CEO of the Oklahoma Center for Nonprofits, serves on the 2025-2026 Advisory Council
• Oklahoma City Public SchoolsminorOthersDr. Jamie C. Polk, Superintendent of Oklahoma City Public Schools, serves on the 2025-2026 Advisory Council
• Allied ArtsminorOthersSunny Cearley, CEO of Allied Arts, serves on the 2025-2026 Advisory Council

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Junior League of Tulsa: Fellow Junior League in Oklahoma operating under the same AJLI umbrella, with a similar membership model, signature-project structure, and community-volunteer programs serving a different Oklahoma metro.
• Junior League of Austin: AJLI-affiliated league in a similar growth-metro context, with analogous community-volunteer programs and signature-project approach relevant to JLOC's program portfolio.
• Junior League of Dallas: Large, established Junior League in the same AJLI network with comparable signature-project and fundraising-event structure (e.g., Christmas Cotillion), giving a strong benchmark for JLOC's mature operating model.
• Junior League of Houston: One of the largest and most established Junior Leagues nationally, providing a relevant benchmark for JLOC's mature operating scale, fundraising sophistication, and signature-project investment.
• Junior League of Kansas City: Mid-size Junior League in a comparable Midwestern metro with overlapping community programs, volunteer placement model, and signature fundraising event structure.

Broad incumbents

• General Federation of Women's Clubs: Historic national women's volunteer organization with a comparable community-service mission, volunteer-development programs, and multi-decade institutional legacy; broader geographically but overlapping in programming intent.
• League of Women Voters: National women's civic-engagement organization with a similar volunteer-driven, training-gated membership model and comparable reliance on local chapter strength; differs in being policy-focused rather than service-program-driven.

Regional players

• YWCA Oklahoma City: Local women's-focused nonprofit and active JLOC partner with overlapping mission elements in domestic violence, women's empowerment, and youth programs; competes for the same donor and volunteer pool.
• Oklahoma City Community Foundation: JLOC's endowment partner and a major regional grantmaker operating in the same philanthropic ecosystem; comparable in scale and geographic focus but operating as a community foundation rather than a volunteer service organization.
• United Way of Central Oklahoma: Large Oklahoma City-based nonprofit focused on community health and human services fundraising, directly competing with JLOC for local donor dollars and corporate sponsorships in the same metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JLOC.IMPACT
• Instagraminstagram.com/mistletoemarketokc
• Xx.com/JL_OKC
• LinkedInlinkedin.com/company/junior-league-of-oklahoma-city

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior League Of Oklahoma City