Careline Care
Careline Care is a UK-based digital telecare provider selling GPS watches, pendants, fall sensors, and video-enabled home care tablets directly to elderly individuals and their families, backed by a 24/7 UK response centre.
- Company typePrivate
- Founded2017
- HeadquartersMaidstone, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Careline Care does
Careline Care is a private UK digital telecare and telehealth company headquartered in Maidstone, Kent, founded in 2017 (though the company asserts over a decade of operating history in the UK personal alarm market). The company provides connected personal alarm and emergency response products targeting elderly individuals and their families or caregivers, with the core offering centered on a 24/7 UK-based response centre that receives alerts from user devices and dispatches emergency services as needed.
The product portfolio comprises four core connected-care hardware devices: The Nano Digital Lifeline (a compact pendant or fall sensor for at-home emergency response), the Video Enabled Home Care device (an 8-inch HD touchscreen tablet with video calling, messaging, multi-network 2/3/4G roaming SIM, WiFi, Bluetooth, and 72-hour battery backup), the GPS Anywhere Pendant (a wearable GPS locator with geofencing and automatic fall detection for indoor and outdoor use), and the GPS Anywhere Watch (a GPS smartwatch with 240x240 LCD, accelerometer, digital compass, and GSM/2G/3G/4G LTE connectivity). A next-generation personal alarm device is in development and was publicly teased in 2024.
The business model is hardware-led direct-to-consumer e-commerce, with devices sold through the carelinecare.com storefront at £169.99 (GPS Watch) and £349.99 (Video Home Care), while pendant and Nano pricing is available on request. The company monetizes primarily through one-time hardware purchases with implied ongoing 24/7 monitoring service; subscription fee mechanics are not explicitly disclosed. GTM is sales-led through direct online sales supported by content marketing (blog, newsletter), LinkedIn, and Instagram, targeting elderly consumers and their families across the UK.
Careline Care firmographics
Firmographics- Name
- Careline Care
- Legal name
- Careline Care
- Website
- https://carelinecare.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Careline Care is a UK-based digital telecare provider selling GPS watches, pendants, fall sensors, and video-enabled home care tablets directly to elderly individuals and their families, backed by a 24/7 UK response centre.
- Ownership category
- akta.pro rank
Careline Care industry classification
Industry- Product category
- Personal Emergency Response Systems (Digital Telecare)
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)
- akta.pro secondary industries
- Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL), Fall Detection & Automatic Alert Monitoring Services (HSAHAHAC), Emergency Dispatch, Call Center Monitoring & Response Services (HSAHAHAG), Home Patient Monitoring & Telehealth Devices (Vitals, Fall Detection, PERS) (HSABAKAE), Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ)
Keywords
Where Careline Care is headquartered
LocationHeadquarters
- HQ city
- Maidstone
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Careline Care business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Personal Alarm Devices: Sale of hardware devices including GPS watches, pendants, and home care tablets. One-time purchase model for telecare hardware products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GPS Anywhere Watch - GPS tracking watch for elderly care |
| One time/ perpetual license | Pay-as-you-go | Video Enabled Home Care - 8" HD tablet with video calling and fall detection |
| One time/ perpetual license | Pay-as-you-go | GPS Anywhere Pendant - GPS pendant with fall alarm |
| One time/ perpetual license | Pay-as-you-go | The Nano Digital Lifeline - Compact pendant/fall sensor |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Careline Care product offering
Product offeringCore offering
Careline Care supplies a connected ecosystem of personal alarm hardware devices — including the Nano Digital Lifeline pendant, Video Enabled Home Care tablet, GPS Anywhere Pendant, and GPS Anywhere Watch — designed for elderly and vulnerable individuals. All devices link to a 24/7 UK-based emergency response centre that dispatches help and contacts family when an alarm is triggered or a fall is detected.
Product overview
Careline Care is a digital telecare provider offering a unified ecosystem of personal alarm and response products for elderly and vulnerable individuals across the UK. The product portfolio consists of four core connected-care devices: The Nano Digital Lifeline (a compact home-based pendant/fall sensor), Video Enabled Home Care (an 8-inch touchscreen tablet hub for video calling and home monitoring), GPS Anywhere Pendant (a wearable GPS locator and fall detector for indoor/outdoor use), and GPS Anywhere Watch (a GPS smartwatch with tracking and emergency connectivity). All devices connect to Careline's 24/7 UK-based response centre, forming an integrated digital care-at-home solution.
Differentiator
Problem solved
Functional benefit
Products and services
- The Nano Digital Lifeline A compact personal emergency response device available as a pendant or fall sensor, providing 24/7 connectivity to Careline's monitoring centre for elderly users who need immediate assistance at home.
- Video Enabled Home Care An 8-inch HD touchscreen tablet-based care system enabling video calls, messaging, and fall detection with built-in 2/3/4G roaming SIM, WiFi, Bluetooth, and 72-hour battery backup for home care monitoring.
- GPS Anywhere Pendant A GPS-enabled wearable pendant with location tracking, geofencing, and automatic fall detection alarms, functioning both at home and outdoors with single-solution coverage.
- GPS Anywhere Watch A GPS-enabled smartwatch with 240x240 LCD screen, Li-ion battery (600mAh) providing up to 2 days battery life, accelerometer, digital compass, and GSM/2G/3G/4G LTE connectivity for location tracking and emergency response.
Quantifiable outcome
- 24/7 monitoring and emergency response capability
- +2 more outcomes
Companies that use Careline Care
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Careline Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Careline Care partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
Careline Care competitors and assessment
Company assessmentDirect peers
- SureSafe: UK personal alarm and telecare specialist selling pendant alarms, fall detectors, and GPS watches through a D2C online store. Comparable on product mix, channel strategy, and end-customer segment.
- Telecare24: UK PERS provider selling pendant alarms, fall alarms, and GPS devices directly to consumers with a 24/7 monitoring service. Directly comparable to Careline Care on product range, customer target, and UK D2C motion.
- Lifeline24: UK personal alarm service offering pendant alarms, fall detectors, and GPS trackers connected to a 24/7 response centre. Comparable subscription-based PERS model targeting elderly individuals and families in the UK market.
- Tunstall Healthcare: UK-based market leader in digital telecare and PERS, supplying home units, monitoring centres, and managed services to local authorities and housing associations. Direct competitor to Careline Care in the digital personal alarm space, with a broader institutional contract base.
- Appello (formerly Appello Careline): UK digital telecare provider operating a 24/7 monitoring centre and supplying dispersed alarm units to housing providers and individuals. Closely comparable offering to Careline Care including fall detection, pendant devices, and digital switchover solutions.
Emerging players
- Oysta Technology: UK-based digital telecare and lone-worker technology company offering GPS personal alarms and a tele-care platform. Comparable in wearable GPS + emergency response, with partial overlap on Careline Care's GPS Pendant and Watch.
Broad incumbents
- VitalConnect: US-based remote patient monitoring and connected health platform provider with wearable biosensors. Broader incumbent in connected care than Careline Care, intersecting on remote elderly monitoring and physiological data capture.
- Age UK Personal Alarms (PPP Taking Care): Age UK's partner-branded personal alarm service (operated via PPP Taking Care) provides pendant alarms and 24/7 response to UK seniors. Comparable end-customer and trust positioning, with broader brand-led distribution advantage.
Regional players
- Medical Guardian: US-based PERS provider offering medical alert pendants, fall detection devices, and GPS-enabled mobile units with 24/7 monitoring. Highly comparable product line and recurring subscription model, but operating in North America rather than the UK.
- Bay Alarm Medical: US personal emergency response company offering in-home and GPS mobile alert systems with fall detection and 24/7 monitoring. Comparable product set and recurring monitoring economics, but US-focused rather than UK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Careline Care social profiles
Digital presenceCareline Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Careline Care leadership team
Management profileNumber of profiles
Profiles1 record
Careline Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Careline Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Careline Care
What does Careline Care do?
Careline Care supplies a connected ecosystem of personal alarm hardware devices — including the Nano Digital Lifeline pendant, Video Enabled Home Care tablet, GPS Anywhere Pendant, and GPS Anywhere Watch — designed for elderly and vulnerable individuals. All devices link to a 24/7 UK-based emergency response centre that dispatches help and contacts family when an alarm is triggered or a fall is detected.
Is Careline Care a public or private company?
Careline Care is a private company. It is classified as unknown and is currently operating.
When was Careline Care founded?
Careline Care was founded in 2017. It employs 11 to 50 people.
Where is Careline Care based?
Careline Care is headquartered in Maidstone, United Kingdom, in the Europe region.
How does Careline Care make money?
One revenue line is on record: personal Alarm Devices.
Who are Careline Care's main competitors?
Direct peers on record are SureSafe, Telecare24, Lifeline24, Tunstall Healthcare and Appello (formerly Appello Careline). Oysta Technology is listed as an emerging player. Broad incumbents are VitalConnect and Age UK Personal Alarms (PPP Taking Care). Regional players are Medical Guardian and Bay Alarm Medical.
Does Careline Care have an API?
No public API is recorded for Careline Care.
What industry is Careline Care in?
Careline Care's product category is Personal Emergency Response Systems (Digital Telecare). Its primary akta.pro industry code is HSAHAHAI, Wearable Medical Alert Devices (Pendants, Watches, Bands), with a secondary code of HSAHAAAL, Personal Emergency Response (PERS) & Medical Alert Monitoring. Its NAICS code is 62412 and its SIC code is 8082.