Bagdara Farms

What Bagdara Farms does

Bagdara Farms is an India-based direct-to-consumer organic wellness brand operated by HI Wellness Private Limited, cultivating wild turmeric (Curcuma longa) within the Bandhavgarh Tiger Reserve in Madhya Pradesh. The company produces a portfolio of 37+ branded SKUs — primarily turmeric-based health supplements offered in powder and capsule formats — targeting 50+ health conditions including cancer support, liver health, respiratory ailments, cardiovascular health, arthritis, weight management, sexual health, skin conditions, and pet care. Its production model is built on tribal-led handcrafted cultivation and processing in red mineral soil claimed to yield a distinctive curcumin profile, supported by GMP, FSSAI, and US FDA facility registrations.

The business operates exclusively through its own e-commerce website (bagdarafarms.com) with no third-party retail or marketplace distribution, fulfilling orders via courier across India and shipping internationally. Customer engagement is mediated by phone, WhatsApp, email, and human health consultants providing personalized product recommendations. Pricing is unit-based per SKU in Indian Rupees (₹3,310–₹18,575 for supplements), and the company has added a separate premium carbon credit line (₹50,000–₹5,00,000) that bundles verified offsets with wellness products, tiger conservation support, and farm experiences.

Revenue and funding are not disclosed; the company appears bootstrapped and founder-controlled with 51–100 employees and a headquarters in New Delhi adjacent to its cultivation site in Madhya Pradesh. The brand claims 60,000+ customer families across 40+ countries, though no third-party-verified active customer metrics or sales figures are publicly available.

Name

Bagdara Farms

Legal name

HI Wellness Private Limited

Website

https://bagdarafarms.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Bagdara Farms is an India-based DTC organic wellness brand that cultivates wild turmeric inside Bandhavgarh Tiger Reserve and sells 37+ condition-specific supplements plus premium carbon credits directly to consumers worldwide.

Ownership category

akta.pro rank

Product category

Herbal & Ayurvedic Health Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Organic turmeric supplements
• Medicinal curcumin products
• Herbal health supplements
• Wild turmeric cultivation
• Carbon offset packages

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Turmeric Health Supplements: Direct sales of medicinal turmeric-based health supplements for various conditions including cancer support, liver health, respiratory issues, cardiovascular health, arthritis, weight management, sexual health, skin conditions, and pet care. Products sold as one-time purchases through e-commerce website.
2. Carbon Credits: Sale of premium carbon offset packages (Green Patron at ₹50,000 for 1 ton CO₂, Legacy Builder at ₹1,50,000 for 3 tons CO₂, and Tiger Guardian luxury experience at ₹5,00,000 for 10 tons CO₂) with digital certificates, tree GPS tagging, virtual farm tours, and wellness product bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bagdara Farms cultivates wild turmeric (Curcuma Longa) inside the Bandhavgarh Tiger Reserve in Madhya Pradesh, India, and sells medicinal-grade, whole-root curcumin-based health supplements directly to consumers through its e-commerce website. The portfolio spans ~37 branded SKUs in powder and capsule formats targeting conditions such as cancer support, liver health, respiratory health, cardiovascular wellness, arthritis, weight management, men's reproductive health, skin care, immunity, and pet care, plus a premium line of verified carbon offset packages.

Product overview

Bagdara Farms operates as an organic turmeric cultivation and wellness product company based in Bandhavgarh Tiger Reserve, Madhya Pradesh, India. The product portfolio consists of two primary formats (powder/root and capsules) across 37 distinct branded products, all centered on wild turmeric (Curcuma longa) with high curcumin content. The core product line includes: health-specific turmeric formulations (Alchorid for liver, Asthumin for respiratory, Calmya for arthritis, Carcirid for cancer support, Cardimin for cardiovascular, Dermaturm for skin); weight management products (3X-Trimfat); reproductive health solutions (Mexamin-S3/S4/S5 for male sexual health); immunity and detox products (Immunoturm, Livturm); specialty items (Bagdara Rice, Fresh Turmeric, Bagdara Haldi for cooking, Barkumin for pet care); and carbon credits for environmental offset. Many products are offered in both powder and capsule formats, with capsule variants representing newer launches. The company positions itself around medicinal-grade, lab-certified wild turmeric grown in tiger reserve soil with tribal-led handcrafting.

Differentiator

Problem solved

Functional benefit

Products and services

• 3X-Trimfat Capsule Curcumin-enriched capsule for weight loss, fat reduction, and inch loss with anti-inflammatory and antioxidant properties.
• 3X-Trimfat Powder-format turmeric product for weight loss and fat reduction, positioned as acting three times faster than comparable products.
• Alchorid Organic liver supplement with high curcumin content for cleansing, detoxification, and reversing alcohol-induced liver damage.
• Alchorid Capsule Capsule-format liver support supplement with anti-bacterial, immunity-boosting, and hepatoprotective properties for alcohol-related liver conditions.
• Asthumin Respiratory health product with pure curcumin and organic nutrients for preventing, treating, and reversing respiratory diseases such as asthma and bronchial conditions.
• Asthumin Capsule Capsule formulation for respiratory ailments with anti-asthmatic, expectorant, and antioxidant properties derived from organic curcumin.
• Bagdara Rice Non-polished organic rice treated with turmeric, marketed as anti-bacterial, anti-carcinogenic, and anti-inflammatory.
• Barkumin Curcumin-based pet supplement for dogs, providing anti-inflammatory, antioxidant, and anti-carcinogenic benefits for canine health including arthritis and gastrointestinal issues.
• Calmya Natural pain relief powder for arthritis and joint pain with anti-inflammatory, antioxidant, and analgesic properties derived from curcumin.
• Calmya Capsule Capsule formulation for joint pain and arthritis relief with natural NSAID-like properties and mobility improvement.
• Carcirid Special formulation for breast cancer prevention and support with high-curcumin, anti-inflammatory, anti-oxidant, and chemo-preventive properties.
• Carcirid Capsule Capsule form for breast cancer support with anti-metastasis properties and post-therapy cancer recurrence prevention.
• Cardimin Cardiovascular health product with curcumin supporting heart health, blood circulation, and protection from cardiovascular disease.
• Cardimin Capsule Capsule formulation for cardiovascular support with anti-coagulant properties, blood flow improvement, and fat deposit elimination.
• Dermaturm Skin wellness powder made from wild turmeric for controlling acne, lightening scars, soothing irritated skin, and promoting even skin tone.
• Dermaturm Capsule Capsule form of skin supplement with natural antioxidants and anti-inflammatory compounds for skin health.
• Felaxtrone-A Women's wellness powder formulated for female reproductive health support.
• Felaxtrone-A Capsule Capsule formulation for women's wellness and reproductive health support.
• Fresh Turmeric Whole fresh wild turmeric root from Bandhavgarh Tiger Reserve with medicinal-grade quality and lab certification.
• Fukamin-A Powder formulated for lung diseases caused by smoking, providing curcumin-based respiratory support.
• Fukamin-A Capsule Capsule formulation for smoking-related lung disease support and respiratory health.
• Guturm Powder formulated for stomach cancer support with curcumin-based therapeutic properties.
• Guturm Capsule Capsule formulation for stomach cancer support with therapeutic curcumin properties.
• Bagdara Haldi Pure wild turmeric powder for cooking, with medicinal-grade quality grown in Bandhavgarh Tiger Reserve.
• Immunoturm Organic immunity enhancement powder with curcumin for boosting immune system function.
• Immunoturm Capsule Capsule formulation for immune system support and enhancement.
• Livturm Detoxifier powder with curcumin for liver detoxification and body cleansing.
• Livturm Capsule Capsule formulation for liver detoxification and body detox support.
• Mexamin-S3 Powder formulated for male reproductive health including erectile dysfunction, impotency, and prostate support.
• Mexamin-S3 Capsule Capsule form for male reproductive health support with 40 capsules per bottle, targeting erectile dysfunction and prostate health.
• Mexamin-S4 Sperm count enhancement powder formulated for oligospermia, azoospermia, varicocele, and low sperm count.
• Mexamin-S4 Capsule Capsule formulation for sperm count improvement and male fertility support.
• Mexamin-S5 Male reproductive health powder for sperm count and fertility support.
• Mexamin-S5 Capsule Capsule formulation for male fertility and sperm count enhancement.
• Turmflu Defense supplement powder against infections, supporting immune system and respiratory health.
• Turmflu Capsule Capsule formulation for immune defense and infection prevention.
• Bagdara Carbon Credits Premium carbon offset packages (Green Patron, Legacy Builder, Tiger Guardian) supporting tiger conservation, tribal employment, and sustainable farming, with verified satellite imagery, tree registers, GPS tagging, and digital certificates.

Quantifiable outcome

• Trusted by 60,000+ families across 40+ countries
• +3 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Be Bodywise: Indian D2C wellness brand focused on condition-specific supplements (hormonal health, weight, hair/skin). Comparable as a digital-first, condition-segmented Indian supplement brand with similar online-only GTM and premium positioning.
• Organic India: Indian herbal and botanical supplement D2C brand offering tulsi, turmeric, and Ayurvedic formulations online. Closely comparable as a premium-positioned, organic/herbal supplement brand with similar target customer base in India and abroad.
• Wellbeing Nutrition: India-based premium D2C nutrition and supplement brand selling plant-based capsules, melts, and functional nutrition online. Comparable as a digitally-native Indian supplement brand targeting similar health-conscious urban consumers with premium pricing.
• WOW Skin Science: Indian D2C brand spanning plant-based nutrition, supplements, and personal care with strong e-commerce presence. Comparable as a digitally native Indian wellness brand using plant/botanical ingredients and online-first distribution.
• Kapiva: India-based Ayurvedic wellness D2C brand selling herbal supplements, juices, and capsules directly online. Directly comparable on Ayurvedic/botanical positioning, D2C-first distribution, and Indian consumer health target.

Broad incumbents

• HealthKart: India's leading online supplements and health products retailer, carrying multiple supplement brands including herbal and Ayurvedic SKUs. Comparable as a supplements distribution channel and multi-brand retail competitor to a D2C-only brand like Bagdara.
• Patanjali Ayurved: Large Indian Ayurvedic and herbal FMCG incumbent offering turmeric and a wide range of herbal health products. Comparable as a competitor in the Indian herbal supplement market, though it operates at vastly greater scale with broad retail distribution.
• Himalaya Wellness: Established Indian herbal wellness brand with a broad portfolio of herbal supplements and personal care products. Comparable as a herbal supplement peer serving similar health-conscious consumers, though at much larger scale and retail breadth.
• Dabur India: India's largest Ayurvedic and natural health products company with extensive herbal supplement and FMCG portfolio including Dabur Haldi. Comparable as a broad incumbent in Indian herbal/botanical health, with far larger scale and retail footprint.

Others

• Turmeric/Curcumin C3 (Sabinsa): Sabinsa is a leading global supplier of branded standardized curcumin extract (Curcumin C3 Complex) used as an ingredient in finished supplements. Comparable as a turmeric/curcumin category player operating upstream of supplement brands like Bagdara.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/Bagdarafarms

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bagdara Farms