Wüstenrot Immobilien

Name

Wüstenrot Immobilien

Legal name

Wüstenrot Immobilien GmbH

Website

https://immobilienpartner-bw.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kornwestheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Brokerage Commission: The company earns revenue through real estate transaction commissions on property sales and rentals. As a licensed real estate broker (Immobilienmakler), they charge fees for facilitating property transactions between buyers/sellers and landlords/tenants.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wüstenrot Immobilien is a regional real estate brokerage operating in the Ludwigsburg/Stuttgart area of Germany, providing full-service residential property sales (apartments, houses, multi-family homes, land), rental management (tenant finding, lease handling, ongoing property administration), and property conversion/lifetime housing (Immobilienverrentung). The firm is a subsidiary of the Wüstenrot und Württembergische (W&W) financial services group and offers supporting tools such as an online property valuation calculator, pre-qualified buyer/tenant matching databases, 360-degree virtual property tours, and partner financing products.

Product overview

Wüstenrot Immobilien is a real estate brokerage operating as part of the Wüstenrot Group (Wüstenrot & Württembergische), offering property sales, rental management, and reverse mortgage services in the Ludwigsburg/Stuttgart region. The core offering comprises Immobilienverkauf (property sales) for apartments, houses, plots, and multi-family buildings, combined with Immobilienvermietung (rental management) services. Value-added modules include Online-Wertermittlung (online valuation calculator), Käuferfinder/Mieterfinder (buyer/tenant matching databases), VIP-Service (early-access listings), Finanzierung 300PLUS (financing products), Virtuelle Immobilienpräsentation (virtual tours), and Mietmanagement (full rental administration). The company also provides Immobilienverrentung (lifetime housing/reverse mortgage) as a specialized offering, alongside educational resources including an Immobilien-Lexikon and downloadable checklists/brochures. The product portfolio is complemented by Referenzobjekte (reference properties) showcasing completed transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilienverkauf (Property Sales Brokerage) Full-service residential property sales brokerage for apartments, single-family homes, multi-family houses, and plots of land, including valuation, marketing, buyer pre-qualification, and notary transaction support, for property owners in the Ludwigsburg/Stuttgart region.
• Immobilienvermietung (Property Rental Management) End-to-end rental management service for landlords covering rental price determination, tenant finding, lease contract handling, and ongoing property management for residential properties in the Ludwigsburg/Stuttgart region.
• Immobilienverrentung (Lifetime Housing / Reverse Mortgage) Property conversion service allowing homeowners, typically retirees, to convert home equity into regular income while retaining the right to live in the property, for residential property owners in the Ludwigsburg/Stuttgart area.
• Online-Wertermittlung (Online Property Valuation) Free online calculator where users input property data to receive a preliminary market value estimate by email, with an option to commission a detailed in-person expert valuation report, aimed at prospective property sellers in the Ludwigsburg/Stuttgart region.
• VIP-Service (Pre-Market Buyer Access) Exclusive buyer service that provides early, personalized notification of new property listings before they are publicly released, targeted at prospective residential property buyers in the Ludwigsburg/Stuttgart area.
• Finanzierung 300PLUS (Property Purchase Financing) Financing product offered in partnership with Wüstenrot for property purchase loans, available to buyers purchasing property through Wüstenrot Immobilien's brokerage services.

Quantifiable outcome

• 4.1/5 customer satisfaction rating from 73 reviews, with hundreds more customer testimonials on file

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PlansecurminorGTM or Marketing PartnerPlansecur is shown as a business partner on the Wüstenrot Immobilien website. As an independent financial advisory network, Plansecur likely refers clients seeking real estate brokerage services and vice versa, creating a complementary referral relationship for bundled financial and property services.
• SüdwestbankminorGTM or Marketing PartnerSüdwestbank is listed as a business partner on the Wüstenrot Immobilien website. The regional bank's partnership likely involves mutual client referrals, particularly for clients seeking both banking/financing and real estate services.
• Wüstenrot (Parent Company)coreOthersWüstenrot Immobilien is a subsidiary of Wüstenrot, a long-established German insurance and financial services group. The parent company provides the real estate brokerage with brand recognition, infrastructure, and cross-selling opportunities for bundled home insurance, building finance, and property services.
• Württembergische (W&W Group)coreOthersWürttembergische (W&W Group) is part of the parent financial services conglomerate alongside Wüstenrot. Wüstenrot Immobilien operates within the Wüstenrot-Vorsorge-Center and benefits from the W&W brand ecosystem, leveraging shared distribution channels and complementary insurance and financial planning products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Immowelt: Major German online real estate platform competing with ImmoScout24 for listings and buyer/seller leads. Comparable as a residential listing and brokerage-enabling channel active in the same Stuttgart region, though not a direct brokerage competitor.
• Postbank Immobilien: Bank-affiliated German residential real estate brokerage tied to Deutsche Bank/Postbank. Comparable as a financial-institution-owned broker bundling real estate with mortgage and banking products, paralleling Wüstenrot Immobilien's W&W Group affiliation.
• Volksbank Immobilien: Real estate brokerage affiliated with the cooperative Volksbank banking network in Germany. Closely comparable as a bank-affiliated regional brokerage bundling real estate with financing and insurance products, paralleling Wüstenrot Immobilien's structure within W&W.
• Sparkassen Immobilien: Real estate brokerage arm of the German Sparkassen banking group, offering residential sales, rentals, and financing-adjacent services. Comparable as a financial-services-affiliated brokerage leveraging parent bank distribution, mirroring Wüstenrot Immobilien's W&W Group cross-sell model.
• DKB Immobilien: Online and branch-based German real estate brokerage affiliated with DKB (Deutsche Kreditbank). Comparable as a bank-affiliated brokerage offering residential sales and rental services with bundled financing, similar to Wüstenrot Immobilien's W&W cross-sell structure.
• ImmoScout24: Germany's largest online real estate marketplace connecting buyers, sellers, and brokers. Comparable as a residential property listing and lead-generation platform used in the same Stuttgart-region market, though operating a marketplace model rather than direct brokerage.

Emerging players

• McMakler: Digital-first German residential brokerage combining online lead capture with local agent service. Comparable as a residential transaction-fee competitor targeting the same German seller/buyer segments, but operating a hybrid tech-and-agent model that contrasts with Wüstenrot Immobilien's traditional branch-based approach.

Direct peers

• Von Poll Immobilien: Premium German residential brokerage with a franchise network operating across multiple German cities. Directly comparable as a transaction-fee-driven residential real estate broker with a similar regional-branch structure and customer profile of property owners and buyers.
• Engel & Völkers: Germany-headquartered residential and commercial real estate brokerage with a franchise model serving high-end and mid-market segments. Directly comparable to Wüstenrot Immobilien as a transaction-commission-driven residential broker serving owner/seller clients, though at significantly greater national and international scale.

Regional players

• LBS Immobilien: German savings and loan association-affiliated residential real estate brokerage with strong regional presence, particularly in southern Germany including Baden-Württemberg. Comparable as a financial-services-affiliated broker operating in the same southern German regional market as Wüstenrot Immobilien.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wüstenrot Immobilien