Immoz

What Immoz does

ImmoZ Betriebs GmbH is an Austrian SaaS provider of professional real estate broker software (Maklersoftware), headquartered in Graz and serving the domestic Austrian market. Its platform targets professional real estate brokers (Immobilienmakler) and small-to-mid-sized brokerage firms, providing integrated tools for property listings, client and contact management, document workflows, and online presence. The product is delivered as a cloud-hosted web application and is differentiated by bundling a free individual broker website, a public API, a native WordPress plugin, and a cooperation/sharing feature ('Teilungsgeschäfte') that enables brokers to distribute listings across a cooperating network.

The technology stack is a web-based SaaS application with an API integration layer and a free WordPress module for embedding property data into custom or third-party websites. Ancillary services include ImmoZ Webdesign (responsive web design, SEO, domain reservation, hosting), Immofoto (property photography via a partner domain), and the RTS request tracking system (powered by osTicket) for customer support. Distribution is direct via immoz.net, with self-serve onboarding, a freemium tier of up to 10 property objects, and phone/email sales support for larger accounts.

The business model is a recurring subscription billed quarterly in advance, with auto-renewal terms set out in the AGBs. Revenue streams include the core software subscription, a referral/finder program that pays two monthly subscription rents (net) to customers who refer new paying subscribers, web design services, and per-project custom programming work. The pricing schedule is not publicly disclosed; tier details are quote-based and negotiated individually, with a list-price-at-activation clause governing billing. Geographic scope is domestic Austria only, with no disclosed expansion beyond the Austrian market.

Name

Immoz

Legal name

ImmoZ Betriebs GmbH

Website

https://immoz.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Immoz

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Subscription (Nutzungsvereinbarung): ImmoZ charges a periodic subscription fee (billed quarterly in advance) for access to the broker software. Contracts auto-renew quarterly unless cancelled 30 days before quarter end. This is the primary revenue stream.
2. Finder Fee / Prämie: Referral payments to existing customers who recommend new brokers. Finder fee equals two ImmoZ monthly rents (net), paid as credit or bank transfer after the referred customer pays their first invoice.
3. Web Design Services: Custom web design, hosting, and domain services for real estate broker websites, provided as an add-on service to the core software platform.
4. API Key Provision: Free ImmoZ API key and WordPress plugin are provided at no charge to subscribers, with premium custom programming available on a per-project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ImmoZ Betriebs GmbH provides a web-based SaaS platform for Austrian real estate brokers to manage property listings, contacts, and daily brokerage workflows. The subscription includes a free, hosted broker website (with subdomain), an open API and WordPress plugin for embedding listings on third-party sites, and a cooperation module that lets brokers share listings with one another. A free tier covers up to 10 active objects, with paid tiers extending functionality and capacity.

Product overview

ImmoZ is a comprehensive real estate broker software platform from Austria offering a unified product portfolio centered around its core Maklersoftware. The ecosystem includes the core platform for property and customer management, an integrated website module with responsive design and SEO capabilities, a public API with WordPress plugin for custom integrations, the RTS support ticketing system, professional web design services, the Immofoto property photography service, and a referral/partner program. The platform operates on a subscription model with quarterly billing and targets Austrian real estate professionals seeking an all-in-one solution.

Differentiator

Problem solved

Functional benefit

Products and services

• ImmoZ Maklersoftware (Broker Software) Web-based SaaS platform for licensed real estate brokers in Austria to manage property objects, client contacts, and their public broker website from a single subscription. Bundles a hosted website (with subdomain) and a cooperation module for sharing listings with other brokers.
• ImmoZ API (Schnittstelle) Public programming interface that lets broker-operated and third-party websites retrieve ImmoZ property objects and basic data, enabling listings to be embedded on any web property.
• ImmoZ WordPress Plugin Free WordPress plugin that connects a WordPress site to an ImmoZ account to display current property objects directly on the broker's WordPress website.
• ImmoZ Webdesign Service Professional web design service from the ImmoZ team for brokers who want a customized brokerage website beyond the free hosted module included with the platform.
• Immofoto Separate branded service that provides real estate photography for brokers, marketed alongside the ImmoZ software portfolio through its own website.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Immofoto.atminorOthersImmofoto.at is a property photography service referenced on ImmoZ's website as a linked partner offering photo services for real estate listings. ImmoZ integrates Immofoto into its ecosystem of tools for brokers, though no formal partnership agreement is detailed.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Propstack: Propstack is an India-based real estate CRM and broker management platform serving real estate agents and developers. While geographically distant, it serves the same broker workflow use case as ImmoZ, making it a comparable vertical SaaS peer operating in another market.
• iDWELL GmbH: iDWELL is an Austrian/German PropTech company offering digital solutions for property management, tenant communication, and smart building services. While more focused on property managers than brokers, it operates in the same Austrian real estate tech ecosystem with overlapping customer segments and may compete for the same wallet share.
• Casafari: Casafari is a European real estate data and analytics platform that aggregates listings and market intelligence for real estate professionals. It overlaps with ImmoZ's broker-facing value proposition by offering complementary data services to the same broker customer base across Europe.

Direct peers

• Flowfact GmbH: Flowfact is a German real estate CRM and marketing platform for brokers and agents, providing property management, customer management, and marketing automation. It directly competes with ImmoZ's core CRM and listing management functionality in the German-speaking broker market.
• onoffice GmbH: onoffice is a German-based provider of real estate agent and broker software (Maklersoftware) covering property management, CRM, websites, and marketing tools. It is the most directly comparable competitor to ImmoZ in the DACH region, targeting the same broker customer segment with very similar functionality.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and marketing automation platform used by many real estate brokerages for client management and marketing workflows. While not real estate-specific, it represents the horizontal competition ImmoZ faces for CRM and customer engagement workflows within brokerages.
• Yardi Systems: Yardi is a global real estate software vendor serving commercial and residential property managers, investors, and brokers with property management, accounting, and CRM solutions. As a broad incumbent, it represents the scale of international competition ImmoZ could face if global vendors target the Austrian broker segment.
• Aareon AG: Aareon is one of Europe's largest providers of real estate software and digital solutions, serving property managers, housing companies, and real estate professionals. As a broad incumbent, it offers overlapping capabilities with ImmoZ but operates at significantly greater scale across the DACH region and beyond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/immoz-betriebs-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immoz