What OLP does

OLP (Officeline Products PTY LTD) is an Australian-owned private wholesaler of commercial furniture and storage solutions, headquartered in Bassendean, Western Australia, and operating across Australia and New Zealand since 2009. The company sells exclusively through B2B channels to commercial furniture resellers and dealers, with no direct-to-consumer offering, supported by six regional offices (Perth, Sydney, Melbourne, Brisbane, Adelaide, Auckland) staffed by dedicated business development managers.

The core product portfolio sits under the Steelco brand family (originally founded in 1991 and now a wholly-owned sub-brand) and is organised across seven sub-brands — Locker, Shelving, Plastic, Storage, Office, Locks, and Custom — spanning steel and HDPE/ABS plastic lockers, mobile and static shelving systems, filing and storage cabinets, office furniture (desks, pedestals, workstations, visitor chairs, acoustic whiteboards), and a recent 'Grow' planter line for biophilic workplace design. Differentiated offerings include the patented Snughooks system (recessed polycarbonate hooks rated to 120kg), the registered Aislesaver mobile shelving systems (Ezi-Drive mechanical chain-drive and Ezi-Slide, moving up to 1,000kg block-loads), T-Span shelving (400kg UDL), and Uni-Shelf (25mm-increment modular units). Products are manufactured in Australia via APC Storage Technology Pty Ltd in Perth (for Australian Made certified lines) and certified to AFRDI Blue Tick, ISO 9001/14001/45001, FSC, Sedex, and Australian Trusted Trader standards.

Revenue is generated primarily through one-time wholesale product sales to resellers, supplemented by custom-design and bespoke manufacturing services through Steelco Custom. Pricing is quote-based and not publicly disclosed; products carry warranties ranging from 1 to 20 years. The company segments customers into Commercial Resellers/Dealers, Educational Institutions, Commercial Office Environments, and Industrial/Manufacturing end markets. Marketing channels include the Steelco website with spec sheets and image library, social media (Instagram, LinkedIn, YouTube), downloadable digital catalogues, and named case-study projects. The disclosed customer portfolio spans Australian education (Scotch College, Melbourne Girls College, Crusoe College, University of Sydney), cultural (Powerhouse Museum), industrial (Royal Wolf, Kraft Heinz/Watties), and real estate (Campus Perth) end users, accessed via the reseller channel.

Name

OLP

Legal name

Officeline Products PTY LTD

Website

https://olp.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

OLP (Officeline Products) is an Australian-owned B2B wholesaler of commercial furniture and storage solutions, selling the Steelco brand portfolio of lockers, shelving, cabinets, office furniture, locks, and bespoke storage to commercial furniture resellers and dealers across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Bassendean

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Furniture and Storage Product Sales: OLP operates as a wholesaler of commercial furniture and storage solutions, selling purpose-built products to resellers across Australia and New Zealand. The company generates revenue through the sale of Steelco-branded products including lockers, shelving, storage cabinets, and office furniture, with national warehousing enabling fast access to stocked products.
2. Custom Manufacturing Services: OLP provides custom design and manufacturing capabilities to meet unique project requirements, delivering tailored storage solutions beyond the standard product range.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

OLP (OfficeLine Products) is a wholesaler of commercial steel office furniture and storage solutions, selling purpose-built products under the Steelco brand family to commercial furniture resellers and dealers across Australia and New Zealand. The portfolio spans lockers, shelving systems, mobile storage, storage cabinets, plastic storage products, office furniture, locking solutions, and bespoke custom manufacturing services.

Product overview

OLP (OfficeLine Products) is an Australian-owned wholesale commercial furniture and storage solutions provider established in 2009, operating under the Steelco brand family. The company offers a comprehensive portfolio organized across seven sub-brands: Steelco Locker (personal storage lockers including steel, laminate, HDPE plastic, and specialty lockers), Steelco Shelving (versatile shelving systems and mobile storage solutions), Steelco Plastic (durable plastic locker products and accessories), Steelco Storage (storage cabinets including sliding door, tambour door, and specialized units), Steelco Office (commercial office furniture including filing cabinets, pedestals, desks, workstations, and chairs), Steelco Locks (locking solutions including digital, RFID, and mechanical locks), and Steelco Custom (bespoke tailored solutions). Products are purpose-built for resellers with a focus on quality, flexibility, customization, and sustainability, serving education, healthcare, commercial office, industrial, and government sectors across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Steelco: Steelco combines innovation, craftsmanship, and environmental responsibility to deliver timeless storage solutions. Founded in 1991, Steelco is a proudly Australian-owned brand known for commitment to quality, durability, and sustainability, offering products that meet strict compliance standards.

Products and services

• Steelco Lockers

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Steelcase: Global office furniture leader with Australian distribution — not a direct niche competitor but sets competitive pressure through brand, scale, and integrated workplace solutions that compete for the same ANZ commercial fit-out specifications.
• Haworth: Global office furniture and storage manufacturer with presence in Australia — overlaps with OLP on office storage and workstations but operates a much broader portfolio as a worldwide incumbent.
• Schiavello: Major Australian office furniture manufacturer with full systems, storage and architectural offerings — broader portfolio than OLP but operates in the same Australian commercial fit-out market, often competing for the same end-customer projects.
• Zenith Interiors: Australian commercial furniture provider offering office furniture, storage and workplace solutions — broader incumbent operating in OLP's core office and commercial storage categories across the Australian market.

Emerging players

• Spacesaver: Specialist in high-density mobile shelving and storage systems including Aislesaver-style products — directly comparable to OLP's Ezi-Drive / Ezi-Slide Aislesaver mobile shelving lines, with a regional US/international footprint.

Others

• Officeworks: Australia's largest office supplies and stationery retailer (Wesfarmers) — adjacent rather than directly competitive; useful for understanding the broader ANZ office products channel, though Officeworks sells retail/consumables whereas OLP is a wholesale storage/furniture manufacturer.

Direct peers

• Rapid Racking: Shelving and racking supplier operating in Australia — comparable commercial storage / shelving wholesale activity serving resellers and end-customers in industrial and office environments.
• Locker Group Australia: Australian manufacturer and supplier of lockers, shelving and storage solutions — directly comparable product range (lockers, shelving, cabinets) targeting commercial, education and industrial customers across the same ANZ geography.
• Dexion Australia: Established shelving, racking and storage systems supplier in Australia — overlaps with OLP on steel shelving and warehouse storage, and serves similar commercial/industrial end-markets through a B2B distribution model.
• Anytime Lockers: Australian locker manufacturer offering steel and HDPE lockers for schools, gyms and workplaces — directly competes with Steelco's locker ranges in Australia and New Zealand across education and commercial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9d9azHsOu6B7OYozbKKqBQ
• LinkedInlinkedin.com/company/officeline-products-pty-ltd
• Instagraminstagram.com/olp_wholesalesolutions

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLP