AfriSportPro

What AfriSportPro does

AfriSportPro is a Nigerian digital platform, founded in 2021 and headquartered in Abuja, that operates Africa's largest organized youth football league ecosystem. Its core product is the AfriSportPro Youth League, a structured Under-19 competition organized across Nigerian state conferences that has scaled from 6 states and 72 teams in its 2025 inaugural season to 10 states and 120 teams in 2026, engaging 3,000+ youth players across 685 officially recorded matches. Supporting products include a Teams Platform managing 85+ clubs, a Player Database with searchable profiles and statistics, Match Fixtures & Results, Video Highlights, and Digital Player Performance Tracking that centralizes match-level performance data across states and seasons.

The underlying technology is a web-based league management and data platform built around standardized competition regulations, digital match recording, and a centralized player performance database — features that are uncommon at the African youth level and form the basis of the company's data advantage. Distribution is self-serve via the website, with grassroots mobilization supported by partnerships with state football federations, government venue access, and endorsements from the Nigeria Football Federation and traditional rulers.

AfriSportPro's business model is diversified across seven revenue streams: recurring club registration fees (the primary baseline), transaction-based player transfer commissions, broadcast and media development (advertising), corporate sponsorship (targeting telecoms, banking, FMCG, energy, and technology), grants and institutional support, merchandise and licensing through the AfriSportPro Store, and government collaboration for venue access. Primary customer segments are youth football clubs and academies, Under-19 players, football scouts and professional clubs, and Nigerian state football federations. The company appears bootstrapped, with no disclosed venture funding, and is led by Founder & CEO Chukwuebuka Ugwu with Golden Eaglets' coach Manu Garba serving as an advisor.

Name

AfriSportPro

Legal name

AfriSportPro

Website

https://afrisportpro.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

AfriSportPro is a Nigerian digital platform that organizes Africa's largest structured youth football league, connecting Under-19 players, clubs, and scouts across 10 Nigerian states through a centralized competition, performance-tracking, and talent-discovery system.

Ownership category

akta.pro rank

Product category

Youth Football League Platform

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Regional & National Esports Championships (MPAKANAF)

akta.pro secondary industries

Esports Teams & Player Organizations (MPAFADAB), Esports Data, Analytics & Integrity Services (Stats, Anti-Cheat, Anti-Fraud) (MPAFADAI)

Keywords

• Youth football league
• Talent scouting platform
• Player performance tracking
• Sports data analytics
• African football development

Headquarters

HQ city

Abuja

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Club Registration Fees: Primary recurring income source supporting competition logistics, match organization, and administrative operations. Provides predictable baseline funding for league operations.
2. Player Transfer Commissions: Revenue generated through player progression opportunities and talent promotion pathways when players advance to higher levels.
3. Broadcast and Media Development: Matches are recorded digitally with National Championship matches scheduled for live broadcast. Future objectives include expanding digital media distribution.
4. Sponsorship Partnerships: Corporate sponsorship supporting competition operations, youth development initiatives, and community engagement programs. Target sectors include telecommunications, banking, consumer goods, energy and technology.
5. Grants and Institutional Support: External support contributing to infrastructure access, technical capacity development, and community programs.
6. Merchandise and Licensing: Revenue generated from league merchandise, branding materials, and fan engagement products through the AfriSportPro store.
7. Government Collaboration: Partnerships with government for venue access and infrastructure utilization, reducing operational costs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

AfriSportPro operates a structured, data-driven youth football league ecosystem in Nigeria, organizing state-to-national level competitions for Under-19 teams across multiple Nigerian states. The platform combines standardized league competition with digital player performance tracking, providing verified match statistics and a centralized player database that connects young African footballers with scouts and international clubs for talent identification and career pathway development.

Product overview

AfriSportPro operates as a unified platform for Africa's largest youth football league ecosystem. The core product is the AfriSportPro Youth League, a structured competitive platform for Under-19 teams across Nigerian state conferences. Supporting the league are digital tools including a Teams Platform managing 85+ clubs, a Player Database for talent scouting, Match Fixtures & Results for scheduling and results, Video Highlights for match content, and Digital Player Performance Tracking for data analytics. Additional services include an e-commerce Store for merchandise and Membership registration. The platform connects talented young footballers with scouts and international clubs, providing structured competition exposure and career pathway opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• AfriSportPro Youth League: The core competitive platform for structured youth football development in Nigeria, featuring Under-19 teams organized by state conferences.

Products and services

• AfriSportPro Youth League The primary competitive platform for structured youth football development in Nigeria, providing standardized competition environments for talent development, digital performance tracking, and career pathway opportunities. Features state conferences across multiple Nigerian states with youth teams competing in Under-19 categories.
• AfriSportPro Store E-commerce platform for official AfriSportPro merchandise including apparel and fan engagement products.

Quantifiable outcome

• 1,700+ youth players engaged in inaugural 2025 season across 6 states
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered major and core.

• Manu Garba (Golden Eaglets' Coach)majorStrategic or Co-development Partner · 18 June 2025Legendary tactician behind Nigeria's 2013 FIFA U17 World Cup and 2015 U20 AFCON triumphs joined AfriSportPro in an advisory role for the AfriSportPro Youth League. His experience, expertise, and deep understanding of youth development will be instrumental in shaping high standards for Africa's youth football ecosystem.
• Nigeria Football Federation (NFF)coreStrategic or Co-development Partner · 1 January 2025AfriSportPro met with the Special Assistant to the NFF President and the Head of Inter-Club and National Competitions to present the AfriSportPro National Youth League project. The reception was warm with highly encouraging feedback. Key stakeholders within NFF recognized the value and vision of the project, providing internal endorsement of the youth league concept.
• HRH Igwe Emmanuel Ugwu (Eze-Okwe I of Ibagwa Nike, Kingdom)coreStrategic or Co-development Partner · 1 January 2025Respected traditional ruler and influential voice in community development provided royal endorsement of AfriSportPro. Recognizes football as a powerful vehicle for social transformation and national unity. His endorsement provides cultural legitimacy and grassroots mobilization support as traditional custodian of community and culture.

Scale indicators8 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Sportradar: Global sports data and content company providing statistics, betting feeds, and broadcast solutions. Relevant peer for AfriSportPro's broadcast/media ambitions and player data centralization, though Sportradar operates at much larger, multi-sport scale.
• Hudl: Sports video and performance data platform serving amateur and professional teams across multiple sports. Comparable to AfriSportPro's video highlights, match recording, and centralized player data infrastructure, but at significantly broader scale and multi-sport footprint.
• IMG Academy: Premier sports education and athlete development institution combining training, competition, and pathways to collegiate/professional sport. Comparable to AfriSportPro's structured youth development and career pathway value proposition, though IMG operates as a brick-and-mortar academy rather than a digital league platform.
• Catapult Sports: Athlete performance tracking technology provider for elite sports teams. Comparable to AfriSportPro's digital player performance tracking module, but Catapult serves professional clubs with wearable hardware and analytics, not grassroots leagues.
• BeSoccer: Global football data platform offering player profiles, statistics, live scores, and fan engagement. Comparable consumer-facing data and content layer to AfriSportPro's player database and video highlights products.

Direct peers

• Wyscout: Football scouting and video analysis platform used by clubs worldwide to identify and evaluate talent. Directly comparable to AfriSportPro's digital player database and performance tracking offering, though operating at a more advanced, professional-tier level globally.
• InStat Football: Football statistics and scouting platform providing match data, player analytics, and video tools to clubs and federations. Similar operating model to AfriSportPro in monetizing verified performance data for talent identification and recruitment.

Emerging players

• StatsBomb: Advanced football analytics provider offering granular event data and scouting tools. Overlaps with AfriSportPro's performance tracking and data-driven scouting value proposition, though focused on professional leagues rather than grassroots talent.
• Driblab: Football data analytics firm specializing in scouting, recruitment, and performance analysis for clubs and federations. Adjacent peer to AfriSportPro's scouting and player database products, with overlap in monetizing data for talent identification.
• Global Scouting Network (GSN): Talent identification and player representation network focused on African football. Direct adjacency to AfriSportPro's scouting mission and African talent pipeline value proposition, with potential partnership or competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/afrisportpro
• YouTubeyoutube.com/@afrisportpro
• Facebookfacebook.com/C9jhYfUToA25SVBC
• LinkedInlinkedin.com/company/afrisportpro
• Instagraminstagram.com/afrisportpro
• TikToktiktok.com/@afrisportpro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AfriSportPro