What Driblab does

Driblab is a Madrid-based football analytics company founded in 2017 that delivers data-driven decision-making tools to professional football organizations globally. The company operates an integrated analytics platform covering scouting, performance analysis, squad planning, and transfer market intelligence, serving clients including professional clubs, federations, agencies, media companies, and sports brands across Europe, the Americas, and Asia. Named customers span marquee organizations including Real Betis, Tigres UANL, Al-Ittihad, FC Dallas, PSV Eindhoven, Olympique Marseille, and CD Tenerife, along with media outlets such as The Times and ESPN.

The technology stack is built entirely in-house and anchored by an AI-powered optical tracking system that captures the position of all 22 players and the ball every tenth of a second using computer vision and spatial homography, achieving centimeter-level precision with persistent player identity. The product portfolio comprises eight modules: Driblab Pro (scouting platform covering 200,000+ players across 200+ competitions), Driblab XY (customizable analysis platform), Arrigo (unified eventing-plus-tracking analytics with novel off-ball run categorizations), Physical Data (speed, distance, acceleration, endurance, intensity metrics), Capture (on-demand video-to-data conversion in 24-72 hours), Driblab Hub (scouting workflow management), and Consultancy (high-touch advisory services). The proprietary Driblab Score provides a 0-100 contextual player rating system that adjusts for pitch location, match timing, and position-specific factors.

Revenue is generated through enterprise SaaS subscriptions, API access, and professional consulting services sold via direct field sales on a quote-based annual pricing model. The company operates with a sales-led, consultancy-driven go-to-market motion, assigning dedicated team members to each club and maintaining daily communication with sub-one-hour response SLAs. The company reports outcomes including influence on 450+ transfers since 2017, 867 million EUR in supervised transfers during 2018/19, and a 29% average market value uplift for influenced players. The company has expanded into adjacent verticals through its wholly-owned subsidiary Madribble, which provides basketball analytics, and maintains a strategic media alliance with MARCA.

Name

Driblab

Legal name

DRIBLAB S.L.

Website

https://driblab.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Driblab is a Madrid-based football analytics company founded in 2017 that provides AI-powered optical tracking, scouting, and performance analysis tools to professional football clubs, federations, agencies, and media companies across global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Driblab offers its analytics platform as a SaaS solution, providing clubs with access to Driblab PRO for scouting, analysis, and player monitoring across multiple competitions.
2. Consulting Services: Personalized and tailored advice through detailed reports and technological solutions adapted to each client, worldwide. The consultancy service includes daily communication and support for squad planning and recruitment.
3. API Access: All data needs delivered via SaaS or API, allowing clients to integrate Driblab's analytics into their own systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Driblab is a football analytics company that builds proprietary AI-powered optical tracking technology and advanced data platforms to support talent detection, scouting, performance analysis, and squad planning for professional football organizations. It delivers its data and analytics through SaaS platforms (Driblab Pro, Driblab XY, Arrigo, Capture, Driblab Hub), API integration, and personalized consulting services covering 200+ competitions and 200,000+ players worldwide.

Product overview

Driblab operates as a comprehensive football analytics platform with a modular architecture comprising seven core products and services. The flagship platform Driblab Pro provides the primary interface for scouting and player analysis, while Driblab XY delivers advanced data analysis and customizable metrics. Tracking and Physical Data form the proprietary data collection layer, using in-house AI-powered optical tracking to capture player and ball positions with centimeter precision. Arrigo unifies eventing and tracking data into contextual analytics, including off-ball runs metrics. Capture enables on-demand video analysis, Driblab Hub manages scouting workflows with alerts and reports, and Consultancy provides expert advisory services. The platform covers over 200 competitions and 200,000+ players, delivered via SaaS or API to professional football organizations including clubs, federations, agencies, and media.

Differentiator

Problem solved

Functional benefit

Products and services

• Driblab XY Advanced data analysis platform for professionals in the football industry, offering customizable software for talent detection and game analysis through advanced metrics, contextual analysis layers, and data models.
• Tracking AI-powered optical tracking system that follows the position of all 22 players and the ball every tenth of a second using computer vision and spatial homography, delivering centimeter-level precision with persistent player identity throughout matches.
• Physical Data Measures physical performance of players through metrics related to speed, distance, acceleration, endurance, and intensity, validated against industry standards and positioned as a benchmark for physical data in professional football.
• Arrigo Football analysis product that combines eventing data and tracking data into a unified analytical layer, generating intelligent metrics including off-ball runs analysis for deep insights into player movements and tactical patterns.
• Capture On-demand service that transforms uploaded match videos into advanced performance data within 24-48 hours, including physical performance metrics and tracking data, allowing clients to complete their customized data coverage.
• Driblab Hub Scouting department management platform that organizes, connects, and shares tasks with access to player alerts, technical reports, and centralized information to optimize workflows for scouting, analysis, and sporting management.
• Consultancy Personalized consulting service providing tailored advice through detailed reports and technological solutions adapted to each client's specific needs worldwide, with dedicated team members assigned to each club and daily communication throughout the year.
• Driblab Pro Football scouting platform for professionals offering search, analysis, and player comparisons, covering over 200,000 players and 200 competitions on demand for talent identification and performance evaluation.

Quantifiable outcome

• Players contracted under Driblab's influence saw market value increase by average of 29%
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CD TenerifecoreStrategic or Co-development Partner · 6 May 2026Strategic collaboration supporting CD Tenerife's promotion. Driblab provides suite of solutions including DriblabPRO, Driblab XY, and Driblab HUB for scouting, analysis, and internal coordination.
• Unión MagdalenacoreStrategic or Co-development Partner · 29 April 2026Strategic agreement with historic Colombian football club to support strengthening of performance analysis processes and sporting decision-making. Driblab provides its analytical tools enabling the club to optimize evaluation of individual and collective performance.
• Hércules CFcoreStrategic or Co-development Partner · 24 February 2026Agreement renewal to strengthen strategic partnership with Spanish football club.
• Wuhan Three TownscoreStrategic or Co-development Partner · 1 January 2026Strategic agreement to strengthen Driblab's presence in Asian football market, providing analytical tools for the Chinese club's sporting operations.
• LD AlajuelensecoreStrategic or Co-development Partner · 1 January 2026Partnership to strengthen scouting and analysis processes for the Costa Rican football club.
• Club BolívarcoreStrategic or Co-development Partner · 1 January 2026Partnership to revolutionize the Bolivian club's scouting and sporting management through advanced analytics.
• MARCAminorGTM or Marketing PartnerStrategic alliance with Spanish sports newspaper MARCA for media content generation and distribution.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hudl: Larger, well-funded sports video and analytics platform serving clubs, federations, and media. Overlaps with Driblab in football performance analysis and scouting workflows but addresses a much broader sport portfolio (basketball, American football, etc.) rather than specializing in football tracking and consulting.
• Stats Perform: Combines the legacy Opta event-data business with AI-powered tracking and is the dominant provider of football data to media, betting, and clubs globally. Directly comparable to Driblab in serving clubs, media, and federations with tracking and event analytics, but at much greater scale and broader sport coverage.
• Genius Sports: Public sports data and technology company providing tracking, data, and media solutions to leagues, sportsbooks, and broadcasters globally. Adjacent competitor to Driblab in football data feeds and league-level analytics partnerships, with much broader sport and betting-industry reach.

Direct peers

• StatsBomb: Football-specialist analytics company offering event data, xG/xT models, and scouting tools to clubs, federations, and media. Closest pure-play competitor to Driblab in football analytics depth, though Driblab differentiates by also operating its own computer-vision tracking layer rather than relying solely on event data.
• Wyscout: Football scouting and video analysis platform widely used by clubs and agents for player recruitment. Direct overlap with Driblab Pro and Driblab Hub in talent identification and scouting workflow tools, with Wyscout historically stronger in video and Driblab stronger in proprietary tracking.
• Catapult Sports: Provider of athlete monitoring and tracking solutions for elite teams across multiple sports, including football. Comparable to Driblab's Physical Data and Tracking products from a wearable/optical tracking perspective, though Catapult's core is athlete-worn GPS/IMU systems whereas Driblab emphasizes computer-vision optical tracking.
• Tracab: Optical sports tracking vendor supplying player and ball tracking data to leagues, broadcasters, and clubs. Direct competitor in the computer-vision tracking layer that Driblab's Tracking product competes against for coverage of major leagues.
• Second Spectrum: AI-powered sports tracking and analytics company best known for basketball and Major League Soccer partnerships. Uses computer vision and spatial tracking similar to Driblab's Tracking and Arrigo products, and competes for football club analytics contracts in North America and Europe.

Emerging players

• SkillCorner: AI-driven football tracking company using broadcast feeds to generate player tracking data without stadium installations. An emerging alternative to Driblab's optical tracking stack, focused on tracking-only data feeds rather than full scouting/consulting platforms.

Regional players

• InStat: Sports data and video platform with deep coverage of European and emerging football markets, serving clubs, federations, and media with scouting and analytics tools. Comparable to Driblab in product breadth, with stronger historical presence in Eastern Europe and Russia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/driblab
• Facebookfacebook.com/Driblab
• LinkedInlinkedin.com/company/driblab
• Instagraminstagram.com/driblab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driblab