Name

Vogliocasa

Legal name

7QUEEN SRLS

Website

https://vogliocasamilano.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Property sales
• Residential rentals
• Property valuation
• Real estate consulting

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Agency earns commissions on successful property sales transactions in the Milan real estate market. Sellers are assigned a dedicated consultant who manages the sale process.
2. Real Estate Rental Commission: Agency earns commissions on rental transactions for both tenants and landlords in the Milan market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vogliocasa is a Milan-based network of 12 real estate agency branches offering residential and commercial property sales, rentals, valuations, and market quotations. The company provides dedicated consultants who personally guide clients through buying, selling, and renting transactions, supplemented by an online property listing and search portal covering apartments, villas, attics, garages, commercial units, and new constructions across the Milan metropolitan area.

Product overview

Vogliocasa (VoglioCasaMilano) is a network of 12 real estate agencies operating in Milan, Italy, founded in 2014. The company offers a digital property listing platform (Vogliocasa Annunci) for searching apartments, villas, attics, garages, and new constructions for sale and rent. Core services include property valuation (Vogliocasa Valutazione), home selling assistance (Vogliocasa Vendi Casa), and market price quotations (Vogliocasa Quotazioni). The multi-agency network enables comprehensive real estate transactions across the Milan metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Vogliocasa Annunci (Property Listings) Online property listing search platform that lets users browse residential and commercial properties for sale and rent across Milan, with filtering by location, property type, price, and agency branch. Available to individual home buyers, sellers, renters, and commercial property clients via the company website.
• Vogliocasa Valutazione (Property Valuation) Property valuation service providing average prices and market quotations for residential and commercial real estate in the Milan area, used by homeowners considering selling and by prospective buyers seeking indicative pricing.
• Vogliocasa Vendi Casa (Home Selling Service) Home selling brokerage service offering personalized sales pathways, property promotion, and dedicated consultant support to sell residential properties, commercial properties, and land in Milan. The seller is assigned a dedicated consultant who manages the entire sale process end-to-end.
• Vogliocasa Quotazioni (Market Quotations) Real estate price quotations service providing average market prices and pricing trends for properties in Milan, updated periodically. Used by buyers, sellers, and investors to understand local market dynamics across the city's neighborhoods.
• Residential Rental Brokerage Rental brokerage service for tenants seeking apartments and landlords looking to rent out residential properties in Milan. Includes access to unlisted rental inventory only available through the physical branch offices and personalized property matching.
• Vogliocasa Agency Network (12 Branches) Network of 12 real estate agencies across Milan city staffed by over 60 consultants, titolari (owners), and employees providing in-person property sales, rental, valuation, and consulting services across Milan's neighborhoods.
• Commercial Property Brokerage Brokerage service for buying, selling, and valuing commercial real estate including offices, shops, warehouses, and industrial buildings in Milan. Includes professional valuation and marketing of commercial real estate assets.

Quantifiable outcome

• 250+ properties sold in 2020 alone

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Casa.it: Major Italian real estate classifieds platform owned by Scout24. Adjacent to Vogliocasa's franchise model but a key competing channel where buyers discover listings and where agencies must advertise to capture leads.
• Immobiliare.it: Italy's largest online real estate listing portal. Not a franchise peer but the dominant digital channel through which Vogliocasa's listings are surfaced; competes for seller attention and could increasingly disintermediate traditional agencies.

Direct peers

• Gabetti: Long-standing Italian real estate franchise and brokerage group (Gabetti Property Solutions). Directly comparable multi-branch franchise structure serving residential and commercial clients across major Italian cities, including Milan.
• Re/Max Italia: Italian arm of the global Re/Max franchised real estate network. Competes head-to-head with Vogliocasa for franchisees, listings, and clients in the Milan metropolitan market using an identical agent-associate model.
• Engel & Völkers Italia: Premium-segment franchise real estate brand with strong Italian and especially Milan presence. Competes for the same mid-to-upper residential sellers and buyers in Milan's higher-end neighborhoods.
• Frimm: Italian real estate franchise and MLS platform connecting independent agencies. Directly comparable franchise-network model aimed at small-to-mid sized agencies serving Italian residential markets.
• Tecnocasa: Italy's largest franchised real estate brokerage network with hundreds of branches nationwide. Operates the same agency-franchise model that Vogliocasa uses, competing directly for agents, sellers, and buyers in Milan.
• Toscano Immobiliare: Italian franchised real estate brokerage with nationwide branch coverage. Competes on similar value propositions — multi-branch local expertise, dedicated agents — overlapping Vogliocasa's offering in Milan and northern Italy.
• Tempocasa: Italian franchised real estate agency network with multi-branch operations. Targets similar residential buyers and sellers through locally-owned franchise offices, including in northern Italian urban markets.
• Coldwell Banker Italy: Italian franchise of the U.S.-originated Coldwell Banker network. Operates franchise-style residential brokerage offices across Italy, overlapping with Vogliocasa's value proposition of localized, agent-led service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vogliocasa