aktion leben österreich

What aktion leben österreich does

aktion leben österreich is an Austrian charitable non-profit association (Gemeinnütziger Verein) founded in 1954, dedicated to protecting human life from conception to natural death. The organization provides free pregnancy counseling, parent counseling, and psychosocial support through nine physical offices covering all Austrian federal states — Wien (headquarters), Burgenland, Kärnten, Niederösterreich, Oberösterreich, Salzburg, Tirol, Vorarlberg, and Steiermark. Its core services include conflict-pregnancy counseling, prenatal diagnostics counseling, parent counseling, support for men and expectant fathers, youth counseling, and sexual education workshops in schools. The organization also offers an interactive school exhibition 'Leben Erleben' and publishes bioethics informational content.

The organization's distinguishing technical asset is its role as the Austrian service center for Bindungsanalyse (prenatal attachment analysis) — a specialized methodology developed by Dr. Jenö Raffai and György Hidas that facilitates differentiated contact between expectant parents and their unborn child. aktion leben trains psychosocial professionals in this method through a multi-module further education program (9 three-day modules over ~15 months, priced at €4,780) and runs the 5th cohort in 2025. It partners strategically with the German Gesellschaft für Bindungsanalyse nach Hidas & Raffai e.V. for cross-border methodological alignment.

Revenue is generated through three streams: tax-deductible donations (the primary stream, supported by the Österreichisches Spendegütesiegel held continuously since 2001), modest online shop sales of brochures, books, and gift items (€2–€30.80), and professional training tuition. The organization is governed by Mag. Martina Kronthaler (Generalsekretärin) and Dr. Johann Hager (Präsident), and is regulated by the Federal Police Directorate Vienna. It is not investable in the conventional sense — it is a charitable entity with no shareholders, no venture capital exposure, and no disclosed revenue or financial targets.

Name

aktion leben österreich

Legal name

aktion leben österreich

Website

https://aktionleben.at

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

aktion leben österreich is an Austrian charitable non-profit founded in 1954 that provides free pregnancy counseling, parent support, and prenatal attachment analysis training across nine physical offices in all Austrian federal states, funded primarily by donations.

Ownership category

akta.pro rank

Product category

Pregnancy and Family Counseling Services

NAICS

Other Individual and Family Services (624190), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

akta.pro secondary industry

Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)

Keywords

• Pregnancy counseling
• Prenatal counseling
• Family counseling services
• Bioethics advocacy
• Parental support services

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: aktion leben relies heavily on donations from supporters. The organization is a certified Austrian donation quality seal holder (Österreichisches Spendegütesiegel) since 2001. Donations are tax-deductible.
2. Shop Sales: Sale of brochures, gift items, and educational materials through an online shop. Items include books, pamphlets, gift articles, and informational materials on topics related to pregnancy, family, and life issues.
3. Education and Training Courses: Revenue from binding analysis training courses and workshops. The binding analysis further education costs 4,780€ including seminar materials and catering, payable in four installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Aktion Leben Österreich provides free, anonymous pregnancy counseling and prenatal support across Austria through a nationwide network of counseling centers. Its specialized offering is the proprietary Bindungsanalyse (prenatal attachment analysis) method, which is delivered through certified counselors and licensed to professionals via a structured training program. The organization also runs school workshops, an online counseling portal, educational publications, and an online shop supplying informational and pregnancy-related products.

Product overview

aktion leben österreich is a non-profit organization operating as a family counseling center focused on pregnancy counseling and life protection. The organization offers a portfolio of services centered on Schwangerenberatung (pregnancy counseling) and Bindungsanalyse (prenatal attachment analysis), supplemented by school workshops, educational publications, and a shop selling gifts and informational materials. The core offering consists of free counseling services for pregnant women and parents, while the Bindungsanalyse program provides specialized prenatal relationship promotion training and sessions. Additional offerings include educational brochures, gift items, and awareness campaigns, all united by the mission to protect human life from conception to natural death.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Free pregnancy counseling available Monday through Friday with extended evening hours on Tuesday

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Gesellschaft für Bindungsanalyse nach Hidas & Raffai e.V.coreStrategic or Co-development PartnerGerman partner organization for binding analysis methodology. aktion leben works in close cooperation with this German society to develop and promote binding analysis (vorgeburtliche Beziehungsförderung) in Austria. The partnership involves joint organization of events, shared educational standards, and professional networking.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Schwangerschaftsberatung Caritasverband (Germany): German Caritas pregnancy counseling services offering conflict-pregnancy advice and prenatal support under the Catholic umbrella. Closest German analogue to aktion leben's pregnancy counseling methodology, useful for cross-border service comparison.
• SOS-Kinderdorf Österreich: Austrian arm of SOS Children's Villages providing family support, parenting education, and crisis intervention across Austria. Direct overlap on parent counseling, family stability services, and donation-funded operations.
• Hilfswerk Österreich: Austrian non-profit delivering family, child, and eldercare services across multiple federal states with a similar donation-and-public-funding mix. Comparable in geographic footprint and target segments (families in need), but broader in scope than aktion leben.
• Volkshilfe Österreich: Austrian social assistance non-profit offering family support, social counseling, and hardship assistance. Comparable donation-funded model and service categories, though more focused on poverty relief than pregnancy-specific counseling.

Broad incumbents

• Österreichisches Rotes Kreuz: Austrian Red Cross, a much larger social and health services organization active across all federal states. Overlaps with aktion leben on family health, counseling, and community engagement, but operates at substantially greater scale and breadth.

Direct peers

• Caritas Österreich: Austria's largest Catholic charitable organization operating across all nine federal states with counseling, family support, and social services. Highly comparable in mission, national footprint, and donor-funded model, though significantly larger in scale and broader in scope than aktion leben.
• Donum Vitae: German pregnancy counseling organization offering conflict pregnancy advice, prenatal diagnostics counseling, and sexual education. Closest mission-aligned peer with a life-protection stance comparable to aktion leben, providing a useful cross-border benchmark.
• Diakonie Österreich: The umbrella Protestant social services organization in Austria, delivering counseling, family aid, and crisis support across multiple states. Operates a similar donation-funded, multi-state service delivery model with comparable target populations including families in difficult circumstances.
• Pro Familia (Deutschland): Germany's leading non-profit for sexual and reproductive counseling, including pregnancy conflict counseling. Direct functional peer for aktion leben's core pregnancy counseling service, although Pro Familia operates under a more secular/reproductive-rights framework.

Others

• Erzdiözese Wien – Referat für Ehe und Familie: Catholic archdiocesan family office in Vienna offering family counseling, marriage preparation, and parenting education. Shares aktion leben's Catholic foundation and overlapping client base, though embedded in a parish structure rather than operating as an independent non-profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aktionleben
• Facebookfacebook.com/aktionlebenoesterreich

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aktion leben österreich