MAUTNER

What MAUTNER does

MAUTNER (legal entity: MAUTNER Lackvertriebsges.m.b.H.) is a family-owned Austrian B2B wholesale distributor of professional paints, coatings, lacquers, and surface treatment solutions, headquartered in Graz with a branch in Vienna. The company aggregates the product ranges of more than 30 international manufacturers — including AkzoNobel (Sikkens, Salcomix, Autocoat BT, Interpon), JOTUN, Hesse Lignal, FEYCOLOR, Zero, 3M, Adler, Bona, and others — and serves four primary professional verticals: automotive body shops and dealers (KFZ-Werkstätten & Handel), painters and trade (Maler & Handel), carpenters and woodworkers (Zimmerer & holzverarbeitende Betriebe), and industrial coating operations (Industrie). In addition to its proprietary MAUTNER MPlus own-brand line (notably the M+ Safety First 2-in-1 plastic primer), MAUTNER distributes technology systems such as AkzoNobel's PPA (Paint PerformAir) compressed-air optimization and Sikkens UV-curing technology, and holds the status of official Hesse Lignal trading partner in Austria.

The business operates through a multi-channel distribution model: a field sales force (Außendienst) providing proactive on-site account management to B2B customers, the Alles Farbe Erlebnisstore & Logistikzentrum in Graz, a proprietary Lieferservice delivery service, a B2B online shop, and the MAUTNER 365 App for digital customer engagement. MAUTNER supplements distribution with technical consultation, workshops and seminars (26 Sikkens dates scheduled for 2026), and a Win-Win-Lack partnership program that requires 60-month exclusivity in exchange for partner benefits. Pricing is quote-based B2B wholesale with 30-day invoice terms (per AGB).

The company is privately held, with no external investors, parent company, or institutional ownership identified. Managing Director is Gerhard Sattler. The firm describes itself as a family-owned Austrian company; while firmographics state a 1954 founding, no explicit founding year was identified in the source material. The team comprises approximately 30 employees.

Name

MAUTNER

Legal name

MAUTNER Lackvertriebsges.m.b.H.

Website

https://mautner-alles-farbe.at

Company type

Private

Founded year

1954

Operating status

Operating

Short description

MAUTNER is a family-owned Austrian B2B wholesale distributor of professional paints, coatings, and surface treatment solutions, aggregating 30+ international brands (AkzoNobel, JOTUN, Hesse Lignal, 3M, etc.) for automotive body shops, painters, carpenters, and industrial clients across Austria, supplemented by field sales, technical workshops, and its own MPlus product line.

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. B2B Wholesale Distribution: MAUTNER operates as a wholesale distributor for professional coatings, paints, and related equipment. They sell directly to professional trades (body shops, painters, carpenters, industrial customers) through their physical locations and field sales force. Products include paints, lacquers, coatings, application tools, and equipment from multiple brand partners.
2. MAUTNER Logistikzentrum Delivery Service: MAUTNER Lieferservice delivers products to customers, providing logistics and supply chain services as part of their comprehensive offering.
3. Technical Consultation & Training: Workshops, seminars, and technical training programs for professional customers on product application, new technologies, and efficient processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MAUTNER is a B2B wholesale distributor of professional paints, lacquers, coatings, and related application equipment for automotive body shops, painters, carpenters, and industrial customers. The company aggregates products from 30+ manufacturers including AkzoNobel, JOTUN, Hesse Lignal, and FEYCOLOR under its own MAUTNER MPlus brand, supported by technical consultation, workshops, and direct delivery services across Austria.

Product overview

MAUTNER is a B2B paint, lacquer, and coating distribution company serving professional trades including automotive body shops, painters, carpenters, and industrial coating operations. The portfolio is organized around major international brands (AkzoNobel/Sikkens, JOTUN, Hesse Lignal, FEYCOLOR, Zero) plus MAUTNER's own MPlus line, covering automotive coatings (Sikkens Autocoat BT, Autowave Optima, UV technology), industrial coatings (Interpon powder coatings, Salcomix modular systems), wood protection (JOTUN, Sikkens CETOL), decorative paints (Sikkens Alpha Rezisto, Zero Renotop), and specialized systems (PPA energy-saving technology, CeboKING tile coating, Kalziumsilikat mold prevention). The company positions itself as a full-service partner combining product distribution with technical consultation, workshops, seminars, and logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• MAUTNER MPlus Product Line MAUTNER's own brand product line with proprietary products including M+ Safety First 2-in-1 plastic primer that combines adhesion promoter and filler in one product, designed for automotive refinishing professionals.
• JOTUN Protective Coatings & Wood Protection Scandinavian wood protection and industrial coatings for extreme conditions, meeting ISO 12944 and NORSOK M-501 standards for offshore facilities, refineries, and steel constructions, distributed for DACH region industries.
• Sikkens Automotive & Decorative Coatings (AkzoNobel) Professional automotive and decorative coating systems from AkzoNobel/Sikkens including Autocoat BT for commercial vehicles, Autowave Optima water-based basecoat system, UV technology for fast curing, and Alpha Rezisto interior wall paints with Scuff Shield Technology.
• Interpon Powder Coatings (AkzoNobel) World-leading powder coating brand from AkzoNobel offering VOC-free, energy-efficient coating solutions with near 100% material utilization for architecture, automotive, and industrial applications.
• Salcomix Industrial Mixing Systems (AkzoNobel) Modular industrial coating system covering PUR, Epoxy, Acrylic, and Alkyd technologies for machinery, commercial vehicles, agricultural and construction equipment, with over 600,000 color formulations.
• FEYCOLOR Industrial Coatings Corrosion protection systems according to DIN EN ISO 12944 with active zinc primers, iron mica barrier layers, and UV-stable PU topcoats offering up to 25 years of protection duration for steel structures.
• Hesse Lignal Lacquers & Stains German manufacturer of coatings for wood, wood materials, glass, plastic, and metal including HYDRO and PUR lacquer systems, natural oils, and water-based stains. MAUTNER is the official Hesse trading partner in Austria.
• Zero Renotop Housepaint 100% pure acrylic facade paint with maximum elasticity and adhesion on nearly all substrates including wood, plastic, and metal facades, available in 70+ exclusive metallic color tones.
• MAUTNER Lieferservice Delivery Service Proprietary delivery service for direct-to-customer product delivery within Austria, providing logistics and supply chain services as part of MAUTNER's comprehensive B2B offering.
• MAUTNER Workshops and Seminars Technical training programs and seminars for professional customers covering product application, new technologies, and efficient processes including Sikkens workshops, JOTUN seminars, and application technique training.

Quantifiable outcome

• Up to 75% energy cost savings with PPA technology
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hesse LignalcoreChannel Partner/ Reseller/ Distributor · 1 May 2026MAUTNER is the official Hesse-Handelspartner (official trading partner) in Austria. This partnership provides Austrian carpenters and interior finishers access to the complete Hesse product program including HYDRO-PUR lacquers, natural oils, and beizes, with delivery from Graz.
• JOTUNcoreChannel Partner/ Reseller/ DistributorJOTUN protective coatings and wood protection products distributed through MAUTNER in the DACH region. JOTUN provides industrial coatings for offshore facilities, refineries, and steel constructions meeting ISO 12944 and NORSOK M-501 standards.
• AkzoNobel (Sikkens, Salcomix, Autocoat BT)coreChannel Partner/ Reseller/ DistributorAkzoNobel brands including Sikkens, Salcomix, and Autocoat BT for automotive refinishing and industrial coatings distributed through MAUTNER. Partnership includes training programs with 26 workshop dates planned for 2026.
• 3MminorChannel Partner/ Reseller/ Distributor3M professional abrasive and finishing products included in MAUTNER's professional product range.
• Adler Lacke und FarbenminorChannel Partner/ Reseller/ DistributorAdler paints and coatings included in professional product assortment.
• Tour de FranzminorGTM or Marketing PartnerLong-term partnership supporting Tour de Franz charity cycling event that raises funds for families in need. MAUTNER and AkzoNobel co-sponsor this initiative as part of their social responsibility commitment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• JOTUN Group: Norwegian global coatings manufacturer and one of MAUTNER's core supplier partners. Comparable as a key principal in MAUTNER's portfolio; relevant because any change in JOTUN's channel strategy directly affects MAUTNER's volumes.
• AkzoNobel (Sikkens): Global paints and coatings major and parent of Sikkens, MAUTNER's largest automotive refinish brand partner. Included as a principal rather than a direct competitor; relevant given MAUTNER's joint workshop programs and shared end-customers.

Broad incumbents

• MEGA eG: Large German DIY and trade cooperative distributing paints, coatings, and building materials to both professional and consumer customers. Comparable as a multi-brand coatings and finishing distributor in the DACH region, though at significantly larger scale and with DIY exposure MAUTNER does not target.
• Brillux GmbH & Co. KG: Large German paint manufacturer and direct-to-trade distributor serving painters, decorators, and industrial finishers. Comparable in offering a vertically integrated multi-segment coatings portfolio (decorative, wood, industrial) to professional trades in DACH.
• Remmers GmbH: German manufacturer and direct distributor of coatings, sealants, and wood protection systems for professional trades and industry. Comparable in product scope (wood protection, industrial coatings, surface systems) and DACH professional-customer focus.
• Adler Lacke und Farben: Austrian family-owned manufacturer of wood and industrial coatings (also a MAUTNER supplier). Comparable as a vertically integrated Austrian coatings player operating in the same product categories and serving overlapping professional customers.
• Caparol (DAW SE): Major German paint and coatings manufacturer with its own direct distribution and brand portfolio for painters and industry. Comparable as a DACH coatings incumbent offering overlapping product categories (decorative, industrial, facade) through both direct and partner channels.

Regional players

• Nerlich GmbH & Co. KG: German wholesale distributor of paints, lacquers, and surface finishing products to professional trades. Closely comparable distribution model to MAUTNER, focused on the German market rather than Austria.
• Mobau Wirtz: German building materials and paint distribution group serving professional trades with field sales and logistics. Comparable business model to MAUTNER (multi-brand distribution + technical service for trades), but operating primarily in Germany rather than Austria.

Direct peers

• Farben-Schäfer: Austrian multi-branch paint and coatings retailer/distributor serving professional painters, decorators and tradespeople. Directly comparable to MAUTNER as a domestic B2B paint distribution specialist serving the same end-customer verticals in Austria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAUTNER