Michigan Avenue Neuropsychologists

What Michigan Avenue Neuropsychologists does

Michigan Avenue Neuropsychologists is a private, founder-owned neuropsychology and clinical psychology practice headquartered in downtown Chicago (333 N. Michigan Avenue, Suite 912) with a second office in Skokie (5250 Old Orchard Road, Suite 300) serving the North Shore suburbs. The firm is owned and directed by Diana S. Goldstein, Ph.D., ABPP, and operates with a core clinical staff of approximately 10 doctoral-level psychologists and neuropsychologists, most with academic appointments at leading institutions including the University of Chicago, Rush University, Mayo Clinic, and Rosalind Franklin University, and with training pedigrees spanning Harvard, Yale, University of Chicago, and Mayo Clinic.

The practice delivers consultative outpatient neuropsychological and psychological evaluation, treatment, and counseling services across pediatric, adult, and geriatric populations, with services organized into four offerings: Clinical Neuropsychology (diagnostic evaluations for ADHD, learning disorders, autism, traumatic brain injury, dementia, vascular and demyelinating diseases, epilepsy, and brain tumors); Clinical Psychology (treatment for anxiety, mood, and adjustment disorders including post-injury/disease adjustment); Counseling (individual, family, and marital therapy, plus IEP/school liaison support); and Independent Medical Evaluations (IMEs) for worker compensation and disability case management. Bilingual services are offered in English, Spanish, Cantonese, and Mandarin, and several clinicians hold ABPP board certification.

Go-to-market is referral-driven: the practice relies primarily on referrals from treating physicians, neurologists, neurosurgeons, epileptologists, physiatrists, rehabilitation settings, internists, pediatricians, and psychiatrists, supplemented by patient self-referrals. Revenue is generated on a fee-for-service professional-services basis, with IMEs contracted per case and other services billed to patients or insurance. The practice has no parent company, no subsidiaries, no disclosed funding history, no AI or technology platform, and operates exclusively within the Chicago metropolitan area.

Name

Michigan Avenue Neuropsychologists

Legal name

Michigan Avenue Neuropsychologists

Website

https://michiganavenueneuropsychologists.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan Avenue Neuropsychologists is a founder-owned private neuropsychology and clinical psychology practice in Chicago and Skokie, providing diagnostic evaluations, treatment, counseling, and Independent Medical Evaluations across pediatric, adult, and geriatric populations via a doctoral-level clinician team and a physician referral network.

Ownership category

akta.pro rank

Product category

Neuropsychology Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Neurology (HLAKAIAA)

akta.pro secondary industries

Neurodiagnostic Centers (EEG/EMG/NCS) (HLAFAKAK), Neurorehabilitation Centers (HLAFAFAH)

Keywords

• Neuropsychological assessment
• Clinical psychology services
• Independent medical evaluations
• Cognitive diagnostic testing
• Psychotherapy counseling

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Consultative Outpatient Services: Revenue generated from consultative outpatient neuropsychological and psychological evaluation and treatment services billed directly to patients or insurance providers. Services include cognitive assessments, diagnostic evaluations, and psychotherapy.
2. Independent Medical Evaluations (IMEs): Revenue from conducting Independent Medical (Psychological) Evaluations for worker compensation and disability cases. These evaluations provide expert opinions for case management including diagnosis, causation determination, treatment recommendations, and return-to-work assessments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Michigan Avenue Neuropsychologists is a private practice providing consultative outpatient neuropsychological and psychological evaluations and treatment services for pediatric, adult, and geriatric patients with known or suspected cognitive or neuropsychiatric deficits. Services include diagnostic cognitive assessments, differential diagnosis, psychotherapy, counseling, and contracted Independent Medical Evaluations (IMEs) for worker compensation and disability cases.

Product overview

Michigan Avenue Neuropsychologists is a private neuropsychology and psychology practice offering a unified suite of clinical services across three core areas: Clinical Neuropsychology Services (diagnostic evaluations for cognitive and neurocognitive disorders), Clinical Psychology Services (treatment for anxiety, mood, and adjustment disorders), and Counseling Services (individual, family, and marital therapy). The practice also offers Independent Medical Evaluations (IMEs) as a specialized add-on service for worker compensation and disability assessments. Services are provided to pediatric, adult, and geriatric populations across two office locations in Chicago and Skokie, Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Neuropsychology Services Neuropsychological assessment services evaluating cognitive impairment across conditions including attention deficit disorders, learning disorders, autism spectrum disorders, mild cognitive impairment, degenerative diseases (Alzheimer's, Parkinson's, Lewy Body, Huntington's), vascular diseases, demyelinating diseases, traumatic brain injuries, electrical injuries, epilepsy, brain tumors, and cognitive impairment secondary to medical illness.
• Clinical Psychology Services Psychological treatment services addressing anxiety disorders (panic disorder, OCD, PTSD), mood disorders (depression, dysthymia, bipolar), adjustment reactions, and coping with cognitive and emotional changes following brain injury or disease.
• Counseling Services Licensed counselor services including individual therapy for adolescents and adults, marital and family counseling, school liaison services, IEP support, women's issues, relationship counseling, employee assistance, and alcohol and drug abuse counseling.
• Independent Medical Evaluations (IMEs) Consultative independent medical/psychological evaluations for worker compensation and disability cases, providing objective assessments for diagnosis, malingering evaluation, causation determination, treatment appropriateness, and return-to-work decisions.

Quantifiable outcome

• Early detection and intervention for developmental disorders in children enabling optimal treatment planning and school accommodations
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Cerebral: Digital mental health company focused on therapy and medication management for anxiety, depression, and ADHD. Overlaps with Michigan Avenue's clinical psychology and counseling arms and the ADHD/learning disorder evaluation market, though Cerebral does not deliver full neuropsychological batteries.
• Talkspace: Telehealth therapy and psychiatry platform serving individuals and enterprise clients. Adjacent to Michigan Avenue's clinical psychology and counseling offerings but does not deliver in-person diagnostic neuropsychological evaluations.

Broad incumbents

• Spring Health: Enterprise mental health platform providing therapy, coaching, and psychiatric care. Adjacent competitor for therapy and counseling referrals, but its self-guided and telehealth model does not replicate in-person neuropsychological diagnostics.
• NorthShore University HealthSystem (Neuropsychology): Academic-affiliated health system operating a clinical neuropsychology service across multiple North Shore suburbs. Overlaps on pediatric, adult, and geriatric assessment; functions as both a competitor for referrals and a training ground for neuropsychology fellows (one of Michigan Avenue's clinicians completed fellowship there).
• Massachusetts General Hospital Neuropsychology Service: Academic neuropsychology service within a major Harvard-affiliated hospital, providing comprehensive neuropsychological evaluations and serving as a destination for complex cases. Overlaps in scope (developmental, adult, geriatric) and competes for sophisticated referrals in a major metro.
• Rush University Medical Center (Neuropsychology): Academic medical center with an in-house neuropsychology and movement disorders program. Several Michigan Avenue clinicians previously held Rush faculty roles, indicating both overlap in scope and a shared talent pool for neuropsychology providers.
• Lyra Health: Mental health benefits platform offering therapy, coaching, and medication management to employer clients. Competes for some employer-sponsored mental health spend and referral channels, though it does not offer the high-acuity neuropsychological assessment that anchors Michigan Avenue's clinical work.
• Acadia Healthcare: National operator of psychiatric hospitals and residential behavioral health facilities. Although it operates inpatient settings rather than outpatient neuropsychology, it competes for the same severely mentally ill and neuropsychiatric patient population and employs neuropsychologists in select facilities.

Direct peers

• Shirley Ryan AbilityLab: Chicago-based rehabilitation hospital with a strong neurorehabilitation and neuropsychology program serving TBI, stroke, and neurodegenerative patients. Directly comparable to Michigan Avenue Neuropsychologists' neurorehabilitation, TBI, and dementia assessment work, though operating at much larger institutional scale.
• Cambridge Neuropsychology Associates: Independent specialty neuropsychology practice serving adult and pediatric populations in the Boston metropolitan area with a comparable lifespan service model (assessment, treatment, IME-equivalent work). One of the closest direct comparables in scale and service mix to Michigan Avenue Neuropsychologists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Avenue Neuropsychologists