New Forest Golf Club

What New Forest Golf Club does

New Forest Golf Club is a private, member-owned golf club operating from Lyndhurst, Hampshire, within the New Forest National Park. Established in 1888, it is the second oldest golf club in Hampshire and offers an 18-hole par-69 course of approximately 5,500 yards, recognised as one of the top 50 heathland courses in the UK by Today's Golfer magazine. The club has operated as a Community Amateur Sports Club (CASC) under UK Government registration since 2010, obligating non-discriminatory community access and conferring associated tax advantages. Governance is volunteer-led through a Chairman, President, Captain, and committee structure, with a small paid team (11-50 employees) covering general management, golf operations, green-keeping, clubhouse, and a PGA Professional.

The business operates a diversified revenue model spanning six core streams: pay-and-play green fees (weekday £34, weekend £40), annual membership subscriptions with 5-day and 7-day tiers, golf coaching and club fitting by PGA Professional Michael Lord, golf studio hire using a SkyTrak launch monitor simulator (from £10/30 minutes), society and corporate golf day packages (from £34pp), and clubhouse food and beverage. Distribution is direct-to-consumer via the club's WordPress website and the BRS Golf online tee-time booking platform. Distribution is augmented by reciprocal playing arrangements with 15 courses across 8 southern English counties and integration with the PlayMoreGolf flexible-membership network (200 courses). Member engagement is organised through active men's, seniors, ladies, and junior sections running a year-round competition calendar.

The club serves five principal customer segments: individual visitors and pay-and-play golfers (the highest-volume implicit segment); full and flexible members; society and corporate groups; beginner and returning golfers (including the Women's Golf Academy); and section members participating in competitive and inter-club play. Pricing is accessible across tiers, with society packages, junior green fees (£16), and a £80 Women's Academy course aimed at lowering entry barriers. Strategic priorities are evident in product diversification (SkyTrak studio, Women's Academy, flexible PlayMoreGolf tier), safeguarding and inclusivity compliance (SafeGolf, England Golf Women's Charter), and the November 2024 course re-measurement aligning with updated national handicapping standards.

Name

New Forest Golf Club

Legal name

New Forest Golf Club Limited

Website

https://newforestgolfclub.co.uk

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

New Forest Golf Club is a private member-owned golf club in Lyndhurst, Hampshire, founded in 1888, operating an 18-hole par-69 course, clubhouse, PGA-led coaching, SkyTrak golf studio, and reciprocal access to 15 southern English courses, serving individual visitors, members, societies, corporate groups, and beginner golfers.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYCRAMAGAA

Golf Clubs & Club Fitting Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

SECONDARYIMAIAIAH

Athletic Field & Golf Course Groundskeeping

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Landscaping, Groundskeeping & Snow Removal

Keywords

• Golf course facilities
• Golf club memberships
• Golf coaching services
• Corporate golf events
• Golf simulator studio

Headquarters

HQ city

Lyndhurst

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees: Revenue from visitors playing 18 or 10 holes, with peak, twilight, County Card, and junior rates. Additional revenue from trolley and club rentals.
2. Membership Subscriptions: Annual membership fees for 5-day and 7-day members with options for direct debit monthly installments. Includes personal liability insurance and reciprocal golf privileges.
3. Golf Coaching and Lessons: PGA Professional Michael Lord provides 1-2-1 lessons, academy courses, and kids programs. Additional revenue from club fitting services and pro shop sales.
4. Golf Studio: Hourly rental of golf studio for club distance practice and playing virtual famous courses. Pricing varies by duration and number of players.
5. Society and Corporate Golf Days: Package deals for groups of 12+ players including green fees, catering options from simple drinks to three-course meals, and customisable packages.
6. Food and Beverage: Clubhouse bar and restaurant serving hot and cold drinks, lunches, breakfasts, snacks, and rainy day lunch specials. Social night events with meals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

New Forest Golf Club operates an 18-hole par-69 heathland golf course (approximately 5,500 yards) within New Forest National Park, established in 1888. The club sells green fees to visitors, annual memberships (5-day and 7-day), and a flexible point-based PlayMoreGolf membership, complemented by a clubhouse with food and beverage service, a SkyTrak-equipped golf studio, PGA professional coaching and club fitting, a Women's Golf Academy for beginners, and society/corporate golf day packages.

Product overview

New Forest Golf Club is a traditional members-owned golf club offering a unified portfolio of golfing services centered around its 18-hole par-69 golf course established in 1888. The core offering comprises the golf course and clubhouse facilities, supplemented by a Golf Studio with SkyTrak launch monitor technology, professional coaching through PGA Pro Michael Lord, and a Women's Golf Academy for beginners. Membership options include standard 5-day and 7-day memberships, plus a PlayMoreGolf flexible point-based membership. The club also offers pay-as-you-play green fees, reciprocal golf arrangements with 15 partner courses, and society/corporate golf day packages. Club competitions run throughout the year for men, seniors, ladies, and junior sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course An 18-hole par-69 golf course spanning approximately 5,500 yards off the back tees, located in the heart of the New Forest National Park with free-roaming ponies and cattle. Rated among the top 50 heathland courses in the UK by Today's Golfer magazine and offering a good test of golf for all standards.
• The Clubhouse (Food and Beverage) On-site clubhouse offering hot and cold drinks, alcoholic and non-alcoholic beverages, and catering including lunches, breakfasts, and snacks. Features a patio area for summer months and is located steps from the 18th hole.
• Golf Studio (SkyTrak Simulator) State-of-the-art indoor golf facility using SkyTrak launch monitor system, offering club distance practice, coaching, custom club fitting, and simulated play on world-famous courses including St Andrews, Augusta National, and Pebble Beach. Hourly rental with pricing by duration and number of players.
• Pro Shop and PGA Coaching Full-time PGA Professional Michael Lord provides 1-to-1 lessons, academy courses, and kids programmes, plus a bespoke club fitting service using state-of-the-art studio analysis. Products available through the newforestgolfshop.co.uk pro shop.
• Women's Golf Academy Beginner-focused golf academy offering 3-week group coaching courses (6 hours of tuition) led by PGA Professional Michael Lord. Includes 4 weeks trial membership, mentor support from the existing ladies team, free club hire, academy competition, and presentation day. £80 per person.
• Flexible Membership (PlayMoreGolf) Flexible point-based membership offering 100 points for £375 on a rolling annual basis. 80 points allocated to the home course and 20 for any of the 200 courses in the PlayMoreGolf network. Members can obtain handicap and play in certain club competitions but cannot play in club matches or use reciprocal clubs.
• Green Fees (Pay and Play) Pay-as-you-play green fees for visitors. Summer 2026 rates: 18 holes Monday-Friday £34, weekends and Bank Holidays £40; Twilight (after 4pm) Monday-Friday £26, weekends £30; 10 holes £26-£30; County Card £30-£34; Junior under 18 £16; Guest with Member £24-£26. Equipment hire includes electric trolleys £13, push trolleys £7, and club hire £20.
• Societies and Corporate Golf Days Customisable group booking packages for 12+ players. Packages start from £34 per person for green fees only, with catering available from £6.50 per person ranging from simple drinks to three-course meals. A £125 deposit is required to secure booking, made via website enquiry form or phone.
• Annual Membership (5-day and 7-day) Annual membership subscriptions running 1 April to 31 March, with 5-day and 7-day options. Includes personal liability insurance, reciprocal golf privileges at 15 courses across 8 counties (Andover, Ampfield, Southwick Park, Ashley Wood, Crane Valley, Bulbury Woods, Ferndown Forest, Came Down, Ryde, Freshwater Bay, Marlborough, Sutton Green, Ifield, Mid Sussex, and Sene Valley) at a £5 administration fee per booking, and access to active men's, seniors, ladies, and junior sections. Direct debit monthly instalments available with £3.25/month admin fee. Trial round refunded to member card on joining.

Quantifiable outcome

• Recognised as one of top 50 heathland courses in UK by Today's Golfer magazine
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Reciprocal Golf Courses (15 clubs across 8 counties)coreOthers7-day and 5-day members receive reciprocal golf privileges at 15 courses across Hampshire, Dorset, Isle of Wight, Wiltshire, Surrey, West Sussex, East Sussex, and Kent. Reciprocal courses include Andover GC, Ampfield, Southwick Park (Hampshire), Ashley Wood, Crane Valley, Bulbury Woods, Ferndown Forest, Came Down (Dorset), Ryde, Freshwater Bay (Isle of Wight), Marlborough (Wiltshire), Sutton Green Golf Club (Surrey), Ifield (West Sussex), Mid Sussex Golf Club (East Sussex), and Sene Valley (Kent). £5 administration fee per booking.
• PlayMoreGolf NetworkcoreOthersFlexible membership includes 20 points to play at any of 200 courses in the PlayMoreGolf network. Members can book through PlayMoreGolf App with 7-day advance booking window. Online booking available at all networked courses.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Royal Mid-Surrey Golf Club: Historic, traditional members-only club in Surrey with reciprocal playing privileges and clubhouse amenities — comparable governance, heritage, and reciprocal-network-driven member value proposition.
• Sonning Golf Club: Traditional Berkshire members' club with 18-hole course, clubhouse F&B, green fees, society days, and reciprocal arrangements — classic UK members' club operating model similar to NFGC.
• Bramshaw Golf Club: Hampshire heathland members' club offering 18 holes, pay-and-play, memberships, society days, and a clubhouse — directly comparable mix of revenue streams and visitor/member audience to NFGC.
• Burhill Golf & Leisure: Surrey members' and visitors' golf club operating 36 holes, clubhouse F&B, society packages, and coaching — comparable in offering breadth and Southern England visitor catchment.
• Barton-on-Sea Golf Club: Hampshire members' club on the southern edge of the New Forest with 18-hole course, green fees, memberships, and society packages, serving overlapping visitor and member demographics.
• The Wisley Golf Club: Surrey-based premium members' club operating multiple courses with reciprocal playing arrangements, clubhouse, and coaching — closely comparable operations and reciprocal-network participation model.
• Brockenhurst Manor Golf Club: Also located in the New Forest (Brockenhurst) immediately adjacent to NFGC's catchment, operating an 18-hole course with visitor green fees, memberships, F&B, and society days — the closest geographic and product-mix competitor.
• East Horton Golf Club: Hampshire-based course operator with 18-hole and 9-hole layouts, society packages, coaching, and clubhouse F&B — overlapping product mix targeting golfers in the same South England market.

Broad incumbents

• The Belfry: Large UK golf resort in the Midlands with multiple courses, hotel, F&B, and academy — comparable product lines (golf, coaching, corporate days, F&B) but at far greater scale and with commercial hospitality operations NFGC lacks.
• Wentworth Club: Prestigious Surrey private club with multiple championship courses, clubhouse, and members' amenities — comparable in members' club structure and Southern England positioning, but at substantially higher membership tier and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NewForestGolf

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Forest Golf Club