Bramshaw Golf Club

What Bramshaw Golf Club does

Bramshaw Golf Club operates a 36-hole dual-course golf facility in Lyndhurst, Hampshire, within the New Forest. The Forest Course (origins circa 1865) is Hampshire's oldest golf course and runs as open heathland with roaming ponies, deer, and pigs; the Manor Course (opened 1971) is a mature parkland layout set among 200-year-old hardwood plantations. The club was officially founded in 1880, incorporated as a Private Limited Company in 1953, and was acquired in August 2021 by Stellar Asset Management in partnership with Ben Blackburn Golf. The owner also controls the adjacent The Bell Inn (26-room 18th-century pub/hotel, family-owned since the 1770s) and the sister Paultons Golf Centre, which provides an additional 18-hole course, a 6-hole Academy Course, an 18-bay Toptracer driving range, and the Georgia Hall Golf Academy.

The business model is a hybrid of recurring membership subscriptions and transactional visitor revenue. Annual membership tiers range from £650 (Twilight) to £1,926.16 (Full), with intermediate, weekday, couples, junior, forest, and resort categories. Non-member green fees at the Manor Course range from £15-£95 depending on time slot and day; Forest Course fees range £15-£30. Ancillary streams include a restaurant and bar with Sunday carvery, the Fitness & Wellbeing Centre with Peloton integration (£32-£40/month), stay-and-play packages at The Bell Inn (£254-£538 per person), pro shop and professional services (lessons, custom fitting, repairs), corporate/society golf days, and gift vouchers. Distribution is direct-to-consumer via the club's website with Chronogolf tee-time booking, Golf Genius for member competitions and handicaps, and a native Bramshaw iOS/Android app.

The club serves individual golfers, junior golfers, corporate and society groups, stay-and-play tourists, and wellbeing members. Technology integrations include Golf Genius (competition management), Chronogolf (bookings), Toptracer (driving range ball-tracking), Peloton (fitness), and standard martech (Google Analytics, Google Tag Manager, Facebook Pixel, FullStory). The customer base is geographically concentrated in the South of England with reciprocal golf privileges at 23 partner clubs (10 free, 12 at £10 green fee).

Name

Bramshaw Golf Club

Legal name

Bramshaw Golf Club

Website

https://bramshawgolfclub.co.uk

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

1–10 employees

Short description

Bramshaw Golf Club is a private two-course (36-hole) golf club in the New Forest, Hampshire, founded 1880, offering membership, visitor green fees, corporate and society events, a fitness centre, and stay-and-play packages at the adjacent Bell Inn.

Ownership category

akta.pro rank

Product category

Golf Club and Recreation Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club memberships
• Golf course green fees
• Corporate golf days
• Stay and play golf
• Golf pro shop retail

Headquarters

HQ city

Lyndhurst

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Golf Membership Subscriptions: Annual membership fees ranging from £650 (Twilight) to £1,926.16 (Full Membership) with various categories including Weekday, Couples, Intermediate, Forest, and Resort memberships. Payment available annually or via 12-month direct debit.
2. Wellbeing/Fitness Membership: Gym and fitness centre membership at £40/month for Wellbeing Members or £32/month upgrade for existing golf members. Includes Peloton licence and access to fitness facility.
3. Green Fees and Day Passes: Visitor green fees for Manor Course (£55-£95 midweek/weekend) and Forest Course (£25-£35 midweek/weekend). Day passes available for individual courses or combined packages.
4. Food and Beverage: Clubhouse restaurant and bar serving food from 8am daily with Sunday carvery. Private event hire for functions. Food and drink purchases by members receive 15% discount.
5. Stay and Play Packages: Golfing getaway packages including accommodation at The Bell Inn (26 rooms), dinner, breakfast and golf. Packages from £254-£538 per person depending on duration and season.
6. Gift Vouchers: Monetary gift vouchers redeemable for green fees, lessons, or pro shop purchases.
7. Professional Golf Services: Golf lessons, custom fitting, and club repair services including re-grips and re-shafts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bramshaw Golf Club operates two 18-hole golf courses — the Forest Course and the Manor Course — in the New Forest, Hampshire, offering memberships, pay-and-play green fees, corporate and society golf days, and stay-and-play packages. The estate also houses a fitness centre, a restaurant and bar, and a pro shop, with Paultons Golf Centre operating as a sister venue under the same ownership.

Product overview

Bramshaw Golf Club operates as a dual-course golf resort offering two distinct golfing experiences: The Forest Course (Hampshire's oldest, established circa 1865) and The Manor Course (18-hole parkland opened in 1971). The club also manages sister venue Paultons Golf Centre. Supporting facilities include a Fitness & Wellbeing Centre with Peloton integration, a restaurant and bar with Sunday carvery, professional golf services (repairs, lessons, custom fitting), and golf day/stay-and-play packages. Junior golf programs include camps and academies. The club offers various membership tiers providing access to both courses, reciprocal golf privileges at 23 partner clubs, and member benefits including 15% discount on food and drink.

Differentiator

Problem solved

Functional benefit

Brands

• The Forest Course: Original course dating to approximately 1865, understood to be the oldest in Hampshire. Heathland course with humps, hollows, and natural New Forest features including roaming ponies and deer.
• The Manor Course
• Paultons Golf Centre
• The Wellbeing Centre

Products and services

• Forest Course Historic 18-hole heathland course at Bramshaw Golf Club, described as the oldest in Hampshire, available to members and visiting golfers.
• Manor Course Second 18-hole golf course at Bramshaw Golf Club, complementing the Forest Course and expanding the venue's capacity for members, visitors, and group play.
• Golf Memberships Subscription-based access to Bramshaw's two 18-hole courses, competitions, and club facilities for individual members.
• Green Fees / Pay-and-Play Per-round access to the Forest and Manor courses for visiting golfers, bookable online via Chronogolf.
• Corporate and Society Golf Days Packaged group golf experiences for companies, sports societies, and event organisers, combining course access, competitions, and on-site hospitality.
• Stay-and-Play Packages Multi-day golf breaks bundling accommodation with rounds on the Forest and/or Manor courses for visiting golfers.
• Fitness Centre On-site fitness facility available to members and guests as part of the club's amenity offering.
• Clubhouse Restaurant and Bar Food and beverage service in the clubhouse serving members, visitors, and event guests before and after golf.
• Pro Shop On-site retail outlet selling golf equipment, apparel, and accessories to members and visitors.
• Paultons Golf Centre Sister golf venue operated under the same ownership as Bramshaw Golf Club, extending the group's pay-and-play and learning facilities.

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Georgia Hall MBE Golf AcademyminorStrategic or Co-development Partner · 8 March 2023Major Champion and two-time Solheim Cup winner Georgia Hall launched her first golf academy at Paultons Golf Centre to give young people in the area where she grew up the opportunity to play golf.
• Paultons Golf CentrecoreStrategic or Co-development PartnerSister golf venue operated by Stellar Paultons LP providing additional 18-hole course and Toptracer driving range. Bramshaw members receive exclusive benefits at Paultons including discounted Toptracer range access and pro shop discounts. Georgia Hall MBE launched her first golf academy at this venue.
• The Bell InncoreStrategic or Co-development Partner18th century pub and hotel with 26 dog-friendly rooms adjacent to the golf club. Owned by the same family since the 1770s and acquired alongside the club in 2021. Provides accommodation for stay and play packages and houses the original clubhouse location before the current clubhouse was built in 1983.
• Reciprocal Golf Partners (23 clubs)minorChannel Partner/ Reseller/ DistributorReciprocal arrangements with 23 golf clubs including Ashley Wood, Bridport & West Dorset, Burnham Beeches, Donnington Grove, Dorset G&CC, Guildford, Ham Manor, Kingsdown, Knighton Heath, Marlborough, Newbury & Crookham, Puttenham, Shanklin & Sandown, Sherborne, West Hove, West Surrey, West Wilts, and Weybrook Park. 10 courses free, 12 at £10 green fee.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meon Valley Hotel, Golf & Country Club: Hampshire-based hotel with attached 36-hole golf and country club. Closely comparable operating model combining golf, hotel, F&B, fitness, and society/event business in the same UK regional market.
• Brokenhurst Manor Golf Club: Parkland golf club located in the New Forest near Lyndhurst. Directly comparable as a regional Hampshire/New Forest competitor targeting the same visitor, society, and member segments; competing for the same stay-and-play tourism demand.
• Foxhills Club & Resort: Surrey-based golf, hotel, leisure and spa resort. Comparable as a UK multi-vertical golf destination combining courses, accommodation, F&B, and fitness — competing for the same UK stay-and-play corporate and leisure customer.
• Woburn Golf Club: Three-course private club in Bedfordshire. Comparable as a multi-course UK private club with strong corporate/society day business, F&B operations, and a brand that has hosted professional events — serving the same high-end UK golf market.
• The Addington Golf Club: Premium Surrey heathland club. Comparable as a high-end private UK golf club with strong society day business and similar F&B/event revenue mix, competing for the same corporate and member golf spend in southern England.
• The Wisley: Premium multi-course private golf club in Surrey, England. Comparable as a high-end UK golf venue with multiple courses, strong membership tiers, F&B offerings, and tournament hosting — directly competing for the same affluent South of England membership base.

Regional players

• Royal Winchester Golf Club: Hampshire-based private club with course dating to 1888. Comparable as a heritage private UK golf club in Hampshire competing for the same regional members, society business, and corporate events demand.
• Barton-on-Sea Golf Club: Cliff-top golf club in nearby Hampshire. Comparable as a regional South of England private club competing for similar member and visitor segments in the Hampshire/Dorset tourism corridor.

Broad incumbents

• The Belfry Hotel & Resort: Large UK golf and hotel resort in the West Midlands. Comparable as a multi-course UK venue with integrated hotel, F&B, leisure, and corporate society day business — competing for the same UK stay-and-play and corporate golf demand at greater scale.
• Celtic Manor Resort: Welsh multi-course golf, hotel and conference resort. Comparable as a large-scale UK golf plus hospitality destination with extensive F&B, events, and stay-and-play operations, though at significantly larger scale than Bramshaw.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bramshawgolfclub
• LinkedInlinkedin.com/company/bramshaw-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bramshaw Golf Club