Sterling Sanitary Supply
Sterling Sanitary Supply is a privately held B2B wholesale distributor of janitorial, cleaning, and facility-maintenance supplies, serving government, healthcare, education, industrial, and commercial customers across the NYC metro and East Coast from four New York distribution sites.
- Company typePrivate
- Founded1948
- HeadquartersWoodside, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sterling Sanitary Supply does
Sterling Sanitary Supply Corp. is a privately held B2B wholesale distributor of janitorial, cleaning, sanitation, and facility-maintenance supplies, founded in 1948 and headquartered at 3232 57th St., Woodside, New York. The company distributes chemicals, cleaning supplies and equipment, waste liners, paper products, skin and personal care items, food service disposables, and facilities/grounds supplies, carrying national brands (Kimberly-Clark, Rubbermaid, Tennant, Tork/Essity, SC Johnson, Spartan, US Chemical) alongside a proprietary Enviro product family covering chemicals, liners, paper, and tools. It also offers a Chemical Free Cleaning Program built around Green Seal Certified Products for LEED-compliant and environmentally conscious buyers.
Sterling serves government facilities, hospitals and healthcare, universities, industrial facilities, corporations, cleaning contractors, and cultural institutions such as museums, with no single end-customer named as a major account. Distribution is regional, executed from four New York locations — Woodside (HQ), Farmingdale, Beacon (warehouse), and Brewster (satellite office) — covering the five boroughs of New York City, Long Island, the broader Northeast, and the East Coast. Go-to-market is dual-channel: dedicated regional toll-free phone sales (718 and 800 numbers) plus a B2B e-commerce catalog with account login, search, quote-request, and shopping-cart workflows. Pricing is wholesale unit-based (per case, pallet, each, or box), and the company is a member of the U.S. Green Buildings Council and the International Sanitary Supply Association (ISSA).
Sterling Sanitary Supply firmographics
Firmographics- Name
- Sterling Sanitary Supply
- Legal name
- Sterling Sanitary Supply Corp.
- Website
- https://sterlingsanitarysupply.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sterling Sanitary Supply is a privately held B2B wholesale distributor of janitorial, cleaning, and facility-maintenance supplies, serving government, healthcare, education, industrial, and commercial customers across the NYC metro and East Coast from four New York distribution sites.
- Ownership category
- akta.pro rank
Sterling Sanitary Supply industry classification
Industry- Product category
- Janitorial and Sanitary Supply Distribution
- NAICS
- Stationery and Office Supplies Merchant Wholesalers (424120), Stationery and Office Supplies Merchant Wholesalers (42412)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)
- akta.pro secondary industries
- Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)
Keywords
Where Sterling Sanitary Supply is headquartered
LocationHeadquarters
- HQ city
- Woodside
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sterling Sanitary Supply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Sanitary Supply Distribution: Revenue generated through distribution of janitorial, cleaning, sanitation, and facility maintenance supplies to commercial, institutional, and government customers. Products include chemicals, cleaning equipment, paper products, safety equipment, food service supplies, and more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale pricing for commercial/institutional buyers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Sterling Sanitary Supply product offering
Product offeringCore offering
Sterling Sanitary Supply is a wholesale B2B distributor of janitorial, cleaning, sanitation, and facility maintenance supplies serving government, healthcare, education, industrial, commercial, and cultural customers across the Northeast and East Coast. Its offering spans chemicals, cleaning equipment, paper products, liners, skin and personal care, food service disposables, safety equipment, and tools, including proprietary "Enviro" environmentally responsible brands alongside third-party brands such as Rubbermaid, Tennant, Tork, Kimberly-Clark, SC Johnson, Spartan, and US Chemical. Customers can purchase via regional phone sales or a B2B online catalog with account login and quote/cart functionality, supported by distribution centers in Woodside and Farmingdale, NY.
Product overview
Sterling Sanitary Supply is a B2B distributor offering a comprehensive catalog of janitorial and sanitary supplies through an e-commerce platform. The company operates as a traditional product catalog with four main product categories: Janitorial Supplies (chemicals, cleaning supplies, equipment, liners, paper, receptacles, restroom items), Skin & Personal Care (hygiene and skin care products), Food Service (disposable supplies), and Facilities & Grounds (maintenance, safety, tools). The company carries a mix of proprietary brands including Enviro-Chem (cleaning chemicals), Enviro-Liners (waste bags), Enviro-Soft (paper products), and Enviro-Brands (cleaning tools), alongside well-known third-party brands such as Kimberly-Clark (Scott, Kleenex), Tork, Rubbermaid, Spartan, Tennant, and others. The e-commerce site enables account login, product search, and quote/cart functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Janitorial Supplies
Companies that use Sterling Sanitary Supply
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles1 record
Sterling Sanitary Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sterling Sanitary Supply partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- Rubbermaid Commercial ProductscoreRubbermaid is a featured brand sold through Sterling's catalog, including products like WaveBrake buckets, BRUTE containers, microfiber cloths, and cleaning tools.
- TennantcoreTennant cleaning equipment including vacuums (V-SMU-14, V-DMU-14, V-LWU-13B), vacuum bags, brush assemblies, and parts are distributed through Sterling.
- US ChemicalcoreUS Chemical branded cleaning chemicals and MicroTech branded products are featured in the product catalog.
- EnviroBrandscoreEnviroBrands produces proprietary products for Sterling including Enviro-Chem chemicals, Enviro-Liners, Enviro-Soft paper products, Enviro-Mist deodorants, and cleaning equipment.
- Essity (Tork)majorTork paper products including hand towels, bath tissue, and dispensers are distributed through Sterling's catalog.
- Kimberly-Clark ProfessionalmajorScott and Kleenex branded products including toilet paper, facial tissues, paper towels, and skin care products are sold through the catalog.
- SC JohnsonmajorSC Johnson professional products including Refresh hand wash, Fantastik cleaners, and Diversey branded products are distributed.
- Spartan ChemicalmajorSpartan branded cleaning chemicals, strippers, floor care products, and disinfectants are featured products in the catalog.
- U.S. Green Buildings Council (USGBC)coreSterling is a member of the U.S. Green Buildings Council, supporting LEED certification projects with compliant products and expertise.
- International Sanitary Supply Association (ISSA)coreSterling is a member of ISSA, the international cleaning industry association.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sterling Sanitary Supply competitors and assessment
Company assessmentRegional players
- North East Janitorial Supply (NEJS): Regional JanSan distributor serving the Northeast U.S. with a comparable product catalog and institutional/government customer base. Closest geographic and scale comparable to Sterling, operating in overlapping Northeast markets.
- Sysco Corporation: Largest U.S. foodservice distributor that also carries janitorial and sanitation supplies as part of its broadline offering. Comparable B2B distribution model and customer overlap in healthcare, education, and government foodservice operations, though Sysco's primary focus is food rather than janitorial.
Direct peers
- Coastwide Professional: National JanSan distributor with private-label and sustainability-focused product lines serving commercial and institutional customers. Comparable product mix, green-cleaning positioning, and B2B catalog/e-commerce model.
- Imperial Dade: One of the largest independently owned JanSan and foodservice distributors in the U.S., with deep Northeast and Mid-Atlantic coverage. Directly comparable to Sterling as a multi-vertical wholesale distributor of janitorial supplies, paper, and equipment to commercial, institutional, and government customers.
- Waxie Sanitary Supply: Large West Coast-headquartered JanSan distributor with national reach, carrying similar Rubbermaid, Kimberly-Clark, and Spartan product lines. Comparable product mix (chemicals, paper, equipment) and customer verticals (government, healthcare, education) make it a directly comparable peer despite different primary geography.
- Brady Industries: Regional JanSan and foodservice distributor serving the Western U.S. with a similar B2B wholesale model, catalog of national brands, and private-label program. Comparable in business model and product breadth, though geographically focused on a different region.
Broad incumbents
- Grainger: Large industrial and facilities maintenance MRO distributor with overlapping categories in cleaning supplies, gloves, paper, and equipment. A broad incumbent with national reach that competes for facilities and government maintenance procurement.
- HD Supply (now White Cap / formerly HD Supply Facilities Maintenance): Large national facilities maintenance and MRO distributor with a janitorial supplies business serving government, healthcare, and education. A much larger incumbent offering overlapping product categories; competes with Sterling for institutional and government accounts across the Northeast.
- Uline: Major national distributor of shipping, industrial, and janitorial supplies with an extensive catalog and next-day delivery. Competes for janitorial, paper, and cleaning supply orders, though Uline's customer base skews more industrial/SMB than Sterling's institutional mix.
- Veritiv Corporation: National distributor of printing, packaging, and facility solutions including janitorial and sanitary supplies. Comparable distribution model and customer verticals, though Veritiv operates at significantly larger scale and broader product scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sterling Sanitary Supply social profiles
Digital presenceSterling Sanitary Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sterling Sanitary Supply leadership team
Management profileNumber of profiles
Profiles1 record
Sterling Sanitary Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sterling Sanitary Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sterling Sanitary Supply
What does Sterling Sanitary Supply do?
Sterling Sanitary Supply is a wholesale B2B distributor of janitorial, cleaning, sanitation, and facility maintenance supplies serving government, healthcare, education, industrial, commercial, and cultural customers across the Northeast and East Coast. Its offering spans chemicals, cleaning equipment, paper products, liners, skin and personal care, food service disposables, safety equipment, and tools, including proprietary "Enviro" environmentally responsible brands alongside third-party brands such as Rubbermaid, Tennant, Tork, Kimberly-Clark, SC Johnson, Spartan, and US Chemical. Customers can purchase via regional phone sales or a B2B online catalog with account login and quote/cart functionality, supported by distribution centers in Woodside and Farmingdale, NY.
Is Sterling Sanitary Supply a public or private company?
Sterling Sanitary Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sterling Sanitary Supply founded?
Sterling Sanitary Supply was founded in 1948. It employs 11 to 50 people.
Where is Sterling Sanitary Supply based?
Sterling Sanitary Supply is headquartered in Woodside, United States, in the North America region.
How does Sterling Sanitary Supply make money?
One revenue line is on record: wholesale Sanitary Supply Distribution.
Who are Sterling Sanitary Supply's main competitors?
Regional players on record are North East Janitorial Supply (NEJS) and Sysco Corporation. Direct peers are Coastwide Professional, Imperial Dade, Waxie Sanitary Supply and Brady Industries. Broad incumbents are Grainger, HD Supply (now White Cap / formerly HD Supply Facilities Maintenance), Uline and Veritiv Corporation.
Does Sterling Sanitary Supply have an API?
No public API is recorded for Sterling Sanitary Supply.
What industry is Sterling Sanitary Supply in?
Sterling Sanitary Supply's product category is Janitorial and Sanitary Supply Distribution. Its primary akta.pro industry code is CRAOAGAA, Janitorial & Sanitation (JanSan) Supplies Wholesale, with a secondary code of CRAOAGAC, Paper, Tissue, Wipers & Dispensers Distribution. Its NAICS code is 424120 and its SIC code is 5040.