Viacon Marketing & Technologies

What Viacon Marketing & Technologies does

Viacon Marketing & Technologies is a private, bootstrapped digital marketing and technology agency founded in 2018 by Mashum Mollah in Nadia, West Bengal, India. The company operates from its headquarters in Kolkata (New Town) with a regional office in Dubai, UAE, and serves clients across India, the UAE, and the United States with a sales-led, enterprise-engagement GTM motion. Viacon self-describes as a "#1 MarTech Agency" and holds Google Premier Partner status, and was recognized as Company of the Year 2025 by The CEO Magazine India.

Name

Viacon Marketing & Technologies

Legal name

Viacon Marketing & Technologies Pvt. Ltd.

Website

https://viacon.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Viacon Marketing & Technologies is a bootstrapped MarTech agency offering digital marketing, web/app development, AI automation, and proprietary vertical SaaS platforms to clients across India, UAE, and the United States.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital marketing services
• Web development services
• Performance marketing agency
• SEO services
• MarTech solutions

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web & App Development Services: Custom web development, e-commerce development, mobile app development, and SaaS product development services delivered as project-based or retainer engagements.
2. Digital Marketing Services: Organic SEO, paid media management (Google, Meta, LinkedIn), social media marketing, content marketing, and CRO & funnel optimization services on retainer or project basis.
3. AI Automation Services: Business model consulting, dedicated resource hiring, and CRM/ERP integration services.
4. Growth Solutions: Programmatic SEO, programmatic advertising, and AI search optimization (GEO) services.
5. SaaS Platform Licensing: Licensing of proprietary platforms including Yo-Kart B2B Marketplace, Yo-Coach LMS, Yo-Yumm Food Delivery, Growcer Grocery Software, and Online Cabs solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Viacon Marketing & Technologies is a MarTech agency that delivers bespoke digital solutions across four core service lines: Web & App Development Services (custom web, e-commerce, mobile app, SaaS/PaaS), Digital Marketing Services (organic SEO, paid media on Google/Meta/LinkedIn, social media, content marketing, CRO), AI Automation (business consulting, dedicated resource hiring, CRM/ERP integration), and Growth Solutions (programmatic SEO, programmatic advertising). The company also licenses proprietary vertical SaaS platforms (Yo-Kart, Yo-Coach, Yo-Yumm, Growcer, Online Cabs) and offers media production services.

Product overview

Viacon Marketing & Technologies is a global MarTech agency offering a comprehensive portfolio of digital services and proprietary platforms. The service portfolio comprises four core service lines: Web & App Development Services (custom web, e-commerce, mobile app, and SaaS/PaaS development), Digital Marketing Services (SEO, performance marketing, social media, content marketing, and CRO), AI Automation (business consulting, resource hiring, and CRM/ERP integration), and Growth Solutions (programmatic SEO, programmatic advertising, and AI Search Optimization/GEO). Additionally, Viacon offers five specialized SaaS platform products: Yo-Kart B2B Marketplace for B2B transactions, Yo-Coach Learning Management System for online education, Yo-Yumm Online Food Delivery, Growcer Online Grocery Software, and Online Cabs booking solution. The company also provides free tools including a ROAS Calculator, Audit Reports, and SEO Checker. This multi-product, multi-service architecture enables Viacon to serve enterprises and startups across healthcare, logistics, edtech, fintech, e-commerce, manufacturing, and hospitality industries in India, UAE, and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Yo-Kart: B2B Marketplace solution including RFQ modeling, product clustering, and sales services for high-volume sales.
• Yo-Coach
• Yo-Yumm
• Growcer
• Online Cabs

Products and services

• Web & App Development Services Comprehensive web and application development services including custom web development, e-commerce platform development, mobile app development, and SaaS/PaaS product development for businesses requiring digital products.
• Digital Marketing Services Full-service digital marketing including organic SEO, paid media management (Google, Meta, LinkedIn), social media marketing, content marketing, conversion rate optimization, funnel optimization, and go-to-market strategy for businesses.
• AI Automation Services AI-powered automation services including business model consulting, dedicated resource hiring, and CRM/ERP integration with dynamic lead tracking, invoicing, and real-time data synchronization for businesses.
• Growth Solutions Advanced growth-focused services including programmatic SEO, programmatic advertising, and AI search optimization (GEO) for businesses seeking scalable digital growth.
• Media Production Services Video and content production services including promotional videos, corporate videos, product demos, explainers, and social media content creation for business brands and digital campaigns.
• Yo-Kart B2B Marketplace Proprietary B2B online marketplace solution with RFQ modeling, product clustering, and sales promotion features for brands seeking high-volume B2B transactions.
• Yo-Coach Learning Management System Proprietary online tutoring and consultancy software supporting group lessons, location scheduling, Zoom meetings, video collaboration, virtual whiteboards, screen sharing, and note-taking for educators and online learning providers.
• Yo-Yumm Online Food Delivery Proprietary online food delivery solution enabling multi-restaurant onboarding with clean UI, multi-mode payments, and enhanced customer experiences for food delivery businesses.
• Growcer Online Grocery Software Proprietary online grocery marketplace software with multi-cart facilities, seamless order management, and competitive edge features for entrepreneurs launching online grocery businesses.
• Online Cabs Booking Software Proprietary turnkey online cab booking software with dynamic pricing, soft-triggered SOS functionality, and geo-fencing capabilities for transportation operators.

Quantifiable outcome

• 300% ROI growth for all long-term clients
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status; integration with Google Ads, Google Analytics, and other Google marketing tools for client campaigns across search, display, and YouTube

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Social Beat: India-headquartered full-service digital marketing agency offering SEO, performance marketing, social media, and content marketing across B2C and B2B clients. Closely comparable on service portfolio, mid-market/SMB customer focus, and multi-vertical Indian client base.
• Ignite Visibility: US-based full-service digital marketing agency offering SEO, paid media, social media, email marketing, and CRO. Comparable service portfolio, similar multi-channel marketing-led business model, and overlapping mid-market customer base.
• PageTraffic: Indian digital marketing and SEO agency founded around the same period, offering SEO, PPC, web design, and content marketing. Directly comparable on India-rooted operations, agency-services orientation, and search-led acquisition model.
• Coalition Technologies: US-headquartered digital marketing and web development agency offering SEO, PPC, web design, and development. Closely comparable on the combined web/app development + digital marketing + e-commerce specialization that defines Viacon's core services.
• Wpromote: Mid-to-large US digital marketing agency covering SEO, paid media, content, and analytics with proprietary marketing technology. Comparable on integrated digital agency model, the agency-plus-MarTech positioning, and multi-industry mid-market to enterprise client base.
• Disruptive Advertising: Mid-market digital marketing agency built around paid media management (Google, Meta, LinkedIn), SEO, and CRO with a strong ROI focus. Comparable on the paid media/SEO mix, ROI-driven client engagement model (Viacon's 300% ROI metric), and mid-market client positioning.
• WebFX: US-based full-service digital marketing agency offering SEO, paid media, web design, and content marketing with proprietary MarTech platforms (e.g., MarketingCloudFX). Closely comparable on the agency-plus-proprietary-technology positioning Viacon targets with Yo-Kart/Yo-Coach/Yo-Yumm.
• iQuanti: Digital marketing and analytics firm with India delivery roots offering SEO, paid media, content marketing, and CRO for enterprise clients. Comparable on the data-led marketing and SEO-led acquisition positioning, and on India-delivered expertise serving US enterprises.
• Thrive Internet Marketing Agency: US-based full-service digital marketing agency covering SEO, PPC, social media, web design, and CRO. Comparable on the integrated end-to-end digital services model Viacon sells, and on a multi-industry client book.

Broad incumbents

• iProspect: Global performance media and digital marketing agency (part of Dentsu) with a large Indian presence. Comparable on the full-service digital marketing including SEO and paid media, but operates at significantly larger scale and as part of a global holding-company portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viacon Marketing & Technologies