Bladerunner Farms
Bladerunner Farms is a family-owned Texas turfgrass genetics company founded in 1993 that breeds, licenses, and distributes proprietary Zoysiagrass varieties to sod producers and direct customers in golf, sports, residential, and commercial landscaping markets across the U.S. and 12+ countries.
- Company typePrivate
- Founded1993
- HeadquartersPoteet, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bladerunner Farms does
Bladerunner Farms is a Texas-based turfgrass genetics and breeding company founded in 1993 by David and Sheri Doguet. It operates what the company describes as the world's largest privately owned Zoysiagrass research and development facility and licenses a portfolio of seven proprietary varieties — Zeon (America's #1 Selling Zoysia), Stadium, Lazer (developed by Texas A&M Agrilife Research and exclusively licensed), JaMur, Prizm, Trinity, and FJ Select (a St. Augustine) — to sod producers and directly to end customers. The breeding program emphasizes stress tolerance traits, including salt extraction in M-66 (Stadium) and drought tolerance, with multi-decade research partnerships with the University of Georgia, University of Tennessee, and Texas A&M Agrilife Research.
The company's business model is asset-light and vertically integrated across production, licensing, and distribution. Revenue is generated from two streams: (1) royalties and licensing fees from a curated global grower network spanning 14+ U.S. states and 12+ countries (managed regionally by The Turfgrass Group east of the Mississippi and Doguet Ventures west), and (2) direct production of premium Zoysia sod for golf courses, sports fields, and high-end residential and commercial projects. Marquee installations include the 2016 Olympic Golf Course in Brazil, Valhalla, TPC Southwind, East Lake Golf Club, the PGA of America's 'Dance Floor' putting green in Frisco, TX, and a recent FireRock Country Club project in Arizona that is documented to save 40+ million gallons of water annually.
Bladerunner targets four primary segments — golf courses, sports fields, residential/home lawns, and commercial landscaping projects — with golf courses as the dominant economic anchor. The company remains family-owned with no external institutional investors, employs 11-50 staff, and is led by founder David Doguet (CEO) alongside newly appointed President Ryan McKuhen (June 2026), who oversees global expansion strategy and the integrated production-licensing-distribution platform.
Bladerunner Farms firmographics
Firmographics- Name
- Bladerunner Farms
- Legal name
- Bladerunner Farms LLC
- Website
- https://bladerunnerfarms.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bladerunner Farms is a family-owned Texas turfgrass genetics company founded in 1993 that breeds, licenses, and distributes proprietary Zoysiagrass varieties to sod producers and direct customers in golf, sports, residential, and commercial landscaping markets across the U.S. and 12+ countries.
- Ownership category
- akta.pro rank
Bladerunner Farms industry classification
Industry- Product category
- Turfgrass breeding and licensing
- NAICS
- Nursery and Floriculture Production (11142)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Sod, Turfgrass & Groundcover Production (AFAGAHAL)
Keywords
Where Bladerunner Farms is headquartered
LocationHeadquarters
- HQ city
- Poteet
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bladerunner Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Licensing Royalties: Licenses proprietary turfgrass varieties including America's #1 Selling Zoysia (Zeon) and other premium varieties to quality sod producers worldwide. Provides marketing support, research data, and scientific backing to licensees.
- Direct Turf Production: Vertically integrated production of premium Zoysia grass varieties including Lazer, Stadium, and Zeon for golf courses, sports fields, and residential markets.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Bladerunner Farms product offering
Product offeringCore offering
Bladerunner Farms develops, breeds, and licenses proprietary Zoysiagrass and St. Augustine turfgrass varieties from the world's largest privately owned Zoysiagrass R&D facility. It sells and licenses varieties such as Zeon (America's #1 Selling Zoysia), Stadium, Lazer, JaMur, Prizm, Trinity, and FJ Select to sod producers and end customers for golf courses, sports fields, and residential/commercial landscapes. The model is a vertically integrated production, licensing, and distribution platform with 30+ years of breeding research and a global licensed grower network.
Product overview
Bladerunner Farms operates as a turfgrass research, development, and licensing company offering a portfolio of proprietary Zoysia grass varieties (Zeon, Stadium, Lazer, JaMur, Prizm, Trinity) and one St. Augustine variety (FJ Select). The company's model centers on proprietary genetics licensed to a global network of sod producers, with Zeon recognized as America's #1 Selling Zoysia. The products range from ultra-fine blade varieties for golf greens (Lazer) to versatile homeowner-friendly options (JaMur), all emphasizing sustainable, low-input characteristics including reduced water, fertilizer, and chemical requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Lazer Zoysia: Cutting-edge variety crafted for elite turf performance with ultra-fine blade, upright growth, and vibrant green hue. Developed by Texas A&M Agrilife Research and licensed to Bladerunner Farms. Primary use is golf course greens and green surrounds.
- Stadium Zoysia
- Zeon Zoysia
- JaMur Zoysia
- Prizm Zoysia
- Trinity Zoysia
- FJ Select
Products and services
- Zeon Zoysia Premium fine-bladed Zoysia variety known for its soft, cushiony texture and often called the 'barefoot grass.' Thrives in both sunny and moderately shaded areas with dense growth that suppresses weeds naturally. Recognized as America's #1 Selling Zoysia.
- Stadium Zoysia Premium fine-bladed Zoysia combining lush, soft appearance with tough durability. Suited for use on golf courses and sports fields with rapid spread rate, dense growth, and the darkest green color in the Bladerunner collection. Newest release from Bladerunner Farms; originally coded as M-66.
- Lazer Zoysia Cutting-edge Zoysia variety with ultra-fine blade, upright growth, and vibrant green hue. Designed for elite turf performance on golf course greens and green surrounds. Developed by Texas A&M Agrilife Research and exclusively licensed worldwide to Bladerunner Farms.
- JaMur Zoysia Versatile, homeowner-friendly Zoysia with soft feel, low water needs, and broad adaptability. One of the most drought-tolerant Zoysias available, with excellent recovery from traffic and wear.
- Prizm Zoysia Showpiece turf with vivid green color and ultra-fine blades. Features tight, dense canopy allowing premium finish under lower mowing heights, suited for golf courses, stadiums, and luxury landscapes. Originally coded as M-60.
- Trinity Zoysia Professional-grade Zoysia with one of the finest textures in any warm-season turf. Extremely dense and low-growing, creating a smooth, carpet-like appearance with excellent visual uniformity. Used on golf tees, fairways, and high-end residential lawns; ranked #1 in STRI's Wimbledon grass court trial.
- FJ Select (St. Augustine) Premium coarse-textured St. Augustine turfgrass with lush appearance and exceptional shade tolerance. Features broad blades, deep green color, quick establishment, and strong salt and moderate wear resistance.
Quantifiable outcome
- Saves more than 40 million gallons of water annually per golf course installation
- +2 more outcomes
Companies that use Bladerunner Farms
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Bladerunner Farms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bladerunner Farms partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- University of GeorgiacoreThe leading warm season turfgrass research and development university in the world. Partnership on Zoysiagrass R&D, including Bermuda, paspalum, and Zoysia research programs.
- University of TennesseecoreBladerunner Funds research through a grant for maintaining Zoysiagrass greens and Zoysiagrass for sports fields. University of Tennessee is renowned for their sports field research. Preliminary test results from University of Tennessee highlight Stadium Zoysia attributes.
- Lawn Solutions Australia / Sport Turf Research Institute (STRI)coreEvaluating Bladerunner Zoysiagrasses for sports field use. Through STRI, Zoysias are in a study for use on Wimbledon grass courts. Study currently ranks Trinity #1 and Zeon #2 out of multiple grass varieties.
- Texas A&M Agrilife ResearchflagshipBladerunner holds the worldwide exclusive license for Lazer Zoysia developed by Texas A&M Agrilife Research. Cooperates with their research program.
- The Turfgrass GroupcoreRegional contact for East of Mississippi for becoming a licensed grower. Contact: Bill Carraway, VP of Sales and Marketing. Manages licensing for The Turfgrass Group varieties.
- Doguet VenturescoreRegional contact for West of Mississippi for becoming a licensed grower. Manages licensing west of Mississippi region for Doguet Ventures varieties.
- West Coast TurfcoreLicensed grower that supplied Stadium Zoysia for FireRock Country Club project in Arizona, the first installation of Stadium Zoysia in Arizona.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Bladerunner Farms competitors and assessment
Company assessmentBroad incumbents
- Royal Barenbrug Group: Royal Barenbrug Group is a global turfgrass and forage breeding company with proprietary varieties across multiple species, serving golf, sports, and landscape markets worldwide as a broad incumbent alternative to single-species-focused breeders like Bladerunner.
- SiteOne Landscape Supply: SiteOne Landscape Supply is the largest U.S. distributor of lawn, landscape, and turfgrass products (including sod and seed) to professional landscapers and golf course superintendents, serving as a broad incumbent channel where Bladerunner-licensed varieties are sold alongside competing genetics.
- DLF (formerly DLF Pickseed / Jacklin Seed): DLF is a global leader in turfgrass seed breeding, production, and distribution (with Jacklin Seed in the U.S.), offering a broad cool- and warm-season turf seed portfolio across golf, sports, and lawn markets; it represents a much larger incumbent competing for breeding IP, licensing relationships, and end-customer budgets that Bladerunner also targets.
Direct peers
- Evergreen Turf: Evergreen Turf is an Arizona sod producer specializing in premium warm-season varieties for desert golf courses, sports fields, and high-end landscapes, serving the same drought-tolerant turf market where Bladerunner's Stadium Zoysia and salt-tolerant genetics compete.
- Sod Solutions: Sod Solutions is the closest direct peer: a proprietary turfgrass breeder and licensor founded by Tobey Wagner that develops and licenses branded varieties including Empire Zoysia, Innovation Zoysia, and CitraZoy, using a virtually identical grower-licensing business model across the U.S. and international markets.
- Bethel Farms: Bethel Farms is a Florida-based large-volume sod producer with proprietary branded Zoysia and St. Augustine varieties, competing directly with Bladerunner-licensed growers for southeastern U.S. golf, sports, and residential turf sales.
- Atlas Turf International: Atlas Turf International is a global distributor and supplier of premium warm-season turfgrasses for golf courses and sports fields worldwide, sourcing from a network of growers and operating in overlapping channels to Bladerunner's international licensed grower network.
- West Coast Turf: West Coast Turf is an Arizona-based premium sod producer and one of Bladerunner Farms' licensed growers that installed Stadium Zoysia on FireRock Country Club; it is directly comparable as a high-end warm-season turf farm supplying championship golf and sports venues.
- NG Turf: NG Turf is a Georgia-based sod producer that grows and distributes premium Zoysia and Bermuda varieties (including its own branded genetics) to golf courses, sports fields, and homeowners across the Southeast, competing with Bladerunner-licensed growers for the same end customers.
Others
- Turfgrass Producers International (TPI): TPI is the international trade association representing sod producers and the broader turfgrass industry; it is an ecosystem organization that channels industry education, research funding, and networking for Bladerunner's licensed grower base and competitor growers alike.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bladerunner Farms social profiles
Digital presenceBladerunner Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bladerunner Farms leadership team
Management profileNumber of profiles
Profiles3 records
Bladerunner Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bladerunner Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bladerunner Farms
What does Bladerunner Farms do?
Bladerunner Farms develops, breeds, and licenses proprietary Zoysiagrass and St. Augustine turfgrass varieties from the world's largest privately owned Zoysiagrass R&D facility. It sells and licenses varieties such as Zeon (America's #1 Selling Zoysia), Stadium, Lazer, JaMur, Prizm, Trinity, and FJ Select to sod producers and end customers for golf courses, sports fields, and residential/commercial landscapes. The model is a vertically integrated production, licensing, and distribution platform with 30+ years of breeding research and a global licensed grower network.
Is Bladerunner Farms a public or private company?
Bladerunner Farms is a private company. It is classified as family owned and is currently operating.
When was Bladerunner Farms founded?
Bladerunner Farms was founded in 1993. It employs 11 to 50 people.
Where is Bladerunner Farms based?
Bladerunner Farms is headquartered in Poteet, United States, in the North America region.
How does Bladerunner Farms make money?
Two revenue lines are on record. Licensing Royalties are the primary driver. The others are direct Turf Production.
Who are Bladerunner Farms's main competitors?
Broad incumbents on record are Royal Barenbrug Group, SiteOne Landscape Supply and DLF (formerly DLF Pickseed / Jacklin Seed). Direct peers are Evergreen Turf, Sod Solutions, Bethel Farms, Atlas Turf International, West Coast Turf and NG Turf. Turfgrass Producers International (TPI) is listed as an others.
Does Bladerunner Farms have an API?
No public API is recorded for Bladerunner Farms.
What industry is Bladerunner Farms in?
Bladerunner Farms's product category is Turfgrass breeding and licensing. Its primary akta.pro industry code is AFAGAHAL, Sod, Turfgrass & Groundcover Production. Its NAICS code is 11142 and its SIC code is 100.