Digital Partnership Group

What Digital Partnership Group does

Digital Partnership Group is a privately held digital agency headquartered in Casablanca, Morocco, founded in 2018. It provides digital transformation services — including strategy consulting, web and mobile application development, branding and UX/UI design, digital marketing, e-learning content creation, and community management — to businesses primarily in Morocco. The company's stated client base spans financial services (Credit Maroc), real estate (Easyway, Globalloft), technology (Intares, Hseven), fashion (Bodylook), HR (Humanfirst), logistics (On-livre), and retail/consumer (Animo.ma).

Beyond services, Digital Partnership Group has developed a proprietary software suite marketed on a subscription basis: Digital Manager (a general business management platform covering projects, tasks, clients, sales, inventory, and ticketing), Digital Manager + (a customizable, white-labelable enterprise extension with video conferencing), DevFactory (project management for digital agencies), and Digital Learning (an LMS for enterprises and training centers). It also operates Animo.ma, a consumer-facing pet marketplace covering adoption, veterinary services, accessories, and animal sales.

Revenue is generated through three streams: professional services on a project basis, recurring SaaS subscriptions for the proprietary platforms, and marketplace commission from Animo.ma. Distribution combines consultative direct sales in Morocco with self-serve SaaS delivery via dedicated product domains, alongside organic social and content-marketing channels. The company is small (1-10 employees), has no disclosed funding, no patents or trademarks, and no published revenue figures.

Name

Digital Partnership Group

Legal name

DIGITAL PARTNERSHIP GROUP

Website

https://digital-partnership.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Partnership Group is a Casablanca-based digital agency offering branding, web/mobile development, e-learning, and digital marketing services to Moroccan businesses, alongside proprietary SaaS products (Digital Manager, DevFactory, Digital Learning) and the Animo.ma pet marketplace.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHACAH

Digital & Technology Transformation Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHAEAA

Digital Strategy & Transformation

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

• Digital transformation services
• Web development services
• Digital marketing services
• Business management software
• Learning management systems

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Transformation Services: The company generates revenue through consulting and implementation services including web/mobile development, digital marketing, branding, e-learning content creation, and community management. Services are provided on a project basis with ongoing support.
2. Software Subscriptions: Revenue from SaaS-style software products including Digital Manager, Digital Manager +, DevFactory, and Digital Learning platforms. These are offered as subscription or contract-based solutions.
3. E-commerce Platform: Animo.ma marketplace generates revenue through pet-related commerce including animal sales, accessories marketplace, and veterinary services directory.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Digital Partnership Group is a Casablanca-based digital agency that delivers digital transformation services — including web and mobile development, branding, digital marketing, and e-learning content creation — alongside a suite of proprietary software products: Digital Manager, Digital Manager +, DevFactory, Digital Learning, and the Animo.ma pet marketplace. The company combines consultative strategy, custom design, and Agile-based development to serve businesses across sectors in Morocco and beyond.

Product overview

Digital Partnership Group offers a platform-plus-modules architecture centered around four main proprietary products: Digital Manager (core business management platform), Digital Manager + (customizable enterprise extension with white-labeling and video conferencing), DevFactory (project management for digital agencies), and Digital Learning (LMS for enterprises and training centers). The group also operates Animo.ma, a sector-specific marketplace. Beyond these solutions, the company provides digital transformation services including web/mobile development, digital marketing, branding/UX-UI design, e-learning content creation, and community management.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Manager: A comprehensive business management solution for companies across all sectors, featuring project management, task and schedule management, client and supplier management, sales and purchase management, user management, electronic document management, inventory and catalog management, and ticket management.
• Digital Manager +
• DevFactory
• Digital Learning
• Animo.ma

Products and services

• Digital Manager A comprehensive business management solution for companies across all sectors, simplifying daily manager tasks with project management, task scheduling, client/supplier management, sales/purchase management, user management, electronic document management, inventory/catalog management, and ticket management.
• Digital Manager + A customizable version of Digital Manager catering to specific business needs through custom development, additional feature development, existing feature customization, video conferencing functionality, white-labeling, brand design adaptation, team training, and continuous contract support.
• DevFactory A comprehensive project management solution designed for digital agencies, aimed at increasing productivity, reducing production time, and automating workflow processes through task management, tracking, and team management capabilities.
• Digital Learning (LMS) A Learning Management System designed for companies, training centers, schools, and entities looking to develop and distribute educational content through e-learning, offering training planning, user management, content creation/sharing, learner progress tracking, evaluation, and analysis/reporting.
• Animo.ma A marketplace dedicated to the sale, purchase, or adoption of pets, featuring animal listings, veterinary directory classified by city, animal buying/selling, accessory shop, creative content, optimized UX/UI design, and video advertisements.
• Web & Mobile Development Services Custom development of web and mobile applications, e-commerce websites, corporate websites, landing pages, APIs & SDKs, intranets, and extranets for businesses across sectors.
• Branding & Design Services Branding and UX/UI design services aimed at creating impactful positioning and unique interfaces with ergonomic design and novel user experiences.
• Digital Marketing Services Digital marketing strategies designed to attract target audiences and convert prospects, including community management and online visibility campaigns.
• E-Learning Content Creation Services Production of interactive educational content to guarantee the quality of e-learning training programs.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Docebo: Public LMS vendor serving enterprises and training centers with content distribution, learner tracking, and analytics. Direct peer to DPG's Digital Learning platform in the learning management category.
• Asana: Public SaaS work management platform covering task, project, and team coordination. Direct competitive peer to DevFactory in the same project management category.
• Petfinder: Established online pet adoption and listing platform with veterinary, accessories, and adoption content. Direct functional peer to Animo.ma in the vertical pet marketplace category.
• Monday.com: Public SaaS project and work management platform. Direct competitor to DPG's DevFactory product on functionality (task management, tracking, team workflows) and category leadership.
• HubSpot: Public CRM, marketing, and content platform widely used by SMBs. Comparable to DPG's digital marketing and branding services and to Animo.ma as a software-plus-services SMB growth playbook.
• TalentLMS: Cloud LMS platform targeting SMBs and training organizations with course creation, user management, and reporting features. Closer-fit peer to Digital Learning given shared focus on training centers and SMB deployment.

Broad incumbents

• WPP: Global advertising and communications holding company offering branding, digital transformation, and media services at scale. Relevant as the upper bound competitor DPG would compete against for mid-market and enterprise transformation mandates.
• Publicis Groupe: Global advertising holding group with deep digital, data, and platform capabilities (including Publicis Sapient for digital transformation). Comparable to DPG as a competitor for large digital mandates and an aspirational reference point for capability scope.
• Accenture: Global professional services firm with a large digital transformation and interactive practice. Comparable to DPG on the consulting and technology-enabled transformation side, and a competitor for enterprise-level digital engagements.
• Omnicom Group: Global advertising holding company (BBDO, DDB, TBWA) with significant digital and technology services. Comparable as an incumbent broad competitor to DPG for multi-disciplinary digital mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/DigitalPartnershipGroup
• LinkedInlinkedin.com/company/digital-partnership
• Instagraminstagram.com/digital.partnership

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Partnership Group