Land & New Homes Network

What Land & New Homes Network does

Land & New Homes Network is a UK-based national membership association founded in 2016 by Kevin Ellis, headquartered in Marlborough, Wiltshire. It operates a tiered membership platform (Associate Member, Member, Partner, and Introducer) connecting independent estate agents, house builders, housing associations, and landowners across the UK land and new homes sector. Members gain access to training, an exclusive house builder database, three years of planning application data, marketing collateral, and collaboration with non-competing agents in exclusive territories.

The company's core products include IGNITE, an AI-powered marketing technology that targets active and passive homebuyers on social media; the LNH Marketplace, a supplier directory built in partnership with Kerfuffle; the Members' Hub resource portal; LNH Funding, a development finance broker panel; the Plotting Shed Podcast; and the Land & New Homes Blueprint strategic guide. Underlying infrastructure combines HubSpot CRM, Microsoft Office 365, and the LNH-IQ property data platform.

Revenue is generated primarily through recurring annual membership subscriptions, supplemented by transaction-based affiliate fees from the LandFinder MyRewards referral scheme (£1,000–£20,000 per successful land referral) and commissions from the development finance broker panel. The company is privately held, has raised no external funding, and operates with a small internal team (11–50 employees) across its Marlborough headquarters.

Name

Land & New Homes Network

Legal name

LNH Network Limited

Website

https://lnhnetwork.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Land & New Homes Network is a UK national membership association that connects independent estate agents, house builders, and landowners through tiered subscriptions, exclusive territories, AI-powered marketing tools, and shared land and new homes deal flow.

Ownership category

akta.pro rank

Headquarters

HQ city

Marlborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: The company generates revenue through tiered membership subscriptions. Members pay for access to training, resources, exclusive databases, marketing materials, and the network of non-competing agents. Four tiers exist: Associate Member, Member, Partner, and Introducer.
2. Member Hub Access: Members pay for access to the Members' Hub which provides videos, training, templates, scripts, data, best practice documents, and brand guidelines.
3. LandFinder MyRewards Scheme: Referral rewards program where agents receive fees ranging from £1,000 to £20,000 per successful land opportunity referral that results in a sale.
4. Development Finance Broker Referrals: The network has sourced a panel of specialist development finance brokers to help fund development schemes, earning referral fees from these partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Land & New Homes Network is a UK national membership association that supports independent estate agents, house builders, housing associations, and landowners in the land and new homes sector. Members access tiered subscription packages that include exclusive territory rights, training, marketing materials, planning and house builder databases, and collaborative networking with non-competing agents across the UK. The network also operates proprietary tools (IGNITE AI marketing, LNH Marketplace, LNH-IQ) and complementary services such as development finance referrals, outsourced land and new homes support, and a land finder rewards scheme.

Product overview

Land & New Homes Network is a national association providing a multi-tiered membership platform for estate agents, house builders, housing associations, and landowners operating in the UK land and new homes sector. The core offering combines expert training, exclusive resources, and a national network with digital tools including IGNITE (AI marketing technology), the LNH Marketplace (supplier discovery platform), LNH Funding (development finance connections), and LNH Outsourced services. Members access training, data, and support through the Members' Hub portal, with additional resources including the Plotting Shed podcast, Land & New Homes Blueprint guides, and LandFinder MyRewards referral program. The network operates as a collaborative alliance enabling non-competing independent agents to share opportunities across territories.

Differentiator

Problem solved

Functional benefit

Products and services

• IGNITE AI-driven marketing technology that tracks active and passive homebuyers on social media and automatically generates up to 72 targeted advertisement variants, enabling members to run hyper-targeted campaigns for housebuilders and developers.
• LNH Marketplace Bespoke supplier marketplace built with Kerfuffle that enables network members to source vetted specialists — including architects, planning consultants, interior designers, CGI, and photography providers — for land and new homes marketing and development.
• Members' Hub Online portal providing members with access to training videos, templates, scripts, house builder database, planning application data, best practice guides, documents, and brand guidelines.
• LNH Funding Panel of specialist development finance brokers arranged to fund development schemes of any size in members' areas, enabling members to offer financing solutions to developers.
• LNH Outsourced Outsourced services supporting members with land and new homes demand, helping convert profitable land leads and deals.
• LandFinder MyRewards Rewards scheme offering referral fees of £1,000 to £20,000 per lead to individuals providing information on land opportunities that result in a successful sale.
• Membership Tiers Four-tier membership programme (Associate Member, Member, Partner, Introducer) providing UK estate agents with exclusive territories, training, marketing materials, planning data, house builder databases, and collaboration opportunities with non-competing agents.

Quantifiable outcome

• Network provides ability to align with 400 offices nationwide
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• LandTechcoreStrategic or Co-development Partner · 21 May 2024Strategic partnership between Land & New Homes Network and LandTech, announced in May 2024. The partnership aims to enhance services for members in the land and new homes sector.
• KerfufflecoreTechnology or Integration · 3 March 2021Land & New Homes Network partnered with Kerfuffle to create the LNH Marketplace, a bespoke supplier marketplace for members. The marketplace helps agents identify specialists for land and new homes marketing including architects, planning consultants, interior designers, developers, CGI and photography specialists. It enables solution-based search and supplier management through a dashboard.
• HubSpot InccoreTechnology or IntegrationHubSpot provides CRM tools for the network's client data management. Data processing agreement is in place with details of safeguards. HubSpot's privacy policy governs data transfer, including compliance with U.S. Privacy Shield Framework for EU data.
• Microsoft Office 365coreTechnology or IntegrationThe network stores contact details in Microsoft's Office 365 cloud-based environment. Microsoft's Trust and Compliance documentation provides guidance on data security.
• Development Finance Brokers PanelminorChannel Partner/ Reseller/ DistributorThe network has sourced a panel of specialist development finance brokers who can help fund development schemes of any size. This enables members to offer financing solutions to developers and earn referral fees.
• CompletecoreStrategic or Co-development PartnerOne of the first members of the network, Complete has grown to 27 live sites and represents a model of success for the network. They founded a new homes-focussed agency that has become a South West market leader.
• AI Technology ProvidercoreTechnology or IntegrationProvider of the IGNITE AI marketing technology platform, described as 'the world leader in targeted real estate marketing.' Allows creation of highly targeted marketing campaigns for housebuilders.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Countrywide plc: Major UK estate agency group with national branch coverage and full-service property offerings. Provides the large-group counterpoint to LNH's independent-network thesis.
• Hunters Property Group: National UK estate agency network with franchise and branch operations. Operates a similar independent-agent-consolidation model but at significantly larger scale and broader product scope than LNH.
• Romans Estate Agents: Established UK estate agency group where LNH founder Kevin Ellis ran the New Homes department for 13 years. Operates a regional branch model with a national footprint, providing benchmark for what a scaled version of LNH's land and new homes specialism could look like.
• Connells Group: One of the largest UK estate agency and property services groups, encompassing residential sales, lettings, mortgages, and new homes. Comparable in serving the new homes transaction layer but at materially greater scale and capital intensity.
• Chestertons: Long-established UK estate agency with national and international offices, including a dedicated new homes division. Comparable in serving developers and new homes buyers, though as a corporate chain rather than a membership network.

Direct peers

• Fine & Country: UK-founded luxury estate agency network licensing its brand and systems to independent agents. Same membership/network GTM and exclusive territorial structure as LNH Network, though positioned in the premium end of the market.
• LandTech: UK proptech platform providing land sourcing, planning data, and site analysis tools to housebuilders and agents. Directly comparable technology layer; LNH announced a strategic partnership with LandTech in May 2024 to enhance member services.
• Relocation Agent Network: UK national network of independent estate agents providing referrals, training, and marketing support. Directly comparable to LNH's membership model, and LNH's Managing Director Ian Stratford previously spent 11 years at RAN before joining.
• The Guild of Property Professionals: UK network of independent estate agents offering branding, training, and back-office services. Comparable national association model targeting independent agencies seeking collective scale and professional development.

Others

• Property Academy: UK industry body running the EA Masters conference and training programmes that LNH officially supports. Comparable ecosystem player focused on education and events for the estate agency sector rather than direct brokerage or membership services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInuk.linkedin.com/in/kevinellis73
• Xx.com/lnhnetwork
• Facebookfacebook.com/lnhnetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land & New Homes Network