What Kerfuffle does

Kerfuffle is a UK-based PropTech marketplace that connects estate and letting agents with property technology suppliers. The platform aggregates more than 1,000 suppliers across categories such as CRM, websites, marketing, prospecting/data, tenant services, business management, and additional revenue tools. Agents can search by department, category, or business problem, view detailed supplier profiles (integrations, pricing, case studies), read text and video reviews with per-feature ratings, and access exclusive "Deal of the Week" discounts. Core product components include a Supplier Review System, intelligent search and leaderboards, a Supplier MOT consulting service, the Kerfuffle Kampus on-demand training platform, wishlist and contract tracking dashboards, and supplier comparison tools. The product is web-based with no native mobile app, no public API, and no disclosed AI/ML components.

The business model is a two-sided subscription marketplace. Estate agents subscribe to tiered membership packages (Basic, Essential, Pro) on a monthly cadence, and PropTech suppliers subscribe to tiered packages (Crowd, Rockstar, K-Lister). Additional revenue comes from one-on-one Supplier MOT consulting booked via Calendly and from Kerfuffle Kampus training subscriptions. Kerfuffle also operates a content marketing and event-led GTM motion, including a blog, weekly webinars and podcasts, eBooks/whitepapers, the Kerfuffle Influencers program, platinum sponsorship of EA Masters, and its own KCon annual conference at ICC Wales. The company is privately held, based in Manchester, UK, has 1–10 employees, and was founded in 2018. In January 2025 it acquired Unissu, an undisclosed PropTech platform, marking its first disclosed inorganic move.

Name

Kerfuffle

Legal name

Kerfuffle

Website

https://kerfuffle.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Kerfuffle is a UK PropTech marketplace connecting estate and letting agents with more than 1,000 property technology suppliers through a review-driven directory, tiered membership subscriptions, and adjacent training and consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Agency Membership Subscriptions: Tiered membership packages (Basic, Essential, Pro) for estate agents providing access to supplier deals, reviews, training, and consultancy services.
2. Supplier Membership Subscriptions: Tiered packages (Crowd, Rockstar, K-Lister) for PropTech suppliers to promote products, receive leads, and access the agent network.
3. Consulting Services: One-on-one consultancy from Kerfuffle experts on critical priorities and supplier management.
4. Training Services: Estate agency training via Kerfuffle Kampus with bitesize training content from industry trainers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Kerfuffle operates a UK PropTech marketplace platform that aggregates over 1,000 property technology suppliers and connects them with estate and letting agents. The platform offers agent-facing supplier discovery with peer reviews, leaderboards, and exclusive deals, alongside supplier-facing lead generation and promotion. It supplements the marketplace with paid consulting (Supplier MOT/Review), on-demand training (Kerfuffle Kampus), and event programming (KCon, EA Masters sponsorship).

Product overview

Kerfuffle is a UK-based PropTech marketplace and membership platform that connects estate and letting agents with property technology suppliers. The platform aggregates over 1,000 suppliers across categories including CRM, websites, marketing, prospecting/data, tenant services, business management, and additional revenue tools. Core services include the Supplier MOT (an appraisal and health-check consultation for evaluating existing supplier stacks and technology investments), Kerfuffle Kampus (on-demand training content), consulting services, a curated deals section, and a news/blog content hub (News and Views). Estate agents can search suppliers by department, category, or business challenge; save suppliers to wishlists; and access exclusive pricing through membership tiers (Basic, Essential, Pro). Suppliers list their products, integrations, pricing models, and case studies, and receive reviews and leads from the agent community.

Differentiator

Problem solved

Functional benefit

Brands

• Kerfuffle Kampus: Online training platform providing estate agency training content and materials for members.
• EA Masters
• KCon

Products and services

• Kerfuffle Marketplace Platform Online marketplace aggregating 1,000+ PropTech suppliers across CRM, websites, marketing, prospecting/data, tenant services, and business management categories for UK estate and letting agents to search, compare, and review.
• Supplier MOT / Review Service Paid one-on-one consultancy from Kerfuffle experts that performs a health-check of an agent's existing PropTech suppliers, identifies savings and gaps, and provides personalized supplier recommendations.
• Kerfuffle Kampus On-demand online training platform offering estate and letting agency training content from industry experts, available as a member benefit.
• Estate Agency Consulting One-on-one paid consultancy from experienced estate agency professionals covering strategy, technology, training, marketing, and HR priorities for estate and letting agents.

Quantifiable outcome

• Save time finding right providers with intelligent search, leaderboards and instant enquiries
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• GlueDogcoreTechnology or IntegrationGlueDog is the PropTech integration hub that enables seamless connectivity between estate agency platforms. Powers the Inventory Hive-Street.co.uk integration, allowing agents to access supplier tools and data directly from their CRM environment via Chrome Extension. Reduces double-data entry and streamlines workflows for letting agents.
• Inventory HivecoreTechnology or IntegrationLeading cloud-based property inventory and inspection platform. Integrated with Street.co.uk via GlueDog, enabling automatic import of property and tenancy data and seamless flow of completed inspection reports back into the CRM.
• Street.co.ukcoreTechnology or IntegrationMulti-award-winning sales and lettings CRM platform for estate and letting agents. Integration with Inventory Hive via GlueDog enables completed inspections and inventories to return directly into the platform, cutting out admin and double-keying.
• EA MasterscoreStrategic or Co-development PartnerUK's biggest Leadership Conference, Exhibition and Awards for estate and letting agents. Kerfuffle is platinum sponsor and facilitates voting and judging for supplier awards. EA Masters 2022 referenced.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unissu: UK and global PropTech marketplace that lets real estate professionals discover and compare property technology suppliers — directly comparable category, audience, and product mechanic to Kerfuffle, and now part of the Kerfuffle group following the January 2025 acquisition.

Broad incumbents

• Capterra: Large-scale software marketplace where buyers search, compare, and review business software by category, with reviews, leads, and vendor sponsorship. Same marketplace economics and product-led growth motion as Kerfuffle, but operating across all business software categories rather than UK PropTech specifically.
• G2: Software review and comparison marketplace with subscription-driven vendor profiles, buyer intent data, and category leaderboards. Closely mirrors Kerfuffle's review-plus-leads-plus-leaderboards mechanic, applied horizontally across SaaS rather than vertically in UK PropTech.
• Software Advice: Software advisory and comparison site owned by Gartner that connects buyers with shortlists of vetted software via reviews, advisor calls, and lead generation. Comparable buyer-discovery and lead-routing flow to Kerfuffle's MOT service and supplier leads.
• Trustpilot: Open consumer and business review platform monetised through paid brand plans and integrations. Comparable review-data and trust-signal monetisation model to Kerfuffle's supplier reviews, but horizontal rather than PropTech-specialist.
• GetApp: Software comparison and discovery site serving SMB buyers with category filters, reviews, and vendor leads. Shares Kerfuffle's bottom-of-funnel lead-generation mechanic for software vendors via category listings.

Regional players

• Estate Agent Today: UK trade publication and news site for estate agents that combines sector news with supplier/lead-generation content. Adjacent to Kerfuffle's content and news flywheel in the same UK estate-agent audience, rather than a true software marketplace.
• The Negotiator: UK magazine, awards programme, and supplier directory targeted at estate and letting agents. Overlaps with Kerfuffle's editorial content, awards and supplier-promotion surfaces within the same buyer community.

Others

• Propertymark: UK professional body for property agents offering membership, qualifications, and events. Not a marketplace, but reaches the same estate-agent audience and runs competing conferences and CPD, making it a credible ecosystem participant rather than a direct competitor.
• Reapit: UK-leading CRM and back-office platform for estate and letting agents, which sits on Kerfuffle's marketplace as a top-rated supplier and is also a customer of PropTech-discovery services. Ecosystem participant rather than direct marketplace competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/KerfuffleClub
• Facebookfacebook.com/KerfuffleClub
• LinkedInlinkedin.com/company/kerfuffleclub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerfuffle