Track5Media
- Company typePrivate
- Founded2011
- HeadquartersLancaster, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Track5Media does
TrackFive (also referenced as Track5Media) is a privately held US online media company that operates a portfolio of five vertical-specific job boards and career platforms — AllTruckJobs, TravelNurseSource, AlliedTravelCareers, LocumJobsOnline, and AdElite — targeting what the company characterizes as the hardest-to-recruit industries, primarily truck driving and travel healthcare (nursing, allied health, and locum tenens physicians). The platforms function as two-sided marketplaces that aggregate specialized candidate traffic via SEO and content marketing, while proprietary candidate databases accumulated over roughly 15 years provide employers with access to pre-qualified talent pools.
The company operates a platform-plus-services business model. The job boards monetize through recurring subscriptions sold to enterprises and staffing agencies for job postings and access to candidate databases, while a separate full-service recruitment marketing agency sells managed services including SEO, paid search, paid social, programmatic advertising, remarketing, content marketing, video marketing, web design, conversion optimization, and employment branding. Pricing is quote-based and not publicly disclosed. Distribution is direct sales to enterprise and mid-market customers in the United States, supported by a self-service web funnel and a Google Partner certification.
TrackFive is headquartered at 533 Janet Avenue, Suite 202, Lancaster, Pennsylvania, employs 51–100 people, and claims more than 800 successful clients. Named enterprise customers include J.B. Hunt, Schneider, Swift Transportation, UPS, XPO Logistics, Randstad, AMN Healthcare, CHG Healthcare, Cross Country Healthcare, Trinity Healthcare Staffing Group, Martin Transportation Systems, ROEHL, ShipEX, Consilium Staffing, Preferred Healthcare Staffing, LRS Healthcare, Elite Carriers, Titan Medical Group, Carvana, CarMax, Tyson Foods, Sysco, and Panera Bread. The company has received industry recognition including Best Places to Work in PA (2022), Clutch Top Advertising & Marketing Agencies (2021), Central Penn Business Journal Top 50 and Business of the Year awards, and Google Partner status. Leadership consists of Oliver Feakins as President. No external funding rounds, M&A activity, patents, or disclosed revenue figures are present in the source data.
Track5Media firmographics
Firmographics- Name
- Track5Media
- Legal name
- TrackFive
- Website
- https://track5media.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Track5Media industry classification
Industry- Product category
- Recruitment Platforms
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Job Placement, Matching & Career Navigation Services (EDAAAOAL)
- akta.pro secondary industries
- Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM), Hospitality, Travel & Events Direct Hire (BPACAFAL)
Keywords
Where Track5Media is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Track5Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Job Board/Career Platform Subscriptions: Companies subscribe to access TrackFive's industry-specific job boards and candidate databases for recruiting in travel healthcare and transportation sectors.
- Recruitment Marketing Services: Full-service agency offerings including SEO, programmatic advertising, paid search, paid social, content marketing, video marketing, web design, conversion optimization, and remarketing services.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Track5Media product offering
Product offeringCore offering
TrackFive builds and operates industry-specific job boards and career platforms (AllTruckJobs, TravelNurseSource, AlliedTravelCareers, LocumJobsOnline, AdElite) that connect employers with hard-to-find talent in transportation, travel healthcare, allied health, and locum tenens verticals. The company also operates a full-service recruitment marketing agency providing SEO, paid search, paid social, programmatic advertising, content marketing, video marketing, remarketing, conversion optimization, and web design services.
Product overview
TrackFive operates a platform-plus-services model consisting of five specialized industry job boards/ career platforms (All Truck Jobs, Travel Nurse Source, Allied Travel Careers, Locum Jobs Online, and AdElite) complemented by a full-service recruitment marketing agency. The job boards serve as digital hubs connecting employers with specialized talent in trucking, travel healthcare, and locum tenens, while the agency provides supporting services including SEO, programmatic advertising, paid search, paid social, remarketing, content marketing, conversion optimization, video marketing, web design, and employment branding.
Differentiator
Problem solved
Functional benefit
Brands
- AllTruckJobs: Industry-leading career platform connecting truck drivers to carriers
- TravelNurseSource
- AlliedTravelCareers
- LocumJobsOnline
- AdElite
- TalentTrack
Products and services
- AllTruckJobs
Quantifiable outcome
- Over 800 successful clients served
- +1 more outcomes
Companies that use Track5Media
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles2 records
Track5Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Track5Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
Track5Media competitors and assessment
Company assessmentBroad incumbents
- Indeed: Largest horizontal job board globally and TrackFive's primary competitive threat. Indeed aggregates candidates and job listings across all industries, including healthcare and transportation where TrackFive specializes, and competes on SEO and candidate supply.
- LinkedIn (Talent Solutions): Professional network with dominant B2B talent positioning. While not a direct vertical competitor, LinkedIn competes for enterprise recruitment marketing budgets, particularly with healthcare and transportation staffing firms that are TrackFive customers.
- ZipRecruiter: Public horizontal job marketplace with AI-driven matching. Competes with TrackFive in employer customer acquisition and increasingly targets verticals like healthcare staffing and transportation with tailored marketing.
- Jobcase: Large horizontal job seeker platform with a meaningful presence in hourly, warehouse, and transportation roles. Competes with TrackFive for both candidate traffic and employer recruitment spend in the transportation segment.
- Talent.com: Global job search engine and aggregation network. Competes with TrackFive's job boards for organic candidate search traffic and employer job distribution in transportation and healthcare.
Others
- NexRep: Sales and marketing support services firm. While not a direct vertical competitor, NexRep represents the type of mid-sized digital agency that competes with TrackFive's recruitment marketing agency business for client budgets.
Direct peers
- BluePipes: Specialty job board and professional network for travel healthcare professionals (nurses and allied health). Directly competes with AlliedTravelCareers and TravelNurseSource in the same candidate pool.
- Vivian Health: Direct vertical competitor in the travel nursing job board space. Vivian aggregates travel nursing jobs, comp data, and candidate matching, and is well-funded — making it the most analogous competitor to TravelNurseSource.
- Highway (Trucking Job Board): Driver-focused recruitment platform for the trucking industry. Competes with AllTruckJobs for both carrier customers and CDL driver candidates, with comparable vertical-specialization positioning.
Emerging players
- HealtheCareers (Veritone): Healthcare-focused job board network covering physicians, allied health, and nursing. Partially overlaps with TrackFive's LocumJobsOnline and AlliedTravelCareers, particularly in locum tenens and therapy recruitment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Track5Media social profiles
Digital presenceTrack5Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Track5Media leadership team
Management profileNumber of profiles
Profiles1 record
Track5Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Track5Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Track5Media
What does Track5Media do?
TrackFive builds and operates industry-specific job boards and career platforms (AllTruckJobs, TravelNurseSource, AlliedTravelCareers, LocumJobsOnline, AdElite) that connect employers with hard-to-find talent in transportation, travel healthcare, allied health, and locum tenens verticals. The company also operates a full-service recruitment marketing agency providing SEO, paid search, paid social, programmatic advertising, content marketing, video marketing, remarketing, conversion optimization, and web design services.
Is Track5Media a public or private company?
Track5Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Track5Media founded?
Track5Media was founded in 2011. It employs 51 to 100 people.
Where is Track5Media based?
Track5Media is headquartered in Lancaster, United States, in the North America region.
How does Track5Media make money?
Two revenue lines are on record. Job Board/Career Platform Subscriptions are the primary driver. The others are recruitment Marketing Services.
Who are Track5Media's main competitors?
Broad incumbents on record are Indeed, LinkedIn (Talent Solutions), ZipRecruiter, Jobcase and Talent.com. NexRep is listed as an others. Direct peers are BluePipes, Vivian Health and Highway (Trucking Job Board). HealtheCareers (Veritone) is listed as an emerging player.
Does Track5Media have an API?
No public API is recorded for Track5Media.
What industry is Track5Media in?
Track5Media's product category is Recruitment Platforms. Its primary akta.pro industry code is EDAAAOAL, Job Placement, Matching & Career Navigation Services, with a secondary code of MPAAAAAM, Employer Brand & Recruitment Marketing Creative Agencies. Its NAICS code is 561311 and its SIC code is 7361.