Boschung Kitchens

What Boschung Kitchens does

Boschung Küchen AG is a Swiss custom carpentry and kitchen manufacturing business headquartered in Schmitten, Canton Fribourg. Founded in 1941 by Alfons Boschung and reorganized as a stock corporation in 1988, the company is privately held by the Aebischer family following a generational ownership transition to Matthias Aebischer in 2022. It designs, manufactures, and installs bespoke kitchens, bathrooms, fitted wardrobes, sideboards, shelving, and full interior renovations for residential customers, with a 230 m² exhibition showroom in Schmitten and a secondary showroom at Friesenstrasse.

Operations are built around an in-house joinery workshop equipped with CNC milling and drilling centers, edge processing machines with polyurethane (PU) adhesive bonding, and an automatic panel storage system. Revenue is generated almost entirely through project-based, individually quoted contracts covering consultation, design, custom manufacture, and installation, supplemented by a small recurring stream of after-sales service and warranty work. The customer base is concentrated in the Fribourg region of Switzerland, with no online sales channel; all projects are initiated via showroom visits, on-site consultations, or website inquiry.

The company operates with a team of approximately 23 employees, including four members of executive leadership, project managers, in-house carpenters, machine operators, installers, a service technician, an apprentice, and administrative staff. Boschung functions as a multi-trade general contractor for its residential customers, coordinating the full renovation process and providing authorized warranty service for premium appliance and fixture brands including Miele, Electrolux, V-Zug, Siemens, Laufen, Franke, KWC, Wesco, and Suter. The company has no subsidiaries, no external investors, and no disclosed revenue.

Name

Boschung Kitchens

Legal name

Boschung Küchen AG

Website

https://boschungag.ch

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1–10 employees

Short description

Boschung Kitchens designs, manufactures, and installs custom kitchens, bathrooms, fitted furniture, and interior renovations for residential homeowners in Canton Fribourg, Switzerland, operating an in-house joinery workshop with CNC equipment and a 230 m² showroom.

Ownership category

akta.pro rank

Product category

Custom Kitchen and Furniture Manufacturing

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Nonupholstered Wood Household Furniture Manufacturing (337122), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Wood Household Furniture, (No Upholstered) (2511), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA), Kitchen Island & Custom Storage Solutions (HSAPAAAH)

Keywords

• Custom kitchen design
• Custom furniture manufacturing
• Bathroom renovation services
• Interior renovation carpentry
• Bespoke joinery workshop

Headquarters

HQ city

Schmitten

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Kitchen Sales: Design, manufacture, and installation of bespoke kitchens. Revenue is generated through one-time project fees based on scope, materials, and customization level. Projects range from partial renovations (new fronts, countertops) to complete kitchen replacements.
2. Custom Bathroom Solutions: Custom bathroom furniture and complete bathroom renovations. One-time project-based revenue with design, manufacturing, and installation services.
3. Custom Furniture Manufacturing: Bespoke furniture including built-in wardrobes, room dividers, sideboards, and shelving. Project-based one-time revenue.
4. Renovation & Interior Services: Interior renovation services including ceilings, walls, and full interior transformations. Coordinated project management with multiple trades.
5. After-Sales Service & Maintenance: Ongoing service including warranty work, appliance replacement, care products, and maintenance. Device exchange service covers removal, disposal, delivery, and installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Boschung Kitchens designs, manufactures, and installs custom-built kitchens, custom bathroom furniture, and made-to-measure interior furnishings (built-in wardrobes, sideboards, room dividers) in its own joinery workshop in Schmitten, Switzerland. The company also delivers full interior renovation and remodeling services, coordinating all trades from planning to installation. Sales are project-based and direct-to-consumer, supported by an in-house showroom.

Product overview

Boschung Kitchens operates as a custom carpentry workshop (Schreinerei) offering a unified portfolio of made-to-order furniture and renovation services, all manufactured in its own workshop. The core product lines are custom kitchens (Küche), custom bathrooms (Bad), and custom furniture (Möbel nach Mass), complemented by a full renovation and remodeling service (Renovation & Sanierung) that covers everything from planning through installation. The company also maintains a showroom and sells display items at special prices. The product offering is entirely project-based and bespoke — no off-the-shelf software products or AI-enabled platforms are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Küche (Custom Kitchens) Custom-built kitchens designed, manufactured in-house, and installed by Boschung, including kitchen renovation, bespoke kitchen design and planning, and custom kitchen furniture. Targeted at residential homeowners in Switzerland seeking made-to-measure kitchen solutions.
• Bad (Custom Bathrooms) Custom bathroom solutions including bathroom renovation, bespoke bathroom furniture, and professional bathroom planning, all crafted in the company's own workshop. Targeted at residential property owners undertaking bathroom renovations or new installations.
• Möbel nach Mass (Custom Furniture) Custom-made furniture including fitted wardrobes (Einbauschränke), sideboards, lowboards and shelving, and individual furniture and room dividers — all individually designed and manufactured to specification for residential customers.
• Renovation & Sanierung (Renovation & Restoration) Full interior renovation and remodeling services including ceiling and wall construction, interior conversion, and a structured renovation process — coordinating all trades from planning through installation for residential customers.
• Sonderangebote (Special Offers / Display Items) Sale of showroom display items at discounted prices, as the company regularly renews its exhibition to present the latest trends in materials, surfaces, colors, and forms. Available to residential walk-in customers.
• After-Sales Service & Maintenance Ongoing service including warranty work, appliance replacement, care products, and maintenance. The device exchange service covers removal, disposal, delivery, and installation of kitchen and bathroom appliances for residential customers.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• MielecoreTechnology or IntegrationAuthorized service provider for Miele appliances. Provides warranty service, repairs, and support for Miele kitchen appliances. Customers directed to contact Miele directly for appliance service issues.
• ElectroluxcoreTechnology or IntegrationService partner for Electrolux appliances. Handles warranty work and repairs for Electrolux kitchen products.
• LaufencoreTechnology or IntegrationAuthorized service partner for Laufen bathroom products including sinks and fixtures.
• V-ZugcoreTechnology or IntegrationService partner for V-Zug appliances, a Swiss premium kitchen appliance manufacturer.
• WescocoreTechnology or IntegrationService partner for Wesco extractor hoods and kitchen ventilation systems.
• FrankecoreTechnology or IntegrationService partner for Franke kitchen sinks and fixtures.
• KWCcoreTechnology or IntegrationService partner for KWC faucets and bathroom fixtures.
• SutercoreTechnology or IntegrationService partner for Suter bathroom furniture and products. Company provides Suter care instruction PDFs to customers.
• SiemenscoreTechnology or IntegrationService partner for Siemens kitchen appliances.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Regional players

• Pfister: Switzerland's largest specialty furniture and home furnishings retailer (part of the XXXLutz group) with a broad kitchen assortment. Competes with Boschung in the Swiss residential kitchen market but via showroom retail rather than in-house custom manufacturing.
• Micasa: Swiss home furnishings and DIY retail brand owned by Migros, with kitchen and bathroom offerings in the domestic market. Competes with Boschung for Swiss homeowner kitchen/bath budgets through mass-market retail rather than bespoke carpentry.
• Möbel Märki: Swiss regional furniture and interior retailer in Eastern Switzerland offering kitchen planning and installation services. Comparable to Boschung as a Swiss regional show-and-sell kitchen competitor, though with a different geographic focus.

Direct peers

• TEAM 7: Austrian premium manufacturer of custom solid-wood kitchens and home furniture, sold through dedicated showrooms in Switzerland. Closely comparable to Boschung on bespoke craftsmanship, sustainability positioning, and integrated showroom-to-installation model.
• Schüller Küchen: German premium kitchen manufacturer offering custom and semi-custom kitchens with a strong regional dealer/showroom model across Switzerland. Comparable on project-based custom cabinetry, premium positioning, and dealer-driven direct-to-consumer delivery.
• Peka: Swiss-based manufacturer of kitchen organization systems (pull-outs, larder units, storage fittings) that supplies cabinet makers and OEM kitchen brands. Directly comparable as a Swiss woodworking/millwork business serving the same kitchen production value chain.

Broad incumbents

• Nobilia: Europe's largest kitchen manufacturer, headquartered in Germany with extensive distribution into Switzerland. Competes with Boschung in the same custom-kitchen category but at much larger scale, with broader product portfolios and dealer networks.
• Nolte Küchen: German mass-market and mid-premium kitchen manufacturer widely distributed in Switzerland. Provides overlapping custom cabinetry products but at industrial scale and through larger kitchen studio networks.
• Rotpunkt Küchen: German premium kitchen manufacturer with sustainability positioning and dealer/showroom distribution in Switzerland. Comparable on premium custom kitchen offering, though at significantly larger production scale than Boschung.
• Bauformat: German kitchen manufacturer supplying custom and standard kitchens through dealer networks across Europe including Switzerland. Overlaps directly with Boschung in residential custom kitchen production at a larger industrial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boschungkuechenag
• LinkedInlinkedin.com/company/boschung-k%C3%BCchen-ag
• Instagraminstagram.com/boschungkuechenag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boschung Kitchens