What Pfilo does

Pfilo is a privately held Turkish B2B fleet management service provider headquartered in the Kagithane district of Istanbul. The company sells a bundle of fleet operational services — including fuel procurement and discount management, tyre inventory and replacement, CO2 emissions tracking, service transactions, risk management, daily car rental coordination, e-pass (OGS/HGS) management, traffic-fine processing, driver training, reporting, and consultancy — to enterprise clients operating vehicle fleets in Turkey. Pfilo positions itself as "Turkey's first and leading" fleet management firm and states that its professional team fully removes the operational burden from clients.

The company's underlying technology is a proprietary platform called Pfilo Management Software (Pfilo Yönetim Yazılımı), which provides online data tracking and detailed reporting across all fleet expense categories. The architecture is a core platform with 13 specialized add-on modules, each with a dedicated product page (fuel, procurement, tyre, service transactions, risk management, car rental, 24/7 customer support, OGS-HGS, traffic fines, driver training, reporting, CO2, and consultancy). The platform is described as a replacement for manual spreadsheet-based reporting and supports 24/7 customer service.

Pfilo operates a B2B sales-led go-to-market targeting enterprise fleet operators through direct professional outreach. Pricing is quote-based and not publicly disclosed; the revenue model is characterized as subscription/recurring. The company maintains a multilingual website (Turkish and English) but discloses no operating footprint outside Turkey and no foreign subsidiaries. The disclosed customer list includes multinational enterprises such as Pfizer, Novartis, GE, GSK, Sodexo, Abbott, Ericsson, MSD, Johnson & Johnson, Imperial Brands, Eli Lilly, Boehringer Ingelheim, AbbVie, Actavis, Reckitt Benckiser, ISS World, Roche, and HSBC — overwhelmingly concentrated in pharmaceutical and healthcare-industrial verticals operating in Turkey.

Name

Pfilo

Legal name

Pfilo

Website

https://pfilo.com.tr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pfilo is a privately held Istanbul-based B2B fleet management service provider that bundles fuel, tyre, CO2, traffic-fine, e-pass, risk, and rental services, delivered through its proprietary Pfilo Management Software platform. It targets enterprise fleet operators in Turkey, drawing multinational pharma, healthcare, and industrial logos.

Ownership category

akta.pro rank

Product category

Fleet Management Services

NAICS

Support Activities for Road Transportation (4884), Business Support Services (5614)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Finished Vehicle Road Carriers (Car Haulers/Auto Transport) (TLADAJAA)

akta.pro secondary industries

Purchase-to-Pay (P2P) Operations (BPAAAJAA), P2P Car Sharing Corporate & Business Programs (THADABAG)

Keywords

• Fleet management services
• Fuel management solutions
• Fleet tracking software
• Corporate vehicle leasing
• Tyres and CO2 management

Headquarters

HQ city

Kagithane

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fleet Management Services: Pfilo provides comprehensive fleet management services including fuel management, procurement, tyre management, CO2 tracking, service transactions, risk management, car rental coordination, traffic fine management, e-pass systems, driver training, reporting, and consultancy. The company takes full operational load off clients and optimizes costs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pfilo is a B2B fleet management service provider delivering comprehensive outsourced management of corporate vehicle fleets in Turkey. The company combines a proprietary software platform (Pfilo Management Software) with managed service modules covering fuel procurement and discount management, tyre inventory, vehicle servicing and damage, traffic fine processing, e-pass systems (OGS-HGS), driver training, car rental coordination, CO2 emissions tracking, risk management, and consultancy. Services are bundled into subscription-based engagements that fully remove day-to-day fleet operational burden from the client.

Product overview

Pfilo is Turkey's first and leading fleet management company offering a unified platform-plus-modules architecture. The core offering is the Pfilo Management Software (Pfilo Yönetim Yazılımı), which provides online data tracking and detailed reporting. This core platform is complemented by 13 specialized modules covering: Fuel Management, Procurement Management, Tyre Management, Service Transactions, Risk Management, Car Rental, Customer Support (24/7), E-Pass Systems (OGS-HGS), Traffic Fines Management, Driver Training, Reporting & Analytics, CO2 Emission Management, and Consultancy Services. Together, these modules enable comprehensive fleet cost optimization and complete operational burden removal for corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Pfilo Management Software (Pfilo Yönetim Yazılımı) Proprietary fleet management software platform designed by Pfilo that enables online tracking of all fleet data and detailed reporting across all expense categories (fuel, tyre, service, traffic fines, CO2, e-pass, etc.), replacing manual spreadsheet-based fleet tracking processes. Sold to enterprise clients in Turkey operating corporate vehicle fleets.
• Fleet Management Services Comprehensive outsourced fleet management service for enterprise clients in Turkey, bundling fuel management with discount capture, tyre inventory and replacement, vehicle servicing and damage handling, traffic fine processing, e-pass (OGS-HGS) administration, driver training, CO2 emissions tracking, risk management, car rental coordination, reporting/analytics, and consultancy into a single recurring engagement that fully removes day-to-day fleet operational burden.

Quantifiable outcome

• Fuel cost savings through discount management

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Holman: Family-owned fleet management and automotive services group with full-service offerings similar to Pfilo, including fuel, maintenance, and consulting, primarily in North America and UK.
• Element Fleet Management: Largest pure-play fleet management services company in North America. Matches Pfilo's positioning as a dedicated fleet management services provider rather than a leasing captive.
• ALD Automotive: Global leader in sustainable mobility and fleet management solutions. Offers full-service leasing and fleet management overlapping directly with Pfilo's enterprise service stack.
• LeasePlan: One of the world's largest fleet management and vehicle leasing companies. Directly competes with Pfilo in outsourced corporate fleet services including fuel, maintenance, and reporting, though at much larger global scale.
• Arval: BNP Paribas-owned full-service vehicle leasing and fleet management provider operating across 30+ countries. Direct competitor in B2B corporate fleet services with comparable full-stack offerings.

Emerging players

• Samsara: Connected fleet operations platform providing telematics, fuel, maintenance, and driver behavior tracking. Competes with Pfilo's software modules at the telematics and analytics layer rather than full-service operation.
• Fleetio: SaaS-first fleet management platform focused on mid-market and SMBs. Overlaps with Pfilo's software-driven approach but lacks Pfilo's hands-on operational service layer.

Broad incumbents

• Europcar Mobility Group: Major mobility services group operating leasing, rental, and fleet management across Europe. Overlaps with Pfilo's car rental coordination module and broader fleet services.

Regional players

• Sixt Leasing: Operating leasing and fleet management arm of Sixt, with established Turkish presence via sixt.com.tr. Most direct in-market competitor to Pfilo given Turkish footprint.
• Arvento Mobile Vehicles Tracking: Leading Turkish fleet telematics and vehicle tracking provider. Competes in the same Turkish B2B fleet management market, though more focused on tracking technology than Pfilo's full-service operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pfilo