Agency Compile
Agency Compile is a B2B marketplace directory connecting marketers and procurement professionals with advertising, branding, digital, and PR agencies. Founded in 1999 and operated under Pile and Company, it indexes 2,600+ agency profiles and distributes curated creative via its Compiled newsletter and annual New Business Awards.
- Company typePrivate
- Founded1999
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Agency Compile does
Agency Compile is a B2B marketplace directory founded in 1999 by Pile and Company and headquartered in Boston, USA. It operates as a searchable platform connecting marketing professionals, brand managers, and procurement specialists with advertising, branding, strategy, media, diversity, digital, and PR agencies. The platform hosts over 2,600 agency profiles featuring creative work, case studies, client lists, and capabilities, and receives approximately 8,000 monthly visitors and 11,000 monthly sessions. Its core technology is a web-based directory with profile management, creative work showcase, client listings, and search/filter functionality.
The company monetizes through three revenue streams: (i) recurring agency profile subscriptions, where agencies pay to maintain visible listings; (ii) transaction-fee revenue from the annual New Business Awards program ($200 per entry for members, $300 for late member entries, $400 for non-members); and (iii) newsletter advertising via the Compiled email newsletter, distributed twice weekly to 2,000+ marketing and procurement professionals. Pricing on profile subscriptions is primarily quote-based. The go-to-market motion is a marketplace listing model in which agencies self-register, upload creative, and gain distribution through the Compiled newsletter and the public searchable directory. The company is privately held and operates as a subsidiary under the strategic umbrella of Pile and Company, with Jon Hickey serving as Director of Agency Relations and Sarah St. George handling New Business Awards inquiries. It claims a global footprint covering agencies in the US, UK, Germany, Canada, Mexico, and Brazil.
Agency Compile firmographics
Firmographics- Name
- Agency Compile
- Legal name
- Agency Compile
- Website
- https://agencycompile.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agency Compile is a B2B marketplace directory connecting marketers and procurement professionals with advertising, branding, digital, and PR agencies. Founded in 1999 and operated under Pile and Company, it indexes 2,600+ agency profiles and distributes curated creative via its Compiled newsletter and annual New Business Awards.
- Ownership category
- akta.pro rank
Agency Compile industry classification
Industry- Product category
- Marketing Agency Directory / Marketplace
- NAICS
- Directory and Mailing List Publishers (513140), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industries
- B2B/ABM Creative Agencies (MPAAAAAI), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
Keywords
Where Agency Compile is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
Agency Compile business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Agency Profile Subscriptions: Agencies pay to create and maintain profiles on the directory, gaining visibility to thousands of marketers searching for agency partners.
- New Business Awards Entries: Entry fees for the Agency Compile New Business Awards - $200 per entry for members, $400 for non-members, with late entries at $300 for members.
- Newsletter Distribution: Agency content distributed to over 2,000 marketing professionals via email newsletters twice weekly, providing marketing exposure for listed agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | Agency Compile Members - Standard Entry |
| Subscription | One-time | Agency Compile Members - Late Entry |
| Subscription | One-time | Non-Members |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Agency Compile product offering
Product offeringCore offering
Agency Compile operates a B2B online directory marketplace where advertising, branding, strategy, media, digital, and PR agencies create profiles showcasing their creative work, capabilities, and client lists. Marketers, brand managers, and procurement professionals use the platform to search and filter agencies by criteria such as location, clients, capabilities, and creative work. The platform is supplemented by a twice-weekly "Compiled" email newsletter distributed to 2,000+ marketing professionals and an annual New Business Awards program.
Product overview
Agency Compile is a single unified platform consisting of an agency directory/search engine at its core, supplemented by the Compiled email newsletter product and the New Business Awards program. The core directory provides searchable agency profiles with creative work, case studies, clients, and capabilities for marketers seeking agency partners.
Differentiator
Problem solved
Functional benefit
Brands
- Agency Compile New Business Awards: Annual awards program celebrating new business leaders and teams at the forefront of agency growth
Products and services
- Agency Compile Directory A searchable online directory platform enabling marketers, brand managers, and procurement professionals to discover and research advertising, branding, strategy, media, digital, and PR agencies. The platform provides access to 2,600+ agency profiles featuring creative work, case studies, client information, and capabilities, with search and filter functionality by location, clients, and capabilities.
- Compiled Newsletter A twice-weekly email newsletter delivering agency creative work and industry news to over 2,000 marketing and procurement professionals, with special editions and spotlights distributed monthly.
- New Business Awards An annual awards program recognizing new business leaders and teams in the advertising and marketing agency industry. Entry fees are $200 per entry for Agency Compile members, $300 for late member entries, and $400 for non-member entries.
Quantifiable outcome
- Over 8,000 visitors per month find agency partners or research the agency landscape
- +1 more outcomes
Companies that use Agency Compile
Customer profileSegments2 records
Ideal customer profiles2 records
Agency Compile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agency Compile partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pile and CompanycorePile and Company created Agency Compile in 1999 as an agency search engine. They manage agency relations through Director of Agency Relations Jon Hickey and handle New Business Awards inquiries through Sarah St. George.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Agency Compile competitors and assessment
Company assessmentOthers
- Pile and Company: Pile and Company is the parent of Agency Compile and operates as an agency search consultancy. It is comparable because it serves the same 'how brands find agencies' workflow through a services rather than a self-serve marketplace model.
Broad incumbents
- Ad Age: Ad Age is a major advertising industry publication providing news, rankings, and agency intelligence. It serves the same marketer and procurement audience that Agency Compile targets for agency research and selection.
- Adweek: Adweek is a leading advertising and marketing industry media brand covering agencies, brands, and campaigns. While much broader than a directory, it overlaps with Agency Compile's audience of marketing professionals researching the agency landscape.
Direct peers
- Clutch: Clutch is a B2B directory and review platform that helps buyers find and vet service providers across marketing, advertising, IT, and other professional services. It is the closest large-scale direct competitor to Agency Compile in the agency-discovery category.
- Agency Spotter: Agency Spotter is a B2B marketplace where brands can search, compare, and contact advertising, marketing, and design agencies. It is a direct peer in the agency-discovery and shortlisting workflow.
- DesignRush: DesignRush is a B2B marketplace that lets brands search and shortlist top agencies by service, industry, and location. It directly competes with Agency Compile for marketing-agency discovery traffic and agency profile subscriptions.
- UpCity: UpCity is a B2B directory and marketplace that helps companies find and compare vendors across marketing, advertising, and other professional services. It competes for the same SMB-to-enterprise marketer search use case as Agency Compile.
- The Manifest: The Manifest is a Clutch-owned B2B directory that profiles digital marketing, design, and development agencies. It overlaps directly with Agency Compile's advertiser-facing agency search and case-study showcase.
- GoodFirms: GoodFirms is a B2B research and review platform that lists and ranks software and service companies, including advertising and marketing agencies. It is comparable as a curated agency-discovery and ranking resource.
Regional players
- Sortlist: Sortlist is a European-headquartered agency matchmaking platform that connects brands with marketing, creative, and digital agencies. It is comparable in functionality but primarily operates in Europe rather than the North-American-centric Agency Compile audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Agency Compile social profiles
Digital presenceAgency Compile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agency Compile leadership team
Management profileNumber of profiles
Profiles2 records
Agency Compile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agency Compile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agency Compile
What does Agency Compile do?
Agency Compile operates a B2B online directory marketplace where advertising, branding, strategy, media, digital, and PR agencies create profiles showcasing their creative work, capabilities, and client lists. Marketers, brand managers, and procurement professionals use the platform to search and filter agencies by criteria such as location, clients, capabilities, and creative work. The platform is supplemented by a twice-weekly "Compiled" email newsletter distributed to 2,000+ marketing professionals and an annual New Business Awards program.
Is Agency Compile a public or private company?
Agency Compile is a private company. It is classified as corporate owned and is currently operating.
When was Agency Compile founded?
Agency Compile was founded in 1999. It employs 1 to 10 people.
Where is Agency Compile based?
Agency Compile is headquartered in Boston, United States, in the North America region.
How does Agency Compile make money?
Three revenue lines are on record. Agency Profile Subscriptions are the primary driver. The others are new Business Awards Entries and newsletter Distribution.
Who are Agency Compile's main competitors?
Pile and Company is listed as an others. Broad incumbents are Ad Age and Adweek. Direct peers are Clutch, Agency Spotter, DesignRush, UpCity, The Manifest and GoodFirms. Sortlist is listed as a regional player.
Does Agency Compile have an API?
No public API is recorded for Agency Compile.
What industry is Agency Compile in?
Agency Compile's product category is Marketing Agency Directory / Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 513140 and its SIC code is 7311.