FlowerBox.vn

What FlowerBox.vn does

FlowerBox.vn (legal entity Công Ty Trách Nhiệm Hữu Hạn Hoa Khánh Linh) is a Vietnamese direct-to-consumer florist operating from a single retail and fulfillment location at 57 Vườn Lài, Phường Phú Thọ Hoà, Quận Tân Phú, Ho Chi Minh City. Founded in 2013, the company sells fresh cut flowers and pre-designed floral arrangements across categories including wedding flowers (Hoa Cưới), orchids (Lan Hồ Điệp), designed arrangements (Hoa Thiết Kế), and themed occasion-based products (Hoa Chủ Đề) such as love flowers, birthday boxes, congratulatory plants and condolence wreaths. Product pricing spans from approximately 200,000 VND for entry-level bouquets up to 26,000,000 VND for premium arrangements including imported flowers (hoa nhập khẩu) and large-scale orchid displays.

The business operates through a custom e-commerce website (flowerbox.vn) supporting online browsing, ordering and payment, complemented by a physical walk-in storefront, two hotline numbers (0908 565 525 and 0964 554 760) and Zalo messaging. The underlying technology is a standard e-commerce stack with no proprietary or AI/ML capabilities disclosed; the site also hosts a content-driven blog (Chuyện Hoa Lá) publishing occasion guides and flower care tips for organic SEO acquisition. Logistics are handled in-house with a 1–2 hour express delivery promise across Ho Chi Minh City and free delivery within a 3km radius for orders of 1,500,000 VND or more.

Revenue is generated through one-time product sales (no subscription model), with pricing on a per-unit basis. The primary customer segment is individual consumers in Ho Chi Minh City purchasing for personal occasions such as birthdays, anniversaries, weddings and condolences; a secondary B2B motion serves corporate clients via bulk ordering, VAT invoicing and event-decoration services for occasions such as year-end parties and grand openings. Marketing is conducted almost entirely through organic digital channels — Facebook, Instagram, TikTok, Zalo and Google/SEO — with no disclosed paid acquisition or external funding.

Name

FlowerBox.vn

Legal name

CÔNG TY TRÁCH NHIỆM HỮU HẠN HOA KHÁNH LINH

Website

https://flowerbox.vn

Company type

Private

Founded year

2013

Operating status

Operating

Short description

FlowerBox.vn is a Ho Chi Minh City-based direct-to-consumer florist selling fresh cut flowers, bouquets and floral arrangements for occasions including weddings, birthdays, corporate events and condolences, served through a single retail store, e-commerce website and 1–2 hour express delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Cut Flowers and Arrangements: The primary revenue stream, consisting of individually priced fresh flower arrangements and cut flowers sold on a per-unit basis. Products include bouquets (hoa bó), basket arrangements (giỏ hoa), vase arrangements (bình hoa), floral stands (kệ hoa), wedding flowers (hoa cưới), orchid pots (lan hồ điệp), and sympathy wreaths (hoa chia buồn). Revenue is generated through one-time transactions at point of sale, both online and in-store. No subscription model is evident.
2. Custom Floral Design and Decoration Services: The company offers bespoke floral design services tailored to individual customer requests, including event decoration (decor tiệc, event), custom bouquet designs, seasonal flower arrangements, and hand-written greeting cards. These services are add-on offerings attached to product sales and represent supplementary revenue.
3. Business/Corporate Orders: Corporate clients are served through dedicated bulk ordering with VAT invoice support and special pricing for large-quantity purchases. This B2B revenue stream targets business customers for events such as year-end parties (tất niên), grand openings, and corporate ceremonies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

FlowerBox.vn is a Vietnamese florist that sells fresh cut flowers, bouquets, basket arrangements, vase/stand arrangements, Phalaenopsis orchid pots, wedding flowers, and sympathy wreaths through its physical storefront in Ho Chi Minh City and its e-commerce website (flowerbox.vn). The company provides express delivery within 1–2 hours in Ho Chi Minh City, same-day delivery options, custom floral design services, event decoration, and corporate bulk orders with VAT invoicing.

Product overview

FlowerBox.vn is a Vietnamese fresh flower retail shop based in Ho Chi Minh City, offering a comprehensive range of fresh cut flowers and floral arrangements. The product portfolio centers on four main categories: Wedding Flowers (Hoa Cưới), Orchids (Lan Hồ Điệp) in various sizes, Designed Flowers (Hoa Thiết Kế) including baskets, bouquets, and decorative arrangements, and Themed Flowers (Hoa Chủ Đề) for occasions like birthdays and celebrations. The company operates as a traditional florist with e-commerce capabilities, providing same-day delivery services within Ho Chi Minh City. Core offerings include fresh cut flowers (roses, lilies, sunflowers, tulips, chrysanthemums, and imported varieties) alongside customization services for special events and occasions. The business model combines retail operations with online ordering and delivery logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoa Cưới (Wedding Flowers)

Quantifiable outcome

• Delivery within 1–2 hours across Ho Chi Minh City
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Flower Nurseries and SupplierscoreOthersFlowerBox sources its fresh cut flowers and plants from various named nursery partners and suppliers. The company states that its flowers are 'tuyển chọn kỹ lưỡng từ những nhà vườn uy tín' (carefully selected from reputable nurseries). Flowers are supplied directly from these farms on a daily basis to ensure freshness. The company also offers imported flowers (hoa nhập khẩu), suggesting international supplier partnerships, though specific supplier names are not disclosed.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Interflora: Interflora is a global flower delivery network spanning dozens of countries. Comparable in the same-day, occasion-based fresh flower delivery category, though operating at a much larger international scale and primarily through member-florist relationships.
• 1-800-Flowers: 1-800-Flowers is a major US-based multi-brand online flower and gifting retailer with a similar e-commerce-led, occasion-driven model. Comparable in product category and D2C delivery orientation, though operating at much larger scale and broader geographic reach.
• Teleflora: Teleflora is a US-based floral delivery network that connects customers with independent local florists. Comparable in the cut-flower and arrangement product category and in enabling same-day delivery, though at much larger scale and broader geographic footprint.
• Dalat Hasfarm: Dalat Hasfarm is one of Vietnam's largest flower growers and a leading florist brand with both retail locations and wholesale supply. Comparable in product category (fresh cut flowers, arrangements) but operates at significantly larger scale, including upstream cultivation.
• FTD (Florists' Transworld Delivery): FTD is a long-established global flower delivery network connecting consumers with local florists. Comparable in core product (cut flowers and arrangements) and online ordering, but operates as a network/aggregator rather than a single-store operator.

Direct peers

• Hoa18: Hoa18 is a Vietnam-based online florist offering same-day flower delivery across multiple cities, including HCMC. Direct peer serving the same occasion-based gifting market with similar online ordering and express delivery model.

Emerging players

• From You Flowers: From You Flowers is an online flower and gift retailer offering same-day delivery through a national florist network. Comparable in the online florist and gifting category with similar occasion-based product positioning and delivery focus.
• BloomNation: BloomNation is an online marketplace that connects consumers with local florists for same-day hand-arranged delivery. Comparable in the e-commerce florist category and rapid delivery value proposition, though differentiated by its marketplace model rather than single-brand retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/www.flowerbox.vn/?ref=embed_page
• Instagraminstagram.com/flowerbox_0908565525
• TikToktiktok.com/@flowerbox.vn0207

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FlowerBox.vn