Pet Crates Direct

What Pet Crates Direct does

Pet Crates Direct is a private e-commerce content platform operated out of Coolville, Ohio (USA), focused on pet product reviews and recommendations across the dogs, cats, birds, and pet furniture categories. The site is hosted on Shopify and functions primarily as an affiliate content site: visitors discover the site through SEO-optimized editorial content — notably a breed-by-size crate sizing chart covering 100+ dog breeds, crate training guides, and product review articles — and are converted via affiliate links that direct purchases to retailer partners Amazon, Chewy, and Petmate (tracked through ShareASale). The product catalog spans roughly 50+ reviewed items including plastic airline-approved kennels (Petmate Sky Kennel, Vari Kennel), heavy-duty aluminum crates (Zinger, Impact lines), wire crates (Midwest), soft-sided carriers, cat trees and carriers, bird cages, and Amish handcrafted furniture-style crates.

The company's revenue model is exclusively affiliate referral commissions — there are no direct product sales, no subscription tier, and no proprietary pricing structure. Pricing displayed on the site (ranging from $14.99 to $1,799.99) serves as editorial reference rather than transactional pricing; actual purchases occur on linked retailer sites where Pet Crates Direct earns commission on qualifying sales. The company also participates in eBates cashback for Amazon and Petmate purchases. Marketing channels are content-led: a blog with 88+ articles targeting long-tail SEO queries, organic social presence across Twitter/X, Facebook, Pinterest, and Instagram, and an email newsletter for re-engagement.

Pet Crates Direct is independently operated with no disclosed parent company, no venture capital backing, and no disclosed founding date or headcount. There is no evidence of proprietary technology beyond standard Shopify infrastructure, no AI or ML capabilities, no API, and no mobile application. The business is classified as operating with an active 2025 publishing cadence.

Name

Pet Crates Direct

Legal name

Pet Crates Direct

Website

https://petcratesdirect.com

Company type

Private

Operating status

Operating

Short description

Pet Crates Direct is a private affiliate content site based in Coolville, Ohio, that publishes SEO-optimized pet crate reviews, breed-specific sizing guides, and training articles, monetizing through referral commissions on sales to Amazon, Chewy, and Petmate.

Ownership category

akta.pro rank

Product category

Pet Products Content and Reviews

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Pet Bedding, Crates & Carriers Retail (CRALAHAF)

akta.pro secondary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

Keywords

• Pet crate reviews
• Airline pet kennels
• Dog crate sizing
• Pet carrier guides
• Pet product affiliate

Headquarters

HQ city

Coolville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Affiliate Commission Revenue: Pet Crates Direct earns commissions when visitors purchase products through affiliate links to Amazon, Chewy, Petmate, and other retailers. The site explicitly discloses that affiliate links generate commissions on qualifying sales, with Amazon, Chewy, and Petmate listed as primary affiliate partners. The site also participates in eBates (Ebates) cashback programs for Amazon and Petmate.com purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pet Crates Direct operates an affiliate content and review site for pet crates, kennels, carriers, bird cages, and related pet products. The site curates editorial reviews, breed-specific sizing guides, and training content, then directs visitors to retailer partners (Amazon, Chewy, Petmate) via affiliate links, earning commissions on qualifying sales. Products are reviewed and listed on the Shopify-hosted storefront for informational purposes; actual transactions occur on linked third-party retailer sites.

Product overview

Pet Crates Direct is an e-commerce review and recommendation platform for pet products, primarily focused on pet crates and carriers. Their portfolio consists of pet crates and kennels (plastic airline-approved kennels, aluminum crates, wire crates, wood furniture crates, and soft-sided crates), pet carriers, bird cages, pet furniture (dog houses, cat trees, grooming tables, beds), and accessories (crate pads, covers, travel kits, mats, dividers). The core products include the Petmate Sky Kennel and Vari Kennel plastic airline-approved kennels, Zinger and Impact aluminum heavy-duty crates, Midwest wire crates, and Amish handcrafted wood furniture crates. The site functions as both a product review aggregator and affiliate retailer, featuring product reviews across categories including Dogs, Cats, Birds, and Furniture.

Differentiator

Problem solved

Functional benefit

Products and services

• Petmate Sky Kennel Airline Approved Pet Kennel
• Vari Kennel Pet Crate
• Zinger Aluminum Escape Artist Professional Series Dog Crate
• Midwest Ultima Pro Dog Crate
• Impact Colossal 750 Crate
• EcoFLEX Insulated Bunkhouse Dog House
• Amish Handcrafted Fortress Oak End Table Pet Crate
• Sherpa Bag Original Pet Carrier
• Trixie Linea Ceiling Height Cat Playground
• Deluxe Parrot Cage with Playtop
• Dog Crate Sizes by Breed Guide
• Promo Codes Page

Quantifiable outcome

• 88+ published articles covering dog breeds, crate sizing, and pet care topics

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major, core and minor.

• AmazonmajorChannel Partner/ Reseller/ DistributorAmazon is the primary affiliate partner for Pet Crates Direct. The site embeds Amazon affiliate links across product reviews and maintains a dedicated Amazon promo codes page covering 12+ product categories (Beds, Carriers, Cats, Cleaning, Clothing, Food & Treats, Feeders, Furniture, Grooming, Health, Leashes/Collars/Harnesses, Toys, Training, Vehicles). Pet Crates Direct earns commission on qualifying Amazon purchases originating from site links. All Amazon affiliate links are disclosed with commission notices.
• ChewymajorChannel Partner/ Reseller/ DistributorChewy is a major affiliate partner featured prominently on the site's promo codes page. Promotional deals include up to 30% off Frisco Dog Crates, Buy 3 Get 1 on select products, 20% off first pharmacy purchase (code RX20), and 30% off first Autoship order. Chewy affiliate links are tracked and disclosed, with Pet Crates Direct receiving commissions on qualifying sales.
• PetmatecoreChannel Partner/ Reseller/ DistributorPet Crates Direct became an official Petmate affiliate, enabling exclusive deals and factory direct pricing for customers. Petmate is the manufacturer of top-selling products reviewed on the site, including the Sky Kennel (best seller) and Vari Kennel. The partnership enables direct links to Petmate's factory direct pricing page via ShareASale tracking.
• ShareASaleminorGTM or Marketing PartnerShareASale is the affiliate network platform used for Petmate tracking links. Pet Crates Direct uses ShareASale-affiliated URLs to track affiliate commissions on Petmate product sales.

Expansion highlights3 records

Direct peers

• DogTime: DogTime is a dog-focused editorial site covering breeds, behavior, and product reviews. It competes for the same dog-owner search queries and overlaps on crate, kennel, and care product content.
• Pet Keen: Pet Keen is a multi-species pet editorial and affiliate site covering dogs, cats, and small animals. It is comparable as a content-led affiliate publisher with overlapping product categories (crates, carriers, beds).
• K9 of Mine: K9 of Mine is a dog-focused content and affiliate site covering crates, training gear, and care products. It is directly comparable as a niche publisher monetizing through Amazon/Chewy affiliate links on the same core categories.
• Rover: Rover is a pet care marketplace and content publisher with significant affiliate and SEO-driven content on crates, travel, and pet care. Comparable on content-plus-monetization model and dog-owner audience overlap.
• Top Dog Tips: Top Dog Tips is a dog-focused editorial site that reviews crates, beds, and training products and monetizes through affiliate links. It mirrors Pet Crates Direct's content-led, SEO-driven affiliate model in the same product categories.
• Canine Journal: Canine Journal is a dog-product review and affiliate publisher with deep crate, kennel, and carrier buying guides. It is a close peer in audience (dog owners) and monetization approach (Amazon/Chewy affiliate).

Others

• Petmate: Petmate is a major pet product manufacturer (Sky Kennel, Vari Kennel, Navigator) and a direct affiliate partner. It is a supplier-side participant in Pet Crates Direct's ecosystem and a potential acquirer or content partner given the existing direct relationship.

Broad incumbents

• Chewy: Chewy is the largest US online pet retailer and a major affiliate partner of Pet Crates Direct. It is a broad incumbent that also publishes its own editorial content on crates, sizing, and care — competing both as a destination and a content publisher.
• PetMD: PetMD is a large-scale pet health and care editorial publisher owned by Chewy. It competes for the same dog-owner informational queries and ranks for many of the same long-tail care and training keywords.

Emerging players

• All About Cats: All About Cats is a cat-focused content and affiliate site covering carriers, trees, beds, and care products. Comparable as a single-species content-and-affiliate model within Pet Crates Direct's cat-owner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/petcratesdirect
• Facebookfacebook.com/petcratesdirect
• Instagraminstagram.com/petcratesdirect
• Pinterestpinterest.com/petcratesdirect

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Crates Direct