A Better Choice Home Care

What A Better Choice Home Care does

A Better Choice Home Care LLC is a private, family-owned non-medical home care agency founded in 2002 by Jeannette Savage and headquartered in Windsor, Maine. The company delivers in-home personal support services — including bathing assistance, personal hygiene, mobility support, medication reminders, meal preparation, light housekeeping, laundry, grocery shopping, transportation, and companionship — to seniors aging in place, military veterans, adults with disabilities, new and expectant mothers, and family caregivers needing respite. Care is delivered by Personal Support Specialists trained through a 50-hour certification course and is provided in clients' homes as well as in hospitals, nursing facilities, and group homes. Service delivery is decentralized across three Maine offices (Windsor, Freedom, and Clinton), reaching 10+ counties including Androscoggin, Kennebec, Knox, Lincoln, Oxford, Piscataquis, Sagadahoc, Somerset, Waldo, and Franklin.

The company's revenue model mixes four payer streams: private pay (credit card or personal check), Medicaid and Maine state-contracted programs, long-term care insurance, and Veterans Affairs homemaker services delivered through Togus VA via Optum. Pricing is unit-based, with caregiver rates of $16.50–$20.00 per hour plus differentials for nights, weekends, and certifications, and free in-home assessments to determine service levels. Go-to-market is direct-to-consumer and referral-driven: the company uses its website, a Facebook page, service inquiry forms, community healthcare provider referrals (e.g., Seniors Plus / Elder Independence of ME), and client testimonials as primary acquisition channels.

Ownership and operations are tightly held by the Savage family. Jeannette Savage remains President/CEO and Managing Member; Billie Savage Turner joined as Vice President/co-owner in 2021, Alton Savage III became CFO/co-owner in 2022, and Teena Savage became COO/co-owner in 2023. The company has no outside investors, no parent company, no subsidiaries, and reports no funding rounds. It is licensed and insured, BBB accredited, and registered with the state of Maine as a personal support agency since 2002.

Name

A Better Choice Home Care

Legal name

A Better Choice Home Care LLC

Website

https://abetterchoicehomecare.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

A Better Choice Home Care is a family-owned, non-medical home care agency in Windsor, Maine, founded in 2002, delivering personal care, companionship, transportation, and respite services to seniors, veterans, persons with disabilities, and new mothers across 10+ counties, paid via private pay, Medicaid, long-term care insurance, and VA programs.

Ownership category

akta.pro rank

Product category

Non-Medical Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

Keywords

• Non-medical home care
• Personal care services
• Respite care support
• Elderly companion care
• Homemaker care services

Headquarters

HQ city

Windsor

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Pay (Self-Pay): Home care services paid directly by consumers out of pocket when they do not qualify for third-party payer coverage. The company accepts credit card payments and personal checks.
2. Medicaid and Medicare: Joint federal-state medical assistance program for eligible individuals. The company is contracted with Maine for income- and non-income-based eligibility programs.
3. Long-Term Care Insurance: The company contracts with long-term care insurance agencies to provide covered home care services including personal care, companionship, and in-home services.
4. Veterans Affairs Services: Homemaker services provided to veterans through Togus Veterans Affairs. Services are delivered via Optum as a VA partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

A Better Choice Home Care is a non-medical home care agency providing in-home personal support services delivered by trained Personal Support Specialists (PSS). Core offerings include bathing and personal hygiene assistance, mobility support, medication reminders, meal preparation, light housekeeping, laundry, grocery shopping, transportation, companionship, and respite for family caregivers, with specialty modules for post-hospital recovery, VA homemaker services, postpartum/new-mother support, and ventilator care. Services are delivered in clients' own homes as well as in hospitals, nursing facilities, and group homes across multiple Maine counties.

Product overview

A Better Choice Home Care is a non-medical home care agency offering a unified suite of in-home personal support services. The core offering is In-Home Non-Medical Personal Care Services, supported by specialized add-on modules including After Hospital Care, Family Caregivers Respite, Companionship and Socialization Services, Round-the-Clock Services, Services for New and Expectant Mothers, Togus Veterans Affairs Homemaker Services, Private Pay Care, and Ventilator Care. All services are delivered by trained Personal Support Specialists (PSS) and caregivers through a network of offices in Windsor, Freedom, Clinton, and Mount Vernon, Maine.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Non-Medical Personal Care Services Non-medical home care for seniors, veterans, persons with disabilities, and new mothers, including bathing and personal hygiene assistance, mobility support, medication reminders, meal preparation, light housekeeping, laundry, grocery shopping, transportation, and companionship.
• Personal Support Specialist (PSS) Caregiver Services Care delivered by certified Personal Support Specialists who have completed a 50-hour training course and competency exam. Caregivers assist with personal care, meal preparation, transportation, errands, laundry, companionship, and medication reminders at $16.50–$20.00 per hour with experience, certification, and shift differentials.
• After Hospital Care Post-hospitalization recovery support including exercises, recommended care referrals, and assistance during the recovery process to help clients transition from hospital to home.
• Family Caregiver Respite Services Temporary relief care for family caregivers, allowing them to take breaks while their loved ones continue receiving quality in-home care. Coverage is flexible, ranging from one hour to full-day shifts.
• Companionship and Socialization Services In-home companionship and social activities for aging parents and adults with disabilities to relieve boredom, anxiety, and depression. Available from one hour to full care assistance.
• Round-the-Clock (24-Hour) Home Care Services Continuous 24-hour in-home care support for clients who need ongoing assistance with daily tasks and services throughout the day and night.
• Services for New and Expectant Mothers Postpartum in-home support including help with childcare for other children in the home, housekeeping, baby care, and meal preparation so the mother can heal.
• Togus Veterans Affairs Homemaker Services Homemaker services for veterans delivered in their own homes through the Togus Veterans Affairs program, coordinated via Optum as the VA program administrator. Includes free in-home assessments and personalized care support.
• Ventilator Care Specialized respiratory care services for clients requiring ventilator support at home, delivered by caregivers with additional ventilator-specific training.
• Private Pay Care Private-duty personal care services paid out-of-pocket by consumers, delivered at home and in hospitals, nursing facilities, or group homes. Payment accepted via credit card or personal check for clients who do not qualify for third-party coverage.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Togus Veterans Affairs / OptumcoreGTM or Marketing PartnerThe company provides homemaker services for veterans in their own homes through the Togus Veterans Affairs program. Services are coordinated via Optum as the VA program administrator. Veterans can call 207-623-8411 for more details.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BrightStar Care: Home care franchise providing both medical and non-medical services including personal care and skilled nursing. Comparable in elder care focus and Maine-market presence, though with broader clinical capabilities than ABC.
• Home Instead Senior Care: Global non-medical home care franchise providing personal care, companionship, and homemaker services to seniors. Most directly comparable to ABC in service model, customer segments (elderly, persons with disabilities), and direct-to-consumer GTM, though operating at vastly larger national scale.
• Right at Home: Franchised in-home senior care provider offering personal care, companionship, and specialized care services. Directly comparable in target population, non-medical service scope, and Medicare/Medicaid payer participation.
• Senior Helpers: National senior home care franchise offering personal care, companionship, and specialized dementia/Alzheimer's care. Comparable service delivery model and customer base, though with more formalized franchise infrastructure than ABC's family-owned structure.
• Visiting Angels: National non-medical home care franchise offering companion care, personal care, and respite services to seniors and disabled adults. Directly comparable in service mix, hourly caregiver pricing model, and family-oriented branding approach.
• Comfort Keepers: Franchised provider of in-home personal care, companionship, and homemaker services for seniors. Overlaps with ABC across core ADL support, transportation, and respite care, with comparable payer mix including private pay and Medicaid programs.

Broad incumbents

• Amedisys: Large home health and hospice provider operating across the U.S. Comparable in Maine-market home health presence and Medicare payer participation, though specializes more in skilled clinical services than non-medical personal care.
• Bayada Home Health Care: Large national home health provider offering skilled nursing, therapy, and personal care services. Comparable in elder-focused home care and government payer contracts, though operates at significantly larger scale with both medical and non-medical offerings.
• Addus HomeCare: Public home care services provider delivering personal care and hospice across multiple states. Comparable in Medicaid-funded personal care services and target populations (elderly, disabled), though with much broader geographic and clinical scope.
• Help at Home: Large personal care services provider focused on Medicaid waiver programs serving elderly and disabled populations. Comparable in payer mix (heavy Medicaid exposure) and personal care service delivery, but operates at much greater scale across multiple states.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/abetterchoicehomecare.org
• LinkedInlinkedin.com/company/a-better-choice-home-care

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Better Choice Home Care