Mad Macs

What Mad Macs does

Mad Macs Inc. is a privately held, single-location Apple device repair and service company headquartered at 5 Cheshire Road Ste 7, Pittsfield, Massachusetts. Founded in 1998, the company operates as Berkshire County's only Apple Authorized Service Provider (AASP), offering Apple-certified repair services for iPhones and Macs, along with sales of Apple accessories, to individual consumers and local businesses. The company generates revenue through two streams: professional repair services (hardware repair and technical support) and hardware sales of Apple accessories, with pricing determined on a per-service basis following diagnosis.

The business model is walk-in and phone-based direct-to-consumer service, supported by a physical storefront and a phone line (413-445-5858). The company is independently owned and operated with no parent company, institutional investors, or private equity backing disclosed. In a recent strategic restructuring, Mad Macs exited its former Apple Authorized Reseller business to refocus exclusively on certified Apple service and repair, while its previously related entity Evolution MSP was rebranded to Revolution (MSP) as a separate operation.

The company's competitive positioning rests on its exclusive AASP credential within Berkshire County and 25+ years of local brand recognition. Its technology stack is minimal — a Squarespace website and standard Apple service tooling — with no proprietary software, integrations, APIs, or digital platforms. The firm does not offer a mobile app, has no disclosed headcount, and has no public funding, revenue, or growth metrics.

Name

Mad Macs

Legal name

Mad Macs Inc.

Website

https://madmacintosh.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Mad Macs Inc. is Berkshire County, Massachusetts's only Apple Authorized Service Provider, offering Apple-certified iPhone and Mac repair services and accessory sales to individual consumers and local businesses from its single Pittsfield storefront since 1998.

Ownership category

akta.pro rank

Headquarters

HQ city

Pittsfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Apple Device Repair Services: Professional repair services for Apple products including iPhones and Macs, providing hardware repair and technical support to customers in Berkshire County.
2. Apple Accessories Sales: Sale of Apple accessories and related products through their retail location.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mad Macs is Berkshire County's only Apple Authorized Service Provider, offering Apple-certified repair and support services for iPhones and Macs from its Pittsfield, Massachusetts location. The company provides professional hardware repairs by Apple-certified technicians and sells Apple accessories to local consumers and businesses. Founded in 1998, it operates as a single-location service provider focused exclusively on Apple device service rather than new device resale.

Product overview

Mad Macs is a local Apple-focused service company offering two primary service lines: Apple Service & Accessories and iPhone Repair. Both products are delivered through their Apple Authorized Service Provider status, providing Apple-certified repairs and support for iPhones and Macs. The company operates as a single-location service provider serving Berkshire County and surrounding areas since 1998.

Differentiator

Problem solved

Functional benefit

Products and services

• Apple Service & Accessories Apple device service and accessory offerings including expert support for Macs and iPhones, provided by Apple-certified technicians at the Berkshire County, Massachusetts location. Targeted at local Apple device owners needing certified service or accessories.
• iPhone Repair Expert iPhone repair services performed by Apple-certified technicians at the Berkshire County, Massachusetts location. Targeted at iPhone owners requiring hardware repairs using genuine Apple parts and Apple-authorized service standards.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ApplecoreStrategic or Co-development PartnerMad Macs maintains a strategic partnership with Apple as Berkshire County's only Apple Authorized Service Provider. This authorization enables the company to provide certified Apple repairs and support services, maintaining Apple's service standards and utilizing genuine Apple parts and methodologies. While the company is no longer an Apple Authorized Reseller (having transitioned that aspect to Evolution MSP, now Revolution MSP), the service provider relationship remains active.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• uBreakiFix (Asurion): National consumer electronics (including iPhone) repair franchise with certified technicians and walk-in service. Most directly comparable scaled peer offering professional device repair services to consumer and SMB customers.
• SquareTrade (Allstate): Warranty and device protection provider that operates mail-in and in-store repair services for consumer electronics including Apple devices. Comparable as a service channel for Apple device repair and support.
• Dr. Phone Fix: Consumer electronics repair chain offering smartphone, tablet, and computer repair services with walk-in service. Closely aligned business model and target customer base to Mad Macs.
• CPR Cell Phone Repair: Specialized walk-in consumer electronics repair franchise with focus on smartphones, tablets, and computers. Closely comparable service model and customer base to Mad Macs' iPhone and Mac repair business.
• Simply Mac: Former Apple Authorized Reseller franchise with locations across the U.S. offering Apple products, accessories, and support. Closely aligned with Mad Macs' historical reseller-plus-service model and serves similar Apple-focused retail customers.
• Batteries Plus: Franchise network specializing in device repair (including iPhones), battery replacement, and accessories. Directly comparable as a multi-location retail service provider in consumer electronics repair.

Broad incumbents

• Best Buy Geek Squad: Established electronics retailer-adjacent repair and support service brand offering in-store and in-home tech support including Apple device repairs. Comparable as a scaled multi-location consumer electronics service provider.
• Apple Store: Apple's own retail and service locations, including the Genius Bar for certified Apple repairs. The most authoritative comparable as the primary authorized Apple repair channel that Mad Macs' AASP status effectively extends locally.

Emerging players

• iFixit: Online repair community and parts retailer providing repair guides, tools, and components for Apple devices. Comparable as an ecosystem participant in the consumer Apple repair market, though operating as a parts/knowledge platform rather than a service shop.
• Revive Tech Repair: Multi-location consumer electronics repair service for smartphones, tablets, and computers. Comparable as a comparable-size or smaller scaled competitor in the same consumer electronics repair category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/MadMacsInc
• Facebookfacebook.com/madmacsinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Macs