Dr. Phone Fix
Dr. Phone Fix is a Canadian consumer electronics repair and certified pre-owned device retailer operating 44 corporately owned retail locations across five provinces, serving individual consumers and small businesses with same-day smartphone, tablet, laptop, and computer repair services backed by a limited lifetime warranty.
- Company typePublic
- Founded2019
- HeadquartersEdmonton, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Dr. Phone Fix does
Dr. Phone Fix Canada Corporation is a Canadian consumer electronics repair and certified pre-owned device retailer that operates 44 corporately owned retail locations across Alberta, British Columbia, Saskatchewan, Ontario, and Nova Scotia. Founded in 2019 by Piyush Sawhney and publicly listed on the TSX Venture Exchange (ticker: DPF) following a March 2025 qualifying transaction with Auka Capital Corp., the company positions itself as Canada's largest privately owned chain for smartphone repair and certified pre-owned device sales.
The company's core offering is same-day in-store repair of smartphones (Android and iPhone), tablets, laptops, computers, and wearables, backed by a limited lifetime warranty on parts and labor. Adjacent revenue streams include a certified pre-owned device retail business (with 1-year warranty on phones, 6-month on computers), a buyback/trade-in service that pays sellers via Interac e-Transfer within 1–2 business days, and phone accessories from brand-name partners (Case-Mate, UAG, OtterBox, Samsung). The underlying technology is a standardized brick-and-mortar service operation supported by an online booking system, an instant trade-in quote calculator, and a refurbishment workflow using OEM-grade components rather than proprietary software.
Dr. Phone Fix generates revenue primarily through one-time transactional repair fees and hardware sales to walk-in consumers and small businesses, with distribution concentrated entirely in corporately owned retail (no franchise or third-party reseller channel). The company pursues growth through a combination of organic store openings and acquisition of regional repair chains, most recently completing the $1.35 million acquisition of Geebo Device Repair Inc. (six Nova Scotia stores) in December 2025 and targeting expansion to approximately 70 locations by the end of 2026. An exclusive cell phone repair partnership with the Alberta Motor Association provides distribution access to over one million AMA members in Alberta.
Dr. Phone Fix firmographics
Firmographics- Name
- Dr. Phone Fix
- Legal name
- Dr. Phone Fix Canada Corporation
- Website
- https://docphonefix.com
- Company type
- Public
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dr. Phone Fix is a Canadian consumer electronics repair and certified pre-owned device retailer operating 44 corporately owned retail locations across five provinces, serving individual consumers and small businesses with same-day smartphone, tablet, laptop, and computer repair services backed by a limited lifetime warranty.
- Ownership category
- akta.pro rank
Dr. Phone Fix industry classification
Industry- Product category
- Consumer Electronics Repair Services
- NAICS
- Electronic and Precision Equipment Repair and Maintenance (8112), Electronic and Precision Equipment Repair and Maintenance (811210), Other Personal and Household Goods Repair and Maintenance (811490)
- akta.pro primary industry
- Refurbished, Used & Recommerce Smartphones (CRACALAG)
- akta.pro secondary industry
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)
Keywords
Where Dr. Phone Fix is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices43 records
Markets served
Dr. Phone Fix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Device Repair Services: Core revenue stream generated from same-day in-store repair of smartphones, tablets, laptops, computers, and wearables (screen replacement, battery, water damage, charging ports). Backed by a limited lifetime warranty. One-time transactional pricing per repair.
- Certified Pre-Owned Device Sales: Sale of refurbished and pre-owned smartphones, laptops, and desktops, backed by a 1-year warranty (6-month for computers), sourced from trade-ins and certified vendors using OEM parts. One-time hardware sale transactions.
- Used Device Trade-In / Buyback: Purchase of used and broken devices from consumers and businesses, either for refurbishment and resale or for recycling. Payouts via Interac e-Transfer within 1-2 business days, or 10% higher store credit when used as trade-in.
- Phone Accessories Retail: Sale of brand-name cell phone accessories including screen protectors, headphones, speakers, and cases from brands such as Case-Mate, UAG, OtterBox, and Samsung. One-time retail transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Repair services priced per device/issue (not publicly listed); trade-in payouts vary by model and condition. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Dr. Phone Fix product offering
Product offeringCore offering
Dr. Phone Fix is Canada's largest privately owned chain for smartphone repair and certified pre-owned device sales, operating 44+ corporately owned retail locations across Ontario, Alberta, British Columbia, Saskatchewan, and Nova Scotia. The company offers same-day in-store repair services for smartphones, tablets, laptops, computers, and wearables (screen replacement, battery, water damage, charging ports) backed by a limited lifetime warranty on parts and labor, complemented by a device buyback program, certified pre-owned device sales, and brand-name phone accessories.
Product overview
Dr. Phone Fix operates a unified multi-service retail platform rather than a single product. The core offering is a national chain of 44+ corporately owned retail locations across Canada delivering smartphone, tablet, laptop, and computer repair services, organized into repair service modules (Android Phone Repair, iPhone Repair, iPad Repair, Computer Repair, and Wearable Repair). These are complemented by three non-repair modules: a device buyback service ("We Buy / Sell Your Phone"), a certified pre-owned device retail business ("We Sell / Pre-Owned Devices") backed by 1-year warranties, and a Phone Accessories retail module featuring brand-name accessories from Casemate, UAG, Samsung, and Otterbox. The acquired Geebo brand extends the chain's Atlantic Canada footprint with six Nova Scotia stores. All modules share the company's "Repair, Refurbish, Reuse, Recycle" mission and are integrated under a single standardized operating model with same-day service and a limited lifetime warranty on repair parts and labor.
Differentiator
Problem solved
Functional benefit
Brands
- Geebo: Mobile-device repair brand serving Atlantic Canada (Nova Scotia), integrated into the Dr. Phone Fix website following the December 2025 acquisition of Geebo Device Repair Inc.
Products and services
- Dr. Phone Fix Smartphone Repair Service Same-day in-store repair service for smartphones (Android and iPhone) covering screen replacement, battery replacement, charging port repair, water damage, and software issues. Backed by a limited lifetime warranty on parts and labor. Available to individual consumers across 44+ corporately owned retail locations in Canada.
- Dr. Phone Fix Tablet (iPad) Repair Service Tablet repair service for iPads and most tablet models addressing batteries, charge ports, speakers, microphones, water damage, and other component-level fixes. Backed by the company's limited lifetime warranty on parts and labor.
- Dr. Phone Fix Computer Repair Service Laptop and desktop computer repair service covering slow performance, hardware diagnostics, motherboard issues, hard drive failures, data recovery, and component replacements across brands including Mac, HP, and Dell. Available to individual consumers across Canadian retail locations.
- Dr. Phone Fix Wearable Repair Service Repair service for smartwatches and wearable devices, addressing screen, battery, and component-level issues across major wearable brands. Backed by the company's limited lifetime warranty on parts and labor.
- Certified Pre-Owned Device Sales Sale of certified pre-owned smartphones, laptops, and desktops sourced from trade-ins and certified vendors using OEM parts. Each device undergoes multi-step diagnostic testing (battery health, CPU performance, screen, camera, charging port, software updates, factory reset) and is graded A/B/C. Backed by a 1-year warranty (6-month for computers).
- Device Buyback / Sell Your Phone Service Service allowing consumers to sell their used or broken smartphones and devices for cash. Industry-leading payouts are determined via an online instant-quote calculator, settled via Interac e-Transfer within 1-2 business days, with a 10% bonus in store credit when trade-in value is applied toward a new device. Devices are either refurbished and resold or recycled.
- Phone Accessories Retail Retail sale of brand-name cell phone accessories including screen protectors, headphones, speakers, phone covers, and chargers from Case-Mate, UAG, OtterBox, and Samsung, complementing the company's core repair services.
Quantifiable outcome
- ~19% YoY revenue growth in FY2025 (~$10.2M to ~$12.1M)
- +4 more outcomes
Companies that use Dr. Phone Fix
Customer profileNamed customers3 records
Ideal customer profiles2 records
Dr. Phone Fix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dr. Phone Fix partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major acquisition / strategic expansion into atlantic canada, flagship channel partnership, foundational corporate / qualifying transaction counterparty and standard accessory supply relationships.
- Geebo Device Repair Inc.major acquisition / strategic expansion into atlantic canadaDr. Phone Fix Canada Corporation completed the acquisition of Geebo Device Repair Inc., a mobile-device repair chain with six stores in Nova Scotia, for $1.35 million in total consideration (cash, promissory notes, and company shares). The acquisition strengthens Dr. Phone Fix's Atlantic Canada presence, repair capabilities, and adds to its store network toward its goal of ~70 stores by end of 2026. Post-acquisition, Geebo stores generated $175,000+ in revenue in early 2026 with 50%+ same-store sales growth.
- Alberta Motor Association (AMA)flagship channel partnershipDr. Phone Fix was selected by the Alberta Motor Association as its exclusive cell phone repair partner for AMA's one million-plus members in Alberta. The collaboration provides AMA members with discounts on repairs and accessories at Dr. Phone Fix locations across the province, giving Dr. Phone Fix privileged access to a large captive member base.
- Auka Capital Corp.foundational corporate / qualifying transaction counterpartyDr. Phone Fix Canada Limited completed a qualifying transaction with Auka Capital Corp., resulting in the formation of Dr. Phone Fix Canada Corporation (formerly Auka Capital Corp.) and listing on the TSX Venture Exchange under the symbol 'DPF'. The transaction was financed through a subscription receipt private placement.
- Brand-name accessory partners (Case-Mate, UAG, OtterBox, Samsung)standard accessory supply relationshipsDr. Phone Fix stores carry a wide selection of brand-name cell phone accessories including screen protectors, headphones, speakers, and cases from partners such as Case-Mate, UAG, OtterBox, and Samsung, complementing its repair services.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
Dr. Phone Fix competitors and assessment
Company assessmentDirect peers
- uBreakiFix (Asurion): Largest US-based franchised smartphone, tablet, and computer repair chain, owned by Asurion. Operates a comparable same-day in-store repair + buyback + accessories model with strong brand and warranty positioning, making it Dr. Phone Fix's closest direct peer in product offering and customer base.
- Mobile Klinik: Canadian smartphone and tablet repair chain with a similar retail-storefront model focused on same-day repair, pre-owned device sales, and accessories. Directly competes in the same Canadian market and customer segment.
- Cellairis: North American device repair and accessories franchise with mall and in-store kiosk locations offering similar smartphone/tablet repair, screen replacement, and accessories retail. Closely comparable on service offering and target customer.
- CPR Cell Phone Repair: Franchised mobile device repair chain with hundreds of North American locations, offering repair, pre-owned sales, and accessories. Comparable to Dr. Phone Fix on service breadth and unit economics.
Emerging players
- Geebo Device Repair (acquired): Acquired Nova Scotia-based mobile-device repair chain (6 stores), now operating as a sub-brand within Dr. Phone Fix. Closest comparable on geography and pre-acquisition operating profile.
- Back Market: Online marketplace for certified refurbished electronics including smartphones and laptops. Competes indirectly on the pre-owned device resale side of Dr. Phone Fix's business, especially for online-savvy consumers.
- Swappa: Online marketplace for buying and selling used smartphones and consumer electronics. Competes with Dr. Phone Fix's 'We Buy' trade-in and 'We Sell' pre-owned device business on the online consumer-to-consumer flow.
Broad incumbents
- Best Buy Geek Squad: Big-box retailer's in-store and in-home tech support and device repair service in Canada. Competes for the same consumer repair demand with broader scale and brand, though less specialized on smartphones.
- Apple Authorized Service Providers: Apple's authorized repair network (including Apple Stores) competes for warranty-covered iPhone and Mac repairs. As Apple expands Self Service Repair, this network increasingly competes with independent chains like Dr. Phone Fix.
- Samsung Authorized Service Centers: OEM-authorized Samsung repair network in Canada competes for warranty and out-of-warranty Android device repairs, including Galaxy smartphones and tablets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dr. Phone Fix social profiles
Digital presenceDr. Phone Fix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Phone Fix leadership team
Management profileNumber of profiles
Profiles1 record
Dr. Phone Fix subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dr. Phone Fix funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Phone Fix M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Phone Fix
What does Dr. Phone Fix do?
Dr. Phone Fix is Canada's largest privately owned chain for smartphone repair and certified pre-owned device sales, operating 44+ corporately owned retail locations across Ontario, Alberta, British Columbia, Saskatchewan, and Nova Scotia. The company offers same-day in-store repair services for smartphones, tablets, laptops, computers, and wearables (screen replacement, battery, water damage, charging ports) backed by a limited lifetime warranty on parts and labor, complemented by a device buyback program, certified pre-owned device sales, and brand-name phone accessories.
Is Dr. Phone Fix a public or private company?
Dr. Phone Fix is a public company. It is classified as public and is currently operating.
When was Dr. Phone Fix founded?
Dr. Phone Fix was founded in 2019. It employs 51 to 100 people.
Where is Dr. Phone Fix based?
Dr. Phone Fix is headquartered in Edmonton, Canada, in the North America region.
How does Dr. Phone Fix make money?
Four revenue lines are on record. Device Repair Services are the primary driver. The others are certified Pre-Owned Device Sales, used Device Trade-In / Buyback and phone Accessories Retail.
Who are Dr. Phone Fix's main competitors?
Direct peers on record are uBreakiFix (Asurion), Mobile Klinik, Cellairis and CPR Cell Phone Repair. Emerging players are Geebo Device Repair (acquired), Back Market and Swappa. Broad incumbents are Best Buy Geek Squad, Apple Authorized Service Providers and Samsung Authorized Service Centers.
Does Dr. Phone Fix have an API?
No public API is recorded for Dr. Phone Fix.
What industry is Dr. Phone Fix in?
Dr. Phone Fix's product category is Consumer Electronics Repair Services. Its primary akta.pro industry code is CRACALAG, Refurbished, Used & Recommerce Smartphones, with a secondary code of CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs). Its NAICS code is 8112.