Reflections, An Orthodontic Experience
Reflections, An Orthodontic Experience is a private multi-location orthodontic practice in Tennessee operating four offices in Clarksville, Pleasant View, and Hendersonville, offering braces, Invisalign, and clear aligner treatments to children, teens, adults, and military families.
- Company typePrivate
- Founded1996
- HeadquartersClarksville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reflections, An Orthodontic Experience does
Reflections, An Orthodontic Experience is a private multi-location orthodontic practice operating four offices across Clarksville (Rudolphtown and North Clarksville), Pleasant View, and Hendersonville, Tennessee. Founded in 1996 with Dr. Scott Blackman as the original practicing orthodontist, the practice has grown over 25+ years to include three orthodontists — Dr. Scott Blackman, Dr. Katie McCormack, and Dr. Dawson Buettner — supported by a team of approximately 14 clinical and administrative staff. The firm serves three primary customer segments: children (from age 7 for early interceptive treatment), teenagers (the conventional orthodontic treatment window), and adults (including aesthetic-focused cases and post-relapse corrections), with a dedicated sub-segment for military families around Fort Campbell via Tricare insurance acceptance.
The practice's core product portfolio spans traditional metal braces, clear ceramic braces, Clarity Advanced self-ligating ceramic braces, Invisalign clear aligners, and Angel Clear Aligners, supplemented by dentofacial orthopedics, dental spacers, retainers (Hawley, Essix, and fixed lingual), in-house Opalescence Boost teeth whitening, and emergency orthodontic care. Treatment is enabled by iTero Element 3D digital scanning for impressions and Invisalign treatment planning, with patient engagement supported through a Sesame Communications patient portal, Gaidge practice management software, and Health Information Exchange interoperability for HIPAA-compliant clinical data sharing.
Reflections operates a direct-to-consumer healthcare model supplemented by a B2B2C dentist referral channel. New patient acquisition is driven by complimentary first consultations, Google My Business and SEO-optimized website presence, Facebook and Instagram organic social channels, and a dedicated dental referral program for general dentists. Revenue is generated from per-case orthodontic treatment fees paid via interest-free monthly payment plans, with acceptance of FSA/HSA funds and insurance including Tricare. The Hendersonville office was acquired from Koen Orthodontics, representing inorganic expansion into the Nashville metro area.
Reflections, An Orthodontic Experience firmographics
Firmographics- Name
- Reflections, An Orthodontic Experience
- Legal name
- Reflections Orthodontics
- Website
- https://reflectionsortho.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reflections, An Orthodontic Experience is a private multi-location orthodontic practice in Tennessee operating four offices in Clarksville, Pleasant View, and Hendersonville, offering braces, Invisalign, and clear aligner treatments to children, teens, adults, and military families.
- Ownership category
- akta.pro rank
Reflections, An Orthodontic Experience industry classification
Industry- Product category
- Orthodontic Services
- NAICS
- Offices of Dentists (6212)
- akta.pro primary industry
- Comprehensive Orthodontic Clinics (HLABABAA)
- akta.pro secondary industries
- Clear Aligner Orthodontics (HLABABAD), Early Interceptive Orthodontics (Phase I) (HLABABAF), Adult Orthodontics (HLABABAC)
Keywords
Where Reflections, An Orthodontic Experience is headquartered
LocationHeadquarters
- HQ city
- Clarksville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Reflections, An Orthodontic Experience business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Orthodontic Treatment Services: Revenue generated from comprehensive orthodontic treatment including braces (metal, ceramic, Clarity), clear aligners (Invisalign, Angel Aligners), and related procedures. Treatment fees are quoted during consultation and typically paid throughout the course of treatment via monthly payment plans.
- Teeth Whitening: Professional Opalescence Boost teeth whitening service offered exclusively to existing patients at a discounted rate of $500.
- Retainers and Appliances: Custom retainers (Hawley, Essix, fixed lingual) provided post-treatment to maintain tooth alignment.
- Dental Spacers/Separators: Orthodontic spacers provided as preparatory treatment before braces, typically used for 1-2 weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Professional Teeth Whitening |
| Freemium | Pay-as-you-go | Initial Consultation |
| Subscription | Monthly | Orthodontic Treatment Fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Reflections, An Orthodontic Experience product offering
Product offeringCore offering
Reflections Orthodontics is a multi-location orthodontic practice providing teeth straightening and jaw alignment treatments for children, teens, and adults through four Tennessee offices. Core offerings include traditional metal braces, clear ceramic braces, Clarity Advanced self-ligating ceramic braces, Invisalign clear aligners, and Angel Clear Aligners, supported by early intervention, dentofacial orthopedics, retainers, in-office Opalescence Boost teeth whitening, and emergency orthodontic care. Treatment plans are tailored per patient and delivered by three orthodontists supported by clinical and administrative staff.
Product overview
Reflections Orthodontics is an orthodontic practice offering a comprehensive portfolio of teeth straightening and jaw alignment treatments across four locations in Tennessee (Clarksville/Rudolphtown, North Clarksville, Pleasant View, and Hendersonville). The core product suite centers on traditional and advanced braces systems (metal braces, clear ceramic braces, and Clarity Advanced self-ligating ceramic braces) as well as clear aligner therapies (Invisalign and Angel Clear Aligners). These primary treatment modalities are supported by complementary services including early childhood orthodontic intervention (kids' orthodontics from age 7), adult orthodontics, dentofacial orthopedics for jaw development guidance, dental spacers/separators, retainers (Hawley, Essix, and fixed lingual types), professional teeth whitening (Opalescence Boost), and emergency orthodontic care. The practice also provides treatment for specific orthodontic problems such as crowding, crossbite, overbite, open bite, underbite, and jaw misalignment. The integrated use of iTero digital scanning technology enables 3D treatment planning, particularly for Invisalign cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Invisalign
Quantifiable outcome
- Teeth whitening visible results in approximately 1 hour (two or three 20-minute treatments)
- +2 more outcomes
Companies that use Reflections, An Orthodontic Experience
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Reflections, An Orthodontic Experience technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Reflections, An Orthodontic Experience partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, regional and supporting.
- American Association of OrthodontistscoreProfessional membership organization for orthodontists. Dr. Blackman and Dr. McCormack are active members. Dr. McCormack served on three special councils for government advocacy and political action and as liaison for new and young members.
- American Dental AssociationcoreProfessional membership organization. Dr. Blackman is an officer in the Tennessee Dental Association and member of the ADA.
- Tennessee Dental AssociationcoreState-level professional dental association where Dr. Blackman has served as an officer.
- Southern Association of OrthodontistsregionalRegional orthodontic professional association in the Southern United States.
- Tennessee Association of OrthodontistsregionalState-level professional orthodontic association.
- Middle Atlantic Society of OrthodontistsregionalRegional orthodontic professional society. Dr. McCormack holds membership.
- American Association for Women DentistsregionalProfessional organization supporting women in dentistry. Dr. McCormack holds membership.
- Align Technology (Invisalign)coreTechnology partner providing Invisalign clear aligner products. Practice is a Diamond/Diamond+ level provider, indicating high-volume usage and advanced expertise with the system.
- Angel AlignerssupportingClear aligner technology provider offering an alternative to Invisalign. Angel aligners are featured as an option on the practice website.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Reflections, An Orthodontic Experience competitors and assessment
Company assessmentOthers
- Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners, and Reflections' core technology partner. Adjacent rather than competitive; comparable because Align's product strategy and pricing directly shape Reflections' economics and service offering.
Broad incumbents
- Smile Brands Dental Group: Multi-brand dental support organization operating hundreds of affiliated dental offices including orthodontic services. Comparable as a scaled DSO competing for orthodontic case volume in regional markets.
- MB2 Dental: Dental partnership organization that affiliates with hundreds of dental and orthodontic practices across the U.S. Comparable as a scaled practice-affiliation platform competing for orthodontic practice partnerships in regional markets.
- Heartland Dental: The largest dental support organization (DSO) in the U.S., supporting thousands of doctor offices including orthodontic services. Comparable as a scaled incumbent with overlapping orthodontic offering, but operating primarily in general dentistry with orthodontics as one of many service lines.
- Benevis: Dental support organization focused primarily on family and orthodontic care, supporting practices serving Medicaid and commercial patients. Comparable as a DSO with strong orthodontic orientation competing for similar family and pediatric patient segments.
- Aspen Dental: National DSO operating hundreds of branded dental offices that include orthodontic offerings. Comparable as a large multi-location dental group with orthodontic services, though broader in scope and far larger than Reflections.
- Pacific Dental Services: Dental support organization providing business and operational support to hundreds of dental offices across the U.S. Comparable as a scaled practice-support platform that competes for orthodontic patient share through affiliated practices.
Direct peers
- Great Expressions Dental Centers: Multi-location dental/orthodontic group practice offering general dentistry, braces, and Invisalign across several states. Comparable to Reflections as a similarly structured multi-office specialty group serving families with mixed orthodontic/general services.
- Southern Orthodontic Partners: Orthodontic-focused partnership group that acquires and supports regional orthodontic practices across the U.S. Southeast. Highly comparable to Reflections as a multi-location orthodontic specialist; Reflections even uses Southern Orthodontic Partners' careers portal.
Emerging players
- Tend Dental: Tech-enabled dental startup offering modern, hospitality-led dental experiences including orthodontics (Invisalign) in select U.S. cities. Comparable to Reflections in emphasizing patient experience and clear aligners, but operating in major metros with a venture-backed growth model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Reflections, An Orthodontic Experience social profiles
Digital presenceReflections, An Orthodontic Experience compliance and trust
Trust signalCompliance1 record
Reflections, An Orthodontic Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reflections, An Orthodontic Experience leadership team
Management profileNumber of profiles
Profiles4 records
Reflections, An Orthodontic Experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reflections, An Orthodontic Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reflections, An Orthodontic Experience
What does Reflections, An Orthodontic Experience do?
Reflections Orthodontics is a multi-location orthodontic practice providing teeth straightening and jaw alignment treatments for children, teens, and adults through four Tennessee offices. Core offerings include traditional metal braces, clear ceramic braces, Clarity Advanced self-ligating ceramic braces, Invisalign clear aligners, and Angel Clear Aligners, supported by early intervention, dentofacial orthopedics, retainers, in-office Opalescence Boost teeth whitening, and emergency orthodontic care. Treatment plans are tailored per patient and delivered by three orthodontists supported by clinical and administrative staff.
Is Reflections, An Orthodontic Experience a public or private company?
Reflections, An Orthodontic Experience is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reflections, An Orthodontic Experience founded?
Reflections, An Orthodontic Experience was founded in 1996. It employs 11 to 50 people.
Where is Reflections, An Orthodontic Experience based?
Reflections, An Orthodontic Experience is headquartered in Clarksville, United States, in the North America region.
How does Reflections, An Orthodontic Experience make money?
Four revenue lines are on record. Orthodontic Treatment Services are the primary driver. The others are teeth Whitening, retainers and Appliances and dental Spacers/Separators.
Who are Reflections, An Orthodontic Experience's main competitors?
Align Technology is listed as an others. Broad incumbents are Smile Brands Dental Group, MB2 Dental, Heartland Dental, Benevis, Aspen Dental and Pacific Dental Services. Direct peers are Great Expressions Dental Centers and Southern Orthodontic Partners. Tend Dental is listed as an emerging player.
Does Reflections, An Orthodontic Experience have an API?
No public API is recorded for Reflections, An Orthodontic Experience.
What industry is Reflections, An Orthodontic Experience in?
Reflections, An Orthodontic Experience's product category is Orthodontic Services. Its primary akta.pro industry code is HLABABAA, Comprehensive Orthodontic Clinics, with a secondary code of HLABABAD, Clear Aligner Orthodontics. Its NAICS code is 6212.