Property Point

What Property Point does

Property Point is a privately held real estate advisory firm headquartered in Sector 57, Gurgaon, India, founded in 1996. The firm operates as a transaction broker and consultant, connecting residential and commercial property buyers with major Indian developers including DLF, M3M, Godrej, Emaar, Tata, and BPTP. It derives revenue primarily through commissions on completed transactions, with consultation services offered free of charge to clients while monetizing through developer-side referral and transaction fees.

The company operates a portfolio of services that includes residential sales, commercial sales and leasing, investment advisory, NRI services, legal and documentation support, home loan assistance, and property management. Two wholly-owned sub-brands segment the business: Seamless Realty Solutions, focused on residential inventory (luxury apartments, villas, penthouses, affordable homes), and Golden Key Realty, focused on commercial real estate (office spaces, retail outlets, SCO plots, industrial properties). The firm is RERA-registered and relies on a 50+ consultant team executing a sales-led, direct-to-consumer go-to-market motion via office walk-ins, phone-based engagement, and website-generated inquiries.

Property Point has no proprietary technology platform, software product, or AI/ML capabilities. Marketing and lead generation are conducted through the company website, client testimonials, word-of-mouth, and direct contact. The firm has facilitated over 1,200 property transactions with cumulative value exceeding Rs. 800 Crores across its 30-year history, serving 850+ clients across the Delhi-NCR region.

Name

Property Point

Legal name

Property Point

Website

https://propertypoint.net.in

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Property Point is a Gurgaon-based real estate advisory firm founded in 1996 that connects residential and commercial property buyers with major Indian developers, generating revenue through transaction commissions and operating two sub-brands for residential and commercial segments.

Ownership category

akta.pro rank

Product category

Real Estate Advisory Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

akta.pro secondary industry

Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)

Keywords

• Real estate advisory
• Residential property sales
• Commercial property leasing
• Investment advisory
• Property consulting

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Consulting & Transaction Facilitation: Property Point earns commissions on property transactions they facilitate. The company acts as a consultant and facilitator for residential and commercial property sales and leasing. They connect buyers with developers and earn referral/transaction fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Property Point is a real estate advisory firm based in Gurgaon that facilitates residential and commercial property sales, leasing, and investments across Delhi-NCR. The firm operates through its main brand and two wholly-owned subsidiaries—Seamless Realty Solutions (residential) and Golden Key Realty (commercial)—offering consultation, documentation, home loan assistance, NRI services, and investment advisory through a team of 50+ consultants.

Product overview

Property Point is a premier real estate consultation firm based in Gurgaon offering a unified platform of residential and commercial property services. The core offering consists of Property Point (parent brand) providing general real estate consultation, supplemented by two specialized sub-brands: Seamless Realty Solutions (residential focus offering luxury apartments, villas, penthouses, and affordable homes with NRI services and home loan assistance) and Golden Key Realty (commercial focus offering office spaces, retail outlets, SCO plots, and industrial properties with leasing and property management). All services share common capabilities in investment advisory, legal documentation, and after-sales support, unified under a RERA-registered, transparent dealing model.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales Facilitates buying of premium apartments, villas, and independent floors in Gurgaon for families and individual homebuyers, matching lifestyle and budget requirements.
• Commercial Sales & Leasing Strategic office spaces, retail shops, SCO plots, and commercial plots for business growth and investment in prime Gurgaon locations.
• Investment Advisory Data-backed market insights and analysis to maximize real estate ROI and portfolio growth for clients.
• NRI Services End-to-end support for NRIs from property search, documentation, remote site visits, to final acquisition and management.
• Golden Key Realty A commercial real estate sub-brand exclusively dedicated to commercial properties in Gurgaon, offering office leasing, retail solutions, SCO plots, industrial properties, investment advisory, and property management.
• Seamless Realty Solutions

Quantifiable outcome

• Over 1,200 property transactions worth more than Rs. 800 Crores facilitated over 30 years
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• DLFflagshipStrategic or Co-development PartnerDLF is a premier developer partner of Property Point. The company showcases DLF properties including DLF Primus (Sector 82A) and DLF Privana South (DLF Phase 6). DLF provides premium residential inventory to Property Point's customer base in Gurgaon's most sought-after locations.
• M3McoreStrategic or Co-development PartnerM3M is a key developer partner featured prominently on the website. Properties include M3M IFC (Grade A office on Golf Course Road Extension) and featured residential projects. M3M provides commercial and residential inventory to Property Point.
• GodrejcoreStrategic or Co-development PartnerGodrej Properties is listed as a trusted developer partner on the Property Point website. Godrej provides residential and possibly commercial inventory to Property Point's portfolio of offerings in Gurgaon.
• EmaarflagshipStrategic or Co-development PartnerEmaar Properties is a major developer partner with multiple projects featured on the website including Emaar Palm Gardens (Sector 83) and Emaar Digital Greens (Sector 61). Emaar provides premium residential and commercial properties to Property Point.
• ElancoreStrategic or Co-development PartnerElan is listed as a trusted developer partner on the Property Point website, contributing to their portfolio of premium properties in Gurgaon.
• TatacoreStrategic or Co-development PartnerTata is listed as a trusted developer partner on the Property Point website, representing a premium brand association for the consultancy firm.
• IreocoreStrategic or Co-development PartnerIreo is listed as a trusted developer partner on the Property Point website. Ireo contributes residential projects to Property Point's property portfolio in Gurgaon.
• BPTPcoreStrategic or Co-development PartnerBPTP (BPTP Limited) is listed as a trusted developer partner on the Property Point website, providing residential inventory options for Property Point's customers in Gurgaon.
• SS Group (SS Camasa, SS One)coreStrategic or Co-development PartnerSS Group is featured as a developer partner with projects including SS Camasa (Sector 90) and SS One. Properties are featured in the residential portfolio.
• WhitelandminorStrategic or Co-development PartnerWhiteland Urban Cubes project on SPR is featured by Golden Key Realty, Property Point's commercial real estate subsidiary. SCO plots offered through this partnership.
• VatikaminorStrategic or Co-development PartnerVatika Town Square commercial retail property is featured by Property Point. Vatika provides retail space options in Gurgaon's commercial hubs.
• AcecoreStrategic or Co-development PartnerAce Group is featured with Ace Palm Floors plotted township project in Sector 89. Residential plots and floors offered through this developer partnership.
• SVHminorStrategic or Co-development PartnerSVH Metro Street commercial property is featured on the Property Point website. SVH provides retail/commercial space options.

Scale indicators11 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• MagicBricks: Large Indian real estate classifieds and brokerage platform with broad listings and advisory services across NCR. Comparable to Property Point in serving property seekers but operating at much greater scale.
• India Realty (Quikr): Indian real estate platform serving Delhi-NCR with classified listings and broker services. Comparable to Property Point in addressing residential and commercial property buyer demand in the same market.
• 99acres: Major Indian real estate portal with brokerage services across Delhi-NCR. Comparable to Property Point in residential and commercial listings and advisory services.

Emerging players

• NoBroker: Tech-enabled real estate platform focused on eliminating intermediaries in Indian residential rental and sales. Comparable to Property Point in serving residential buyers but with a fundamentally different digital-first delivery model.
• Housing.com: Real estate discovery and brokerage platform active in Indian metros including Delhi-NCR. Comparable to Property Point in targeting residential and commercial buyers with property listings and advisory.

Direct peers

• Square Yards: Indian real estate brokerage and advisory firm operating across major cities including Delhi-NCR. Directly comparable to Property Point in offering brokerage, advisory, and transaction services with similar target segments.
• Investors Clinic: Indian real estate advisory firm with Delhi-NCR focus serving buyers and investors. Comparable to Property Point in providing brokerage and investment advisory with developer partnerships.
• PropTiger (REA India): Full-service Indian real estate brokerage with strong Delhi-NCR presence. Directly comparable to Property Point in offering advisory and transaction services to residential and commercial buyers.
• Regrob: Indian real estate brokerage with presence in Delhi-NCR serving residential and commercial buyers. Comparable to Property Point in providing transaction facilitation and developer relationships.

Regional players

• Coldwell Banker India: International-affiliated Indian real estate brokerage operating in Delhi-NCR with developer partnerships. Comparable to Property Point in offering residential and commercial brokerage services in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/propertypointgurgaon
• LinkedInlinkedin.com/company/property-point-gurgaon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Point