Platinoweb

What Platinoweb does

Platinoweb is a Colombian digital agency founded circa 2003 and headquartered in Bogotá, with branch offices in Medellín, Cali, and Barranquilla. The company designs and develops professional websites, executes digital marketing campaigns, and provides SEO, custom programming, audiovisual production, and print media services for small, medium, and corporate enterprises, as well as Colombian government entities. Its core technology is a modular website platform built on Joomla, WordPress, and Drupal CMS, with a tiered product portfolio ranging from a $990,000 COP Microempresa package to a $5,800,000 COP Gobierno en Línea portal compliant with Decreto 1151/2008, supplemented by an extensive library of add-on extensions covering CRM, ERP, document management, e-learning, chatbots, WhatsApp integration, e-commerce (Epayco and PayU Latam payment gateways), and multilingual support. The business model is primarily project-based, one-time licensing with package pricing in Colombian Pesos, complemented by recurring revenue from annual hosting/domain services, digital marketing retainers, and an hourly services program (bolsa de horas at 65,000 COP/hour). Distribution is omnichannel: a direct website with online inquiry forms, WhatsApp (316 305 97 28) and phone-based consultative sales, paid advertising across Facebook, Instagram, Google, LinkedIn, and TikTok, and physical office presence in four Colombian cities. The company claims 1,975+ completed projects, 21+ years of experience, and clients in 23 countries, and operates as a privately held, founder-owned agency with no disclosed external funding.

Name

Platinoweb

Legal name

Platinoweb

Website

https://platinoweb.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Platinoweb is a Colombian digital agency offering modular Joomla/WordPress/Drupal website development, digital marketing, SEO, and custom programming services for SMBs, corporates, and government entities, primarily in Colombia with claimed reach across 23 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Development Packages: One-time project fees for website development ranging from basic microempresa packages to comprehensive corporate solutions with CRM integration. Prices range from $990,000 COP to $5,800,000 COP depending on complexity and features included.
2. Digital Marketing Services: Ongoing digital marketing services including social media management, SEO optimization, and online advertising campaigns on Facebook, Instagram, Google, LinkedIn, and TikTok platforms.
3. Hourly Consulting and Technical Services: Flexible hourly service packages (bolsa de horas) for technical, strategic, or creative requirements. Covers web maintenance, digital marketing, multimedia content production, and consulting services at 65,000 COP per hour.
4. Training and User Education: Training services for website administration and digital marketing. Includes personalized 3-hour coaching sessions and advanced training courses for CMS management.
5. Web Hosting and Domain Services: Annual hosting and domain registration services from $78-109 USD per year, providing web hosting infrastructure and domain management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Platinoweb is a Colombian web development and digital marketing agency that designs, builds, and maintains professional websites on Joomla, WordPress, and Drupal CMS platforms, along with offering digital marketing, SEO, custom programming, and audiovisual production services. The company sells tiered website packages (microempresa, pyme, corporate, e-commerce, government portal, CRM-integrated) priced from $990,000 COP to $5,800,000 COP, plus recurring hosting, digital marketing subscriptions, and hourly consulting services. Its clients include Colombian microenterprises, SMEs, corporate enterprises, government entities, and verticals such as real estate and security companies.

Product overview

Platinoweb is a Colombian digital marketing and web development agency offering a modular website platform built primarily on Joomla and WordPress CMS, supplemented by add-on extensions and complementary services. The core product portfolio spans six website tiers: Combo Microempresa (entry-level, $990,000 COP), Combo Pyme (mid-tier with user access and document management, $1,590,000 COP), Sitios Web Corporativas (corporate with intranet, $1,950,000 COP), Tiendas Virtuales (e-commerce with Epayco, $2,200,000 COP), Portal Corporativo con CRM ($4,500,000 COP), and Portal de Gobierno en Línea ($5,800,000 COP). Industry-specific modules include real estate property management, surveillance company sites, and service sales portals. The platform is extended through a library of add-on modules covering communication (chat, chatbots, WhatsApp, events calendar, news), document management, e-learning, accounting ERP, HR, quality management, multilingual support, dynamic banners, image galleries, forms, and marketing/sales systems. Complementary services include SEO/positioning, digital marketing (social media, loyalty campaigns), custom programming, audiovisual production (photography, video, drone), and print media design. All websites include Google Analytics, Google Search Console, dynamic sitemap, SSL/HTTPS security, anti-hacker protection, and backup systems as standard features.

Differentiator

Problem solved

Functional benefit

Products and services

• Combo Microempresa (Website Package for Microenterprises)

Quantifiable outcome

• 1,975+ successful projects completed
• +3 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature9 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Endava: UK-headquartered IT services firm with major delivery centers in Colombia and across Latin America. Competes for corporate web, CRM, and digital transformation mandates, though at a much larger scale and with enterprise-grade delivery operations.
• Ci&T: Brazilian-origin digital engineering and design agency with strong LatAm presence. Comparable in delivering CMS-driven web platforms, digital marketing, and custom development for enterprise clients across the region.
• Valtech: Digital transformation agency with delivery hubs across the Americas and Europe. Comparable in offering CMS-based web platforms, e-commerce, SEO, and digital marketing services to enterprise and government clients.
• Isobar: Global digital experience network within dentsu offering web design, CRM, and digital marketing services. Overlaps with Platinoweb's corporate and e-commerce website offerings at the higher end of the market.
• Globant: Large Latin American digital and cognitive transformation firm with deep presence in Colombia. Competes with Platinoweb for enterprise web development, digital marketing, and CRM integration projects while offering a much broader technology services portfolio.
• Huge: Globally scaled digital experience agency offering web design, digital marketing, and digital transformation. Operates with full-service teams across multiple continents and competes for the same enterprise digital budgets that Platinoweb targets at the upper end (corporate and government).
• Tribal Worldwide: Global digital agency network offering web design, digital marketing, and brand experience services. Comparable on the integrated digital marketing and website offering Platinoweb bundles for corporate clients.
• Perficient: US-based digital consultancy delivering web platforms, CMS implementations, SEO, and digital marketing for enterprise clients. Overlaps with Platinoweb's corporate and CRM-integrated offerings, particularly for international clients served from the US.
• R/GA: Global digital agency known for brand, marketing, and product design work. Comparable on the digital marketing and creative production services Platinoweb bundles with website builds, particularly for corporate clients.

Regional players

• Multiplica: Mexico-headquartered digital consultancy with strong Latin American presence offering web design, digital marketing, and customer experience services. Similar positioning in the regional SMB-to-mid-market segment and competes for cross-border LatAm mandates.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/platinoweb
• Instagraminstagram.com/platinoweb
• LinkedInlinkedin.com/company/platino-web
• TikToktiktok.com/@platinoweb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinoweb