Pick to Light

What Pick to Light does

Pick to Light Systems S.L. is a Spanish private limited company founded in 2002 and headquartered in Oñati, Gipuzkoa, that designs and manufactures digital pick-to-light systems for warehouse picking, sorting, and manufacturing operations. The company offers a broad product portfolio built on its proprietary AI-NET network architecture, including Pick By Light, Put To Light, Put To Wall, Batch Picking, Kit To Light, Sequence To Light (JIS), Assemble To Light, E-Kanban, Smart Labeling, and a Projection Picking System, supported by five hardware series (MWU, NW, JW, AW, SW) optimized for different warehouse environments ranging from dynamic production lines to small-piece picking and cold storage. Poka-Yoke sensors enable automated error detection, and the systems integrate with customers' WMS and ERP software.

Pick to Light Systems sells to enterprise customers globally, principally in automotive, e-commerce, logistics services, retail, food and beverage, and pharmaceutical sectors, with named accounts including Volvo, BMW, Fiat, Toyota, Nespresso, Lacoste, Systeme U, Fnac, Kuehne and Nagel, Faurecia, Magneti Marelli, Grand Vision, and Portico. The go-to-market is direct enterprise field sales complemented by trade fair participation (SITL, LOGIMAT), a multilingual website covering seven languages, and implementation alliances with partners such as ULMA Handling Systems and Japanese technology partner AIOI.

Revenue is generated through three streams: hardware sales of proprietary pick-to-light devices and modules, bespoke logistics engineering services covering analysis, design, and implementation, and recurring technical support and maintenance contracts. Pricing is quote-based and not publicly disclosed, consistent with a custom enterprise deployment model. The company has been co-funded by the Basque Government HAZITEK program in 2024 and 2025 for the SmartPick R&D project targeting low-automation sectors.

Name

Pick to Light

Legal name

Pick To Light Systems S.L.

Website

https://picktolightsystems.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Pick to Light Systems S.L. is a Spanish manufacturer of AI-NET-based digital pick-to-light systems, serving enterprise customers in automotive, e-commerce, logistics, retail, and pharmaceutical sectors with hardware, kitting, and assembly solutions.

Ownership category

akta.pro rank

Product category

Warehouse Picking and Sorting Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

WMS for High-Throughput/High-Volume DCs (Wave/Batch/Zone Picking) (TLAEABAG)

Keywords

• Pick-to-light systems
• Warehouse picking solutions
• Warehouse automation hardware
• Digital order picking
• Industrial picking technology

Headquarters

HQ city

Zumárraga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Pick-to-Light Hardware Systems: Sale of proprietary pick-to-light devices, modules, and systems including MWU, NW, JW, AW, and SW series
2. Logistics Engineering Services: Bespoke solutions including analysis, design, planning, and after-sales service for picking systems
3. Technical Support and Maintenance: Preventive and corrective maintenance, spare parts service, and hardware repairs

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pick to Light Systems manufactures and sells proprietary pick-to-light hardware devices and digital picking/sorting solutions built on its AI-NET network technology. The portfolio spans paperless order picking, put-to-light sorting, kitting, JIS sequencing, electronic kanban, and guided assembly, integrated with customers' WMS/ERP systems. The company also delivers bespoke logistics engineering services, installation, and after-sales maintenance.

Product overview

Pick to Light Systems S.L. offers a comprehensive portfolio of digital picking and sorting solutions centered around their core Pick To Light technology platform. The portfolio includes main product categories: Pick By Light (paperless order picking), Picking Cart (mobile picking), Put To Light (sorting by deposit), Put To Wall (e-commerce picking), Batch Picking, Kit To Light (production kitting), E-Kanban (electronic kanban), Cell Production, Pick To Pack (e-commerce fulfillment), Assemble To Light (guided assembly), Cross Docking, Sequence To Light (JIS delivery), Smart Labeling, and Projection Picking System. Supporting hardware includes five product series (MWU, NW, JW, AW, SW) designed for different warehouse environments from dynamic production to small piece picking. The systems integrate with users' WMS and ERP software and are built on the AI-NET network architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Pick By Light

Quantifiable outcome

• Up to 1,500 picking lines per hour
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• AIOIcoreStrategic or Co-development PartnerCollaboration with leading Japanese company AIOI. The partnership leverages Japanese technology expertise for advanced pick-to-light solutions.
• ULMA Handling SystemscoreImplementation/ SI/ Consulting PartnerULMA Handling Systems collaborated with Pick To Light on the Portico project, responsible for complete warehouse automation. Also partnered on AC Marca group project for fully automated logistics system.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bastian Solutions: Bastian Solutions integrates material handling, order fulfillment, and pick-to-light systems for distribution centers. It targets similar end-markets (retail, 3PL, manufacturing) and is a relevant comparator for project-based pick-to-light deployments.
• TGW Logistics Group: TGW designs and manufactures pick-to-light systems, conveyor technology, and warehouse automation solutions. It is one of the closest direct competitors to Pick To Light Systems in the European pick-to-light market, serving similar automotive, retail, and 3PL customers.
• KNAPP Logistics: KNAPP is an Austrian warehouse automation vendor with strong pick-to-light and 'OSR' shelf-replenishment offerings, and a major footprint in retail, e-commerce, and pharmaceutical distribution — directly comparable to Pick To Light Systems' customer mix and use cases.

Broad incumbents

• Swisslog: Swisslog (KUKA Group) provides warehouse automation, robotics, and software for distribution centers and hospitals. Its pick-to-light capabilities and ItemPiQ robotics are direct functional competitors to Pick To Light Systems' product portfolio.
• Honeywell Intelligrated: Honeywell's Intelligrated division provides integrated material handling, order fulfillment, and pick-to-light systems for retail, grocery, and 3PLs. It is a broad incumbent in the same picking and order-fulfillment category.
• Vanderlande: Vanderlande provides process automation for warehousing, parcel, and airport markets, including pick-to-light and order-fulfillment solutions. It is a direct functional competitor for large global accounts.
• SSI Schaefer: SSI Schaefer is a large intralogistics provider offering storage, conveyor, WMS, and pick-to-light systems for retail, e-commerce, and manufacturing. It competes with Pick To Light Systems on multi-site European enterprise deals.
• Dematic: Dematic is a global leader in integrated supply chain automation, offering pick-to-light, ASRS, conveyor, and WMS as part of a much broader portfolio. It competes with Pick To Light Systems in large enterprise RFPs where pick-to-light is bundled into end-to-end automation.

Regional players

• Kardex Holding: Kardex is a Swiss storage and retrieval specialist (vertical lift modules, carousels) with a smaller presence in picking technology. It is a partial competitor in the intralogistics/light-manufacturing ecosystem that Pick To Light Systems serves.

Emerging players

• OPEX Corporation: OPEX is a U.S.-based warehouse automation vendor with goods-to-person, order-fulfillment, and sortation systems. While primarily a robotics/automation peer, it competes for the same order-fulfillment modernization budgets as Pick To Light Systems.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PickToLightSystems
• LinkedInlinkedin.com/company/pick-to-light-systems
• Xx.com/Picktolightsys1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pick to Light